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Last Updated on March 13, 2018

This is How The Use of Emojis Can Shape Our Impressions

This is How The Use of Emojis Can Shape Our Impressions

If you’ve ever been tempted to include a smiley face in work correspondence, you aren’t alone. A recent survey found that around 76% of American workers use emoticons or emojis in professional communication.[1]

Knowing when it’s okay to use this communication tool can help you build relationships and save you from misunderstandings. Using them improperly can negatively affect how people view you.

How emojis can affect others’ impressions of you

I have a former colleague, Amanda, who communicated with me mostly via text message. She worked from home most days, and this was the fastest and easiest way for us to stay in touch. Amanda had a signature texting style. Whenever I asked her to confirm whether she understood something, or if I double-checked make sure that she received a document from me, she replied using her three favorite emojis: Smirk, Laugh Cry and Okay with a Laugh.

    Texting with Amanda so often led me to develop some impressions about her. I assumed that because she used emojis in her correspondence, she must be funny and relaxed. Even when we discussed serious matters, such as confirming the budget with clients or discussing the direction of our work, she used emojis. Over time, I began to wonder whether she took her job seriously.

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    It didn’t matter that Amanda had great ideas and did amazing work. I had a hard time taking her seriously because replying with Laugh Cry (or any of her other favorites, for that matter) didn’t seem professional at all. Researchers have found that my impression of Amanda wasn’t unique. Their research concluded that study participants considered senders who used emojis to be less competent than their more traditional counterparts.[2]

    Emoji-based impressions can be deceiving

    When I met Amanda for the first time, I was completely blown away. It felt like I had been texting a different person. She was in a tailored black suit, and she carried a briefcase like a top-tier professional.

    When she gave her presentation, she impressed everyone in the office. She outlined the budget, offered suggestions based on marketing data, and displayed projections for the upcoming year in a series of graphs. She was confident and answered our questions by citing her research during the Q&A portion of her talk. She had truly done her homework. If you imagine the ideal business presentation, that was what she gave.

    There was nothing playful about Amanda’s presentation. She epitomized professionalism. Surely this was not the same person who insisted on concluding every interaction with a string of smiley faces.

    After that, we conducted a survey about emojis at Lifehack

    After I met Amanda in person, I became more conscientious about my messages at work. I wondered if I gave my colleagues the wrong impression about my work because of the way I used emojis to communicate. I also wondered how using emojis affected my colleagues’ opinions of others.

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    I decided that the best way to figure out how my coworkers viewed people who used emojis was to ask. We use Slack to communicate at the Lifehack office, which means that there are plenty of opportunities for emojis to show up at work every day. I interviewed 40 employees to gather their insights about communication at work.

    I came to some interesting conclusions.

    Serious people tend to use less emotionally involved emojis

    Most of my colleagues noticed that people with higher rank in the office, such as managers, avoid using emotion-related emojis like smirks or smiley faces. This makes their texts seem more serious and professional.

    Whenever a manager does use an emoji, it’s normally to offer appreciation or support. They favored emotion-neutral emojis, such as clapping hands, or items like a bonfire. If it had a face, our managers didn’t bother with it. Connecting emotions to their communication must have seemed too informal for their position.

    My colleagues also agreed that they view sentences without emojis as items that need to be taken seriously. When an emoji is used, it signals that that part of the interaction is supposed to be humorous or entertaining.

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    Creative people can use emojis to form a completely understandable sentence FAST

    Some people take communicating through emojis to a whole new level. They can make simple answers seem more interesting and creative. For example, when we’re trying to decide where we should eat, someone might text an emoji of a burger or sushi roll instead of typing an explanation about what they want.

    Some of my creative colleagues can use emojis to string together complete thoughts without using any words. Once I was waiting for a colleague to show up so that I could start a meeting. I sent out a message over Slack to figure out where he was. One of my team members sent me two emojis: a man running and a toilet. I understood. It was simple, creative, and clear, and we didn’t have to go into the details.

    The key with using emoji creatively is to think quickly. My colleagues said that when they saw someone spending too much time looking for the right series of emojis, it seemed like they were trying too hard. It’s like when you take too long to figure out a joke. By the time you respond, it’s not funny anymore.

    Repeated use = identity

    Just as I learned from Amanda, over-using emojis can become your signature. It’s the same as having a catch phrase or a tag-line, emojis contribute to your identity and others’ impressions of you.

    We have a colleague who loves using the Yummy emoji. Whenever we have to order snacks, we let him choose first because we assume that he’s a foodie and will know where to find the tastiest snacks.

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    Unless you want to be known for a specific personality trait or interest, avoid over-using an emoji.

