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The One Technique You Need to Turn Boring Writing into Compelling Words

The One Technique You Need to Turn Boring Writing into Compelling Words

Have you ever read an article or blog post so compelling, so impactful that it left you feeling motivated to change something about your life? When the words of an author really resonate, they promote trust in the reader, which is oftentimes based on their logic and credibility. They may even trigger an emotional response.

All of these phenomenons fall under the umbrella of persuasive writing.

Persuasive writing is one of the most common writing styles in the world. It’s also an art form. The main purpose of persuasive writing is to convince the audience that the opinion of the author is correct regarding a specific idea or set of ideas.

    So what makes the Rhetorical Triangle?

    The use of rhetoric within writing is an absolutely crucial step towards persuading the reader. The word rhetoric can be defined as a set of compositional techniques that writers use to fascinate readers. When used effectively, those reading will be able to fully connect with what’s being presented to them; they will clearly understand all the points and feel connected.

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    The three sides of the Rhetorical Triangle correlate with a different impact point for the reader. In order to be a truly comprehensive writer, it’s important to account for each side of the triangle.

    1. Ethos: the Writer

    Whether or not your audience realizes it, they want to know your intentions as a writer. Comprehending a speaker’s motives is an instinctual desire for readers.

    It’s the writer’s job to make sure that what they project is concise and articulate. Are you trying to educate, inform, entertain, or motivate? Stating the intended purpose, from a writer’s standpoint, is a fundamental first step to effective writing.

    The audience is going to want to understand who you are as a writer. What makes you credible, and why should they listen to what you have to say?

    Furthermore, an LSU resource[1] explains the role of a writer’s ethos:

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    “Ethos is what defines you as a writer and your character. It can be thought of as the role of the writer in the argument, how credible their argument is, as well as ethics.”

    2. Pathos: the Audience

    In order to write pieces that really resonate, writers must have a clear understanding of who exactly they are writing for. It’s important to ask yourself the following questions about an expected audience:

    • What is your audience expecting to hear from you?
    • In what ways will your writing be useful/helpful to the intended audience?
    • What similarities will an ideal audience share?

    As a means of further connecting with an audience, the idea of pathos should be utilized. Pathos is the idea of gauging an emotional response within an audience. Ask yourself what emotions are ideal to instill. Do you want to tug at your reader’s heartstrings, or channel support by getting an audience excited or riled up?

    3. Logos: the Context

    Lastly, keep the context of any piece of writing in mind. Readers will view this with a critical eye and will be asking themselves questions, either implicitly or subconsciously. Keep in mind:

    • What other timely events, circumstances are relevant?
    • What are all other sides and counter-arguments to your perspective?
    • Is there outside evidence that supports claims made in your writing?

    This all connects directly with the idea of logos, which relies on the extent of logical thinking within writing. A piece of writing that features clearly constructed points and intelligent insight will greatly appeal to an audience’s logos.

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    Man, it’s hard to follow the Rhetorical Triangle!

    Addressing each side of the Rhetorical Triangle isn’t always easy and may require more attention to detail than you are used to. But it’s possible for anyone to produce engaging pieces of writing. In this case, the old adage is true: practice makes perfect. The more you think about each point of the triangle, the more second-nature this process will become.

    Why is it so important to inject the Rhetorical Triangle into my writing?

    There are countless reasons to always keep all sides of the Rhetorical Triangle in mind as a writer. First and foremost, your writing will fall short and not be credible if it doesn’t encompass each part of the triangle. And this must be done in a balanced fashion.

    For example, if a piece of writing is far too heavily focused on statistics and hard figures, but doesn’t offer any insight into why the author is credible or invoke any emotional responses, it may come off as robotic, lacking a “human quality.” Readers may become bored or become put off when writing only focuses on logos.

    Balancing each side of the Rhetorical Triangle is a must for effective writing. Whether writing is a career focus or side-hustle gig, there are many advantageous benefits for creating content that is well-shaped.[2]

    The steps to effectively including the Rhetorical Triangle are highlighted fully in an article titled The Rhetorical Triangle: Making Your Writing Credible, Appealing, and Logical:[3]

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    Step One: Answer the audience’s question, ‘Is the source credible?’ Fully consider the impact your credibility has on your message. Failing to do so risks leaving your audience unconvinced.

    Step Two: Answer the audience’s hidden question, ‘Is this person trying to manipulate me?’ Fully consider your audience; otherwise they may feel disconnected and the message will be lost. Appeal to their emotions where this is appropriate and honest.

    Step Three: Answer the audience’s question, ‘Is the presentation logical?’ Fully consider the context of your message. And make sure you deliver it with a solid appeal to reason.”

    When you fully embrace and utilize these rhetorical strategies you’re writing will truly stand out.[4] You’ll become a more effective, marketable writer. You’re audience will connect with your work, and are much more likely to engage in comments sections and through social media shares.[5]

    A major reason that writers love what they do stems from the feelings of flexibility and how writing promotes work that is genuinely passionate. Listed as one of the top 5 work-at-home careers, writing (especially freelancer-driven writing) creates an atmosphere of workplace freedom.[6]

    With practice, anyone can work from home like a boss.[7] How would this impact your life? What would you do if you had total control of your schedule? How much or how little would you work in an ideal world?

