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3 Tips To Help You Target Your Ideal Customers For Small Business Saturday

3 Tips To Help You Target Your Ideal Customers For Small Business Saturday

In preparing for Small Business Saturday 2015, the important thing to remember is “Shop Small”. This basically means that you are going to support your locally owned businesses, whether it is online or offline. This event has been annually sponsored by American Express since 2010. On the homepage for the event, you can actually search by your zip code to find local businesses that you can support.

In the image below, you can see the impact of ShopSmall and how you can help on Small Business Saturday which is November 28, 2015. It’s the Saturday after Thanksgiving (US). As you can see, it explains the process in how you can play a part in supporting your local small business owners. Whether you are hired by them, chose to become a customer or even decide to become a vendor, your support is very important to the Shop Small Movement.

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Small Business Saturday

    3 Tips To Get Prepared For Small Business Saturday

    If you are a small business, there are basically three powerful tips that can help you get prepared for Small Business Saturday. They are doing a website readiness check, creating branded marketing and crafting social media message. Let’s take a deeper look into these three tips so that you can quickly learn how to implement them.

    Complete a Website Readiness Checklist. It can assist you in making sure your website is ready and can handle your target customers. Click here to check for Readiness. When you complete the readiness test, make a plan to incorporate the things that may be missing according to the checklist to your website.

    Once you start implementing the plan, test your changes to see if how they are working out. Modify things if you need to, just so you can make sure your website is ready for your target customers.

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    Create branded marketing. When you create these messages, make sure that they sync up with the purpose of your business. This includes website content/look/feel, graphic images, mission, vision and more. According to Entrepreneur.com, there are 3 Steps to Creating Your Branding Message.

    • The customer perspective: Don’t presume. Interview customers, survey them, pay attention to them on social media.
    • The internal perspective: For a brand promise to be effective it must be true.
    • The marketplace perspective: Only one brand can own a position. How do your competitors position themselves? Look at their tag lines.

    Craft branded social media messages. To do this, make sure that your messages encourage your target customers to take action on buying your products or services. Use power words that connect with your target customer on an emotional and financial level.

    When you use power words in your social media messages, it could encourage your target customers to take action. A few power words to consider are:

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    • Free
    • Sale
    • New
    • Valuable
    • Ultimate
    • Affordable
    • Outstanding
    • Timely
    • Simple
    • Last Minute

    So for Small Business Saturday, a combination of the power words can be put together to create social media message. See the sample message below:

    Just in time for Small Business Saturday, get in on our timely surprise sale for our excellent services. To learn more, visit [insert URL here].

    This is a generic message that could be used, however you can see that it includes several power words that could entice your target customers to learn more. Once you craft your message, ask your customer, peers and supporters to help by resharing your message on social media.

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    Also, to help you get started with your Small Business Saturday preparation, check out the blog post entitled, 6 Simple Things You Can Do Today To Improve Your Marketing And Get More Customers. It can help you improve your marketing efforts and reach your target customers.

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    Kim Beasley

    CEO/Business Visibility Strategist

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    Last Updated on June 13, 2019

    15 Best Entrepreneurs Books to Start Reading Now to Be Successful

    15 Best Entrepreneurs Books to Start Reading Now to Be Successful

    Knowledge is power, and you’re going to need a lot of it if you’re going to be able to steer your business to success.

    Without further ado, let’s take a look at the 15 best entrepreneurs books to get inspirations about success and grow your business.

    1. Think and Grow Rich by Napoleon Hill

      This book has been dubbed the Granddaddy of All Motivational Literature, and it was actually the first book that gave a prescription of what it takes to be a winner.

      Napoleon Hill draws from the stories of millionaires like Henry Ford, Andrew Carnegie, and Thomas Edison to illustrate the principles he put forth.

      Get the book here!

      2. The Lean Startup by Eric Reis

        A lot of startups end up failing, but many of these failures are actually avoidable. The Lean Startup provides a different approach that is now being adopted all over the world and changing the way that companies are developed and products are being launched.

        In The Lean Startup, Eric Reis describes what is required for a company to penetrate the fog of uncertainty in order to discover a path to a sustainable and successful business.

        Get the book here!

        3. The E-Myth Revisited by Michael E. Gerber

          In a revised edition of the 150,000-copy bestseller, The E-Myth, Michael Gerber refutes some of the myths that surround starting your own business and shows just how commonplace assumptions can end up getting in the way of being able to run a successful business.

          Gerber succeeds in walking the reader through the steps that occur in the life of a business, from infancy, through the pains of growing as an adolescent, to the perspective of the mature entrepreneur.

