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The Power of Requests and Questions: Using Social Media to Ask the Right Questions Makes You a Successful Entrepreneur

The Power of Requests and Questions: Using Social Media to Ask the Right Questions Makes You a Successful Entrepreneur

Here’s a question for you: Do you use social media for your business? You probably said yes, right? But here’s another question for you: Do you use social media to connect with your customers or your peers? You said yes again, right? But this next question might get you to start thinking: Do you ever use social media to ask your peers or your customers what they actually want from you? If you have said yes to the question above then well done. You won’t need to read the rest of this article. But if the above question has made you question your usage of social media, then you will find this article of good use.

The Common Mistake

A common mistake amongst many fresh faced entrepreneurs is that they only use social media to gain exposure for themselves. They hardly ever interact with their customers or with their peers. If you are only using social media to gain exposure for your business, then you are using social media the wrong way.

But before you get to learn how you can use social media to ask the right questions, here’s an interesting statistic that was written by Iris Vermeren in her article “Marketing: How to Provide Great Customer Service Via Social Media”:

“Research shows that nearly half of all US consumers use social media to ask questions, to complain or to report satisfaction and a third of social media users prefer social media customer service to a phone call.”

In other words, social media has become a very powerful medium for people to express their opinions.

And here’s another statistic which shows that more people are checking their Facebook profile very regularly on a daily basis. A report published in the Daily Mail said Facebook’s smartphone app was visited, on average, 14 times a day.

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Many businesses have become aware of this statistic and they have started adding their own e-commerce page on their Facebook business page thanks to Shopify’s Facebook Store App. This gave people the convenience of shopping without ever having to leave Facebook.

But the best way to get the most out of social media is to harness the power of asking. As mentioned in my previous article here on Lifehack called “The Power of Requests and Questions: How Asking Makes You A Successful Entrepreneur”, successful entrepreneurs have the ability to ask. And this skill can easily be transferred to social media.

How to Ask on Social Media

Ask Your Customers for Feedback on Your Product or Service

Andrew Pressault’s article entitled “How to Use Social Media to Engage Your Customers and Build Your Brand” mentions that by asking the right questions, you build strong customer engagement.

One way to engage your customers is by asking your customers for feedback on your product and service. The feedback you receive can help you understand your customer’s needs and wants. Plus, by giving your customer a chance to give feedback shows you value their opinion.

If your customer feedback is not very positive, don’t be too disheartened. Getting critical feedback can help you to try and improve your product or service. There are many ways you can gain feedback. You can ask for feedback through posting either online polls or surveys on your social media business page.

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Ask Your Customers What They Want

Besides asking for feedback, taking the time to know your customers will help you understand what they really want. Asking for this valuable information can help you meet new customer demands by either improving your product or creating a entirely new one.

You can find out about your customers wants and needs by giving them the opportunity to express their opinion via free text in your social media surveys. Free text boxes gives your customers the freedom to write what they want and in great detail too.

Ask Questions About Current Trends

Thanks to social media, you can find out what your customers are talking about by keeping up-to-date with the latest trending topics. So, if you have seen a trending topic that is of interest to your target market, you can ask your customers (or followers) for their opinion on the topic. This helps you build strong customer relations and raise brand awareness.

And with Twitter recently announcing a partnership with Google, commenting on the latest trending topics can help you raise your profile. It is a great way to gain exposure to any potential customer who is googling to know more about the latest trend.

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Ask Unhappy Customers Why They Are Not Happy About Your Product/Service 

As mentioned earlier in this article, almost half of US customers go to social media to complain about a product or service. When you become aware of a customer who is expressing their dissatisfaction, you need to be able to handle these situations with care.

The best way to do this is to ask your customers why they had a bad experience. Asking the right set of questions will help you resolve the issue. Here’s an example of a mobile network company dealing with a complaint on social media:

virgin mobile complaint handling

    (The above example was taken from the article: “Marketing: How to Provide Great Customer Service Via Social Media”).

    Ask Your Peers For Advice

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    Just like you, your peers use social media to raise their online profile. The best way for your peers to raise their profile is to be helpful. So use this knowledge to your advantage. If you have reached a road block in your entrepreneurial venture, then you can ask your peers for advice. Thanks to social media, you can contact your peers more easily.

    In most cases, your peers, whether they are your colleague or well-renowned industry expert, will be happy to help you with your request.  But before you start making your request, there’s something you have to keep in mind. Your peers will be bombarded with loads of different requests, all at the same time, so they may not be able to respond to your query. But don’t let this deter you because there is no harm to asking them for advice in the first place. When you make your request, be polite and respectful to them.

