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9 Handy Tools for Boosting your Online Sales

9 Handy Tools for Boosting your Online Sales

Starting an online store can seem intimidating, but after the initial leap, it works itself out naturally. Once you get the orders rolling in, you will need more and more tools to help with the current volume and to help gain more customers. These tools will help to make it easier when integrating various programs to make your working time much more productive. Boost your online sales with these tools at your disposal.

1. Google Analytics

Google Analytics successfully works with almost every e-commerce platform and it allows users to track who exactly is visiting their site. Google Analytics gives the power to see how much time is spent on the site and where exactly people are leaving and why. This tool is also able to let you know if your website is really attracting the specific audience that it is intended for.

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2. PrimoPrint

This tool is an online printer that offers many types of printing solutions, including business cards. PrimoPrint is built on unbeatable customer service, competitive pricing, and outstanding products that allow their customers the convenience of online creation and printing rather than going to a brick and mortar location.

3. Canva

This tool is great for those who need high-quality images and graphics for their website but don’t really know where to start. These images can be used on social media accounts, blogs, and websites. once they have learned how to get the most out of Canva, brands with a small graphics budget can forgo hiring a pricey graphic designer.

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4. ZenDesk

Use ZenDesk to improve the relationships that you have with your customers. With this tool, you get chat modules and voice support for the customers to use. Along with this, you get a number of other applications and extensions that help you reach out to the customers to get feedback on your performance or products.

5. SoftwareDepot

This e-commerce platform offers a wide range of tools and applications for computers that will help a business run smoothly including internet security software, Office applications, and the like. What is interesting is that SoftwareDepot only offers digital copies of the programs so that the customer always gets the best price.

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6. MailChimp

Email newsletters are one of the best ways to ensure and improve customer retention. MailChimp makes this process easier, providing an email sign-up box on your website or blog. You will then need to create your own impressive emails that will give your customers the nudge they need to visit your website and purchase products.

7. Google Drive

Many people already use Google Drive, but if don’t, it’s high time you started. With this tool, you are able to store all of the media in one place that is safe, ensuring that none of it will become lost. As a whole, Google Apps is worth looking into to help with getting an email account that is professional and you will then gain access to programs to edit spreadsheets and documents.

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8. Pingdom

Pingdom helps you to check the speed of your website in order to improve the SEO, as well as the overall experience for the customer. All you need to do is paste the URL of the website into the Pingdom speed test box and you can see where your website could benefit from improvements regarding the speed. It is so simple, yet it provides priceless insight.

9. SurveyMonkey

Create and distribute surveys with SurveyMonkey as a way to receive feedback from customers. This tool is at the top of the list for free questionnaires that are capable of being embedded into websites and web stores. Once you receive a certain amount of responses, there is a fee to pay, but this allows you the chance to ask the customers questions like which products they like and what they expect from your company.

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Last Updated on October 15, 2019

Is Procrastination Bad? The Truth About Procrastination Revealed

Is Procrastination Bad? The Truth About Procrastination Revealed

Procrastination is very literally the opposite of productivity. To produce something is to pull it forward, while to procrastinate is to push it forward — to tomorrow, to next week, or ultimately to never.

Procrastination fills us with shame — we curse ourselves for our laziness, our inability to focus on the task at hand, our tendency to be easily led into easier and more immediate gratifications. And with good reason: for the most part, time spent procrastinating is time spent not doing things that are, in some way or other, important to us.

There is a positive side to procrastination, but it’s important not to confuse procrastination at its best with everyday garden-variety procrastination.

Sometimes — sometimes! — procrastination gives us the time we need to sort through a thorny issue or to generate ideas. In those rare instances, we should embrace procrastination — even as we push it away the rest of the time.

Why we procrastinate after all

We procrastinate for a number of reasons, some better than others. One reason we procrastinate is that, while we know what we want to do, we need time to let the ideas “ferment” before we are ready to sit down and put them into action.

