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The One Technique You Need to Turn Boring Writing into Compelling Words

The One Technique You Need to Turn Boring Writing into Compelling Words

Have you ever read an article or blog post so compelling, so impactful that it left you feeling motivated to change something about your life? When the words of an author really resonate, they promote trust in the reader, which is oftentimes based on their logic and credibility. They may even trigger an emotional response.

All of these phenomenons fall under the umbrella of persuasive writing.

Persuasive writing is one of the most common writing styles in the world. It’s also an art form. The main purpose of persuasive writing is to convince the audience that the opinion of the author is correct regarding a specific idea or set of ideas.

    So what makes the Rhetorical Triangle?

    The use of rhetoric within writing is an absolutely crucial step towards persuading the reader. The word rhetoric can be defined as a set of compositional techniques that writers use to fascinate readers. When used effectively, those reading will be able to fully connect with what’s being presented to them; they will clearly understand all the points and feel connected.

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    The three sides of the Rhetorical Triangle correlate with a different impact point for the reader. In order to be a truly comprehensive writer, it’s important to account for each side of the triangle.

    1. Ethos: the Writer

    Whether or not your audience realizes it, they want to know your intentions as a writer. Comprehending a speaker’s motives is an instinctual desire for readers.

    It’s the writer’s job to make sure that what they project is concise and articulate. Are you trying to educate, inform, entertain, or motivate? Stating the intended purpose, from a writer’s standpoint, is a fundamental first step to effective writing.

    The audience is going to want to understand who you are as a writer. What makes you credible, and why should they listen to what you have to say?

    Furthermore, an LSU resource[1] explains the role of a writer’s ethos:

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    “Ethos is what defines you as a writer and your character. It can be thought of as the role of the writer in the argument, how credible their argument is, as well as ethics.”

    2. Pathos: the Audience

    In order to write pieces that really resonate, writers must have a clear understanding of who exactly they are writing for. It’s important to ask yourself the following questions about an expected audience:

    • What is your audience expecting to hear from you?
    • In what ways will your writing be useful/helpful to the intended audience?
    • What similarities will an ideal audience share?

    As a means of further connecting with an audience, the idea of pathos should be utilized. Pathos is the idea of gauging an emotional response within an audience. Ask yourself what emotions are ideal to instill. Do you want to tug at your reader’s heartstrings, or channel support by getting an audience excited or riled up?

    3. Logos: the Context

    Lastly, keep the context of any piece of writing in mind. Readers will view this with a critical eye and will be asking themselves questions, either implicitly or subconsciously. Keep in mind:

    • What other timely events, circumstances are relevant?
    • What are all other sides and counter-arguments to your perspective?
    • Is there outside evidence that supports claims made in your writing?

    This all connects directly with the idea of logos, which relies on the extent of logical thinking within writing. A piece of writing that features clearly constructed points and intelligent insight will greatly appeal to an audience’s logos.

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    Man, it’s hard to follow the Rhetorical Triangle!

    Addressing each side of the Rhetorical Triangle isn’t always easy and may require more attention to detail than you are used to. But it’s possible for anyone to produce engaging pieces of writing. In this case, the old adage is true: practice makes perfect. The more you think about each point of the triangle, the more second-nature this process will become.

    Why is it so important to inject the Rhetorical Triangle into my writing?

    There are countless reasons to always keep all sides of the Rhetorical Triangle in mind as a writer. First and foremost, your writing will fall short and not be credible if it doesn’t encompass each part of the triangle. And this must be done in a balanced fashion.

    For example, if a piece of writing is far too heavily focused on statistics and hard figures, but doesn’t offer any insight into why the author is credible or invoke any emotional responses, it may come off as robotic, lacking a “human quality.” Readers may become bored or become put off when writing only focuses on logos.

    Balancing each side of the Rhetorical Triangle is a must for effective writing. Whether writing is a career focus or side-hustle gig, there are many advantageous benefits for creating content that is well-shaped.[2]

    The steps to effectively including the Rhetorical Triangle are highlighted fully in an article titled The Rhetorical Triangle: Making Your Writing Credible, Appealing, and Logical:[3]

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    Step One: Answer the audience’s question, ‘Is the source credible?’ Fully consider the impact your credibility has on your message. Failing to do so risks leaving your audience unconvinced.

    Step Two: Answer the audience’s hidden question, ‘Is this person trying to manipulate me?’ Fully consider your audience; otherwise they may feel disconnected and the message will be lost. Appeal to their emotions where this is appropriate and honest.

    Step Three: Answer the audience’s question, ‘Is the presentation logical?’ Fully consider the context of your message. And make sure you deliver it with a solid appeal to reason.”

