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8 Effective Ways to Increase Your Blog Traffic

8 Effective Ways to Increase Your Blog Traffic

You don’t have to do anything shady to improve your page rankings on search engines. Even if you are a complete newbie to blogging, you can still climb to higher search engine rankings with these quick and easy tips.

1. Content is King

Content stuffed with keywords doesn’t guarantee that people are going to stay on it or come back to it. In the end, quality and uniqueness count, so what you need is great content. Make sure the content focuses on your main keyword or the search phrase you have decided upon. At the same time, remember, your keyword is about your content, not the other way round. Do your research and write intelligently to get return traffic.

If you aren’t sure what to write about next, check the comments section. See what questions the readers have and address those questions. The added advantage here is that you can get specific keywords and search phrases as well.

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2. Write it Yourself

You may decide not to write your own content. For example, if you have a site with content that remains the same, you may have decided to add a blog to get more traffic. However, you may feel that you’re too busy to be able to actually write the posts yourself. Getting someone else to ghostwrite for you does solve the problem of time, but it doesn’t address quality and uniqueness.

Apart from the quality of the content, the reason people will come back to your blog or website is to get your unique take on things. So write your content yourself. If you aren’t confident about your writing skills, you can get an editor or proofreader to go through your content.

3. Use Keywords Intelligently

Instead of stuffing your general content with keywords, try using them intelligently without compromising the quality of the content. Insert your keywords in the meta tag, the text used in the search engine to give details about your website and attract readers’ attention. Put the keywords in the subheadings, so your content isn’t awkward, but the keywords are included.

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Also try to include the keyword in the URL of the page, which means that your URL should have a page description. For example, the URL for this post could be www.domain.com/seo_aids. Also use keywords when naming the images in your site.

4. Try Using Search Phrases 

There is fierce competition for keywords. If you type in a keyword that is just one or two words, you’ll find that a lot of results show up. To increase the chances of your site showing up on the first page, try using more specific and slightly longer keywords instead.

For example, instead of ‘fitness programs’ you can use ‘corporate fitness programs’ or ‘fitness yoga workout programs’. If your content is detailed and based around these keywords, you’ll definitely see an increase in traffic.

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5. Linking is Important

Give your piece added credibility by including links you can trust from other experts. Also, insert your own links to related topics. Try to have your articles and posts linked in other websites.

The other websites, thus, help your rating and increase traffic on your pages. Contact other sites to see if your posts can be included in a blog carnival or a round-up post. Not only does this improve SEO, it also encourages people to linger on your website.

6. Get Attention Through Titles

This does not mean the kind of click bait title that initially grabs readers’ attention but fails to keep it and is soon forgotten. A title that says ‘What Happened Next Will Shock You’ will hook someone in but if it links to five lines of text and lots of pictures, no one is going to stay and no one will remember it later.

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You’re better off with a less sensational, but more informative title, into which you can incorporate some keywords.

7. Write Regularly and Recycle

You may have a great website with great existing content, but if you don’t update it regularly, you’ll find your readership falling away. Set a goal every week and ensure that you post to meet that goal.

Also, you may have written relevant posts, but they may be lost under other posts after all this time. Resurrect them, brush them up, update them and present them in a brand new avatar.

8. Share, Share, Share

Of course, sharing your own posts on your social media feed is important. Facebook, Twitter , Google+ give you the opportunity to reach out to a wider audience. But if you share posts related to your own and written by other bloggers, they may just return the favor.

SEO, if done properly, can help you attain that longed for page ranking. You don’t need to be an SEO expert to utilize these aids effectively. Just ensure that all your optimization is backed up by strong content.

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Last Updated on February 18, 2019

How to Motivate Employees and Boost Team Productivity

How to Motivate Employees and Boost Team Productivity

These days, in a world with cognitive, AI, and extraordinary advances, we have failed at the most basic stimulus: motivation. Why do I say so? Just take a look at these statistics:

58 percent of managers said they didn’t receive any management training as per a CareerBuilder.com survey. Only 12% of employees leave their jobs because of more money. Research indicates that around 80% of employees leave their jobs due to “lack of appreciation”. Due to fear of failing, more than half of American workers don’t take their paid vacations. 53% of Americans are unhappy at work (not engaged). And 1 in 3 are working in a field they don’t like.[1]

Archaic people management and HR structures are the root cause.

“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” – Antoine de Saint-Exupery

So how to motivate employees and boost team productivity?

Here are 3 key things that you can do to motivate your employees and boost team productivity:

1. Run Your Team/Group/Company like a Lean Startup

The Lean Startup phenomena by Eric Ries has been socialized across millions all over the globe. In a nutshell, it is a methodology for developing businesses and products, which aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.[2]

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Encourage Your Employees

When you empower your employees (or family members) to do what they deem to be best for a particular roadblock, idea, or improvement, you create magic. You create genuine trust. You enable innovation. The result is happy, inspired employees who feel they have a say in the grand cosmic stage at work.

Note that increasing the competency level of employees and coaching and mentoring them along the way is key. You yourself, need to do the same. Nourish your brain – and get a mentor that will keep you at the edge of your game.

