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The One Technique You Need to Turn Boring Writing into Compelling Words

The One Technique You Need to Turn Boring Writing into Compelling Words

Have you ever read an article or blog post so compelling, so impactful that it left you feeling motivated to change something about your life? When the words of an author really resonate, they promote trust in the reader, which is oftentimes based on their logic and credibility. They may even trigger an emotional response.

All of these phenomenons fall under the umbrella of persuasive writing.

Persuasive writing is one of the most common writing styles in the world. It’s also an art form. The main purpose of persuasive writing is to convince the audience that the opinion of the author is correct regarding a specific idea or set of ideas.

    So what makes the Rhetorical Triangle?

    The use of rhetoric within writing is an absolutely crucial step towards persuading the reader. The word rhetoric can be defined as a set of compositional techniques that writers use to fascinate readers. When used effectively, those reading will be able to fully connect with what’s being presented to them; they will clearly understand all the points and feel connected.

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    The three sides of the Rhetorical Triangle correlate with a different impact point for the reader. In order to be a truly comprehensive writer, it’s important to account for each side of the triangle.

    1. Ethos: the Writer

    Whether or not your audience realizes it, they want to know your intentions as a writer. Comprehending a speaker’s motives is an instinctual desire for readers.

    It’s the writer’s job to make sure that what they project is concise and articulate. Are you trying to educate, inform, entertain, or motivate? Stating the intended purpose, from a writer’s standpoint, is a fundamental first step to effective writing.

    The audience is going to want to understand who you are as a writer. What makes you credible, and why should they listen to what you have to say?

    Furthermore, an LSU resource[1] explains the role of a writer’s ethos:

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    “Ethos is what defines you as a writer and your character. It can be thought of as the role of the writer in the argument, how credible their argument is, as well as ethics.”

    2. Pathos: the Audience

    In order to write pieces that really resonate, writers must have a clear understanding of who exactly they are writing for. It’s important to ask yourself the following questions about an expected audience:

    • What is your audience expecting to hear from you?
    • In what ways will your writing be useful/helpful to the intended audience?
    • What similarities will an ideal audience share?

    As a means of further connecting with an audience, the idea of pathos should be utilized. Pathos is the idea of gauging an emotional response within an audience. Ask yourself what emotions are ideal to instill. Do you want to tug at your reader’s heartstrings, or channel support by getting an audience excited or riled up?

    3. Logos: the Context

    Lastly, keep the context of any piece of writing in mind. Readers will view this with a critical eye and will be asking themselves questions, either implicitly or subconsciously. Keep in mind:

    • What other timely events, circumstances are relevant?
    • What are all other sides and counter-arguments to your perspective?
    • Is there outside evidence that supports claims made in your writing?

    This all connects directly with the idea of logos, which relies on the extent of logical thinking within writing. A piece of writing that features clearly constructed points and intelligent insight will greatly appeal to an audience’s logos.

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    Man, it’s hard to follow the Rhetorical Triangle!

    Addressing each side of the Rhetorical Triangle isn’t always easy and may require more attention to detail than you are used to. But it’s possible for anyone to produce engaging pieces of writing. In this case, the old adage is true: practice makes perfect. The more you think about each point of the triangle, the more second-nature this process will become.

    Why is it so important to inject the Rhetorical Triangle into my writing?

    There are countless reasons to always keep all sides of the Rhetorical Triangle in mind as a writer. First and foremost, your writing will fall short and not be credible if it doesn’t encompass each part of the triangle. And this must be done in a balanced fashion.

    For example, if a piece of writing is far too heavily focused on statistics and hard figures, but doesn’t offer any insight into why the author is credible or invoke any emotional responses, it may come off as robotic, lacking a “human quality.” Readers may become bored or become put off when writing only focuses on logos.

    Balancing each side of the Rhetorical Triangle is a must for effective writing. Whether writing is a career focus or side-hustle gig, there are many advantageous benefits for creating content that is well-shaped.[2]

    The steps to effectively including the Rhetorical Triangle are highlighted fully in an article titled The Rhetorical Triangle: Making Your Writing Credible, Appealing, and Logical:[3]

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    Step One: Answer the audience’s question, ‘Is the source credible?’ Fully consider the impact your credibility has on your message. Failing to do so risks leaving your audience unconvinced.

