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One Simple Trick to Make Social Media Less Time-Consuming

One Simple Trick to Make Social Media Less Time-Consuming

The biggest drawback towards using social media is that it seems to take up too much time. Due to the time commitment, businesses are not leveraging the full positive impact that social media can bring.

There are 3 reasons as to why social media becomes too time-consuming.

  1. There are so many different sites and you don’t know how to use them. Therefore you have to figure out how to use them, which eats up your time.
  2. You don’t have a solid plan and just enter the websites on the spot looking for the right thing to say. When you aren’t sure, you get sucked in and spend a lot of time on the sites.
  3. You consume everyone else’s content and posts. You click on links, look at pictures and watch videos because you aren’t clear on what else you could do while there.

In order to overcome these three time wasters and take back you time on social media, you must have a clear plan.

Creating a plan means getting clear on what you’re on social media for. It also means that you need to line up your content creation and curation in a way that supports that.

For example, my personal strength on social media is engaging with people. I could have conversations with people all day long, but I also need to remember to incorporate a healthy dose of content marketing into the mix. I’m on social media both to market my business and to create relationships. Knowing that I need to add content marketing is the reason why I come up with a content plan before I enter the sites.

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Knowing what your audience wants to see.

If you don’t know what type of content your customer is interested in, then do some research on your target audience. Figure out where they already hang out and what types of content pieces are already resonating with them. This is a clue as to the types of content you can potentially share with them.

One of my clients has a retail-based business. I know that when I find content which is retail specific or customer service focused, my client would be interested. I curate it and share it with them in a way that they will receive and read it.

Once you identify what your target audience wants to see, organize this content into themes.

Create five themes and 10 sub-themes to post about on social media.

Let’s say your target audience is interested in learning more about social media. Break this down more specifically. In this specific case, the topic of Facebook can be one theme that you post about. Twitter can be another theme.

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Sub-themes are smaller topics that relate to the theme. If your theme is Facebook, your sub-themes can include Facebook ads, Facebook pages, Facebook graphics and Facebook groups. These are all separate topics related to the main theme.

Once you organize these five themes and 10 sub-themes, it’s time to create the content and the content plan.

Where do you find content for your audience?

Create original content based on those sub-themes that you created. You can get content from your blog posts or just from your expertise. For example, if I want to post about Facebook ads I can find relevant blog post that I have previously written about and create social media posts from this content.

The other content you can share is other people’s content. To find content relevant to the themes that you have identified set up Google Alerts. Google will then alert you when they find new content related to the terms you set up.

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To do this, use the information you found after researching your target market. Go to www.google.com/alerts and type in the topic that you are interested in. Click “Create Alert”. You will then be notified via email of content created with that topic.

google-alerts

    By this point you are well on your way to creating your plan. You have identified your goals for the social media platform (i.e. use it to market your services, become an industry leader, etc.), identified your target audience, listed all the topics you will specifically post about, and created a pool of original posts as well as other shareable content.

    Now it’s time schedule these posts.

    Decide at what times a day you will post, and on which platforms you will post on and then schedule the posts. You can use one post and share it across different social media sites.

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    By taking these steps you will no longer go onto social media pointlessly, try to come up with content on the spot and get lost in your newsfeeds. You will know exactly what you need to post to reach your goals and your target audience, and you will where to get the information for the posts.

    Finally, book time in your schedule to create and publish these posts so that you only have to spend one time per week on social media.

    If you tap into your audience and share content that you know they are going to enjoy, you will spend less time throwing spaghetti at the wall to see what sticks and more time delivering interesting content with high value.

    Featured photo credit: Clock/Pixabay via pixabay.com

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    Last Updated on March 25, 2020

    How Do You Change a Habit (According to Psychology)

    How Do You Change a Habit (According to Psychology)

    Habits are hard to kill, and rightly so. They are a part and parcel of your personality traits and mold your character.

    However, habits are not always something over-the-top and quirky enough to get noticed. Think of subtle habits like tapping fingers when you are nervous and humming songs while you drive. These are nothing but ingrained habits that you may not realize easily.

    Just take a few minutes and think of something specific that you do all the time. You will notice how it has become a habit for you without any explicit realization. Everything you do on a daily basis starting with your morning routine, lunch preferences to exercise routines are all habits.

    Habits mostly form from life experiences and certain observed behaviors, not all of them are healthy. Habitual smoking can be dangerous to your health. Similarly, a habit could also make you lose out on enjoying something to its best – like how some people just cannot stop swaying their bodies when delivering a speech.

    Thus, there could be a few habits that you would want to change about yourself. But changing habits is not as easy as it seems.

    In this article, you will learn why it isn’t easy to build new habits, and how to change habits.

    What Makes It Hard To Change A Habit?

