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One Simple Trick to Make Social Media Less Time-Consuming

One Simple Trick to Make Social Media Less Time-Consuming
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The biggest drawback towards using social media is that it seems to take up too much time. Due to the time commitment, businesses are not leveraging the full positive impact that social media can bring.

There are 3 reasons as to why social media becomes too time-consuming.

  1. There are so many different sites and you don’t know how to use them. Therefore you have to figure out how to use them, which eats up your time.
  2. You don’t have a solid plan and just enter the websites on the spot looking for the right thing to say. When you aren’t sure, you get sucked in and spend a lot of time on the sites.
  3. You consume everyone else’s content and posts. You click on links, look at pictures and watch videos because you aren’t clear on what else you could do while there.

In order to overcome these three time wasters and take back you time on social media, you must have a clear plan.

Creating a plan means getting clear on what you’re on social media for. It also means that you need to line up your content creation and curation in a way that supports that.

For example, my personal strength on social media is engaging with people. I could have conversations with people all day long, but I also need to remember to incorporate a healthy dose of content marketing into the mix. I’m on social media both to market my business and to create relationships. Knowing that I need to add content marketing is the reason why I come up with a content plan before I enter the sites.

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Knowing what your audience wants to see.

If you don’t know what type of content your customer is interested in, then do some research on your target audience. Figure out where they already hang out and what types of content pieces are already resonating with them. This is a clue as to the types of content you can potentially share with them.

One of my clients has a retail-based business. I know that when I find content which is retail specific or customer service focused, my client would be interested. I curate it and share it with them in a way that they will receive and read it.

Once you identify what your target audience wants to see, organize this content into themes.

Create five themes and 10 sub-themes to post about on social media.

Let’s say your target audience is interested in learning more about social media. Break this down more specifically. In this specific case, the topic of Facebook can be one theme that you post about. Twitter can be another theme.

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Sub-themes are smaller topics that relate to the theme. If your theme is Facebook, your sub-themes can include Facebook ads, Facebook pages, Facebook graphics and Facebook groups. These are all separate topics related to the main theme.

Once you organize these five themes and 10 sub-themes, it’s time to create the content and the content plan.

Where do you find content for your audience?

Create original content based on those sub-themes that you created. You can get content from your blog posts or just from your expertise. For example, if I want to post about Facebook ads I can find relevant blog post that I have previously written about and create social media posts from this content.

The other content you can share is other people’s content. To find content relevant to the themes that you have identified set up Google Alerts. Google will then alert you when they find new content related to the terms you set up.

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To do this, use the information you found after researching your target market. Go to www.google.com/alerts and type in the topic that you are interested in. Click “Create Alert”. You will then be notified via email of content created with that topic.

google-alerts

    By this point you are well on your way to creating your plan. You have identified your goals for the social media platform (i.e. use it to market your services, become an industry leader, etc.), identified your target audience, listed all the topics you will specifically post about, and created a pool of original posts as well as other shareable content.

    Now it’s time schedule these posts.

    Decide at what times a day you will post, and on which platforms you will post on and then schedule the posts. You can use one post and share it across different social media sites.

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    By taking these steps you will no longer go onto social media pointlessly, try to come up with content on the spot and get lost in your newsfeeds. You will know exactly what you need to post to reach your goals and your target audience, and you will where to get the information for the posts.

    Finally, book time in your schedule to create and publish these posts so that you only have to spend one time per week on social media.

    If you tap into your audience and share content that you know they are going to enjoy, you will spend less time throwing spaghetti at the wall to see what sticks and more time delivering interesting content with high value.

    Featured photo credit: Clock/Pixabay via pixabay.com

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    Last Updated on July 21, 2021

    The Importance of Reminders (And How to Make a Reminder Work)

    The Importance of Reminders (And How to Make a Reminder Work)
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    No matter how well you set up your todo list and calendar, you aren’t going to get things done unless you have a reliable way of reminding yourself to actually do them.

    Anyone who’s spent an hour writing up the perfect grocery list only to realize at the store that they forgot to bring the list understands the importance of reminders.

    Reminders of some sort or another are what turn a collection of paper goods or web services into what David Allen calls a “trusted system.”[1]

    A lot of people resist getting better organized. No matter what kind of chaotic mess, their lives are on a day-to-day basis because they know themselves well enough to know that there’s after all that work they’ll probably forget to take their lists with them when it matters most.

