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One Simple Trick to Make Social Media Less Time-Consuming

One Simple Trick to Make Social Media Less Time-Consuming

The biggest drawback towards using social media is that it seems to take up too much time. Due to the time commitment, businesses are not leveraging the full positive impact that social media can bring.

There are 3 reasons as to why social media becomes too time-consuming.

  1. There are so many different sites and you don’t know how to use them. Therefore you have to figure out how to use them, which eats up your time.
  2. You don’t have a solid plan and just enter the websites on the spot looking for the right thing to say. When you aren’t sure, you get sucked in and spend a lot of time on the sites.
  3. You consume everyone else’s content and posts. You click on links, look at pictures and watch videos because you aren’t clear on what else you could do while there.

In order to overcome these three time wasters and take back you time on social media, you must have a clear plan.

Creating a plan means getting clear on what you’re on social media for. It also means that you need to line up your content creation and curation in a way that supports that.

For example, my personal strength on social media is engaging with people. I could have conversations with people all day long, but I also need to remember to incorporate a healthy dose of content marketing into the mix. I’m on social media both to market my business and to create relationships. Knowing that I need to add content marketing is the reason why I come up with a content plan before I enter the sites.

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Knowing what your audience wants to see.

If you don’t know what type of content your customer is interested in, then do some research on your target audience. Figure out where they already hang out and what types of content pieces are already resonating with them. This is a clue as to the types of content you can potentially share with them.

One of my clients has a retail-based business. I know that when I find content which is retail specific or customer service focused, my client would be interested. I curate it and share it with them in a way that they will receive and read it.

Once you identify what your target audience wants to see, organize this content into themes.

Create five themes and 10 sub-themes to post about on social media.

Let’s say your target audience is interested in learning more about social media. Break this down more specifically. In this specific case, the topic of Facebook can be one theme that you post about. Twitter can be another theme.

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Sub-themes are smaller topics that relate to the theme. If your theme is Facebook, your sub-themes can include Facebook ads, Facebook pages, Facebook graphics and Facebook groups. These are all separate topics related to the main theme.

Once you organize these five themes and 10 sub-themes, it’s time to create the content and the content plan.

Where do you find content for your audience?

Create original content based on those sub-themes that you created. You can get content from your blog posts or just from your expertise. For example, if I want to post about Facebook ads I can find relevant blog post that I have previously written about and create social media posts from this content.

The other content you can share is other people’s content. To find content relevant to the themes that you have identified set up Google Alerts. Google will then alert you when they find new content related to the terms you set up.

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To do this, use the information you found after researching your target market. Go to www.google.com/alerts and type in the topic that you are interested in. Click “Create Alert”. You will then be notified via email of content created with that topic.

google-alerts

    By this point you are well on your way to creating your plan. You have identified your goals for the social media platform (i.e. use it to market your services, become an industry leader, etc.), identified your target audience, listed all the topics you will specifically post about, and created a pool of original posts as well as other shareable content.

    Now it’s time schedule these posts.

    Decide at what times a day you will post, and on which platforms you will post on and then schedule the posts. You can use one post and share it across different social media sites.

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    By taking these steps you will no longer go onto social media pointlessly, try to come up with content on the spot and get lost in your newsfeeds. You will know exactly what you need to post to reach your goals and your target audience, and you will where to get the information for the posts.

    Finally, book time in your schedule to create and publish these posts so that you only have to spend one time per week on social media.

    If you tap into your audience and share content that you know they are going to enjoy, you will spend less time throwing spaghetti at the wall to see what sticks and more time delivering interesting content with high value.

    Featured photo credit: Clock/Pixabay via pixabay.com

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    Last Updated on March 21, 2019

    11 Important Things to Remember When Changing Habits

    11 Important Things to Remember When Changing Habits

    Most gurus talk about habits in a way that doesn’t help you:

    You need to push yourself more. You can’t be lazy. You need to wake up at 5 am. You need more motivation. You can never fail…blah blah “insert more gibberish here.”

    But let me share with you the unconventional truths I found out:

    To build and change habits, you don’t need motivation or wake up at 5 am. Heck, you can fail multiple times, be lazy, have no motivation and still pull it off with ease.