    To want to change a particular habit means to change something very fundamental about your behavior.[1] Hence, it’s necessary to understand how habits actually form and why they are so difficult to actually get out of.

    The Biology

    Habits form in a place what we call the subconscious mind in our brain.[2]

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    Our brains have two modes of operation. The first one is an automatic pilot kind of system that is fast and works on reflexes often. It is what we call the subconscious part. This is the part that is associated with everything that comes naturally to you.

    The second mode is the conscious mode where every action and decision is well thought out and follows a controlled way of thinking.

    A fine example to distinguish both would be to consider yourself learning to drive or play an instrument. For the first time you try learning, you think before every movement you make. But once you have got the hang of it, you might drive without applying much thought into it.

    Both systems work together in our brains at all times. When a habit is formed, it moves from the conscious part to the subconscious making it difficult to control.

    So, the key idea in deconstructing a habit is to go from the subconscious to the conscious.

    Another thing you have to understand about habits is that they can be conscious or hidden.

    Conscious habits are those that require active input from your side. For instance, if you stop setting your alarm in the morning, you will stop waking up at the same time.

    Hidden habits, on the other hand, are habits that we do without realizing. These make up the majority of our habits and we wouldn’t even know them until someone pointed them out. So the first difficulty in breaking these habits is to actually identify them. As they are internalized, they need a lot of attention to detail for self-identification. That’s not all.

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    Habits can be physical, social, and mental, energy-based and even be particular to productivity. Understanding them is necessary to know why they are difficult to break and what can be done about them.

    The Psychology

    Habits get engraved into our memories depending on the way we think, feel and act over a particular period of time. The procedural part of memory deals with habit formation and studies have observed that various types of conditioning of behavior could affect your habit formations.

    Classical conditioning or pavlovian conditioning is when you start associating a memory with reality.[3] A dog that associates ringing bell to food will start salivating. The same external stimuli such as the sound of church bells can make a person want to pray.

    Operant conditioning is when experience and the feelings associated with it form a habit.[4] By encouraging or discouraging an act, individuals could either make it a habit or stop doing it.

    Observational learning is another way habits could take form. A child may start walking the same way their parent does.

    What Can You Do To Change a Habit?

    Sure, habits are hard to control but it is not impossible. With a few tips and hard-driven dedication, you can surely get over your nasty habits.

    Here are some ways that make use of psychological findings to help you:

    1. Identify Your Habits

    As mentioned earlier, habits can be quite subtle and hidden from your view. You have to bring your subconscious habits to an aware state of mind. You could do it by self-observation or by asking your friends or family to point out the habit for your sake.

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    2. Find out the Impact of Your Habit

    Every habit produces an effect – either physical or mental. Find out what exactly it is doing to you. Does it help you relieve stress or does it give you some pain relief?

    It could be anything simple. Sometimes biting your nails could be calming your nerves. Understanding the effect of a habit is necessary to control it.

    3. Apply Logic

    You don’t need to be force-fed with wisdom and advice to know what an unhealthy habit could do to you.

    Late-night binge-watching just before an important presentation is not going to help you. Take a moment and apply your own wisdom and logic to control your seemingly nastily habits.

    4. Choose an Alternative

    As I said, every habit induces some feeling. So, it could be quite difficult to get over it unless you find something else that can replace it. It can be a simple non-harming new habit that you can cultivate to get over a bad habit.

    Say you have the habit of banging your head hard when you are angry. That’s going to be bad for you. Instead, the next time you are angry, just take a deep breath and count to 10. Or maybe start imagining yourself on a luxury yacht. Just think of something that will work for you.

    5. Remove Triggers

    Get rid of items and situations that can trigger your bad habit.

    Stay away from smoke breaks if you are trying to quit it. Remove all those candy bars from the fridge if you want to control your sweet cravings.

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    6. Visualize Change

    Our brains can be trained to forget a habit if we start visualizing the change. Serious visualization is retained and helps as a motivator in breaking the habit loop.

    For instance, to replace your habit of waking up late, visualize yourself waking up early and enjoying the early morning jog every day. By continuing this, you would naturally feel better to wake up early and do your new hobby.

    7. Avoid Negative Talks and Thinking

    Just as how our brain is trained to accept a change in habit, continuous negative talk and thinking could hamper your efforts put into breaking a habit.

    Believe you can get out of it and assert yourself the same.

    Final Thoughts

    Changing habits isn’t easy, so do not expect an overnight change!

    Habits took a long time to form. It could take a while to completely break out of it. You will have to accept that sometimes you may falter in your efforts. Don’t let negativity seep in when it seems hard. Keep going at it slowly and steadily.

    More About Changing Habits

    Featured photo credit: Mel via unsplash.com

    Reference

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