Offer Rewards

Motivation is also intrinsic. The startups I have worked at offered instant rewards — not just fat checks or equity increments, but Oscar-style nominations.

The non-monetary rewards were actually more coveted, and grandiose: lunch with the CEO, tickets to an Obama fund-raiser, horse-back riding with a world-class equestrian.

Compare this to a dodgy, corporate, white-cubicle dinosaur that had a “yearly performance review” where both parties dread the conversation. In a world of instant WhatsApp messages, having a conversation about performance, likes and dislikes cannot just happen annually in 60 minutes. Employees need to be rooted in the belief that their manager genuinely cares about them.

Give Autonomy

Another key attribute is autonomy. Most employees start brushing their resumes and cruising LinkedIn when their hands are tied in their current positions: approval forms, long meetings, escalations, and more meetings. In the world of agile and scrum masters, deliberating for the sake of deliberating is poison. You will choke the very employees that giddily accepted the job initially to “change the world”.

Within a reasonable realm of assessment and deep-dives, trust your employees to do the heavy lifting. Give them access to the knowledge, people and resources that help them directly make the choices that will shape the future of your team, and your company.

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Eliminate yourself as the bottleneck – and interject yourself as a benevolent, servant leader that is the symbol of high-performing organizations.

2. Apply the 90/90/1 Rule

I recently saw a video by Deepak Sharma (a leadership adviser) about productivity and this principle stuck with me. Here’s what it’s about:

Devote the First 90 Minutes of Your Day to Important Project

For the next 90 days, devote the first 90 minutes of your day to your most important project—nothing else. Do this for yourself and your employees.

We usually get sucked into the most wasteful, operational activities in the morning which robs our focus, and steers us into an unwanted rabbit hole. So mute your notifications, avoid the temptation to check your exploding inbox, and scroll your Instagram feed later. Instead, focus on that ONE thing that will provide real value to you, your team, or your business/company/home.

Apply this rule to yourself – and your team. Your team will thank you. Note: If you’re feeling really stretched for time, you can always hack the rule by testing out a “45/45/1” version.

A To Do Scheduling System

Another version of this is to use the Kanban concept, developed by Taiichi Ohno, an industrial engineer at Toyota. Kanban is a scheduling system employing boards and cards.

The most basic version is a canvas with “To-do”, “Doing”, and “Done” boards (or columns). Each activity or task is a “card” that moves from one column to the other. I use Trello (a Kanban-inspired app) that is a key system for my personal and professional life. It allows me to understand my workload, their priority, and due dates.

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I use importance and effort metrics (scores) for each task to understand what is truly necessary in my life to work on. It negates the FIFO (first-in, first out) paradox that has plagued millions of people. Instead, it allows me to take stock of what is on my plate, and then bite on what truly will move the needle for me, my team, my life, and my company.

With a limited appetite (at least for some), would you eat the veggies, fries, mashed potatoes and leave the sizzling steak? No, you wouldn’t (unless you are a vegan and ended up in the wrong restaurant).

Approach your work with a weighted vengeance – and encourage your team to do the same.

3. Align Passion and Skills to Purpose

The heart of human excellence often begins to beat when you discover a pursuit that absorbs you, frees you, challenges you, and gives you a sense of meaning, joy and passion.

“The most fortunate people on earth are those who have found a calling that’s bigger than they are—that moves them and fills their lives with constant passion, aliveness, and growth.” — Richard Leider

An ace team-member once told me that while she enjoys working for the company we both used to work at, she really hated anything to do with technology. She was more of a “people” person, and did not want to sit behind a desk sifting through lines of code.

What struck me was that she was in that role for more than a decade and had just spoken up. The good thing is she spoke up. She expressed her desire and interests. And it allowed her to get into a role of her liking within 30 days.

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Ask If They like What They’re Doing

If you, or a team member is frustrated, demotivated, or not performing at their best – one of the questions you should ask is whether they like what they are doing. Then genuinely try to help them get to the role they should be in (whether in the same team/company or not).

There’s a reason why 53% of Americans (and perhaps more or same across the globe) are unhappy at work. A butcher cannot be an ace salad maker. Pursue your passion – and help pave the way for your team. Unlock your potential and theirs. You will command and lead a supercharged team.

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs

The Bottom Line

Sometimes, passion has to be ignited. It is dormant, clouded by busy-ness, buried by wrong career choices, and plagued by non-supportive eco-systems. Some will climb out of it, but we as society — and in the case of business teams — incumbent upon the manager/CEO/leader to foster, grow, and nurture the employee.

Teach her the ropes. Show her the path. Advise him as you would yourself. Let them lead, and make mistakes. Do not fear them, rather make them the leader you would want to become.

For your not-so-great team members, understand that it is not personal, it is just not a good fit. Help them move on to the pastures they would be fit to graze on. Hence, hire slow (and fire fast).

Your team is a reflection of you. Boosting their confidence and helping them achieve the impossible is motivation. Focus on that, and you will have a productive team that you and your company will be proud of.

More Resources About Team Management

Featured photo credit: rawpixel via unsplash.com

Reference

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