    It’s quite simple and easy to do, especially with the following list I’m going to show to you. But remember, Jim Rohn used to say,

    “What is simple and easy to do is also simple and easy not to do.”

    The important things to remember when changing your habits are both simple and easy, just don’t think that they don’t make any difference because they do.

    In fact, they are the only things that make a difference.

    Let’s see what those small things are, shall we?

    1. Start Small

    The biggest mistake I see people doing with habits is by going big. You don’t go big…ever. You start small with your habits.

    Want to grow a book reading habit? Don’t start reading a book a day. Start with 10 pages a day.

    Want to become a writer? Don’t start writing 10,000 words a day. Start with 300 words.

    Want to lose weight? Don’t stop eating ice cream. Eat one less ball of it.

    Whatever it is, you need to start small. Starting big always leads to failure. It has to, because it’s not sustainable.

    Start small. How small? The amount needs to be in your comfort zone. So if you think that reading 20 pages of a book is a bit too much, start with 10 or 5.

    It needs to appear easy and be easy to do.

    Do less today to do more in a year.

    2. Stay Small

    There is a notion of Kaizen which means continuous improvement. They use this notion in habits where they tell you to start with reading 1 page of a book a day and then gradually increase the amount you do over time.

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    But the problem with this approach is the end line — where the “improvement” stops.

    If I go from reading 1 page of a book a day and gradually reach 75 and 100, when do I stop? When I reach 1 book a day? That is just absurd.

    When you start a habit, stay at it in the intensity you have decided. Don’t push yourself for more.

    I started reading 20 pages of a book a day. It’s been more than 2 years now and I’ve read 101 books in that period. There is no way I will increase the number in the future.

    Why?

    Because reading 40 to 50 books a year is enough.

    The same thing applies to every other habit out there.

    Pick a (small) number and stay at it.

    3. Bad Days Are 100 Percent Occurrence

    No matter how great you are, you will have bad days where you won’t do your habit. Period.

    There is no way of going around this. So it’s better to prepare yourself for when that happens instead of thinking that it won’t ever happen.

    What I do when I miss a day of my habit(s) is that I try to bounce back the next day while trying to do habits for both of those days.

    Example for that is if I read 20 pages of a book a day and I miss a day, the next day I will have to read 40 pages of a book. If I miss writing 500 words, the next day I need to write 1000.

    This is a really important point we will discuss later on rewards and punishments.

    This is how I prepare for the bad days when I skip my habit(s) and it’s a model you should take as well.

    4. Those Who Track It, Hack It

    When you track an activity, you can objectively tell what you did in the past days, weeks, months, and years. If you don’t track, you will for sure forget everything you did.

    There are many different ways you can track your activities today, from Habitica to a simple Excel sheet that I use, to even a Whatsapp Tracker.

    Peter Drucker said,

    “What you track is what you do.”

    So track it to do it — it really helps.

    But tracking is accompanied by one more easy activity — measuring.

    5. Measure Once, Do Twice

    Peter Drucker also said,

    “What you measure is what you improve.”

    So alongside my tracker, I have numbers with which I measure doses of daily activities:

    For reading, it’s 20 pages.
    For writing, it’s 500 words.
    For the gym, it’s 1 (I went) or 0 (didn’t go).
    For budgeting, it’s writing down the incomes and expenses.

    Tracking and measuring go hand in hand, they take less than 20 seconds a day but they create so much momentum that it’s unbelievable.

    6. All Days Make a Difference

    Will one day in the gym make you fit? It won’t.

    Will two? They won’t.

    Will three? They won’t.

    Which means that a single gym session won’t make you fit. But after 100 gym sessions, you will look and feel fit.

    What happened? Which one made you fit?

    The answer to this (Sorites paradox)[1] is that no single gym session made you fit, they all did.

    No single day makes a difference, but when combined, they all do. So trust the process and keep on going (small).

    7. They Are Never Fully Automated

    Gurus tell you that habits become automatic. And yes, some of them do, like showering a certain way of brushing your teeth.

    But some habits don’t become automatic, they become a lifestyle.

    What I mean by that is that you won’t automatically “wake up” in the gym and wonder how you got there.

    It will just become a part of your lifestyle.

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    The difference is that you do the first one automatically, without conscious thought, while the other is a part of how you live your life.