    Fortunately, there are ways to make sure we remember to check our lists — and to remember to do the things we need to do, whether they’re on a list or not.

    In most cases, we need a lot of pushing at first, for example by making a reminder, but eventually we build up enough momentum that doing what needs doing becomes a habit — not an exception.

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    From Creating Reminders to Building Habits

    A habit is any act we engage in automatically without thinking about it.

    For example, when you brush your teeth, you don’t have to think about every single step from start to finish; once you stagger up to the sink, habit takes over (and, really, habit got you to the sink in the first place) and you find yourself putting toothpaste on your toothbrush, putting the toothbrush in your mouth (and never your ear!), spitting, rinsing, and so on without any conscious effort at all.

    This is a good thing because if you’re anything like me, you’re not even capable of conscious thought when you’re brushing your teeth.

    The good news is you already have a whole set of productivity habits you’ve built up over the course of your life. The bad news is, a lot of them aren’t very good habits.

    That quick game Frogger to “loosen you up” before you get working, that always ends up being 6 hours of Frogger –– that’s a habit. And as you know, habits like that can be hard to break — which is one of the reasons why habits are so important in the first place.

    Once you’ve replaced an unproductive habit with a more productive one, the new habit will be just as hard to break as the old one was. Getting there, though, can be a chore!

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    The old saw about anything you do for 21 days becoming a habit has been pretty much discredited, but there is a kernel of truth there — anything you do long enough becomes an ingrained behavior, a habit. Some people pick up habits quickly, others over a longer time span, but eventually, the behaviors become automatic.

    Building productive habits, then, is a matter of repeating a desired behavior over a long enough period of time that you start doing it without thinking.

    But how do you remember to do that? And what about the things that don’t need to be habits — the one-off events, like taking your paycheck stubs to your mortgage banker or making a particular phone call?

    The trick to reminding yourself often enough for something to become a habit, or just that one time that you need to do something, is to interrupt yourself in some way in a way that triggers the desired behavior.

    The Wonderful Thing About Triggers — Reminders

    A trigger is anything that you put “in your way” to remind you to do something. The best triggers are related in some way to the behavior you want to produce.

    For instance, if you want to remember to take something to work that you wouldn’t normally take, you might place it in front of the door so you have to pick it up to get out of your house.

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    But anything that catches your attention and reminds you to do something can be a trigger. An alarm clock or kitchen timer is a perfect example — when the bell rings, you know to wake up or take the quiche out of the oven. (Hopefully you remember which trigger goes with which behavior!)

    If you want to instill a habit, the thing to do is to place a trigger in your path to remind you to do whatever it is you’re trying to make into a habit — and keep it there until you realize that you’ve already done the thing it’s supposed to remind you of.

    For instance, a post-it saying “count your calories” placed on the refrigerator door (or maybe on your favorite sugary snack itself)  can help you remember that you’re supposed to be cutting back — until one day you realize that you don’t need to be reminded anymore.

    These triggers all require a lot of forethought, though — you have to remember that you need to remember something in the first place.

    For a lot of tasks, the best reminder is one that’s completely automated — you set it up and then forget about it, trusting the trigger to pop up when you need it.

    How to Make a Reminder Works for You

    Computers and ubiquity of mobile Internet-connected devices make it possible to set up automatic triggers for just about anything.

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    Desktop software like Outlook will pop up reminders on your desktop screen, and most online services go an extra step and send reminders via email or SMS text message — just the thing to keep you on track. Sandy, for example, just does automatic reminders.

    Automated reminders can help you build habits — but it can also help you remember things that are too important to be trusted even to habit. Diabetics who need to take their insulin, HIV patients whose medication must be taken at an exact time in a precise order, phone calls that have to be made exactly on time, and other crucial events require triggers even when the habit is already in place.

    My advice is to set reminders for just about everything — have them sent to your mobile phone in some way (either through a built-in calendar or an online service that sends updates) so you never have to think about it — and never have to worry about forgetting.

    Your weekly review is a good time to enter new reminders for the coming weeks or months. I simply don’t want to think about what I’m supposed to be doing; I want to be reminded so I can think just about actually doing it.

    I tend to use my calendar for reminders, mostly, though I do like Sandy quite a bit.

    More on Building Habits

    Featured photo credit: Unsplash via unsplash.com

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    Reference

    [1] Getting Things Done: Trusted System

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