    When you fully embrace and utilize these rhetorical strategies you’re writing will truly stand out.[4] You’ll become a more effective, marketable writer. You’re audience will connect with your work, and are much more likely to engage in comments sections and through social media shares.[5]

    A major reason that writers love what they do stems from the feelings of flexibility and how writing promotes work that is genuinely passionate. Listed as one of the top 5 work-at-home careers, writing (especially freelancer-driven writing) creates an atmosphere of workplace freedom.[6]

    With practice, anyone can work from home like a boss.[7] How would this impact your life? What would you do if you had total control of your schedule? How much or how little would you work in an ideal world?

    Reference

    More by this author

    Robert Parmer

    Freelance Writer

    There’s No Perfect Family, but a Happy Family Doesn’t Need to Be Perfect The One Technique You Need to Turn Boring Writing into Compelling Words Overcoming Seasonal Depression Through Outdoor Activities How Students Can Combat Stress, Depression, and Anxiety [TIMELY TOPIC] Helpful Halloween Safety Tips for Everyone

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    Last Updated on October 17, 2018

    7 Natural (And Highly Effective) Ways to Improve Memory

    7 Natural (And Highly Effective) Ways to Improve Memory

    How is your memory? Is your cognitive function as strong as you’d like it to be?

    If not, then you’re definitely going to be interested in the memory improvement tips I’ll be sharing with you in this article.

    Despite what you might think – or have been told – improving your ability to recall information is certainly possible. You just need to know the right ways to do it. (Don’t worry, as you won’t need to make any significant lifestyle changes.)

    So how to improve memory? Let’s dive straight into the first of seven easy ways to improve your memory significantly.

    1. Meditate

    We live in a world of non-stop, 24/7 information. It’s like a waterfall that’s endlessly pouring news, data, facts and figures into our conscious minds.

    Unfortunately, our brains are not designed to absorb this tremendous amount of information. It’s no wonder then, that most people struggle to remember information and recall things.

    Even if you believe you have a good memory and are comfortable with multi-tasking, you’ll also be aware that there’s only so much information your brain can process at one time. And research suggests that the more information and distractions, the harder it is for you to transfer information to your long-term memory.[1]

    Fortunately, meditation can help you out.

    Even if you just meditate for 10 minutes per day, you’ll boost your ability to focus, which in turn, will make it easier for you to remember important facts.

    If you need help in shifting into a meditative state, I recommend trying an app like Headspace – which can assist you to achieve this in a convenient and structured way.

    And don’t forget, meditation doesn’t just have to be closing your eyes and sitting in a lotus position. Some people prefer to simply take a short walk in nature. This clears and calms their mind, and still provides the all-important boost to their focus.

    2. Get plenty of sleep

    If you’re sleep deprived or have not been sleeping well, then I’m guessing you’re not remembering well either. This is because sleep and memory are intimately connected.

    If you have a busy life and regularly find yourself not getting enough sleep, then this will negatively impact your cognitive abilities – including your memory.

    How much sleep should you be getting?

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    Well, according to the National Sleep Foundation, you need a minimum of seven to nine hours of sleep per night. If you get this amount of sleep regularly, then within just a few days, you’ll see a tangible improvement to your ability to remember and recall things.

    Now, I’ll be honest with you, maintaining a proper sleep cycle is not always easy (especially when the latest Netflix series has just been released!). But if you care about improving your short-term and long-term ability to remember things, then it’s critical that you try to get at least the recommended amount of sleep every night.

    Are there ways to hack the sleep cycle?

    Yes, there are.

    Try these three things:

    • Have a fixed bedtime (preferably before 10pm)
    • Don’t eat too late
    • Make sure your bedroom is as dark as possible

    Sleeping is a precious activity. It regenerates your body, clears your mind, and helps with the storing and retrieval of information.

    However, don’t sleep just yet, as I want to tell you about another great way to increase memory…

    3. Challenge your brain

    When was the last time you challenged your brain?

    I don’t mean challenged in the sense of overeating or undersleeping. I’m referring to stretching your mental capabilities through things like crossword puzzles, Sudoku and memory games.

    To expand your memory bank, and to make your recall razor-sharp, you need to continually challenge your brain.

    Feedback from Lifehack readers such as yourself, has suggested that brain training apps are a super-effective way of doing this. Used regularly, these apps can enhance your focus, attention span, problem-thinking ability and memory.

    There are hundreds of these apps available (most of them for free), but I recommend starting out with one of the big three:

    • Peak (Android/iOS, free, 10 million+ downloads)
    • Lumosity (Android/iOS, free, 10 million+ downloads)
    • Elevate (Android/iOS, free, 5 million+ downloads)

    If you normally spend a chunk of your week playing computer games, then instead of shooting and killing your enemies, why not let some of them live – while you put your attention into boosting your brain power!

    Challenging your brain will strengthen your neural pathways and enhance your mental abilities. But don’t just take my word for it, try one of the apps above and see the positive benefits for yourself.

