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The Power of Requests and Questions: Using Social Media to Ask the Right Questions Makes You a Successful Entrepreneur

The Power of Requests and Questions: Using Social Media to Ask the Right Questions Makes You a Successful Entrepreneur

Here’s a question for you: Do you use social media for your business? You probably said yes, right? But here’s another question for you: Do you use social media to connect with your customers or your peers? You said yes again, right? But this next question might get you to start thinking: Do you ever use social media to ask your peers or your customers what they actually want from you? If you have said yes to the question above then well done. You won’t need to read the rest of this article. But if the above question has made you question your usage of social media, then you will find this article of good use.

The Common Mistake

A common mistake amongst many fresh faced entrepreneurs is that they only use social media to gain exposure for themselves. They hardly ever interact with their customers or with their peers. If you are only using social media to gain exposure for your business, then you are using social media the wrong way.

But before you get to learn how you can use social media to ask the right questions, here’s an interesting statistic that was written by Iris Vermeren in her article “Marketing: How to Provide Great Customer Service Via Social Media”:

“Research shows that nearly half of all US consumers use social media to ask questions, to complain or to report satisfaction and a third of social media users prefer social media customer service to a phone call.”

In other words, social media has become a very powerful medium for people to express their opinions.

And here’s another statistic which shows that more people are checking their Facebook profile very regularly on a daily basis. A report published in the Daily Mail said Facebook’s smartphone app was visited, on average, 14 times a day.

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Many businesses have become aware of this statistic and they have started adding their own e-commerce page on their Facebook business page thanks to Shopify’s Facebook Store App. This gave people the convenience of shopping without ever having to leave Facebook.

But the best way to get the most out of social media is to harness the power of asking. As mentioned in my previous article here on Lifehack called “The Power of Requests and Questions: How Asking Makes You A Successful Entrepreneur”, successful entrepreneurs have the ability to ask. And this skill can easily be transferred to social media.

How to Ask on Social Media

Ask Your Customers for Feedback on Your Product or Service

Andrew Pressault’s article entitled “How to Use Social Media to Engage Your Customers and Build Your Brand” mentions that by asking the right questions, you build strong customer engagement.

One way to engage your customers is by asking your customers for feedback on your product and service. The feedback you receive can help you understand your customer’s needs and wants. Plus, by giving your customer a chance to give feedback shows you value their opinion.

If your customer feedback is not very positive, don’t be too disheartened. Getting critical feedback can help you to try and improve your product or service. There are many ways you can gain feedback. You can ask for feedback through posting either online polls or surveys on your social media business page.

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Ask Your Customers What They Want

Besides asking for feedback, taking the time to know your customers will help you understand what they really want. Asking for this valuable information can help you meet new customer demands by either improving your product or creating a entirely new one.

You can find out about your customers wants and needs by giving them the opportunity to express their opinion via free text in your social media surveys. Free text boxes gives your customers the freedom to write what they want and in great detail too.

Ask Questions About Current Trends

Thanks to social media, you can find out what your customers are talking about by keeping up-to-date with the latest trending topics. So, if you have seen a trending topic that is of interest to your target market, you can ask your customers (or followers) for their opinion on the topic. This helps you build strong customer relations and raise brand awareness.

And with Twitter recently announcing a partnership with Google, commenting on the latest trending topics can help you raise your profile. It is a great way to gain exposure to any potential customer who is googling to know more about the latest trend.

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Ask Unhappy Customers Why They Are Not Happy About Your Product/Service 

As mentioned earlier in this article, almost half of US customers go to social media to complain about a product or service. When you become aware of a customer who is expressing their dissatisfaction, you need to be able to handle these situations with care.

The best way to do this is to ask your customers why they had a bad experience. Asking the right set of questions will help you resolve the issue. Here’s an example of a mobile network company dealing with a complaint on social media:

virgin mobile complaint handling

    (The above example was taken from the article: “Marketing: How to Provide Great Customer Service Via Social Media”).

    Ask Your Peers For Advice

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    Just like you, your peers use social media to raise their online profile. The best way for your peers to raise their profile is to be helpful. So use this knowledge to your advantage. If you have reached a road block in your entrepreneurial venture, then you can ask your peers for advice. Thanks to social media, you can contact your peers more easily.

    In most cases, your peers, whether they are your colleague or well-renowned industry expert, will be happy to help you with your request.  But before you start making your request, there’s something you have to keep in mind. Your peers will be bombarded with loads of different requests, all at the same time, so they may not be able to respond to your query. But don’t let this deter you because there is no harm to asking them for advice in the first place. When you make your request, be polite and respectful to them.

    You can make your request by sending your peer a private personal message to their social media profile. In your message, don’t go straight in with your request. Give them a positive comment on their recent work which relates to your request. This shows that you acknowledge and respect them and helps you build rapport.

    Conclusion

    Social media can help you raise your profile if used the right way. Rather than using social media to gain exposure for your business, you can harness the power of asking.

    This article has shown you how you can use the power of asking on social media to gain customer feedback, to find out what your customers want, to ask your target market for their opinions on current trending topics and to resolve any issues. You can also use social media to ask your peers for advice so you can further progress with your entrepreneurial venture.

    So use the power of asking on social media. You will be surprised at how far you can get.

    Featured photo credit: Universidad de Montemorelos via flickr.com

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    Last Updated on September 20, 2018

    How to Be Happy at Work and Find Fulfillment in Your Career

    How to Be Happy at Work and Find Fulfillment in Your Career

    If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

    Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

    But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

    Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

    If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

    1. Discover the root(s) of the problem

    For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

    Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

    If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

    But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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    So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

    Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

    In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

    2. Practice gratitude for an instant uplift

    Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

    Well, it’s true, and it’s scientifically proven.

    Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

    Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

    For an instant pick-me-up, try this:

    Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

    Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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    For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

    Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

    Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

    Bonus:

    If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

    3. Take meaningful time for yourself

    We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

    Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

    If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

    Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

    This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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    No time for me-time? Try this:

    If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

    This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

    Bonus:

    Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

    4. Get productive and feel accomplished

    Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

    When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

    While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

    Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

    No matter which camp you’re in, you may be missing one crucial step: Time management.

    So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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    Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

    This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

    Try this:

    Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

    The most important thing to remember is to stick to your dedicated time.

    Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

    The bottom line

    There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

    The only question is — which tip will you try first?

    Featured photo credit: Ellyot via unsplash.com

    Reference

    [1]Psychology Today: The Healing Power of Gratitude

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