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8 Effective Ways to Increase Your Blog Traffic

8 Effective Ways to Increase Your Blog Traffic

You don’t have to do anything shady to improve your page rankings on search engines. Even if you are a complete newbie to blogging, you can still climb to higher search engine rankings with these quick and easy tips.

1. Content is King

Content stuffed with keywords doesn’t guarantee that people are going to stay on it or come back to it. In the end, quality and uniqueness count, so what you need is great content. Make sure the content focuses on your main keyword or the search phrase you have decided upon. At the same time, remember, your keyword is about your content, not the other way round. Do your research and write intelligently to get return traffic.

If you aren’t sure what to write about next, check the comments section. See what questions the readers have and address those questions. The added advantage here is that you can get specific keywords and search phrases as well.

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2. Write it Yourself

You may decide not to write your own content. For example, if you have a site with content that remains the same, you may have decided to add a blog to get more traffic. However, you may feel that you’re too busy to be able to actually write the posts yourself. Getting someone else to ghostwrite for you does solve the problem of time, but it doesn’t address quality and uniqueness.

Apart from the quality of the content, the reason people will come back to your blog or website is to get your unique take on things. So write your content yourself. If you aren’t confident about your writing skills, you can get an editor or proofreader to go through your content.

3. Use Keywords Intelligently

Instead of stuffing your general content with keywords, try using them intelligently without compromising the quality of the content. Insert your keywords in the meta tag, the text used in the search engine to give details about your website and attract readers’ attention. Put the keywords in the subheadings, so your content isn’t awkward, but the keywords are included.

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Also try to include the keyword in the URL of the page, which means that your URL should have a page description. For example, the URL for this post could be www.domain.com/seo_aids. Also use keywords when naming the images in your site.

4. Try Using Search Phrases 

There is fierce competition for keywords. If you type in a keyword that is just one or two words, you’ll find that a lot of results show up. To increase the chances of your site showing up on the first page, try using more specific and slightly longer keywords instead.

For example, instead of ‘fitness programs’ you can use ‘corporate fitness programs’ or ‘fitness yoga workout programs’. If your content is detailed and based around these keywords, you’ll definitely see an increase in traffic.

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5. Linking is Important

Give your piece added credibility by including links you can trust from other experts. Also, insert your own links to related topics. Try to have your articles and posts linked in other websites.

The other websites, thus, help your rating and increase traffic on your pages. Contact other sites to see if your posts can be included in a blog carnival or a round-up post. Not only does this improve SEO, it also encourages people to linger on your website.

6. Get Attention Through Titles

This does not mean the kind of click bait title that initially grabs readers’ attention but fails to keep it and is soon forgotten. A title that says ‘What Happened Next Will Shock You’ will hook someone in but if it links to five lines of text and lots of pictures, no one is going to stay and no one will remember it later.

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You’re better off with a less sensational, but more informative title, into which you can incorporate some keywords.

7. Write Regularly and Recycle

You may have a great website with great existing content, but if you don’t update it regularly, you’ll find your readership falling away. Set a goal every week and ensure that you post to meet that goal.

Also, you may have written relevant posts, but they may be lost under other posts after all this time. Resurrect them, brush them up, update them and present them in a brand new avatar.

8. Share, Share, Share

Of course, sharing your own posts on your social media feed is important. Facebook, Twitter , Google+ give you the opportunity to reach out to a wider audience. But if you share posts related to your own and written by other bloggers, they may just return the favor.

SEO, if done properly, can help you attain that longed for page ranking. You don’t need to be an SEO expert to utilize these aids effectively. Just ensure that all your optimization is backed up by strong content.

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Last Updated on August 6, 2020

Why Working 9 to 5 Is Outdated

Why Working 9 to 5 Is Outdated

Bristol is the most congested city in England. Whenever I have to work at the office, I ride there, like most of us do. Furthermore, I always make sure to go at off hours; otherwise, the roads are jam-packed with cars, buses, bikes, even pedestrians. Why is that? Because everyone is working a traditional 9 to 5 work day.

Where did the “9 to 5” Come From?

It all started back in 1946. The United States government implemented the 40 hour work week for all federal employees, and all companies adopted the practice afterwards. That’s 67 years with the same schedule. Let’s think about all the things that have changed in the 67 years:

  • We went to the moon, and astronauts now live in space on the ISS.

  • Computers used to take up entire rooms and took hours to make a single calculation. Now we have more powerful computers in our purses and back pockets with our smartphones.

  • Lots of employees can now telecommute to the office from hundreds, and even thousands of miles away.

In 1946 a 9-5 job made sense because we had time after 5pm for a social life, a family life. Now we’re constantly connected to other people and the office, with the Internet, email on our smartphones, and hashtags in our movies and television shows. There is no downtime anymore.

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Different Folks, Different Strokes

Enjoying your downtime is an important part of life. It recharges your batteries and lets you be more productive. Allowing people to balance life and work can provide them with much needed perspective and motivation to see the bigger picture of what they are trying to achieve.

Some people are just more productive when they’re working at their optimal time of day, after feeling well rested and personally fulfilled.  For some that can be  from 4 a.m. to 9 a.m; for others, it could be  2 p.m. to 7 p.m.

People have their own rhythms and routines. It would be great if we could sync our work schedule to match. Simply put, the imposed 8-hour work day can be a creativity and morale killer for the average person in today’s world.

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Productivity and Trust Killer

Fostering creativity among employees is not always an easy endeavor, but perhaps a good place to start is by simply not tying their tasks and goals to a fixed time period. Let them work on their to-do list at their own pace, and chances are, you’ll get the best out of your employee who feels empowered instead of babysat.

That’s not to say that you should  allow your team to run wild and do whatever they want, but restricting them to a 9 to 5 time frame can quickly demoralize people. Set parameters and deadlines, and let them work at their own creative best with the understanding that their work is crucial to the functioning of the entire team.

Margaret Heffernan, an entrepreneur who previously worked in broadcasting, noted to Inc that from her experience, “treating employees like grown-ups made it more likely that they would behave the same way.” The principle here is to have your employees work to get things done, not to just follow the hands on the clock.

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A Flexible Remote Working Policy

Yahoo CEO Marissa Mayer famously recalled all her remote workers, saying she wanted to improve innovation and collaboration, but was that the right decision? We’ve all said that we’re often more productive in a half day working from home than a full day working in the office, right? So why not let your employees work remotely from home?

There are definitely varying schools of thought on remote working. Some believe that innovation and collaboration can only happen in a boardroom with markers, whiteboards and post-it notes and of course, this can be true for some. But do a few great brainstorms trump a team that feels a little less stressed and a little more free?

Those who champion remote working often note that these employees are not counting the clock, worried about getting home, cooking dinner or rushing through errands post-work. No one works their 9-5 straight without breaks here and there.  Allowing some time for remote working means employees can handle some non-work related tasks and feel more accomplished throughout the day. Also, sometimes we all need to have a taste of working in our pajamas, right?

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It’ll be interesting to see how many traditional companies and industries start giving their employees more freedom with their work schedule. And how many end up rescinding their policies like Yahoo did.

What are your thoughts of the traditional 9-5 schedule and what are you doing to help foster your team’s productivity and creativity? Hit the comments and let us know.

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