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How To Supercharge Your LinkedIn Profile In 15 Minutes.

How To Supercharge Your LinkedIn Profile In 15 Minutes.

You have probably noticed that very lucrative jobs are being advertised on LinkedIn these days.

It can be tempting to hit the “Apply Now” button and potentially be in the running for a job with better conditions, more interesting challenges, better perks and more responsibility.

However, if your LinkedIn profile looks boring and neglected, then doing so is unlikely to get attention of recruiters.

The good news is, you can significantly increase your chances of getting a job through LinkedIn if you invest some time to breath life back into your profile.

If you have time to do a comprehensive revamp of your profile, that’s great.

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But if you’re short on time, you can still add a healthy dose of professionalism to your profile in less time than it takes you to grab a coffee.

1. Get A Recommendation.

I suggest you get into a regular habit of asking for, and giving, recommendations. Start with requesting one today.

You can approach your past bosses, colleagues or clients and make a polite request to tell the world more about how you’ve added value to their life.

A word of warning, however – avoid the trap of reciprocal recommendations. A good recruiter will check out the profiles of people who have recommended you and if they find a pattern of “I’ll give you one if you give me one”, your chances of getting an invitation for a job interview will be significantly diminished.

2. Include Keywords.

Every day, thousands of recruiters scour LinkedIn for people with your job title and skills.

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If you’re not coming up in search results, you’re missing out on job opportunities.

To make sure your profile gets noticed by LinkedIn’s search algorithm, rewrite it so that it contains relevant keywords throughout your main job description, summary, job titles and descriptions in your job history as well as endorsements/skills section.

For example, if you’re a Marketing Director at a bank the obvious keywords to include would be “marketing director”, “banking” and possibly “finance”.

However, recruiters might also be looking for you by using desired skills as a criteria and your job title won’t always necessarily reflect those skills.

That’s why, if you were the marketing director above, you could also also consider adding keywords like “drive sales”, “leadership”, “strategy development management”, “budgeting” and “digital marketing” in your profile.

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3. Stir Up A Group.

If you’re like most people, you have joined a few LinkedIn Groups on the same day that you joined LinkedIn to make your profile look better – and you haven’t been back there since.

That’s OK. I suggest you leave all the groups you joined back then and start all over. You probably joined them for all the wrong (image-related) reasons, anyway.

When joining a group this time, ask yourself whether you have anything valuable to contribute to it. Make it your priority to go into a group with the aim of leaving it a better place than you found it. Then find a topic you care about and contribute to the discussion. Challenge people’s points of view, but do it tactfully – there’ no room for aggression or defensiveness on LinkedIn.

4. Rewrite Your Summary.

When you’re writing your profile you try to showcase your skills – because that’s what you think recruiters care about, right?

That’s true, but it’s also true that one of the key factors which recruiters use to make hiring decisions is culture fit.

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In other words, potential employers want to know if your personality will suit their team and whether your motivations are in line with philosophy of the company as a whole.

It means you must ensure that your summary communicate a healthy dose of your personality. Unlike a resume, it shouldn’t sound dry and mechanical.

5. Publish A LinkedIn Article (BONUS).

OK, this is a bonus because it should take you longer than 15 minutes.

However, I’m including it here because it will add huge amounts of authority and credibility to your personal brand.

LinkedIn recently opened its publishing platform to every one of its members. It which means you can now publish blog posts directly on your profile.

If you’re a manager at a law firm, for example, you could write an article which discusses the intricacies of moving from in-house to private practice and provides solutions to common problems. A recruiter who is taking a closer look at your profile is likely to notice it and take a closer look to find out more about how you think.

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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