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The One Technique You Need to Turn Boring Writing into Compelling Words

The One Technique You Need to Turn Boring Writing into Compelling Words

Have you ever read an article or blog post so compelling, so impactful that it left you feeling motivated to change something about your life? When the words of an author really resonate, they promote trust in the reader, which is oftentimes based on their logic and credibility. They may even trigger an emotional response.

All of these phenomenons fall under the umbrella of persuasive writing.

Persuasive writing is one of the most common writing styles in the world. It’s also an art form. The main purpose of persuasive writing is to convince the audience that the opinion of the author is correct regarding a specific idea or set of ideas.

    So what makes the Rhetorical Triangle?

    The use of rhetoric within writing is an absolutely crucial step towards persuading the reader. The word rhetoric can be defined as a set of compositional techniques that writers use to fascinate readers. When used effectively, those reading will be able to fully connect with what’s being presented to them; they will clearly understand all the points and feel connected.

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    The three sides of the Rhetorical Triangle correlate with a different impact point for the reader. In order to be a truly comprehensive writer, it’s important to account for each side of the triangle.

    1. Ethos: the Writer

    Whether or not your audience realizes it, they want to know your intentions as a writer. Comprehending a speaker’s motives is an instinctual desire for readers.

    It’s the writer’s job to make sure that what they project is concise and articulate. Are you trying to educate, inform, entertain, or motivate? Stating the intended purpose, from a writer’s standpoint, is a fundamental first step to effective writing.

    The audience is going to want to understand who you are as a writer. What makes you credible, and why should they listen to what you have to say?

    Furthermore, an LSU resource[1] explains the role of a writer’s ethos:

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    “Ethos is what defines you as a writer and your character. It can be thought of as the role of the writer in the argument, how credible their argument is, as well as ethics.”

    2. Pathos: the Audience

    In order to write pieces that really resonate, writers must have a clear understanding of who exactly they are writing for. It’s important to ask yourself the following questions about an expected audience:

    • What is your audience expecting to hear from you?
    • In what ways will your writing be useful/helpful to the intended audience?
    • What similarities will an ideal audience share?

    As a means of further connecting with an audience, the idea of pathos should be utilized. Pathos is the idea of gauging an emotional response within an audience. Ask yourself what emotions are ideal to instill. Do you want to tug at your reader’s heartstrings, or channel support by getting an audience excited or riled up?

    3. Logos: the Context

    Lastly, keep the context of any piece of writing in mind. Readers will view this with a critical eye and will be asking themselves questions, either implicitly or subconsciously. Keep in mind:

    • What other timely events, circumstances are relevant?
    • What are all other sides and counter-arguments to your perspective?
    • Is there outside evidence that supports claims made in your writing?

    This all connects directly with the idea of logos, which relies on the extent of logical thinking within writing. A piece of writing that features clearly constructed points and intelligent insight will greatly appeal to an audience’s logos.

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    Man, it’s hard to follow the Rhetorical Triangle!

    Addressing each side of the Rhetorical Triangle isn’t always easy and may require more attention to detail than you are used to. But it’s possible for anyone to produce engaging pieces of writing. In this case, the old adage is true: practice makes perfect. The more you think about each point of the triangle, the more second-nature this process will become.

    Why is it so important to inject the Rhetorical Triangle into my writing?

    There are countless reasons to always keep all sides of the Rhetorical Triangle in mind as a writer. First and foremost, your writing will fall short and not be credible if it doesn’t encompass each part of the triangle. And this must be done in a balanced fashion.

    For example, if a piece of writing is far too heavily focused on statistics and hard figures, but doesn’t offer any insight into why the author is credible or invoke any emotional responses, it may come off as robotic, lacking a “human quality.” Readers may become bored or become put off when writing only focuses on logos.

    Balancing each side of the Rhetorical Triangle is a must for effective writing. Whether writing is a career focus or side-hustle gig, there are many advantageous benefits for creating content that is well-shaped.[2]

    The steps to effectively including the Rhetorical Triangle are highlighted fully in an article titled The Rhetorical Triangle: Making Your Writing Credible, Appealing, and Logical:[3]

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    Step One: Answer the audience’s question, ‘Is the source credible?’ Fully consider the impact your credibility has on your message. Failing to do so risks leaving your audience unconvinced.

    Step Two: Answer the audience’s hidden question, ‘Is this person trying to manipulate me?’ Fully consider your audience; otherwise they may feel disconnected and the message will be lost. Appeal to their emotions where this is appropriate and honest.

    Step Three: Answer the audience’s question, ‘Is the presentation logical?’ Fully consider the context of your message. And make sure you deliver it with a solid appeal to reason.”