    You can make your request by sending your peer a private personal message to their social media profile. In your message, don’t go straight in with your request. Give them a positive comment on their recent work which relates to your request. This shows that you acknowledge and respect them and helps you build rapport.

    Conclusion

    Social media can help you raise your profile if used the right way. Rather than using social media to gain exposure for your business, you can harness the power of asking.

    This article has shown you how you can use the power of asking on social media to gain customer feedback, to find out what your customers want, to ask your target market for their opinions on current trending topics and to resolve any issues. You can also use social media to ask your peers for advice so you can further progress with your entrepreneurial venture.

    So use the power of asking on social media. You will be surprised at how far you can get.

    Featured photo credit: Universidad de Montemorelos via flickr.com

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    Last Updated on May 15, 2019

    10 Most Successful Entrepreneurs and What We Can Learn from Them

    10 Most Successful Entrepreneurs and What We Can Learn from Them

    Apart from making crucial decisions for their own businesses, entrepreneurs innovate and grow their ideas. Albeit there being no cookie-cutter answer that fits everyone’s experiences, taking a look at some of the most successful entrepreneurs today, you might spot some similar traits and characteristics.

    Starting and nurturing a business entails a great amount of hard work and commitment. However, for aspiring entrepreneurs who are prepared to dedicate themselves to their vision, here are 10 most successful entrepreneurs you can learn from:

    1. Melanie Perkins: Know Your Worth and Keep Trying

      Melanie Perkins founded Canva, a Sydney-based business valued at $1Billion having successfully raised a number of rounds of successful funding and boasting more than 10 Million users in 179 countries.[1]

      She told BBC that one of the biggest challenges she faced getting into the business was talking about her company’s accomplishments when she first got to Silicon Valley. She attributed this difficulty to a cultural difference where Australians tend to ‘talk down’ their achievements and this would slow down her fundraising progress for a few years.

      Despite hundreds of rejections, Melanie emerged three years later with a much clearer strategy and stronger investor pitch that prompted a series of fundraising rounds netting the company $82Million of funding in total.[2]

      2. Bill Gates: Keep Learning and Exploring

        If you don’t know Bill Gates, you likely know the company he founded – Microsoft.

        Bill Gates’ story is a prime example of nurturing an idea that might seem out of this world but make sense in the future. One of the most successful entrepreneurs in history did not complete his degree at Harvard University to pursue a vision that the technology would soon become the future.

        He told a white lie to Altair, saying that he had made a computer program for them, therefore pushing himself to create a system that would change modern history.

        “The most important speed issue is convincing everyone that the company’s survival depends on moving as fast as possible.”

        Gates’ success is built on self-improvement and the seeds of an idea.

        3. Elon Musk: Never Stop Innovating

          Traditional thinking suggests that in order to become a successful entrepreneur, one must focus in a single field or industry.

          Elon Musk, however, breaks that rule.

          Today, the multifaceted tech entrepreneur, investor, and engineer advocates for the diversification of skills and businesses by delving into various fields of interest.

          When done right, skills in a single domain can be carried over then applied into contrasting industries to create something new the world might need. Musk owes his accomplishments to a constant thirst for knowledge.

          Having birthed Tesla and a myriad of products across the arenas of aeronautics and software design, Musk continues to evolve as an entrepreneur and plans to innovate for the long haul.

          4. Richard Branson: Develop People First

            British entrepreneur Richard Branson founded Virgin Records in the early 1970s. Virgin Records has since grown into the Virgin Group, today responsible for over 400 companies.

            The billionaire is strongly particular about working with a team that shares his core values and aspirations.

            Branson believes that managing a business can become taxing, thus he acknowledges his employees for putting in the effort that they have.

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            A good leader knows how to raise morale for positive productivity. Utilising emotional intelligence and compassion is a game changer in seeing results within a team.

            Branson’s supports the idea of nurturing a positive work environment, with the belief that credentials must go hand-in-hand with an enthusiasm for work.

            5. Jeff Bezos: A Relentless Focus on Customer Satisfaction

              Having founded Amazon, Jeff Bezos is known to be one of America’s most successful entrepreneurs. The e-commerce pioneer fixates himself on angry customers with the belief that a business’s loopholes are found in the experiences of unsatisfied customers.

              For the 8th year in a row, customers have ranked Amazon as the number one in customer service (according to the American Customer Satisfaction Index).