Some might call this “creative faffing”; I call it, following copywriter Ray Del Savio’s lead, “concepting”.[1]

Whatever you choose to call it, it’s the time spent dreaming up what you want to say or do, weighing ideas in your mind, following false leads and tearing off on mental wild goose chases, and generally thinking things through.

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To the outside observer, concepting looks like… well, like nothing much at all. Maybe you’re leaning back in your chair, feet up, staring at the wall or ceiling, or laying in bed apparently dozing, or looking out over the skyline or feeding pigeons in the park or fiddling with the Japanese vinyl toys that stand watch over your desk.

If ideas are the lifeblood of your work, you have to make time for concepting, and you have to overcome the sensation— often overpowering in our work-obsessed culture — that faffing, however creative, is not work.

So, is procrastination bad?

Yes it is.

Don’t fool yourself into thinking that you’re “concepting” when in fact you’re just not sure what you’re supposed to be doing.

Spending an hour staring at the wall while thinking up the perfect tagline for a marketing campaign is creative faffing; staring at the wall for an hour because you don’t know how to come up with a tagline, or don’t know the product you’re marketing well enough to come up with one, is just wasting time.

Lack of definition is perhaps the biggest friend of your procrastination demons. When we’re not sure what to do — whether because we haven’t planned thoroughly enough, we haven’t specified the scope of what we hope to accomplish in the immediate present, or we lack important information, skills, or resources to get the job done.

It’s easy to get distracted or to trick ourselves into spinning our wheels doing nothing. It takes our mind off the uncomfortable sensation of failing to make progress on something important.

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The answer to this is in planning and scheduling. Rather than giving yourself an unspecified length of time to perform an unspecified task (“Let’s see, I guess I’ll work on that spreadsheet for a while”) give yourself a limited amount of time to work on a clearly defined task (“Now I’ll enter the figures from last months sales report into the spreadsheet for an hour”).

Giving yourself a deadline, even an artificial one, helps build a sense of urgency and also offers the promise of time to “screw around” later, once more important things are done.

For larger projects, planning plays a huge role in whether or not you’ll spend too much time procrastinating to reach the end reasonably quickly.

A good plan not only lists the steps you have to take to reach the end, but takes into account the resources, knowledge and inputs from other people you’re going to need to perform those steps.

Instead of futzing around doing nothing because you don’t have last month’s sales report, getting the report should be a step in the project.

Otherwise, you’ll spend time cooling your heels, justifying your lack of action as necessary: you aren’t wasting time because you want to, but because you have to.

How bad procrastination can be

Our mind can often trick us into procrastinating, often to the point that we don’t realize we’re procrastinating at all.

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After all, we have lots and lots of things to do; if we’re working on something, aren’t we being productive – even if the one big thing we need to work on doesn’t get done?

One way this plays out is that we scan our to-do list, skipping over the big challenging projects in favor of the short, easy projects. At the end of the day, we feel very productive: we’ve crossed twelve things off our list!

That big project we didn’t work on gets put onto the next day’s list, and when the same thing happens, it gets moved forward again. And again.

Big tasks often present us with the problem above – we aren’t sure what to do exactly, so we look for other ways to occupy ourselves.

In many cases too, big tasks aren’t really tasks at all; they’re aggregates of many smaller tasks. If something’s sitting on your list for a long time, each day getting skipped over in favor of more immediately doable tasks, it’s probably not very well thought out.

You’re actively resisting it because you don’t really know what it is. Try to break it down into a set of small tasks, something more like the tasks you are doing in place of the one big task you aren’t doing.

More consequences of procrastination can be found in this article:

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8 Dreadful Effects of Procrastination That Can Destroy Your Life

Procrastination, a technical failure

Procrastination is, more often than not, a sign of a technical failure, not a moral failure.

It’s not because we’re bad people that we procrastinate. Most times, procrastination serves as a symptom of something more fundamentally wrong with the tasks we’ve set ourselves.

It’s important to keep an eye on our procrastinating tendencies, to ask ourselves whenever we notice ourselves pushing things forward what it is about the task we’ve set ourselves that simply isn’t working for us.

Featured photo credit: chuttersnap via unsplash.com

Reference

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