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The One Technique You Need to Turn Boring Writing into Compelling Words

The One Technique You Need to Turn Boring Writing into Compelling Words

Have you ever read an article or blog post so compelling, so impactful that it left you feeling motivated to change something about your life? When the words of an author really resonate, they promote trust in the reader, which is oftentimes based on their logic and credibility. They may even trigger an emotional response.

All of these phenomenons fall under the umbrella of persuasive writing.

Persuasive writing is one of the most common writing styles in the world. It’s also an art form. The main purpose of persuasive writing is to convince the audience that the opinion of the author is correct regarding a specific idea or set of ideas.

    So what makes the Rhetorical Triangle?

    The use of rhetoric within writing is an absolutely crucial step towards persuading the reader. The word rhetoric can be defined as a set of compositional techniques that writers use to fascinate readers. When used effectively, those reading will be able to fully connect with what’s being presented to them; they will clearly understand all the points and feel connected.

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    The three sides of the Rhetorical Triangle correlate with a different impact point for the reader. In order to be a truly comprehensive writer, it’s important to account for each side of the triangle.

    1. Ethos: the Writer

    Whether or not your audience realizes it, they want to know your intentions as a writer. Comprehending a speaker’s motives is an instinctual desire for readers.

    It’s the writer’s job to make sure that what they project is concise and articulate. Are you trying to educate, inform, entertain, or motivate? Stating the intended purpose, from a writer’s standpoint, is a fundamental first step to effective writing.

    The audience is going to want to understand who you are as a writer. What makes you credible, and why should they listen to what you have to say?

    Furthermore, an LSU resource[1] explains the role of a writer’s ethos:

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    “Ethos is what defines you as a writer and your character. It can be thought of as the role of the writer in the argument, how credible their argument is, as well as ethics.”

    2. Pathos: the Audience

    In order to write pieces that really resonate, writers must have a clear understanding of who exactly they are writing for. It’s important to ask yourself the following questions about an expected audience:

    • What is your audience expecting to hear from you?
    • In what ways will your writing be useful/helpful to the intended audience?
    • What similarities will an ideal audience share?

    As a means of further connecting with an audience, the idea of pathos should be utilized. Pathos is the idea of gauging an emotional response within an audience. Ask yourself what emotions are ideal to instill. Do you want to tug at your reader’s heartstrings, or channel support by getting an audience excited or riled up?

    3. Logos: the Context

    Lastly, keep the context of any piece of writing in mind. Readers will view this with a critical eye and will be asking themselves questions, either implicitly or subconsciously. Keep in mind:

    • What other timely events, circumstances are relevant?
    • What are all other sides and counter-arguments to your perspective?
    • Is there outside evidence that supports claims made in your writing?

    This all connects directly with the idea of logos, which relies on the extent of logical thinking within writing. A piece of writing that features clearly constructed points and intelligent insight will greatly appeal to an audience’s logos.

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    Man, it’s hard to follow the Rhetorical Triangle!

    Addressing each side of the Rhetorical Triangle isn’t always easy and may require more attention to detail than you are used to. But it’s possible for anyone to produce engaging pieces of writing. In this case, the old adage is true: practice makes perfect. The more you think about each point of the triangle, the more second-nature this process will become.

    Why is it so important to inject the Rhetorical Triangle into my writing?

    There are countless reasons to always keep all sides of the Rhetorical Triangle in mind as a writer. First and foremost, your writing will fall short and not be credible if it doesn’t encompass each part of the triangle. And this must be done in a balanced fashion.

    For example, if a piece of writing is far too heavily focused on statistics and hard figures, but doesn’t offer any insight into why the author is credible or invoke any emotional responses, it may come off as robotic, lacking a “human quality.” Readers may become bored or become put off when writing only focuses on logos.

    Balancing each side of the Rhetorical Triangle is a must for effective writing. Whether writing is a career focus or side-hustle gig, there are many advantageous benefits for creating content that is well-shaped.[2]

    The steps to effectively including the Rhetorical Triangle are highlighted fully in an article titled The Rhetorical Triangle: Making Your Writing Credible, Appealing, and Logical:[3]

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    Step One: Answer the audience’s question, ‘Is the source credible?’ Fully consider the impact your credibility has on your message. Failing to do so risks leaving your audience unconvinced.