              While numerous companies ignore unhappy customers, Bezos found success in learning from reviews and surveys. By focusing on customer service, Amazon shows they care, both for their customers and for rising above their competitors.

              While praise and recognition are signs that a business is accelerating, criticism is an opportunity to improve a product or a service.

              6. Mark Zuckerberg: Start Small, Think Big

                Valued at over 55 billion dollars today, Mark Zuckerberg built the first version of what would become a social networking giant in his Harvard University dorm room. As one of the world’s youngest entrepreneurs, Zuckerberg undoubtedly took countless calculated risks to get his brilliant idea to its current status with 2.38 billion active monthly users.

                “The biggest risk is not taking any risk.”

                He’s always daring to explore with a fearless mindset.

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                The young tech entrepreneur never shied away from innovating outside of the box. Soon after Facebook became a hit to users and advertisers, big corporations took interest in buying Facebook from Zuckerberg.

                However, he took the risk and decided to stay with his creation. Turning down billions of dollars offered by Yahoo CEO, Terry Semel, he envisioned turning his brainchild into something much bigger than what it already was then.

                7. Steve Jobs: Live Your Own Dreams

                  Steve Jobs lived a rocky path all his life and an aspect of which is a tumultuous career.

                  The founder of Apple endorsed his beliefs on the temporality of life and limitations of time. He preached about the importance of working on the very legacies people wish to leave behind, an achievement he’s undoubtedly etched into the the archives of human history.

                  Never one to hide under someone’s shadow, Jobs did not live by anybody else’s principles so he formed his own. He tirelessly dedicated himself to building a unique brand of products that became the benchmark for contemporary technology.

                  After his highs and lows through his brief battle with cancer, Jobs concludes with yet another lesson to takeaway from his remarkable life. “No matter how much money you have, even the richest man can’t buy time.”

                  8. Warren Buffett: Balance is Essential to Success

                    Despite being the third wealthiest person in the world, Warrant Buffett sported a frugal lifestyle for most of his life.

                    After buying a house in Omaha, Nebraska for just above 31,000 dollars, he has lived there since 1958. As a leading investor and a founder at Berkshire Hathaway, Buffett believes in setting aside an amount to save and spend only on necessities.

                    With a long term goal as a top priority in mind always, treating oneself can be sustainable once in a while. He advices to save money by deciding first and foremost what aspects to scrimp on and what aspects to splurge on to ensure a happy and balanced lifestyle.

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                    9. Jack Ma: Never Give up

                      On every journey to success, everybody stumbles and arrives at roadblocks. Some more than most, like Jack Ma, who survived countless rejections and failures only to get back up and brave every storm.

                      Ma is the founder of multinational technology conglomerate Alibaba Group. Despite being rejected to Harvard after every one of his 10 applications, Ma was never defeated.

                      His grit and tenacity is a fine testament to the fact that grades do not determine a future. While qualifications on paper are important, the development of skills and an attitude is just as helpful in making a recipe for success.

                      Despite finding himself in the verge of bankruptcy in the 1990s, Jack Ma possessed the resilience to put one foot in front of the other until he finally made it. “It’s important to have patience,” he says.

                      10. Tan Min Liang: Passion Can Pay Off

                        Tan Min Liang is the founder of the leading high-performance gaming hardware, Razer. Always on the look out for new opportunities to connect and scale his business, Tan has been bold in making many of his life’s decisions.

                        Having deviated from a traditional path set by a family that consists of doctors and lawyers, Tan was to find his life’s work and passion while gaming with his older brother.

                        The idea was simple: there were so many games out there to play, however, there were hardly any gaming equipment to match this.

                        So he dropped out of law and began going a different direction, into creating solutions in the gaming industry. At the start of 2019, Tan wrote to tech luminary Elon Musk to which Musk’s reply suggested of a joint venture between two of the most successful entrepreneurs today.

                        Final Thoughts

                        In today’s cutthroat world, the road to becoming a successful entrepreneur is a long and arduous process trailed with ups and downs. A valuable lesson that a good hand of entrepreneurs would love to convey to aspiring entrepreneurs is to keep the spirit of innovation and to explore uncharted waters.

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                        Learning from experience and failure is one direction to a desired end goal. Exhibiting the same dedication and grit so many entrepreneurs have through their unexpected careers – today’s budding visionaries ought to hang on their dreams and leave room for improvement along the way.

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                        Featured photo credit: Patrick Tomasso via unsplash.com

                        Reference

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