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9 Handy Tools for Boosting your Online Sales

9 Handy Tools for Boosting your Online Sales

Starting an online store can seem intimidating, but after the initial leap, it works itself out naturally. Once you get the orders rolling in, you will need more and more tools to help with the current volume and to help gain more customers. These tools will help to make it easier when integrating various programs to make your working time much more productive. Boost your online sales with these tools at your disposal.

1. Google Analytics

Google Analytics successfully works with almost every e-commerce platform and it allows users to track who exactly is visiting their site. Google Analytics gives the power to see how much time is spent on the site and where exactly people are leaving and why. This tool is also able to let you know if your website is really attracting the specific audience that it is intended for.

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2. PrimoPrint

This tool is an online printer that offers many types of printing solutions, including business cards. PrimoPrint is built on unbeatable customer service, competitive pricing, and outstanding products that allow their customers the convenience of online creation and printing rather than going to a brick and mortar location.

3. Canva

This tool is great for those who need high-quality images and graphics for their website but don’t really know where to start. These images can be used on social media accounts, blogs, and websites. once they have learned how to get the most out of Canva, brands with a small graphics budget can forgo hiring a pricey graphic designer.

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4. ZenDesk

Use ZenDesk to improve the relationships that you have with your customers. With this tool, you get chat modules and voice support for the customers to use. Along with this, you get a number of other applications and extensions that help you reach out to the customers to get feedback on your performance or products.

5. SoftwareDepot

This e-commerce platform offers a wide range of tools and applications for computers that will help a business run smoothly including internet security software, Office applications, and the like. What is interesting is that SoftwareDepot only offers digital copies of the programs so that the customer always gets the best price.

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6. MailChimp

Email newsletters are one of the best ways to ensure and improve customer retention. MailChimp makes this process easier, providing an email sign-up box on your website or blog. You will then need to create your own impressive emails that will give your customers the nudge they need to visit your website and purchase products.

7. Google Drive

Many people already use Google Drive, but if don’t, it’s high time you started. With this tool, you are able to store all of the media in one place that is safe, ensuring that none of it will become lost. As a whole, Google Apps is worth looking into to help with getting an email account that is professional and you will then gain access to programs to edit spreadsheets and documents.

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8. Pingdom

Pingdom helps you to check the speed of your website in order to improve the SEO, as well as the overall experience for the customer. All you need to do is paste the URL of the website into the Pingdom speed test box and you can see where your website could benefit from improvements regarding the speed. It is so simple, yet it provides priceless insight.

9. SurveyMonkey

Create and distribute surveys with SurveyMonkey as a way to receive feedback from customers. This tool is at the top of the list for free questionnaires that are capable of being embedded into websites and web stores. Once you receive a certain amount of responses, there is a fee to pay, but this allows you the chance to ask the customers questions like which products they like and what they expect from your company.

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Sasha Brown

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Last Updated on June 18, 2019

The Importance of Reminders (And How to Make a Reminder That Works)

The Importance of Reminders (And How to Make a Reminder That Works)

No matter how well you set up your todo list and calendar, you aren’t going to get things done unless you have a reliable way of reminding yourself to actually do them.

Anyone who’s spent an hour writing up the perfect grocery list only to realize at the store that they forgot to bring the list understands the importance of reminders.

Reminders of some sort or another are what turn a collection of paper goods or web services into what David Allen calls a “trusted system.”[1]

A lot of people resist getting better organized. No matter what kind of chaotic mess, their lives are on a day-to-day basis because they know themselves well enough to know that there’s after all that work they’ll probably forget to take their lists with them when it matters most.

Fortunately, there are ways to make sure we remember to check our lists — and to remember to do the things we need to do, whether they’re on a list or not.

In most cases, we need a lot of pushing at first, for example by making a reminder, but eventually we build up enough momentum that doing what needs doing becomes a habit — not an exception.

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From Making Reminders to Building Habits

A habit is any act we engage in automatically without thinking about it.