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    4. Take more breaks

    When I think back to my days as a budding entrepreneur, I distinctively remember working all the hours under the sun – and many under the moon too!

    At that time, I believed that breaks were for the weak, and to become wealthy and successful, I needed to shed blood, sweat and tears.

    However, I was wrong.

    Taking regular breaks is the best way to keep yourself productive, creative and alive to opportunities. It’s also the best way to learn new information.

    Let me explain.

    Typically, when studying lots of new information, most people will spend hours reading it – in an attempt to learn and remember the content as quickly as possible. Unfortunately, they’ve overlooked something.

    Namely, extended study sessions are rarely a good thing, as your ability to retain information naturally declines after a certain period of time.

    It’s similar to physical exercise. You wouldn’t attempt to train vigorously for four hours in a row. Instead, you’d take regular breaks to give your lungs, heart and muscles adequate time to recover. Failing to do this will result in muscle cramps and overexertion.

    It’s the same with your brain. If you overload it with information, you’ll suffer from mental fatigue.

    What’s the answer?

    Make sure you take regular breaks when learning new information. I recommend at least a 10-minute break every hour. (You may also want to take a look at the Pomodoro Method.)

    If you don’t want to be as regimented as that, then take breaks as soon as you find yourself losing the ability to focus on the new material. Your brain will thank you – and your learning aptitude will move up a level.

    5. Learn a new skill

    I love this quote, as it’s 100% true – but frequently overlooked:

    “Learning never exhausts the mind.” – Leonardo da Vinci

    From my experience of helping to develop the careers of dozens of Lifehack employees, I can definitively say that participating in meaningful and purposeful activities stimulates the mind. It also reduces stress and enhances health and well-being.

    Let me give you an example of this:

    Imagine you work for a global financial institution in one of their call centers. You take over 100 calls a day – many of them complaints. When you started the job a few months back, you were excited to be in full-time employment and working for a household name.

    Unfortunately, your initial enthusiasm quickly turned into frustration.

    The endless complaint calls began to take their toll on you. And the supervisors irritated you too, as they were far too interested in micro-managing you – rather than letting you work in your own way.

    Now, in the story above, the ending could be that you put up with a job you didn’t like, and led a dull and frustrated working life for years and years. However, an alternative ending is this: you channeled your dissatisfaction in to learning a new skill (computer coding). It took you a year or two to get up to speed, but it allowed you to successfully upgrade your career – and the ongoing learning made the call centre job much more bearable.

    Clearly, learning new skills gives you impetus, focus and something to aim for. Your brain loves to learn, and you should tap into this by always seeking our new information. And when learning becomes a habit, you’ll find your ability to remember and recall things effortlessly, becomes a habit too.

    6. Start working out

    If you’re not already working out regularly, then here’s another reason to do so:

    Exercising for 20-30 minutes three times a week will improve your long-term memory.

    Regular exercise increases blood flow in your body and supplies the brain with extra oxygen and nutrients. And a well-nourished brain is a well-functioning brain!

    “But I just don’t have the time?,” I hear you say.

    Not a problem.

    A research has shown that a daily burst of 60 seconds of high-intensity exercise, offered many of the benefits of the longer exercise routines.[2] So, if you’re short on time – now you know what to do.

    Interested in getting started?

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    Here are five different ways that will help you work out:

    • Join a gym
    • Join a sports team
    • Buy a bike
    • Take up hiking
    • Dance to your favorite music

    7. Eat healthier foods

    I’m sure you’ve heard the expression: “You are what you eat.”

    This applies to your brain too.

    The food that you eat helps determine your brain’s capacity to store and recall information. A poor diet (think junk food + soda!) harms not just your physical health, but your mental health too.

    Fortunately, there are several foods that are especially good for your brain and your memory. These include: blueberries, celery and dark chocolate. But anything high in antioxidants will have a positive effect on your brain and memory.

    Conversely, highly-processed foods and those loaded with sugar will have a negative impact on your memory. This is due to them providing insufficient nutrients for your brain – leading you to easily suffer from mental fatigue.

    Want to be mentally healthy? Then eat and drink an abundance of these for brain health:

    • Turmeric – helps new brain cells grown
    • Broccoli – protects the brain against damage
    • Nuts – improves memory
    • Green tea – enhances brain performance, memory and focus[3]
    • Fish oilfish oil supplements can increase your brain power

    Here’re more brain food options that improve memory!

    Final thoughts

    I sincerely hope these seven memory boosting ways that I’ve covered in this article will be of help to you.

    You don’t need to implement them all. I suggest just trying the ones that appeal to you.

    But, if you’re serious about dramatically improving your memory, then make a start right now on adopting one or more of the ways I’ve suggested. I’m confident you won’t regret it.

    Featured photo credit: Eric Ward via unsplash.com

    Reference

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