    Tips for using emojis in workplace communication

    All this discussion with my coworkers led me to a few conclusions about when and how to use emojis at work. Here are the best practices that the Lifehack Team passed on to me:

    • Only use emojis in the opening or closing of a conversation. If you want to say, “Hi,” or end your communication, it is appropriate to include an emoji. This can help to reassure others that you are a human being, but it keeps the body of your work from seeming unprofessional.
    • If you aren’t certain how someone will interpret your text, an emoji can help. So much of our communication is done over text message and email these days. Sometimes it’s challenging to convey tone and meaning with words, but an emoji can help.[3]

    I recently received the style guide for an assignment I was working on, and my collaborator had listed all these strict-sounding guidelines for the job. She included an emoticon at the end of an example that she had given. The emoticon helped me understand that she was trying to lighten the mood, and it reminded me that there was a real person on the other side of the text box.

    • It’s okay to use emojis in casual conversation and when you are building relationships with peers. When you are engaging with your coworkers on some non-work related task, like figuring out where to go to lunch or discussing what to bring to the office picnic, it’s fine to use emojis. Their causal tone can make your communication seem friendlier.

    These are just a few pointers from our small office, but they illustrate the ways that emojis can affect how others perceive us. There’s a time and a place for them, but it may not be at the end of every interaction, nor would including them in the middle of a formal proposal be a good idea.

    Have fun with your emojis. Just be careful about how you use them at work ;)

    Reference

    More by this author

    Brian Lee

    Chief of Product Management at Lifehack

    100 Incredible Life Hacks That Make Life So Much Easier 10 Best New Products That People Don’t Know About Book Summary: The Power of Habit in 2 Minutes 1 Minute Book Summary: How To Make People Like You in 90 Seconds or Less 2 Minutes Book Summary: Thinking Fast and Slow

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    Last Updated on December 2, 2018

    7 Public Speaking Techniques To Help Connect With Your Audience

    7 Public Speaking Techniques To Help Connect With Your Audience

    When giving a presentation or speech, you have to engage your audience effectively in order to truly get your point across. Unlike a written editorial or newsletter, your speech is fleeting; once you’ve said everything you set out to say, you don’t get a second chance to have your voice heard in that specific arena.

    You need to make sure your audience hangs on to every word you say, from your introduction to your wrap-up. You can do so by:

    1. Connecting them with each other

    Picture your typical rock concert. What’s the first thing the singer says to the crowd after jumping out on stage? “Hello (insert city name here)!” Just acknowledging that he’s coherent enough to know where he is is enough for the audience to go wild and get into the show.

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    It makes each individual feel as if they’re a part of something bigger. The same goes for any public speaking event. When an audience hears, “You’re all here because you care deeply about wildlife preservation,” it gives them a sense that they’re not just there to listen, but they’re there to connect with the like-minded people all around them.

    2. Connect with their emotions

    Speakers always try to get their audience emotionally involved in whatever topic they’re discussing. There are a variety of ways in which to do this, such as using statistics, stories, pictures or videos that really show the importance of the topic at hand.

    For example, showing pictures of the aftermath of an accident related to drunk driving will certainly send a specific message to an audience of teenagers and young adults. While doing so might be emotionally nerve-racking to the crowd, it may be necessary to get your point across and engage them fully.

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    3. Keep going back to the beginning

    Revisit your theme throughout your presentation. Although you should give your audience the credit they deserve and know that they can follow along, linking back to your initial thesis can act as a subconscious reminder of why what you’re currently telling them is important.

    On the other hand, if you simply mention your theme or the point of your speech at the beginning and never mention it again, it gives your audience the impression that it’s not really that important.

    4. Link to your audience’s motivation

    After you’ve acknowledged your audience’s common interests in being present, discuss their motivation for being there. Be specific. Using the previous example, if your audience clearly cares about wildlife preservation, discuss what can be done to help save endangered species’ from extinction.

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    Don’t just give them cold, hard facts; use the facts to make a point that they can use to better themselves or the world in some way.

    5. Entertain them

    While not all speeches or presentations are meant to be entertaining in a comedic way, audiences will become thoroughly engaged in anecdotes that relate to the overall theme of the speech. We discussed appealing to emotions, and that’s exactly what a speaker sets out to do when he tells a story from his past or that of a well-known historical figure.

    Speakers usually tell more than one story in order to show that the first one they told isn’t simply an anomaly, and that whatever outcome they’re attempting to prove will consistently reoccur, given certain circumstances.

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    6. Appeal to loyalty

    Just like the musician mentioning the town he’s playing in will get the audience ready to rock, speakers need to appeal to their audience’s loyalty to their country, company, product or cause. Show them how important it is that they’re present and listening to your speech by making your words hit home to each individual.

    In doing so, the members of your audience will feel as if you’re speaking directly to them while you’re addressing the entire crowd.

    7. Tell them the benefits of the presentation

    Early on in your presentation, you should tell your audience exactly what they’ll learn, and exactly how they’ll learn it. Don’t expect them to listen if they don’t have clear-cut information to listen for. On the other hand, if they know what to listen for, they’ll be more apt to stay engaged throughout your entire presentation so they don’t miss anything.

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