    Reference

    More by this author

    Robert Parmer

    Freelance Writer

    There’s No Perfect Family, but a Happy Family Doesn’t Need to Be Perfect The One Technique You Need to Turn Boring Writing into Compelling Words Overcoming Seasonal Depression Through Outdoor Activities How Students Can Combat Stress, Depression, and Anxiety [TIMELY TOPIC] Helpful Halloween Safety Tips for Everyone

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    Last Updated on October 16, 2019

    Invaluable Lessons You Can Learn From Your Mistakes

    Invaluable Lessons You Can Learn From Your Mistakes

    Do you like making mistakes?

    I certainly don’t.

    Making mistakes is inevitable. Wouldn’t it be wonderful if we could be at ease with them?

    Perhaps there is a way to think of them differently and see their benefits.

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    Why Mistakes Feel Dangerous

    Mistakes often feel dangerous. Throughout human history, our errors have often been treated as dangerous for a variety of reasons:

    • Our vulnerability. We have limited and fragile support systems. When those systems fail, people often lose their lives.
    • Real dangers. Nature can be dangerous, and making mistakes can put us at the mercy of nature and its animal residents seeking a meal.
    • Ignorance. Many cultures scapegoats someone whenever there is a failure of some kind. Scapegoating can be serious and deadly.
    • Order. Many societies punish those who do not conform to the prevailing orthodoxy and treat difference and non-conformity as a mistake. Even our brains flash an error message whenever we go against prevailing social norms.

    We have a history of handling mistakes and failure in an unpleasant way. Since each of us carries our human history with us, it can be a challenge to overcome the fear of making mistakes.

    If we can embrace the reality of mistakes, we can free ourselves to be more creative in our lives and dig up some interesting insights.

    Why We Can’t Avoid Making Mistakes

    Many people operate under the notion that making mistakes is an aberration, a mistake if you will. You can call it perfectionism but it is a more substantial problem. It is really a demand for order and continuity.

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    When we think we can eliminate mistakes, we are often working from a perspective that sees the world as a fixed place. The world, however, is not so obliging. Like it or not, the world, and everything in it, is constantly changing.

    Change is more constant and pervasive than we can see with our own eyes which is why we often miss it. Our bodies are constantly changing. The natural conditions of the earth change constantly as well. Everything, including economic and cultural systems have life cycles. Everything is in a constant state of flux.

    We cannot see all of the changes going on around us since rates of change vary. Unfortunately, when we try to create a feeling of certainty and solidity in our lives or operate from the illusion of stability and order, we are fighting reality and our natural evolution which is built on adapting to change.

    It is better to continually bend into this reality rather than fight every change we experience. Fighting it can cause us to make more mistakes. Finding the benefits in change can be useful and help us minimize unnecessary mistakes.

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    Lessons Learned from Making Mistakes

    Life has so many uncertainties and variables that mistakes are inevitable. Fortunately, there are many things you can learn from making mistakes.

    Here is a list of ways to harness the mistakes you make for your benefit.

    1. Point us to something we did not know.
    2. Reveal a nuance we missed.
    3. Deepen our knowledge.
    4. Tell us something about our skill levels.
    5. Help us see what matters and what does not.
    6. Inform us more about our values.
    7. Teach us more about others.
    8. Let us recognize changing circumstances.
    9. Show us when someone else has changed.
    10. Keep us connected to what works and what doesn’t work.
    11. Remind us of our humanity.
    12. Spur us to want to better work which helps us all.
    13. Promote compassion for ourselves and others.
    14. Teach us to value forgiveness.
    15. Help us to pace ourselves better.
    16. Invite us to better choices.
    17. Can teach us how to experiment.
    18. Can reveal a new insight.
    19. Can suggest new options we had not considered.
    20. Can serve as a warning.
    21. Show us hidden fault lines in our lives which can lead us to more productive arrangements.
    22. Point out structural problems in our lives.
    23. Prompt us to learn more about ourselves.
    24. Remind us how we are like others.
    25. Make us more humble.
    26. Help us rectify injustices in our lives.
    27. Show us where to create more balance in our lives.
    28. Tell us when the time to move on has occurred.
    29. Reveal where our passion is and where it is not.
    30. Expose our true feelings.
    31. Bring out problems in a relationship.
    32. Can be a red flag for our misjudgments.
    33. Point us in a more creative direction.
    34. Show us when we are not listening.
    35. Wake us up to our authentic selves.
    36. Can create distance with someone else.
    37. Slow us down when we need to.
    38. Can hasten change.
    39. Reveal our blind spots.
    40. Are the invisible made visible.

    Reframe Reality to Handle Mistakes More Easily

    The secret to handling mistakes is to:

    • Expect them as part of the process of growth and development.
    • Have an experimental mindset.
    • Think in evolutional rather than fixed terms.

    When we accept change as the natural structure of the world, our vulnerability and humanness lets us work with the ebb and flow of life.

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    When we recognize the inevitability of mistakes as part of the ongoing experiment which life is, then we can relax more. In doing so we may make fewer of them.

    It also helps to keep in mind that trial and error is an organic natural way of living. It is how we have evolved over time. It is better to be with our natural evolution than to fight it and make life harder.

    When we adopt an evolutional mindset and see ourselves as part of the ongoing human experiment, we can appreciate that all that has been built up over time which includes the many mistakes our ancestors have made over thousands of years. Each one of us today is a part of that human tradition of learning and experimenting,

    Mistakes are part of the trial and error, experimental nature of life. The more you adopt the experimental, evolutional frame, the easier it becomes to handle mistakes.

    Handling mistakes well can help you relax and enjoy all aspects of life more.

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    Featured photo credit: Sarah Kilian via unsplash.com

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