Advertising
Advertising

How To Supercharge Your LinkedIn Profile In 15 Minutes.

How To Supercharge Your LinkedIn Profile In 15 Minutes.

You have probably noticed that very lucrative jobs are being advertised on LinkedIn these days.

It can be tempting to hit the “Apply Now” button and potentially be in the running for a job with better conditions, more interesting challenges, better perks and more responsibility.

However, if your LinkedIn profile looks boring and neglected, then doing so is unlikely to get attention of recruiters.

The good news is, you can significantly increase your chances of getting a job through LinkedIn if you invest some time to breath life back into your profile.

If you have time to do a comprehensive revamp of your profile, that’s great.

Advertising

But if you’re short on time, you can still add a healthy dose of professionalism to your profile in less time than it takes you to grab a coffee.

1. Get A Recommendation.

I suggest you get into a regular habit of asking for, and giving, recommendations. Start with requesting one today.

You can approach your past bosses, colleagues or clients and make a polite request to tell the world more about how you’ve added value to their life.

A word of warning, however – avoid the trap of reciprocal recommendations. A good recruiter will check out the profiles of people who have recommended you and if they find a pattern of “I’ll give you one if you give me one”, your chances of getting an invitation for a job interview will be significantly diminished.

2. Include Keywords.

Every day, thousands of recruiters scour LinkedIn for people with your job title and skills.

Advertising

If you’re not coming up in search results, you’re missing out on job opportunities.

To make sure your profile gets noticed by LinkedIn’s search algorithm, rewrite it so that it contains relevant keywords throughout your main job description, summary, job titles and descriptions in your job history as well as endorsements/skills section.

For example, if you’re a Marketing Director at a bank the obvious keywords to include would be “marketing director”, “banking” and possibly “finance”.

However, recruiters might also be looking for you by using desired skills as a criteria and your job title won’t always necessarily reflect those skills.

That’s why, if you were the marketing director above, you could also also consider adding keywords like “drive sales”, “leadership”, “strategy development management”, “budgeting” and “digital marketing” in your profile.

Advertising

3. Stir Up A Group.

If you’re like most people, you have joined a few LinkedIn Groups on the same day that you joined LinkedIn to make your profile look better – and you haven’t been back there since.

That’s OK. I suggest you leave all the groups you joined back then and start all over. You probably joined them for all the wrong (image-related) reasons, anyway.

When joining a group this time, ask yourself whether you have anything valuable to contribute to it. Make it your priority to go into a group with the aim of leaving it a better place than you found it. Then find a topic you care about and contribute to the discussion. Challenge people’s points of view, but do it tactfully – there’ no room for aggression or defensiveness on LinkedIn.

4. Rewrite Your Summary.

When you’re writing your profile you try to showcase your skills – because that’s what you think recruiters care about, right?

That’s true, but it’s also true that one of the key factors which recruiters use to make hiring decisions is culture fit.

Advertising

In other words, potential employers want to know if your personality will suit their team and whether your motivations are in line with philosophy of the company as a whole.

It means you must ensure that your summary communicate a healthy dose of your personality. Unlike a resume, it shouldn’t sound dry and mechanical.

5. Publish A LinkedIn Article (BONUS).

OK, this is a bonus because it should take you longer than 15 minutes.

However, I’m including it here because it will add huge amounts of authority and credibility to your personal brand.

LinkedIn recently opened its publishing platform to every one of its members. It which means you can now publish blog posts directly on your profile.

If you’re a manager at a law firm, for example, you could write an article which discusses the intricacies of moving from in-house to private practice and provides solutions to common problems. A recruiter who is taking a closer look at your profile is likely to notice it and take a closer look to find out more about how you think.

More by this author

become freelance writer 13 Best (and Worst) Things About Becoming A Freelance Writer. human resources recruitment careers 12 Human Resources Blogs You Need to Start Following personal branding jobseekers Personal Branding 101: Essential Guide For Job Seekers. building a business 31 Things You Can Do To Build A $1 Million Dollar Business In 3 Years. why being an entrepreneur rocks 10 Unexpected Reasons Why Being An Entrepreneur Rocks

Trending in Work

1 20 Best Places to Work for a Great Career in 2018 2 22 Team Building Activity for Work That Are Fun and Encourage Creativity 3 17 Types of Online Work at Home Jobs that Really Pay Off 4 How to Improve Your Computer Skills to Get Ahead in Your Career 5 How to Answer the Tough Question: What are Your Salary Requirements?

Read Next

Advertising
Advertising

Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

        Advertising

        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

                Advertising

                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

                          Advertising

                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

                                  Advertising

                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

                                          Read Next