So how can you keep yourself more motivated, even if you think youāre not a disciplined person?
If you want to stay motivated to achieve your goals, you need to feel the pain of not achieving them.
Sounds confusing? Itās actually quite simple. Pain is the strongest indicator that our behavior needs readjustment and our brains are wired to be highly reactive to it. When trying to escape pain, the brain triggers psychological processes that aim to change the situation and avoid the source of pain, activating creative and decision-making processes. So instead of adopting a ācarrot and stick" approach, and having your eyes on the price only, it's important to evaluate also the impact of the potential losses youāll experience by not achieving what youāre aiming for. The pain of those potential losses will be a powerful motivator to keep you going in the pursuit of your goal. Even more so than the desire you have to achieve that goal will.Loss aversion, and the idea that ālosses loom greater than gainsā, explains why the pain of losing is psychologically about twice as powerful than the pleasure of gaining.
The concept of loss aversion, introduced by Kahneman and Tversky in 1979, explains why, for example, if you lose 10 dollars, you feel twice as upset than you are when you gain 10 dollars. And itās is also why sometimes penalty frames can be more effective than rewarding frames when motivating people.[1]
And while pain plays a role in motivational states, motivational states also influence the perception of pain.
The pain you might feel on your morning jog will be totally neglected if youāre running to escape from an assailant. In a similar way, the pain of waking up early to go to the gym will be greater if youāre only thinking about having a nice beach body. But if you remind yourself that not being fit is costing you health, self-confidence, and stamina, youāll likely be less upset and ruled by the discomfort you feel getting out of bed.As we've seen, even if you should have your actions be motivated by what inspires you, and not fear, when working on self-motivation it's not only beneficial to keep an eye on what youād like to achieve but also on what youāll be losing. So if you want to strengthen your motivation, ask yourself questions that will help your brain to perceive the status quo as a loss, more than focusing solely on future gains.
For example, ask yourself:
What do I stand to lose if I donāt reach my goal?
What is the path Iām on costing me every single day?
What will my future look like if I donāt change?
Be clear on what not going after your goals will cost you and let that evaluation inspire you to take action.
So next time you're setting a goal or need a little help to stay on track, remember that your goals are made of two parts, those things that you want, and those that you donāt want, bearing in mind that to not want something is, in fact, a more powerful motivation than it is to want.And when pain presents itself in your game, remember that has a function for you: to get ahead.