    Step Two: Answer the audience’s hidden question, ‘Is this person trying to manipulate me?’ Fully consider your audience; otherwise they may feel disconnected and the message will be lost. Appeal to their emotions where this is appropriate and honest.

    Step Three: Answer the audience’s question, ‘Is the presentation logical?’ Fully consider the context of your message. And make sure you deliver it with a solid appeal to reason.”

    When you fully embrace and utilize these rhetorical strategies you’re writing will truly stand out.[4] You’ll become a more effective, marketable writer. You’re audience will connect with your work, and are much more likely to engage in comments sections and through social media shares.[5]

    A major reason that writers love what they do stems from the feelings of flexibility and how writing promotes work that is genuinely passionate. Listed as one of the top 5 work-at-home careers, writing (especially freelancer-driven writing) creates an atmosphere of workplace freedom.[6]

    With practice, anyone can work from home like a boss.[7] How would this impact your life? What would you do if you had total control of your schedule? How much or how little would you work in an ideal world?

    Reference

    More by this author

    Robert Parmer

    Freelance Writer

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    Last Updated on August 20, 2019

    26 Useful Things to Learn Now That Will Change Your Life

    26 Useful Things to Learn Now That Will Change Your Life

    If you pay attention to your everyday life careful enough, you’ll know that you can learn from everything and everyone you come across. Our life is basically full of useful lessons that we should learn.

    Here are 26 useful things to learn that Abhishek A. Singh shared on Quora. Let’s see how these life theories would lead you to live a different life.

    1. Primacy and recency: People mostly remember the first and last things that occurred, barely the middle.

    When scheduling an interview, ask the employer the time slots they do interviews and try to be the first or the last.

    2. If you work in a bar or in customer service of any kind, put a mirror behind you at the counter.

    In this way, angry customers who approach you will have to see themselves in the mirror behind you and the chance of them behaving irrationally will be lowered significantly.

    3. Once you make a sales pitch, don’t say anything else.

    This works in sales, but it can also be applied in other ways.

    My previous boss was training me and just gave me pointers. I was working at a gym trying to sell memberships. He told me that once I got all the small talk out of the way and presented the prices, the first person to talk would lose.

    It didn’t seem like a big deal but it actually worked. Often there were long periods of awkward silence as the person tried to come up with some excuses, but usually they bought.

    4. If you ask someone a question and they only partially answer, just wait.

    If you stay silent and keep eye contact, they will usually continue to talk.

    5. Chew gum when you’re approaching a situation that would make you nervous, like public speaking or bungee jumping.

    When we eat, our brain tell ourselves, “I would not be eating if I were danger. So I’m not in danger.” This has helped me to stay calm.

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    6. People will always remember how you made them feel, not what you said.

    Also, most people like talking about themselves; so ask lots of questions about them.

    7. When you’re learning something new, teach it to a friend. Let them ask you questions about it.

    If you’re able to teach something well, you will be sure that you’ve understood it very well.

    8. If you get yourself to be really happy and excited to see other people, they will react the same to you.

    It doesn’t always happen the first time, but it will definitely happen the next time.

    9. The physical effects of stress — breathing rate and heart rate — are almost identical to the physical effects of courage.

    When you’re feeling stressed in any situations, immediately reframe it : Your body is getting ready to be courageous, you are NOT stressed.

    10. Pay attention to people’s feet.

    If you approach two people in the middle of a conversation, and they only turn their torsos and not their feet, they don’t want you to join in the conversation.

    Similarly, if you are in a conversation with a coworker who you think is paying attention to you and their torso is turned towards you but their feet are facing in another direction, they want the conversation to end.

    11. Confidence is more important than knowledge.

    Don’t be intimidated by anyone, everyone is playing a role and wearing a mask.

    12. If you pretend to be something for long enough, you will eventually become it.

    Fake it till you make it. Period.

    13. Not to be creepy, but if you want to stare at someone unashamedly, look directly past them and wait for them to try and meet your eyes.

