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One Simple Trick to Make Social Media Less Time-Consuming

One Simple Trick to Make Social Media Less Time-Consuming

The biggest drawback towards using social media is that it seems to take up too much time. Due to the time commitment, businesses are not leveraging the full positive impact that social media can bring.

There are 3 reasons as to why social media becomes too time-consuming.

  1. There are so many different sites and you don’t know how to use them. Therefore you have to figure out how to use them, which eats up your time.
  2. You don’t have a solid plan and just enter the websites on the spot looking for the right thing to say. When you aren’t sure, you get sucked in and spend a lot of time on the sites.
  3. You consume everyone else’s content and posts. You click on links, look at pictures and watch videos because you aren’t clear on what else you could do while there.

In order to overcome these three time wasters and take back you time on social media, you must have a clear plan.

Creating a plan means getting clear on what you’re on social media for. It also means that you need to line up your content creation and curation in a way that supports that.

For example, my personal strength on social media is engaging with people. I could have conversations with people all day long, but I also need to remember to incorporate a healthy dose of content marketing into the mix. I’m on social media both to market my business and to create relationships. Knowing that I need to add content marketing is the reason why I come up with a content plan before I enter the sites.

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Knowing what your audience wants to see.

If you don’t know what type of content your customer is interested in, then do some research on your target audience. Figure out where they already hang out and what types of content pieces are already resonating with them. This is a clue as to the types of content you can potentially share with them.

One of my clients has a retail-based business. I know that when I find content which is retail specific or customer service focused, my client would be interested. I curate it and share it with them in a way that they will receive and read it.

Once you identify what your target audience wants to see, organize this content into themes.

Create five themes and 10 sub-themes to post about on social media.

Let’s say your target audience is interested in learning more about social media. Break this down more specifically. In this specific case, the topic of Facebook can be one theme that you post about. Twitter can be another theme.

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Sub-themes are smaller topics that relate to the theme. If your theme is Facebook, your sub-themes can include Facebook ads, Facebook pages, Facebook graphics and Facebook groups. These are all separate topics related to the main theme.

Once you organize these five themes and 10 sub-themes, it’s time to create the content and the content plan.

Where do you find content for your audience?

Create original content based on those sub-themes that you created. You can get content from your blog posts or just from your expertise. For example, if I want to post about Facebook ads I can find relevant blog post that I have previously written about and create social media posts from this content.

The other content you can share is other people’s content. To find content relevant to the themes that you have identified set up Google Alerts. Google will then alert you when they find new content related to the terms you set up.

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To do this, use the information you found after researching your target market. Go to www.google.com/alerts and type in the topic that you are interested in. Click “Create Alert”. You will then be notified via email of content created with that topic.

google-alerts

    By this point you are well on your way to creating your plan. You have identified your goals for the social media platform (i.e. use it to market your services, become an industry leader, etc.), identified your target audience, listed all the topics you will specifically post about, and created a pool of original posts as well as other shareable content.

    Now it’s time schedule these posts.

    Decide at what times a day you will post, and on which platforms you will post on and then schedule the posts. You can use one post and share it across different social media sites.

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    By taking these steps you will no longer go onto social media pointlessly, try to come up with content on the spot and get lost in your newsfeeds. You will know exactly what you need to post to reach your goals and your target audience, and you will where to get the information for the posts.

    Finally, book time in your schedule to create and publish these posts so that you only have to spend one time per week on social media.

    If you tap into your audience and share content that you know they are going to enjoy, you will spend less time throwing spaghetti at the wall to see what sticks and more time delivering interesting content with high value.

    Featured photo credit: Clock/Pixabay via pixabay.com

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    Last Updated on September 20, 2018

    8 Ways to Train Your Brain to Learn Faster and Remember More

    8 Ways to Train Your Brain to Learn Faster and Remember More

    You go to the gym to train your muscles. You run outside or go for hikes to train your endurance. Or, maybe you do neither of those, but still wish you exercised more.

    Well, here is how to train one of the most important parts of your body: your brain.

    When you train your brain, you will:

    • Avoid embarrassing situations. You remember his face, but what was his name?
    • Be a faster learner in all sorts of different skills. No problem for you to pick up a new language or new management skill.
    • Avoid diseases that hit as you get older. Alzheimer’s will not be affecting you.

    So how to train your brain and improve your cognitive skills?

    1. Work your memory

    Twyla Tharp, a NYC-based renowned choreographer has come up with the following memory workout:

    When she watches one of her performances, she tries to remember the first twelve to fourteen corrections she wants to discuss with her cast without writing them down.

    If you think this is anything less than a feat, then think again. In her book The Creative Habit she says that most people cannot remember more than three.

    The practice of both remembering events or things and then discussing them with others has actually been supported by brain fitness studies.