    It’s not automatic, but it’s a decision you don’t ponder on or think about — you simply do it.

    It will become easy at a certain point, but they will never become fully automated.

    8. What Got You Here Won’t Get You There

    Marshall Goldsmith has a great book with the same title to it. The phrase means that sometimes, you will need to ditch certain habits to make room for other ones which will bring you to the next step.

    Don’t be afraid to evolve your habits when you sense that they don’t bring you where you want to go.

    When I started reading, it was about reading business and tactic books. But two years into it, I switched to philosophy books which don’t teach me anything “applicable,” but instead teach me how to think.

    The most important ability of the 21st century is the ability to learn, unlearn, and relearn. The strongest tree is the willow tree – not because it has the strongest root or biggest trunk, but because it is flexible enough to endure and sustain anything.

    Be like a willow, adapting to the new ways of doing things.

    9. Set a Goal and Then Forget It

    The most successful of us know what they want to achieve, but they don’t focus on it.

    Sounds paradoxical? You’re right, it does. But here is the logic behind it.

    You need to have a goal of doing something – “I want to become a healthy individual” – and then, you need to reverse engineer how to get there with your habits- “I will go to the gym four times a week.”

    But once you have your goal, you need to “forget” about it and only focus on the process. Because you are working on the process of becoming healthy and it’s always in the making. You will only be as healthy as you take care of your body.

    So you have a goal which isn’t static but keeps on moving.

    If you went to the gym 150 times year and you hit your goal, what would you do then? You would stop going to the gym.

    This is why goal-oriented people experience yo-yo effect[2] and why process-oriented people don’t.

    The difference between process-oriented and goal-oriented people is that the first focus on daily actions while others only focus on the reward at the finish line.

    Set a goal but then forget about it and reap massive awards.

    10. Punish Yourself

    Last two sections are pure Pavlovian – you need to punish bad behavior and reward good behavior. You are the only person who decides what is good and what is bad for you, but when you do, you need to rigorously follow that.

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    I’ve told you in point #3 about bad days and how after one occurs, I do double the work on the next day. That is one of my forms of punishments.

    It’s the need to tell your brain that certain behaviors are unacceptable and that they lead to bad outcomes. That’s what punishments are for.

    You want to tell your brain that there are real consequences to missing your daily habits.[3]

    No favorite food to eat or favorite show to watch or going to the cinema for a new Marvel movie- none, zero, zilch.

    The brain will remember these bad feelings and will try to avoid the behaviors that led to them as much as possible.

    But don’t forget the other side of the same coin.

    11. Reward Yourself

    When you follow and execute on your plan, reward yourself. It’s how the brain knows that you did something good.

    Whenever I finish one of my habits for the day, I open my tracker (who am I kidding, I always keep it open on my desktop) and fill it with a number. As soon as I finish reading 20 pages of a book a day (or a bit more), I open the tracker and write the number down.

    The cell becomes green and gives me an instant boost of endorphin – a great success for the day. Then, it becomes all about not breaking the chain and having as many green fields as possible.

    After 100 days, I crunch some numbers and see how I did.

    If I have less than 10 cheat days, I reward myself with a great meal in a restaurant. You can create your own rewards and they can be daily, weekly, monthly or any arbitrary time table that you create.

    Primoz Bozic, a productivity coach, has gold, silver, and bronze medals as his reward system.[4]

    If you’re having problems creating a system which works for you, contact me via email and we can discuss specifics.

    In the End, It Matters

    What you do matters not only to you but to the people around you.

    When you increase the quality of your life, you indirectly increase the quality of life of people around you. And sometimes, that is all the “motivation” we need to start.

    And that’s the best quote for the end of this article:

    “Motivation gets you started, but habits keep you going.”

    Keep going.

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    More Resources to Help You Build Habits

    Featured photo credit: Anete Lūsiņa via unsplash.com

    Reference

    [1] Stanford Encyclopedia of Philosophy: Sorites paradox
    [2] Muscle Zone: What causes yo-yo effect and how to avoid it?
    [3] Growth Habits: 5 Missteps That Cause You To Quit Building A Habit
    [4] Primoz Bozic: The Lean Review: How to Plan Your 2019 in 20 Minutes

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