    Step Two: Answer the audience’s hidden question, ‘Is this person trying to manipulate me?’ Fully consider your audience; otherwise they may feel disconnected and the message will be lost. Appeal to their emotions where this is appropriate and honest.

    Step Three: Answer the audience’s question, ‘Is the presentation logical?’ Fully consider the context of your message. And make sure you deliver it with a solid appeal to reason.”

    When you fully embrace and utilize these rhetorical strategies you’re writing will truly stand out.[4] You’ll become a more effective, marketable writer. You’re audience will connect with your work, and are much more likely to engage in comments sections and through social media shares.[5]

    A major reason that writers love what they do stems from the feelings of flexibility and how writing promotes work that is genuinely passionate. Listed as one of the top 5 work-at-home careers, writing (especially freelancer-driven writing) creates an atmosphere of workplace freedom.[6]

    With practice, anyone can work from home like a boss.[7] How would this impact your life? What would you do if you had total control of your schedule? How much or how little would you work in an ideal world?

    Reference

    More by this author

    Robert Parmer

    Freelance Writer

    There’s No Perfect Family, but a Happy Family Doesn’t Need to Be Perfect The One Technique You Need to Turn Boring Writing into Compelling Words Overcoming Seasonal Depression Through Outdoor Activities How Students Can Combat Stress, Depression, and Anxiety [TIMELY TOPIC] Helpful Halloween Safety Tips for Everyone

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    Published on April 16, 2019

    How Self Care Can Help You Live Your Best Life

    How Self Care Can Help You Live Your Best Life

    When was the last time you did something for yourself?

    Whether it was deciding to treat yourself with a little something or travel for some R&R, how often do you practice self-care?

    Well, as good as above sounds, there’s a common misconception that many of us have about self-care: that it’s only about indulgence and enjoyment.

    However, self-care goes far beyond indulgence. It’s actually about respecting your mind and body, understanding its limits, and being able to take care of every part of yourself, in a holistic way.

    And, you really don’t have to go to extreme measures or do anything specific–like meditating or following a plant based diet–in order to practice self-care. You just have to make sure that what you’re doing is in your best interests.

    So how can you make that happen?

    Below are a few proven methods that will help you become a better version of you. Follow through with these regularly and you’ll be well on your way to living your very best life.

    Listen to Yourself

    The bulk of self-care is knowing yourself.

    This means knowing your body’s limitations, and being in tune with your feelings, emotions and thoughts. So it’s important, then, to know who you are and what you want to do in life, in order to truly say that you know yourself. 

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    What is your purpose?

    Have you ever thought about this question?

    Your purpose doesn’t have to remain the same throughout your life. What you found a purpose in at age 19 would likely be different at age 49.

    In your current situation, think about the different roles that you have – as a working professional, a spouse, a partner, a parent, etc.

    Do you feel like you are fulfilling your purpose through any of these roles?

    All you have to do is ensure that what you’re chasing is meaningful to you; this will bring focus and motivation as you strive to achieve your goals.

    If you have your purpose defined, then that’s awesome! You know what drives you and why.

    But, if you don’t feel like you have a purpose nailed down, it’s good to start by asking why.

    For example, why are you working in your particular job or industry? If the reason is vague or unclear, then your motivational energy will be the same. In which case, you may find yourself not having a direction for where you’re headed in life.

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    If you’d like to learn more about finding your purpose, then I recommend you check out this article:

    How to Get Motivated and Be Happy Every Day When You Wake Up

    Seek Out Continuous Education

    Now, this may seem less common when you think of self-care, but lifelong learning is incredibly useful and an important component of taking care of yourself.

    It’s Super Practical

    Lifelong learning is extremely practical these days and does not require as much effort as it may have in the past. Long gone are the days when you could only find information on something by visiting a library. In this day of the internet, anything you can imagine is at your fingertips.

    You don’t need to physically go to a learning institution to learn. You can watch Youtube videos to learn new skills, take online courses to earn a degree, and scroll through an endless amount of articles, books and journals from reputable news and informative sites.