    When you fully embrace and utilize these rhetorical strategies you’re writing will truly stand out.[4] You’ll become a more effective, marketable writer. You’re audience will connect with your work, and are much more likely to engage in comments sections and through social media shares.[5]

    A major reason that writers love what they do stems from the feelings of flexibility and how writing promotes work that is genuinely passionate. Listed as one of the top 5 work-at-home careers, writing (especially freelancer-driven writing) creates an atmosphere of workplace freedom.[6]

    With practice, anyone can work from home like a boss.[7] How would this impact your life? What would you do if you had total control of your schedule? How much or how little would you work in an ideal world?

    Reference

    More by this author

    Robert Parmer

    Freelance Writer

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    Last Updated on June 13, 2019

    10 Best Success Books You Need to Read to Be Great at Business

    10 Best Success Books You Need to Read to Be Great at Business

    Take a minute and think about some of the most successful people you know.

    I’d bet they’re great with people, are super-productive, and think differently than most. After all, that’s how they got to be where they are today.

    Jealous of them? You don’t have to be.

    You can learn these same skills by studying some of the best business and success books that can help you take your game to the next level. Here’re 10 of my favorites:

    1. How to Win Friends and Influence People by Dale Carnegie

      Dale Carnegie’s best-selling book that helped to launch a personal growth empire should be required reading for everyone who wants to learn how to build and nurture relationships for a lifetime.

      Read this book and you’ll learn some simple advice than can help you build popularity points within your current network and just as important, expand it to others.

      Get the book here!

      2. Focal Point by Brian Tracy

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        Got a lot on your to-do list? Of course you do. But what separates productive people from others is their ability to focus on a singular task at a time, and getting it done before moving on to the next one.

        Sounds simple in theory, but this can be extremely difficult in practice. In Focal Point Brian Tracy offers tips to help build discipline and organization into your day so you can get more stuff done.

        Get the book here!

        3. Purple Cow by Seth Godin

          Creating a “me-too” product can be easy at the start but can doom you to business failure. That’s why marketing maverick Seth Godin recommends creating a product that is truly different from anything already available in the marketplace.

          In essence by making the product different you’ll be building the marketing into the actual product development…which just makes your actual marketing a helluva lot easier.

          Get the book here!

          4. The Magic of Thinking Big by David Schwartz

            If you’ve struggled with procrastination or small thinking, this is the book for you. In it Schwartz offers practical advice that can help you get inspired and motivated to create a bigger life for yourself. And with it can be a more lucrative and rewarding career.

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            Get the book here!

            5. Man’s Search for Meaning by Viktor Frankel

              It can be difficult for lots of people to keep things in perspective, especially when working on high priority and urgent projects at work.

              Man’s Search for Meaning can be a life-changing book in the sense that it can open your eyes to a first-hand experience of one of the greatest atrocities in the history of mankind, while also teaching a valuable lesson about having purpose.

              Get the book here!

              6. The 4-Hour Work Week by Tim Ferriss

                Solo-entrepreneurs can learn a ton from the guy who made lifestyle design popular. But guess what? The 4HWW isn’t just for guys and girls who want to start a small online business.

                Smart moves like outsourcing, following the 80/20 rule, and automating processes should be made by entry-level workers and established executives alike.

                Get the book here!

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                7. Think and Grow Rich by Napoleon Hill

                  I remember sitting on a couch and opening this book on a Saturday morning, thinking I’d get through a chapter and then get on with my day. Instead, about 12 hours later, I was finished with the book. The concepts in it were mind-blowing to me.

                  To think that thoughts can create your reality sounded a little far-fetched at first. But after going through the book and understanding that your thoughts create your beliefs, which lead to actions, which then lead to habits….well you can get where I’m going with this.

                  If you focus your thoughts on success, achieving it will be much more likely than thinking about obstacles, failures and everything else that can get in your way.

                  Get the book here!

                  8. The One Minute Manager by Kenneth Blanchard

                    If you’re going to read one management book in your life, this should be it. It’s simple. You can read it in an afternoon. And the advice works.

                    Get the book here!

                    9. The Lean Start-Up by Eric Ries

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                      Before you create any sort of business you’ll want to give Lean Start-Up a read through. Doing so can save you money, time and other resources you could have potentially wasted otherwise.

                      Get the book here!

                      10. The Monk and the Riddle by Randy Komisar

                        The story Randy Komisar shares in the Monk and the Riddle offers advice about not just about how you need to think when starting a new business, but also about how to build a life you’re passionate about.

                        Understanding the technical aspects of launching a start-up is great, but if you don’t have the staying power to stick with it when the going gets tough then it’s not likely to work.

                        This book can help you understand this lesson before you spend blood, sweat and tears on a project that you’re heart isn’t into.

                        Get the book here!

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