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Seven Ways Technology Makes Your Small Business Grow Faster

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Seven Ways Technology Makes Your Small Business Grow Faster

When properly harnessed technology has the ability to change lives for the better – the world over. As a point of illustration, you need only compare the technological progress made over the last 50 years with the prior 500 years of advances to appreciate its impact on society. However, modern technology’s reach doesn’t end with the general public.

In fact, its impact extends far into the business arena — to the extent that technology has the potential to make or break most businesses; this is especially true for small businesses.

Does this mean that technology can negate the effects of bad business fundamentals, poor management, or inept leadership? Absolutely not! However, it does mean that small businesses who at least score average in most areas can benefit immensely from the tech sector. Namely, it can help them grow and become more effective.

Here are a few ways that businesses can scale technology for growth.

1. Store Data on Cloud

Storage is in the cloud is a practice that has completely upended the old ways of storing data. Ten years ago companies who managed large quantities of data had to FTP large files when they wanted to send them. Likewise, businesses could not manage data without investing in numerous high capacity storage devices.

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In contrast, today it’s as easy as hosting the data via an online storage account and sending an invite link to share it with peers. Indeed, the implications of being able to store data in the cloud are staggering.

For example, cloud storage makes it possible for users to:

  • access their data from anywhere in the world
  • perform backups automatically
  • store unlimited amounts of data
  • collaborate on a single document in real time

If you’re a small business owner, you can use the benefits above to give you the speed to compete with larger businesses.

2. Social Media

Social media allows small businesses to do several things that were nearly impossible to accomplish as an SME only 25 years ago. Namely, it allows you to observe nearly every aspect of your audience’s behavior; this gives you a wealth of insight into what your customer’s motivations are. In turn, you can use this knowledge to become a better seller. Additionally, social media gives you a platform to build your authority. Social networking platforms have made it easier than ever to do both.

What this means to you as a small to mid-sized business is that you can wield just as much marketing firepower as more established brands at a fraction of the cost.

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3. Productivity Apps

While it would be nice to have an army of project managers at your beck and call, the reality is that it would cost a small fortune to do so. But the good news to small business owners is that thanks to digital innovation, you don’t need hundreds of productivity experts to stay productive. As a matter of fact, all you really need is a mobile device armed with the right productivity apps.

A few of the most popular ones include:

  • Slack
  • Trello
  • Asana
  • Podio
  • Basecamp

What’s more is that many of these apps can be synced with their desktop versions and are completely free or offer a free level of service.

The nice thing about using and mastering these applications is that doing so automatically enters you into the small percentage of businesses that are highly effective at getting the right things done.

4. Analytical Tools

There are numerous analytical tools that you can use to determine the strengths and weaknesses of your business. Thanks to the Internet many of these tools can be deployed within a matter of seconds. For instance, you can gauge the percentage of visitors to your website that browses your site on their mobile browsers – or – you can assess your page load speeds. When it comes to measuring your company’s key performance indicators, they sky’s the limit. Digital technology puts all of this at your fingertips.

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If you’ve ever heard the adage, ‘knowledge is power’, then applied knowledge is even more powerful; this is exactly what analytical tools afford you. Namely, the ability to make wiser decisions in a shorter amount of time.

5. Better Marketing Campaigns

Digital marketing campaigns have the potential to offer highly specific targeting, immediate results, easy testing environments, and two-way conversations. More importantly, they tend to offer higher returns on marketing spend than some traditional forms of advertising. These characteristics make digital marketing much more accessible to small businesses than other types of marketing.

One of the reasons online marketing appeals to smaller businesses is that unlike print, radio, or TV advertising, you don’t have to wait until the campaign is over to review campaign results.

6. Technology Yields Ease of Communication

Recent technological advances have done made communication effortless. Not only is it ridiculously easy to communicate in this day and age but communicating with your peers is both lightning fast and incredibly affordable; this applies both to domestic and international communication.

As business owners, modern communication has removed the barriers that used to make doing business overseas nearly impossible. As such, today collaborating with someone who lives abroad is as simple as Skyping that individual.

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7.  Web-Based Payment Systems

Web-based payment systems make it easy to send or receive payments. And they do so while offering a host of payment options. Many of these platforms even offer seamless integration into the popular accounting programs.

As a result of this newfound payment flexibility, small businesses can gain access to entirely new customer segments. Ultimately, this means more clients that you can offer your products and services to just by virtue of accepting another method of payment.

You’ve just seen seven ways that technology can help build your business. The common thread is that most, if not all of these advances allow business to do more with less. I hope that you found the article useful and can use at least one of these technology applications to your benefit.

Featured photo credit: imujer.com via static.imujer.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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