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If You Don’t Want Your Cover Letter To Be Trashed, Stop Making These 7 Mistakes

If You Don’t Want Your Cover Letter To Be Trashed, Stop Making These 7 Mistakes

The cover letter is the first thing a prospective employer sees. Before the resume, before ever putting your face to your name, hiring teams will see your cover letter. It’s important to write as good a cover letter as possible to avoid getting passed over. The following are seven common cover letter mistakes and how to avoid them:

1. Using a generic format.

Yes, cover letters can be tricky to write. No, that doesn’t mean you can use the same one for multiple job listings. Chances are, most employers can tell when a cover letter hasn’t been specifically written for their company, and as soon as they realize that, your cover letter is getting tossed out. Take extra time to tailor your cover letter to each specific job. It shows you’re attentive to detail and are serious about pursuing the opportunity. Use specific examples from the job description and the company itself to show you mean business.

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2. Ignoring job listing instructions.

Some job listings will include some of the things the hiring team would like to see on a cover letter. One of the worst things you can do is ignore those instructions. Doing so shows you don’t care or simply did not pay attention to the job listing. Make sure you read over the listing very carefully and include anything they ask for. Make sure to include those things first, and then go back and add extra information if you have room.

3. Rewriting your resume.

Employers don’t need to see your resume rewritten in your cover letter. After all, that’s what your resume is for. Only include points which are relevant to the job description and go into detail. Don’t include something that isn’t important to this particular job, and only choose things you feel best demonstrate your abilities. If you’ve worked on several projects that are very similar to each other, don’t include all of them in your cover letter. It’s a waste of space and will leave the prospective employer feeling bored.

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4. Addressing it “to whom it may concern.”

Always, always, always include a name. Most job listings will include the name of the person to whom the cover letter should be addressed. If you’re in the unfortunate situation of not being given a name, research the company. Sometimes, it’s appropriate to simply email someone at the company and ask who to address the cover letter to. A last ditch effort of simply picking the name of someone from the company at random is better than no name at all. It’s a little detail that makes a big difference.

5. Not proofreading.

There is nothing worse than a cover letter with typos and grammar mistakes. It’s incredibly unprofessional. Run spell check on your computer, read it several times, have someone else take a look at it. You need to make sure there is nothing structurally wrong with your cover letter.

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6. Going over one page.

If the employer wants to learn more about your experience, he or she will give you an interview. Your cover letter should show off your skills and background without going into too much detail. Keep it to one page. After all, there could be countless applicants to sort through, and it’s likely a second page wouldn’t be read at all.

7. Bragging.

So maybe you’re the best person who has ever existed in your particular field. Even then, you shouldn’t brag on your cover letter. Let your past experience speak for itself. You should absolutely be confident in your qualifications, but simply stating the facts will do just fine. You should keep the same thing in mind for an interview. If you’ve got the experience, you won’t need to brag.

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Featured photo credit: Lucius Beebe Memorial Library via flickr.com

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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