    When they fail to do that, they’ll look around (usually nervously for a second) they won’t look at you again for some time. This is your chance to straight up stare at this person for at least 45 seconds.

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    And as suggested by Brian Stutzman:

    If you’re staring at someone and get caught, DON’T turn your head or your body to look away, because that just confirms that you were staring.

    Just move your EYEBALLS off the person. Unlike turning your head, it’s instantaneous. And the person will think you were just looking at something behind them and that they were mistaken for thinking you were staring. Do it confidently, and ignore any reaction from the person, and you can sell it every single time.

    After a second, you can even look back at them with a “Why are you staring at me?” look on your face to really cement the deal!

    14. Build a network.

    Become the information source, and let the information be yours. Even grabbing a beer with a former colleague once a year will keep you in the loop at the old office.

    Former coworkers might have gotten a new position in that office you always wanted to work in, great! Go to them for a beer, and ask about the office. It’s all about connections and information.

    15. If you are angry at the person in front of you driving like a grandmother…

    Pretend it is your grandmother, it will significantly reduce your road rage.

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      16. Stand up straight.

      No slouching, hands out of pockets, and head held up high. It’s not just a cliche — you literally feel better and people around you feel more confident in you.

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      17. Avoid saying “I think,” and “I believe” unless absolutely necessary.

      These are phrases that do not evoke confidence, and will literally do you no good.

      18. When feeling anxious, clean up your home or work space.

      You will feel happier and more accomplished than before.

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        19. Always buy the first pitcher or round of drinks.

        You’d be surprised how long you could drink on the phrase “I bought the first one.”

        20. Going into an interview… be interested in your interviewers.

        If you focus on learning about them, you’ll seem to be more interesting and dynamic. (Again, people love to talk about themselves.)

        21. Pay attention parents! Always give your kid a choice that makes them think they are in control.

        For instance, when I want my son to put his shoes on I will say ,”do you want to put your star wars shoes on or your shark shoes on?”

        Pro-tip: In some cases, this works on adults.

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          22. Your action affects your attitude more than your attitude affects your action.

          As my former teacher said “You can jump and dance FOR joy, but you can also jump and dance yourself joyful.”

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          23. When a group of people laugh, people will instinctively look at the person they feel closest to in that group.

          Notice who you look at and who look at you when you laugh with a group of people!

          24. If you want to build rapport or gain someone’s trust quickly, match their body posture and position.

          If someone is sitting with her legs crossed, cross your legs. If they’re leaning away from you, lean away from them. If they’re leaning towards you, lean towards them.

          Mirroring and matching body position is a subconscious way to tell if someone trusts you or is comfortable with you. If you’re sitting with your arms crossed and you notice someone else is sitting with her arms crossed, that is a good indicator that you have/are successfully built/building rapport with that person.

          25. The Benjamin Franklin Effect (suggested by Matt Miller)

          I find the basis of the Benjamin Franklin effect is very useful and extends far beyond pencil borrowing. This knowledge is useful in the world of flirting too.

          Asking a girl in your class if you can borrow a pencil or her notes or to explain the homework will make her more likely to like you than if you let her borrow your stuff or are the one to help her. Even just asking a girl to buy you drinks (facetiously) leaves a much bigger impression than offering to or actually buying a girl a drink.

          The best part is it kills 3 birds with one stone: you get the advantages of the favor itself, the person subconsciously likes you more, and it makes them more open to future favors and conversation.

          26. Handle panic and anxiety behaviors by tapping fingers (Suggested by Jade Barbee)

          When you’re feeling stressed, worried or angry, tap each finger tip while thinking (or speaking quietly) a few specific words about what is bothering you. Repeat the same words while tapping each of your 10 fingers, including thumbs.

          For example, tap while saying, “I’m so angry with her…” Doing so will likely take the charge out of the feeling and return you to a more resourceful (better feeling) state of being. It’s called EFT (Emotional Freedom Technique) or “tapping,” and it is useful in many life situations – emotional sadness, physical pain, food cravings, traumatic memories…

          Featured photo credit: Nicole Wolf via unsplash.com

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