    When you’re constantly pushing yourself to learn and take up new things, your mental health also improves. Research shows that an active and engaged mind is responsible for diminishing age-related memory loss and improves overall cognitive abilities.

    Your Confidence Will Skyrocket

    You’ll also have improved self worth as it teaches you to step outside of your comfort zone, which will undoubtedly improve your confidence.

    You’ll also connect better with others by expanding your knowledge base. Learning exposes you to a multitude of new ideas and perspectives that you may have otherwise never considered. This also increases your adaptability. Whether it’s at work or just wanting to adapt to society, your peers, and loved ones, life long learning prepares you to take on new challenges.

    You’ll Be More Desired in the Job Market

    Another obvious reason for continuous education, is that your employability will also increase.

    With the ever changing economy, and huge influences from technology, social media, science etc., job descriptions today are moving targets. Assignments and roles change so quickly in response to changing business demands, it becomes a Herculean task to keep a job description database current.

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    In years past, stability was a characteristic of the world of work. Procedures, information, jobs, and organizations were established and provided continuity. Education was completed in the first 14 to 22 years of one’s life, followed by a long career occasionally punctuated by short-term job training.

    Today, however, jobs, companies, and technology are disappearing and being created simultaneously. To remain current and maintain a competitive advantage in the human capital marketplace, an individual is challenged to continually learn.

    People return to school at every age to enrich their skills and knowledge for their current positions. Some even prepare themselves for new jobs or career changes, moving them forward into new opportunities and technology.

    We can be assured that we will be challenged to continue to learn new tasks and information throughout our lives. Successful careers belong to flexible, curious learners who are prepared for opportunities because they know themselves and where they make their best contribution. As Peter Drucker, the father of modern management stated,

    “Knowledge is choice.”

    Lifelong learning also increases social awareness and perspective. To genuinely understand and empathize with others, increase social awareness, and foster strong interpersonal relationships, it’s important to seek out new perspectives. Enhancing the skills that positively impact emotional intelligence can bring even greater happiness and success, both personally and at work; and, this is all part of self-care.

    Improve Your Habits (Both at Work and at Home)

    Now, the last piece of advice I want to introduce to your self-care regimen, is to improve your habits.

    Habits define who you are, and are built up over time. You are what you eat is a great example of this. If you make it a habit to eat foods that nourish your body, rather than make your body feel bad, then you will be much healthier overall.

    Good Habits Allow You to Reach Your Goals

    Since habits dictate your days and nights, such as waking up every morning to get to work before a certain time, or brushing your teeth before bedtime every night, they play a major role in whether we do or do not reach our goals.

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    When you form habits that allow you to progress towards your goals, you’re automatically living a purposeful day, everyday.

    Habits Make Your Time a Priority

    How do you spend your free time? Do you opt to lounge on the couch watching Netflix passively, or do you engage in activities that support your purpose in life?

    It’s natural to waste a lot of time during the day, but fostering good habits will make you set a pattern for how you spend your time and give you the choice of what you choose to spend your time on. By improving your habits, you’ll find that you can be a LOT more productive. When you create good habits, you become more efficient with your time and a lot less is wasted.

    This in essence creates an overall positive influence on your life, allowing you to treat your mind and body well, which is why improving your habits are so important to self-care.

    Your Well Being Comes First

    We live in such a fast-paced society, where we are often so caught up in our work, families, maintaining our social lives, our studies and everything in between. It’s an understatement to say that life can get a little overwhelming at times.

    If you’ve ever watched the safety video onboard a plane, you’ll know that they always ask for a parent or adult to put on the safety mask first, before tending to the child. This may sound selfish, but the fact is that if you truly want to ensure the child’s safety, then your safety needs to come first so that you can protect and care for the child without complications from your end.

    The same goes for self-care. We need to ensure that our well being is priority, so that we can be the best for the people around us.

    Listening to yourself, practicing lifelong learning and improving your habits are steps that you can take to ensure you’re constantly in the best state of mind, alongside the indulgence and rest that you reward yourself with.

    Featured photo credit: Photo by Raychan on Unsplash via unsplash.com

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