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          Get the book here!

          4. Rework by Jason Fried

            Most of the business books that you get today will give you the same advice: draft a business plan, study the competition, look for investors, and all that.

            However, Rework shows you a more effective, easier and faster means of succeeding when running a business. By reading it, you’ll be able to know why some plans are harmful, why you don’t really need to get investors, and why you’re better of shutting out your competition.

            Get the book here!

            5. How to Win Friends and Influence People by Dale Carnegie

              This is one of the most successful motivational books in history, selling well over 15 million copies since it was released in 1936. The book is timeless, and it appeals to businesses, self-help startups, and general readers.

              Carnegie believes that a lot of successes come from an ability to communicate rather than having brilliant insights. In his book, he teaches how to value others and make them feel appreciated and loved.

              Get the book here!

              6. Outliers: The Story of Success by Malcolm Gladwell

                Through this amazing book, Malcolm Gladwell is able to take the reader on an intellectual journey through the world of ‘outliers’. He asks the question of what truly differentiates high-achievers.

                His answer to this question is that we tend to pay too much attention to what successful people are like, and less attention to where they are actually from.

                Get the book here!

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                7. Rich Dad, Poor Dad by Robert T. Kiyosaki

                  This is the best personal finance book ever written. It tells the story of Kiyosaki and his two fathers; his real father, and that of his best friend (his rich dad), as well as how the two men helped him shape his opinions on money and investing.

                  It refutes the myth that you need to earn high to become rich, and it distinguishes between working for money and having money work for you.

                  Get the book here!

                  8. The Ascent of Money: The Financial History of the World by Niall Ferguson

                    Niall Ferguson, in this book, follows the money to tell the story behind the evolution of the word’s financial system, from the beginning way back in ancient Mesopotamia to the latest occurrences in what he had dubbed Planet Finance.

                    Fergusson also reveals financial history as the backstory behind our very own history, with an argument that the evolution of debt and credit is as significant as the history of technological innovation and the rise of civilization.

                    Get the book here!

                    9. Liar’s Poker by Michael Lewis

                      Michael Lewis landed a job at Salomon Brothers after getting out of the London School of Economics and Princeton within three years, he had risen to the rank of bond salesman, making millions for the firm and cashing out steadily.

                      Liar’s Poker is the amalgamation of these years — a look behind the scenes at one of the most turbulent times in American business. His book is Lewis’s account of an era where greed and gluttony were the order of the day.

                      Get the book here!

                      10. Drive: The Surprising Truth about What Motivates Us by Michael H. Pink

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                        A lot of people see money as the best motivator. Michael pink says it’s a mistake.

                        In this provocative book, he asserts that the secret to high performance anywhere is the need to direct our lives, to learn and create, and to do better by our world and ourselves.

                        Get the book here!

                        11. Getting Things Done: The Art of Stress-Free Productivity by David Allen

                          Outdated methods don’t work in today’s world. In this book, Allen shares some awesome methods for stress-free performance that he has shared with thousands of people all over the world.

                          His premise? That productivity is proportional to your ability to relax.

                          Get the book here!

                          12. The 7 Habits of Highly Effective People by Stephen R. Covey

                            In this book, Stephen Covey presents a holistic approach for overcoming both professional and personal issues. With insights and anecdotes, Covey presents a way to live with integrity fairness, service and dignity.

                            Get the book here!

                            13. The 4-Hour Workweek: Escape the 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

                              In this book, Ferriss dishes on the tips he has learned from studying the New Rich, a subculture of people who did away with the deferred life plan and mastered time and mobility to developed luxury lifestyles for themselves.

                              If you’re looking to make your way in this revolutionary new world, this here is your compass.

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                              Get the book here!

                              14. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

                                The CEO of Zappos shows how a unique kind of corporate identity can help deliver a huge difference in the way results are being achieved — by creating a company that values and delivers happiness.

                                Get the book here!

                                15. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson

                                  From Virgin Atlantic Airways, Virgin Records and V2 to Virgin Cola, Virgin Megastores and a wide array of other companies, Richard Branson is the rockstar billionaire that a lot of us want to be.

                                  Branson, however, did business by following a simple philosophy:

                                  “Oh, screw it, let’s do it”

                                  Losing My Virginity is an unusual, borderline outrageous autobiography of one of the greatest business geniuses in the world. Branson and his friends named their business “Virgin” because that was what they were — virgins at the game.

                                  Since then, he’s written his success rules, creating a global business that has no headquarters, no management structure no corporate identity as it were.

                                  Get the book here!

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                                  Featured photo credit: rawpixel via unsplash.com

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