Advertising
Advertising

How To Supercharge Your LinkedIn Profile In 15 Minutes.

How To Supercharge Your LinkedIn Profile In 15 Minutes.

You have probably noticed that very lucrative jobs are being advertised on LinkedIn these days.

It can be tempting to hit the “Apply Now” button and potentially be in the running for a job with better conditions, more interesting challenges, better perks and more responsibility.

However, if your LinkedIn profile looks boring and neglected, then doing so is unlikely to get attention of recruiters.

The good news is, you can significantly increase your chances of getting a job through LinkedIn if you invest some time to breath life back into your profile.

If you have time to do a comprehensive revamp of your profile, that’s great.

Advertising

But if you’re short on time, you can still add a healthy dose of professionalism to your profile in less time than it takes you to grab a coffee.

1. Get A Recommendation.

I suggest you get into a regular habit of asking for, and giving, recommendations. Start with requesting one today.

You can approach your past bosses, colleagues or clients and make a polite request to tell the world more about how you’ve added value to their life.

A word of warning, however – avoid the trap of reciprocal recommendations. A good recruiter will check out the profiles of people who have recommended you and if they find a pattern of “I’ll give you one if you give me one”, your chances of getting an invitation for a job interview will be significantly diminished.

2. Include Keywords.

Every day, thousands of recruiters scour LinkedIn for people with your job title and skills.

Advertising

If you’re not coming up in search results, you’re missing out on job opportunities.

To make sure your profile gets noticed by LinkedIn’s search algorithm, rewrite it so that it contains relevant keywords throughout your main job description, summary, job titles and descriptions in your job history as well as endorsements/skills section.

For example, if you’re a Marketing Director at a bank the obvious keywords to include would be “marketing director”, “banking” and possibly “finance”.

However, recruiters might also be looking for you by using desired skills as a criteria and your job title won’t always necessarily reflect those skills.

That’s why, if you were the marketing director above, you could also also consider adding keywords like “drive sales”, “leadership”, “strategy development management”, “budgeting” and “digital marketing” in your profile.

Advertising

3. Stir Up A Group.

If you’re like most people, you have joined a few LinkedIn Groups on the same day that you joined LinkedIn to make your profile look better – and you haven’t been back there since.

That’s OK. I suggest you leave all the groups you joined back then and start all over. You probably joined them for all the wrong (image-related) reasons, anyway.

When joining a group this time, ask yourself whether you have anything valuable to contribute to it. Make it your priority to go into a group with the aim of leaving it a better place than you found it. Then find a topic you care about and contribute to the discussion. Challenge people’s points of view, but do it tactfully – there’ no room for aggression or defensiveness on LinkedIn.

4. Rewrite Your Summary.

When you’re writing your profile you try to showcase your skills – because that’s what you think recruiters care about, right?

That’s true, but it’s also true that one of the key factors which recruiters use to make hiring decisions is culture fit.

Advertising

In other words, potential employers want to know if your personality will suit their team and whether your motivations are in line with philosophy of the company as a whole.

It means you must ensure that your summary communicate a healthy dose of your personality. Unlike a resume, it shouldn’t sound dry and mechanical.

5. Publish A LinkedIn Article (BONUS).

OK, this is a bonus because it should take you longer than 15 minutes.

However, I’m including it here because it will add huge amounts of authority and credibility to your personal brand.

LinkedIn recently opened its publishing platform to every one of its members. It which means you can now publish blog posts directly on your profile.

If you’re a manager at a law firm, for example, you could write an article which discusses the intricacies of moving from in-house to private practice and provides solutions to common problems. A recruiter who is taking a closer look at your profile is likely to notice it and take a closer look to find out more about how you think.

More by this author

become freelance writer 13 Best (and Worst) Things About Becoming A Freelance Writer. human resources recruitment careers 12 Human Resources Blogs You Need to Start Following personal branding jobseekers Personal Branding 101: Essential Guide For Job Seekers. building a business 31 Things You Can Do To Build A $1 Million Dollar Business In 3 Years. why being an entrepreneur rocks 10 Unexpected Reasons Why Being An Entrepreneur Rocks

Trending in Work

1 13 Characteristics of Highly Successful Entrepreneurs 2 5 Types of Horrible Bosses and How to Beat Them All 3 10 Simple Habits Every Effective Manager Needs to Learn 4 10 Ways To Help Your Employees Have A Healthy Work-Life Balance 5 Top 10 Workplace Safety Tips Every Employee Should Know

Read Next

Advertising
Advertising
Advertising

Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

Advertising

“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

Advertising

The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

Advertising

You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

Advertising

Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

Read Next