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One Simple Trick to Make Social Media Less Time-Consuming

One Simple Trick to Make Social Media Less Time-Consuming

The biggest drawback towards using social media is that it seems to take up too much time. Due to the time commitment, businesses are not leveraging the full positive impact that social media can bring.

There are 3 reasons as to why social media becomes too time-consuming.

  1. There are so many different sites and you don’t know how to use them. Therefore you have to figure out how to use them, which eats up your time.
  2. You don’t have a solid plan and just enter the websites on the spot looking for the right thing to say. When you aren’t sure, you get sucked in and spend a lot of time on the sites.
  3. You consume everyone else’s content and posts. You click on links, look at pictures and watch videos because you aren’t clear on what else you could do while there.

In order to overcome these three time wasters and take back you time on social media, you must have a clear plan.

Creating a plan means getting clear on what you’re on social media for. It also means that you need to line up your content creation and curation in a way that supports that.

For example, my personal strength on social media is engaging with people. I could have conversations with people all day long, but I also need to remember to incorporate a healthy dose of content marketing into the mix. I’m on social media both to market my business and to create relationships. Knowing that I need to add content marketing is the reason why I come up with a content plan before I enter the sites.

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Knowing what your audience wants to see.

If you don’t know what type of content your customer is interested in, then do some research on your target audience. Figure out where they already hang out and what types of content pieces are already resonating with them. This is a clue as to the types of content you can potentially share with them.

One of my clients has a retail-based business. I know that when I find content which is retail specific or customer service focused, my client would be interested. I curate it and share it with them in a way that they will receive and read it.

Once you identify what your target audience wants to see, organize this content into themes.

Create five themes and 10 sub-themes to post about on social media.

Let’s say your target audience is interested in learning more about social media. Break this down more specifically. In this specific case, the topic of Facebook can be one theme that you post about. Twitter can be another theme.

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Sub-themes are smaller topics that relate to the theme. If your theme is Facebook, your sub-themes can include Facebook ads, Facebook pages, Facebook graphics and Facebook groups. These are all separate topics related to the main theme.

Once you organize these five themes and 10 sub-themes, it’s time to create the content and the content plan.

Where do you find content for your audience?

Create original content based on those sub-themes that you created. You can get content from your blog posts or just from your expertise. For example, if I want to post about Facebook ads I can find relevant blog post that I have previously written about and create social media posts from this content.

The other content you can share is other people’s content. To find content relevant to the themes that you have identified set up Google Alerts. Google will then alert you when they find new content related to the terms you set up.

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To do this, use the information you found after researching your target market. Go to www.google.com/alerts and type in the topic that you are interested in. Click “Create Alert”. You will then be notified via email of content created with that topic.

google-alerts

    By this point you are well on your way to creating your plan. You have identified your goals for the social media platform (i.e. use it to market your services, become an industry leader, etc.), identified your target audience, listed all the topics you will specifically post about, and created a pool of original posts as well as other shareable content.

    Now it’s time schedule these posts.

    Decide at what times a day you will post, and on which platforms you will post on and then schedule the posts. You can use one post and share it across different social media sites.

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    By taking these steps you will no longer go onto social media pointlessly, try to come up with content on the spot and get lost in your newsfeeds. You will know exactly what you need to post to reach your goals and your target audience, and you will where to get the information for the posts.

    Finally, book time in your schedule to create and publish these posts so that you only have to spend one time per week on social media.

    If you tap into your audience and share content that you know they are going to enjoy, you will spend less time throwing spaghetti at the wall to see what sticks and more time delivering interesting content with high value.

    Featured photo credit: Clock/Pixabay via pixabay.com

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    Last Updated on June 22, 2018

    How to Nix Your Credit Card Debt in Less Than 3 Years

    How to Nix Your Credit Card Debt in Less Than 3 Years

    Debt is never a fun thing to be in. But, there are many actions that you can take that will help you rid yourself of the burden of debt once and for all.

    By coming up with a set plan, eliminating your debt can feel much easier than constantly thinking about it.

    This post will provide some tips on how you can do this to help you nix your credit card debt in less than 3 years.

    Hint: there are ways that are easier than you think.

    1. Consider consolidating multiple credit cards if possible

    This may not be applicable to you, but if you have multiple cards – it is something to consider. Keeping up with multiple bills is time consuming.

    It will depend on the balance you have on each. Consolidate ones you can but do not do it to the point that you get too close to the maximum limit. Also, it is ideal to pick the card with the lower interest rate.

