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If You Don’t Want Your Cover Letter To Be Trashed, Stop Making These 7 Mistakes

If You Don’t Want Your Cover Letter To Be Trashed, Stop Making These 7 Mistakes

The cover letter is the first thing a prospective employer sees. Before the resume, before ever putting your face to your name, hiring teams will see your cover letter. It’s important to write as good a cover letter as possible to avoid getting passed over. The following are seven common cover letter mistakes and how to avoid them:

1. Using a generic format.

Yes, cover letters can be tricky to write. No, that doesn’t mean you can use the same one for multiple job listings. Chances are, most employers can tell when a cover letter hasn’t been specifically written for their company, and as soon as they realize that, your cover letter is getting tossed out. Take extra time to tailor your cover letter to each specific job. It shows you’re attentive to detail and are serious about pursuing the opportunity. Use specific examples from the job description and the company itself to show you mean business.

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2. Ignoring job listing instructions.

Some job listings will include some of the things the hiring team would like to see on a cover letter. One of the worst things you can do is ignore those instructions. Doing so shows you don’t care or simply did not pay attention to the job listing. Make sure you read over the listing very carefully and include anything they ask for. Make sure to include those things first, and then go back and add extra information if you have room.

3. Rewriting your resume.

Employers don’t need to see your resume rewritten in your cover letter. After all, that’s what your resume is for. Only include points which are relevant to the job description and go into detail. Don’t include something that isn’t important to this particular job, and only choose things you feel best demonstrate your abilities. If you’ve worked on several projects that are very similar to each other, don’t include all of them in your cover letter. It’s a waste of space and will leave the prospective employer feeling bored.

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4. Addressing it “to whom it may concern.”

Always, always, always include a name. Most job listings will include the name of the person to whom the cover letter should be addressed. If you’re in the unfortunate situation of not being given a name, research the company. Sometimes, it’s appropriate to simply email someone at the company and ask who to address the cover letter to. A last ditch effort of simply picking the name of someone from the company at random is better than no name at all. It’s a little detail that makes a big difference.

5. Not proofreading.

There is nothing worse than a cover letter with typos and grammar mistakes. It’s incredibly unprofessional. Run spell check on your computer, read it several times, have someone else take a look at it. You need to make sure there is nothing structurally wrong with your cover letter.

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6. Going over one page.

If the employer wants to learn more about your experience, he or she will give you an interview. Your cover letter should show off your skills and background without going into too much detail. Keep it to one page. After all, there could be countless applicants to sort through, and it’s likely a second page wouldn’t be read at all.

7. Bragging.

So maybe you’re the best person who has ever existed in your particular field. Even then, you shouldn’t brag on your cover letter. Let your past experience speak for itself. You should absolutely be confident in your qualifications, but simply stating the facts will do just fine. You should keep the same thing in mind for an interview. If you’ve got the experience, you won’t need to brag.

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Featured photo credit: Lucius Beebe Memorial Library via flickr.com

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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