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The Power of Requests and Questions: Using Social Media to Ask the Right Questions Makes You a Successful Entrepreneur

The Power of Requests and Questions: Using Social Media to Ask the Right Questions Makes You a Successful Entrepreneur

Here’s a question for you: Do you use social media for your business? You probably said yes, right? But here’s another question for you: Do you use social media to connect with your customers or your peers? You said yes again, right? But this next question might get you to start thinking: Do you ever use social media to ask your peers or your customers what they actually want from you? If you have said yes to the question above then well done. You won’t need to read the rest of this article. But if the above question has made you question your usage of social media, then you will find this article of good use.

The Common Mistake

A common mistake amongst many fresh faced entrepreneurs is that they only use social media to gain exposure for themselves. They hardly ever interact with their customers or with their peers. If you are only using social media to gain exposure for your business, then you are using social media the wrong way.

But before you get to learn how you can use social media to ask the right questions, here’s an interesting statistic that was written by Iris Vermeren in her article “Marketing: How to Provide Great Customer Service Via Social Media”:

“Research shows that nearly half of all US consumers use social media to ask questions, to complain or to report satisfaction and a third of social media users prefer social media customer service to a phone call.”

In other words, social media has become a very powerful medium for people to express their opinions.

And here’s another statistic which shows that more people are checking their Facebook profile very regularly on a daily basis. A report published in the Daily Mail said Facebook’s smartphone app was visited, on average, 14 times a day.

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Many businesses have become aware of this statistic and they have started adding their own e-commerce page on their Facebook business page thanks to Shopify’s Facebook Store App. This gave people the convenience of shopping without ever having to leave Facebook.

But the best way to get the most out of social media is to harness the power of asking. As mentioned in my previous article here on Lifehack called “The Power of Requests and Questions: How Asking Makes You A Successful Entrepreneur”, successful entrepreneurs have the ability to ask. And this skill can easily be transferred to social media.

How to Ask on Social Media

Ask Your Customers for Feedback on Your Product or Service

Andrew Pressault’s article entitled “How to Use Social Media to Engage Your Customers and Build Your Brand” mentions that by asking the right questions, you build strong customer engagement.

One way to engage your customers is by asking your customers for feedback on your product and service. The feedback you receive can help you understand your customer’s needs and wants. Plus, by giving your customer a chance to give feedback shows you value their opinion.

If your customer feedback is not very positive, don’t be too disheartened. Getting critical feedback can help you to try and improve your product or service. There are many ways you can gain feedback. You can ask for feedback through posting either online polls or surveys on your social media business page.

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Ask Your Customers What They Want

Besides asking for feedback, taking the time to know your customers will help you understand what they really want. Asking for this valuable information can help you meet new customer demands by either improving your product or creating a entirely new one.

You can find out about your customers wants and needs by giving them the opportunity to express their opinion via free text in your social media surveys. Free text boxes gives your customers the freedom to write what they want and in great detail too.

Ask Questions About Current Trends

Thanks to social media, you can find out what your customers are talking about by keeping up-to-date with the latest trending topics. So, if you have seen a trending topic that is of interest to your target market, you can ask your customers (or followers) for their opinion on the topic. This helps you build strong customer relations and raise brand awareness.

And with Twitter recently announcing a partnership with Google, commenting on the latest trending topics can help you raise your profile. It is a great way to gain exposure to any potential customer who is googling to know more about the latest trend.

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Ask Unhappy Customers Why They Are Not Happy About Your Product/Service 

As mentioned earlier in this article, almost half of US customers go to social media to complain about a product or service. When you become aware of a customer who is expressing their dissatisfaction, you need to be able to handle these situations with care.

The best way to do this is to ask your customers why they had a bad experience. Asking the right set of questions will help you resolve the issue. Here’s an example of a mobile network company dealing with a complaint on social media:

virgin mobile complaint handling

    (The above example was taken from the article: “Marketing: How to Provide Great Customer Service Via Social Media”).

    Ask Your Peers For Advice

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    Just like you, your peers use social media to raise their online profile. The best way for your peers to raise their profile is to be helpful. So use this knowledge to your advantage. If you have reached a road block in your entrepreneurial venture, then you can ask your peers for advice. Thanks to social media, you can contact your peers more easily.

    In most cases, your peers, whether they are your colleague or well-renowned industry expert, will be happy to help you with your request.  But before you start making your request, there’s something you have to keep in mind. Your peers will be bombarded with loads of different requests, all at the same time, so they may not be able to respond to your query. But don’t let this deter you because there is no harm to asking them for advice in the first place. When you make your request, be polite and respectful to them.

    You can make your request by sending your peer a private personal message to their social media profile. In your message, don’t go straight in with your request. Give them a positive comment on their recent work which relates to your request. This shows that you acknowledge and respect them and helps you build rapport.

    Conclusion

    Social media can help you raise your profile if used the right way. Rather than using social media to gain exposure for your business, you can harness the power of asking.

    This article has shown you how you can use the power of asking on social media to gain customer feedback, to find out what your customers want, to ask your target market for their opinions on current trending topics and to resolve any issues. You can also use social media to ask your peers for advice so you can further progress with your entrepreneurial venture.

    So use the power of asking on social media. You will be surprised at how far you can get.

    Featured photo credit: Universidad de Montemorelos via flickr.com

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    Last Updated on November 5, 2019

    How to Use Visual Learning to Work More Effectively

    How to Use Visual Learning to Work More Effectively

    Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

    But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

    The Importance of Knowing Your Learning Style

    Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

    But it all starts when you’re able to first identify the best way you learn.

    As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

    Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

    There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

    The four most popular types of learning styles are:

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    • Visual learning style (what this article talks about).
    • Aural or auditory learning style (learning by listening to information presented).
    • Verbal or linguistic learning style (learning that involves speech and writing).
    • Tactile learning style (learning by touching and doing)

    But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

    How to Know If You’re a Visual Learner?

    When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

    I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

    Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

    However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

    Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

    While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

    Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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    By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

    How to Use Visual Learning for Success

    Here’re 4 ways to use visual learning to boost your career or business:

    1. Bring back the to-do list. Then add shapes and colors to boost productivity.

    We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

    While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

    I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

    2. Add graphs, charts and symbols to your reports.

    Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

    Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

    As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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    And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

    3. Effectively brainstorm with mind-mapping.

    Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

    With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

    Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

    It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

    Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

    Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

    4. Add video streaming to meetings.

    What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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    When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

    For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

    Is Visual Learning Better Than Other Learning Styles?

    No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

    You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

    The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

    More About Learning Styles

    Featured photo credit: Unsplash via unsplash.com

    Reference

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