    Consider if there are any fees or alternatively, rewards, with transferring a balance to another card. Watch out for fees. Note that some cards offer rewards for transferring a balance to them. This is extra cash that can help go towards paying off your debt.

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    Having one or two cards can make nixing your debt much simpler than keeping up with the balance of a bunch of cards. Keeping track of paying the minimum towards a bunch of cards is time consuming. Spend the time to consolidate instead to make the overall process simpler going forward.

    My tip: Have one main credit card. Have a second one that you use for necessities – such as groceries or gas – that offers rewards for those purchases (a lot of cards do) and set the second one on auto-pay. You should be able to pay off a smaller amount on auto-pay if it is a necessity. If you think you cannot, then you may need to cut down a lot on expenses.

    Why do I suggest doing this? Having one thing set to auto-pay is one less thing to think about. One less thing to waste time on. Same idea with consolidating to one main card. Tracking down too many is a hassle.

    2. Try to pay the full balance you spent each month at the very least

    You need to pay off the amount you are spending each month when that bill comes in. This is the amount you spent THAT month.

    Do not let the debt keep accruing while you work on paying any unpaid debt that has accrued. It will become a never-ending battle. Try as best as you can to be current on paying for each month’s expenses when that month’s bill comes out.

    If this is a strain, consider why. You may need to cut expenses. Or you may need to consider other cards. Or look at where this money is going.

    3. Pay extra when you can – every small amount counts

    This cannot be emphasized enough. If you are looking at a lot of credit card debt, it can look daunting, but each extra amount that you can put towards the debt will really add up – no matter how small it is.

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    It does not just reduce the principal amount that you have left to pay off, but it reduces the amount that is collecting interest. You will always save money with that reduced interest.

    4. Create a plan on how to pay extra

    Back to the main point, having this plan is giving you one less thing to think about.

    This plan should be a plan that works for you. If it does not work for you, your spending habits, and your views on debt, then it will not be an effective plan.

    For instance, if a set plan of an extra $50 (or another amount that you know you can afford) works for you, then do that. Set that aside every month and pay that extra amount. Treat it like a bill. Choose an amount that works for you and pay it like clockwork as though it was a bill you had to pay each month.

    Little amounts will not nix it entirely, but they will help tackle it and having a set plan can make it less of a chore. Creating a new plan of how much to put towards it each month is an unnecessary added stress.

    5. Cut out costs for services you do not use

    If you are signed up for subscriptions that you do not use because of some free trial or for some other reason, cut it out. Your overall financial position will look better.

    In turn, that will make cutting your credit card debt easier. Look at your statements to find these expenses. If you do not use them, you may forget you are paying some unnecessary amount each month. Cutting it out can really add up in savings that you can put towards other needed expenses.

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    6. Get aggressive about it

    Consider these points:

    Depending on the interest and the level of debt, you may need to give up a few indulgences. For example, instead of ordering delivery or going out to eat, cook at home. Everything adds up.

    Other things may be more of a sacrifice. It may be a trip you wanted to go on, or a daily latte habit you’ve picked up. In these instances, consider how important it is to you and if it’s worth the sacrifice. And if it is a costly expense, think whether you can wait to indulge.

    Cutting an extravagant expense can really help make a dent in your overall debt. Try not to add to debt when you are trying to pay it off. It will be a never-ending battle. Make it less of a battle with these tips and it will feel easier.

    Bottom line: Do what you can to make this process easier for you. Implement steps that do this. It takes time now, but will help overall. Also, keep track of your spending and paying down of your debts. Which is the next point.

    7. Reevaluate your progress at set intervals

    Doing a regular check-in can help you see your efforts pay off or maybe indicate that you need to give this a bit more effort. If you check every 3-6 months, it will not feel so much like a chore or feel so daunting.

    By doing this, you will be able to better understand your progress and perhaps readjust your plan. Bonus: if you see it pay off, it will feel great to do this check-in. You will get there.

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    Finally (and most importantly)…

    8. Keep trying

    Do not get discouraged. Pushing it off will make it worse. Just keep trying.

    Once your debt becomes lower, each monthly payment will reduce the balance more. Why? You are paying less towards interest. It will be a snowball effect eventually and it will become much easier to manage. Just get to that point. And know once you do, it will feel easier and motivating.

    Start knocking out your debt today

    The best way to eliminate debt is to get started right away. Begin by implementing the above steps and watch your debt just melt away. Try out some of the above strategies and see what works best for you. Soon you’ll be on your way to a debt free life.

    Featured photo credit: Pexels via pexels.com

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