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5 Top Careers for Health and Fitness Enthusiasts

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5 Top Careers for Health and Fitness Enthusiasts

Americans are getting healthier, thanks to the attention drawn to the obesity epidemic that has been eating away at families over the past few years. A few years after the CDC raised the red flag over the runaway rate of obesity in the US, Americans have prioritized healthy eating and regular visits to gyms and fitness centers to help curb lifestyle diseases.

As such, the health and fitness market has experienced unprecedented growth over the past five years. The revenue from gym and fitness club memberships has grown by about 2.4% every year up until 2016, where the growth rate went up to 3.2% as more adults became active.

Careers in the health and fitness sector have also become more lucrative. Some, like personal trainers, are making at least $240 an hour with multiple clients, which goes on to show just how much the industry has grown.

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If you are all about muscle, cardio, and everything fitness, these five careers might be perfect for you.

1. Personal Trainer

This is one of the fastest growing careers in the health and fitness job market. The Bureau of Labor Statistics (BLS) projects that opportunities for personal trainers and fitness instructors will grow by about 24% between 2010 and 2020. In 2015, the average personal trainer made about $18 per hour, with the average salary range falling between $10 and $49 per hour, which makes it a very lucrative trade.

Personal trainers often have a 2 or 4-year college degree and one or more specialized certificates in any of the areas of interest. Certifications include CPR & AED certificate and the ACE training certificate.

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Personal trainers can work with competitive athletes, older adults, and healthy clients looking to manage weight and improve their overall levels of physical fitness.

There are tons of resources for individuals who want to learn how to become a personal trainer, so be sure to check these out.

2. Athletic Trainer

An athletic trainer is a professional or semi-professional who specializes more on strength exercises than on weight loss. Athletic trainers are normally part of a sports team and helps diagnose, treat, and prevent injuries that may have been caused by exercises. Athletic trainers are often an important part of a professional, college or even a high school sports team and usually plays a key role in ensuring athletes are healthy.

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In many states, athletic trainers are usually required to hold at least a 4-year bachelor’s degree and one or more practicing licenses and certifications. Practitioners are also usually required to pass the exam set by the National Strength and Conditioning Association.

3. Nutritionist

A good diet is an important component of a healthy lifestyle. As a nutritionist, you will typically be responsible for coming up with specific dietary schedules for clients who are looking to lose weight. Nutritionists are also responsible for designing diet plans for people who are involved in different kinds of exercises, for instance professional athletes.

Nutritionists will usually have a 4-year degree and a state license before practicing in some states. They can work individually as consultants or employed in schools, hospitals, nursing homes, or as part of professional sports teams.

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4. Yoga Teacher

Yoga has so many proven health benefits for the mind and body. Yoga instructors or teachers are trained to guide students on the various forms and techniques of meditation and spirituality for overall mental and physical health and fitness. Since yoga is such a wide field of study, yoga instructors are normally trained in one or two types of yoga, though instructors may perfect other types as they continue practicing.

In the US, yoga teachers or instructors are normally certified by the Yoga Alliance after training in an institution that has been accredited by the Yoga Alliance. This is especially true if you are looking to work with large yoga studios where the pay is usually higher.

5. Physical Therapist

The demand for physical therapists is projected to grow by almost 40% by 2020, according to projections by the BLS. Physical therapists are specialists who usually deal with exercise-related injuries to help clients recover efficiently and quickly. They are usually trained to design customized rehabilitative exercises for people with different types of injuries. Due to the sensitivity of this career, practitioners are often required to have a doctorate or post-graduate degree and a practicing license in many states.

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Conclusion

Careers in the health and fitness area will continue to grow globally as more people take health matters more seriously. Working within this industry will see practitioners increase their earning potential over the next few years, which will be one of the surest ways to guarantee stability in a highly volatile job market.

Featured photo credit: tanjashaw via pixabay.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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