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The Power of Requests and Questions: Using Social Media to Ask the Right Questions Makes You a Successful Entrepreneur

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The Power of Requests and Questions: Using Social Media to Ask the Right Questions Makes You a Successful Entrepreneur

Here’s a question for you: Do you use social media for your business? You probably said yes, right? But here’s another question for you: Do you use social media to connect with your customers or your peers? You said yes again, right? But this next question might get you to start thinking: Do you ever use social media to ask your peers or your customers what they actually want from you? If you have said yes to the question above then well done. You won’t need to read the rest of this article. But if the above question has made you question your usage of social media, then you will find this article of good use.

The Common Mistake

A common mistake amongst many fresh faced entrepreneurs is that they only use social media to gain exposure for themselves. They hardly ever interact with their customers or with their peers. If you are only using social media to gain exposure for your business, then you are using social media the wrong way.

But before you get to learn how you can use social media to ask the right questions, here’s an interesting statistic that was written by Iris Vermeren in her article “Marketing: How to Provide Great Customer Service Via Social Media”:

“Research shows that nearly half of all US consumers use social media to ask questions, to complain or to report satisfaction and a third of social media users prefer social media customer service to a phone call.”

In other words, social media has become a very powerful medium for people to express their opinions.

And here’s another statistic which shows that more people are checking their Facebook profile very regularly on a daily basis. A report published in the Daily Mail said Facebook’s smartphone app was visited, on average, 14 times a day.

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Many businesses have become aware of this statistic and they have started adding their own e-commerce page on their Facebook business page thanks to Shopify’s Facebook Store App. This gave people the convenience of shopping without ever having to leave Facebook.

But the best way to get the most out of social media is to harness the power of asking. As mentioned in my previous article here on Lifehack called “The Power of Requests and Questions: How Asking Makes You A Successful Entrepreneur”, successful entrepreneurs have the ability to ask. And this skill can easily be transferred to social media.

How to Ask on Social Media

Ask Your Customers for Feedback on Your Product or Service

Andrew Pressault’s article entitled “How to Use Social Media to Engage Your Customers and Build Your Brand” mentions that by asking the right questions, you build strong customer engagement.

One way to engage your customers is by asking your customers for feedback on your product and service. The feedback you receive can help you understand your customer’s needs and wants. Plus, by giving your customer a chance to give feedback shows you value their opinion.

If your customer feedback is not very positive, don’t be too disheartened. Getting critical feedback can help you to try and improve your product or service. There are many ways you can gain feedback. You can ask for feedback through posting either online polls or surveys on your social media business page.

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Ask Your Customers What They Want

Besides asking for feedback, taking the time to know your customers will help you understand what they really want. Asking for this valuable information can help you meet new customer demands by either improving your product or creating a entirely new one.

You can find out about your customers wants and needs by giving them the opportunity to express their opinion via free text in your social media surveys. Free text boxes gives your customers the freedom to write what they want and in great detail too.

Ask Questions About Current Trends

Thanks to social media, you can find out what your customers are talking about by keeping up-to-date with the latest trending topics. So, if you have seen a trending topic that is of interest to your target market, you can ask your customers (or followers) for their opinion on the topic. This helps you build strong customer relations and raise brand awareness.

And with Twitter recently announcing a partnership with Google, commenting on the latest trending topics can help you raise your profile. It is a great way to gain exposure to any potential customer who is googling to know more about the latest trend.

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Ask Unhappy Customers Why They Are Not Happy About Your Product/Service 

As mentioned earlier in this article, almost half of US customers go to social media to complain about a product or service. When you become aware of a customer who is expressing their dissatisfaction, you need to be able to handle these situations with care.

The best way to do this is to ask your customers why they had a bad experience. Asking the right set of questions will help you resolve the issue. Here’s an example of a mobile network company dealing with a complaint on social media:

virgin mobile complaint handling

    (The above example was taken from the article: “Marketing: How to Provide Great Customer Service Via Social Media”).

    Ask Your Peers For Advice

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    Just like you, your peers use social media to raise their online profile. The best way for your peers to raise their profile is to be helpful. So use this knowledge to your advantage. If you have reached a road block in your entrepreneurial venture, then you can ask your peers for advice. Thanks to social media, you can contact your peers more easily.

    In most cases, your peers, whether they are your colleague or well-renowned industry expert, will be happy to help you with your request.  But before you start making your request, there’s something you have to keep in mind. Your peers will be bombarded with loads of different requests, all at the same time, so they may not be able to respond to your query. But don’t let this deter you because there is no harm to asking them for advice in the first place. When you make your request, be polite and respectful to them.

    You can make your request by sending your peer a private personal message to their social media profile. In your message, don’t go straight in with your request. Give them a positive comment on their recent work which relates to your request. This shows that you acknowledge and respect them and helps you build rapport.

    Conclusion

    Social media can help you raise your profile if used the right way. Rather than using social media to gain exposure for your business, you can harness the power of asking.

    This article has shown you how you can use the power of asking on social media to gain customer feedback, to find out what your customers want, to ask your target market for their opinions on current trending topics and to resolve any issues. You can also use social media to ask your peers for advice so you can further progress with your entrepreneurial venture.

    So use the power of asking on social media. You will be surprised at how far you can get.

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    Featured photo credit: Universidad de Montemorelos via flickr.com

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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