For example, when you brush your teeth, you don’t have to think about every single step from start to finish; once you stagger up to the sink, habit takes over (and, really, habit got you to the sink in the first place) and you find yourself putting toothpaste on your toothbrush, putting the toothbrush in your mouth (and never your ear!), spitting, rinsing, and so on without any conscious effort at all.

This is a good thing because if you’re anything like me, you’re not even capable of conscious thought when you’re brushing your teeth.

The good news is you already have a whole set of productivity habits you’ve built up over the course of your life. The bad news is, a lot of them aren’t very good habits.

That quick game Frogger to “loosen you up” before you get working, that always ends up being 6 hours of Frogger –– that’s a habit. And as you know, habits like that can be hard to break — which is one of the reasons why habits are so important in the first place.

Once you’ve replaced an unproductive habit with a more productive one, the new habit will be just as hard to break as the old one was. Getting there, though, can be a chore!

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The old saw about anything you do for 21 days becoming a habit has been pretty much discredited, but there is a kernel of truth there — anything you do long enough becomes an ingrained behavior, a habit. Some people pick up habits quickly, others over a longer time span, but eventually, the behaviors become automatic.

Building productive habits, then, is a matter of repeating a desired behavior over a long enough period of time that you start doing it without thinking.

But how do you remember to do that? And what about the things that don’t need to be habits — the one-off events, like taking your paycheck stubs to your mortgage banker or making a particular phone call?

The trick to reminding yourself often enough for something to become a habit, or just that one time that you need to do something, is to interrupt yourself in some way in a way that triggers the desired behavior.

The Wonderful Thing About Triggers — Reminders

A trigger is anything that you put “in your way” to remind you to do something. The best triggers are related in some way to the behavior you want to produce.

For instance, if you want to remember to take something to work that you wouldn’t normally take, you might place it in front of the door so you have to pick it up to get out of your house.

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But anything that catches your attention and reminds you to do something can be a trigger. An alarm clock or kitchen timer is a perfect example — when the bell rings, you know to wake up or take the quiche out of the oven. (Hopefully you remember which trigger goes with which behavior!)

If you want to instill a habit, the thing to do is to place a trigger in your path to remind you to do whatever it is you’re trying to make into a habit — and keep it there until you realize that you’ve already done the thing it’s supposed to remind you of.

For instance, a post-it saying “count your calories” placed on the refrigerator door (or maybe on your favorite sugary snack itself)  can help you remember that you’re supposed to be cutting back — until one day you realize that you don’t need to be reminded anymore.

These triggers all require a lot of forethought, though — you have to remember that you need to remember something in the first place.

For a lot of tasks, the best reminder is one that’s completely automated — you set it up and then forget about it, trusting the trigger to pop up when you need it.

How to Make a Reminder Works for You

Computers and ubiquity of mobile Internet-connected devices make it possible to set up automatic triggers for just about anything.

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Desktop software like Outlook will pop up reminders on your desktop screen, and most online services go an extra step and send reminders via email or SMS text message — just the thing to keep you on track. Sandy, for example, just does automatic reminders.

Automated reminders can help you build habits — but it can also help you remember things that are too important to be trusted even to habit. Diabetics who need to take their insulin, HIV patients whose medication must be taken at an exact time in a precise order, phone calls that have to be made exactly on time, and other crucial events require triggers even when the habit is already in place.

My advice is to set reminders for just about everything — have them sent to your mobile phone in some way (either through a built-in calendar or an online service that sends updates) so you never have to think about it — and never have to worry about forgetting.

Your weekly review is a good time to enter new reminders for the coming weeks or months. I simply don’t want to think about what I’m supposed to be doing; I want to be reminded so I can think just about actually doing it.

I tend to use my calendar for reminders, mostly, though I do like Sandy quite a bit.

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Featured photo credit: Unsplash via unsplash.com

Reference

[1] Getting Things Done: Trusted System

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