    Memory activities that engage all levels of brain operation—receiving, remembering and thinking—help to improve the function of the brain.

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    Now, you may not have dancers to correct, but you may be required to give feedback on a presentation, or your friends may ask you what interesting things you saw at the museum. These are great opportunities to practically train your brain by flexing your memory muscles.

    What is the simplest way to help yourself remember what you see? Repetition.

    For example, say you just met someone new:

    “Hi, my name is George”

    Don’t just respond with, “Nice to meet you”. Instead, say, “Nice to meet you George.”

    Got it? Good.

    2. Do something different repeatedly

    By actually doing something new over and over again, your brain wires new pathways that help you do this new thing better and faster.

    Think back to when you were three years old. You surely were strong enough to hold a knife and a fork just fine. Yet, when you were eating all by yourself, you were creating a mess.

    It was not a matter of strength, you see. It was a matter of cultivating more and better neural pathways that would help you eat by yourself just like an adult does.

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    And guess what? With enough repetition you made that happen!

    But how does this apply to your life right now?

    Say you are a procrastinator. The more you don’t procrastinate, the more you teach your brain not to wait for the last minute to make things happen.

    Now, you might be thinking “Duh, if only not procrastinating could be that easy!”

    Well, it can be. By doing something really small, that you wouldn’t normally do, but is in the direction of getting that task done, you will start creating those new precious neural pathways.

    So if you have been postponing organizing your desk, just take one paper and put in its right place. Or, you can go even smaller. Look at one piece of paper and decide where to put it: Trash? Right cabinet? Another room? Give it to someone?

    You don’t actually need to clean up that paper; you only need to decide what you need to do with it.

    That’s how small you can start. And yet, those neural pathways are still being built. Gradually, you will transform yourself from a procrastinator to an in-the-moment action taker.

    3. Learn something new

    It might sound obvious, but the more you use your brain, the better its going to perform for you.

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    For example, learning a new instrument improves your skill of translating something you see (sheet music) to something you actually do (playing the instrument).

    Learning a new language exposes your brain to a different way of thinking, a different way of expressing yourself.

    You can even literally take it a step further, and learn how to dance. Studies indicate that learning to dance helps seniors avoid Alzheimer’s. Not bad, huh?

    4. Follow a brain training program

    The Internet world can help you improve your brain function while lazily sitting on your couch. A clinically proven program like BrainHQ can help you improve your memory, or think faster, by just following their brain training exercises.

    5. Work your body

    You knew this one was coming didn’t you? Yes indeed, exercise does not just work your body; it also improves the fitness of your brain.

    Even briefly exercising for 20 minutes facilitates information processing and memory functions. But it’s not just that–exercise actually helps your brain create those new neural connections faster. You will learn faster, your alertness level will increase, and you get all that by moving your body.

    Now, if you are not already a regular exerciser, and already feel guilty that you are not helping your brain by exercising more, try a brain training exercise program like Exercise Bliss.

    Remember, just like we discussed in #2, by training your brain to do something new repeatedly, you are actually changing yourself permanently.

    6. Spend time with your loved ones

    If you want optimal cognitive abilities, then you’ve got to have meaningful relationships in your life.  Talking with others and engaging with your loved ones helps you think more clearly, and it can also lift your mood.

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    If you are an extrovert, this holds even more weight for you. At a class at Stanford University, I learned that extroverts actually use talking to other people as a way to understand and process their own thoughts.

    I remember that the teacher told us that after a personality test said she was an extrovert, she was surprised. She had always thought of herself as an introvert. But then, she realized how much talking to others helped her frame her own thoughts, so she accepted her new-found status as an extrovert.

    7. Avoid crossword puzzles

    Many of us, when we think of brain fitness, think of crossword puzzles. And it’s true–crossword puzzles do improve our fluency, yet studies show they are not enough by themselves.

    Are they fun? Yes. Do they sharpen your brain? Not really.

    Of course, if you are doing this for fun, then by all means go ahead. If you are doing it for brain fitness, then you might want to choose another activity

    8. Eat right – and make sure dark chocolate is included

    Foods like fish, fruits, and vegetables help your brain perform optimally. Yet, you might not know that dark chocolate gives your brain a good boost as well.

    When you eat chocolate, your brain produces dopamine. And dopamine helps you learn faster and remember better. Not to mention, chocolate contains flavonols, antioxidants, which also improve your brain functions.

    So next time you have something difficult to do, make sure you grab a bite or two of dark chocolate!

    The bottom line

    Now that you know how to train your brain, it’s actually time to start doing.

    Don’t just consume this content and then go on with your life as if nothing has changed. Put this knowledge into action and become smarter than ever!

    Featured photo credit: Unsplash via unsplash.com

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