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Four Types Of Business Tools You Haven’t Tried – But Should

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Four Types Of Business Tools You Haven’t Tried – But Should

It’s a new year, which means it’s a new chance to take your business to the next level. Now that the initial resolution rush is over, you’re likely left staring at a long list of tasks and goals, without knowing where to start. Don’t worry–this list of business tools has you covered, even in areas you may not have thought about before.

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    Communication

    Communication can make or break your company. The way your business is perceived by customers or clients and potential customers or clients is one of the defining factors in whether you’ll fail or succeed in the long term, and how you and your employees interact with and are reached by people is a huge part of that. Most tips for this area focus on social media and email communications; phone tools often get left out. So with that in mind–

    Free: Google Voice is probably the most useful free solution out there–it will let you create a business number that will redirect to your phone(s) of choice, without you having to plaster your personal phone number all over the internet. It also transcribes your voicemails, which is very handy (when it works right–sometimes the effect is more comical than useful).

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    Paid: Grasshopper is something like a more full-featured version of Google Voice, with the added ability to make the default phone number that people call a toll-free number. If you’re looking to go 110% pro with your business communications, the Hastings Humans are a good place to start–you can have them handle receptionist duties, answer calls 24/7, and take orders from your customers, among other things.

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      Delegating

      Communication is all about how customers are perceiving you; delegation is all about making sure your business is running as efficiently as possible. If you’re trying to do everything, chances are that you’re not getting near as much done as you should be–and the work you’re doing that’s outside your zone of genius is definitely not going to be your best work.

      Free: Unfortunately, free delegation tools are pretty thin on the ground. Delegating is all about getting someone else to do the things that you’re not good at or don’t want to do, and that means you have to pay them.

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      Paid: Two great places to start are FancyHands and Zirtual, both of which come with multiple plans to fit different peoples’ needs. FancyHands is a little more focused on life-related outsourcing, Zirtual is a little more focused on business-related outsourcing. Both of them are geared towards general needs–if you need a specialized task done, check out the contractors at Upwork, oDesk, or the old standby: Craigslist.

      Not sure where to start? Check out these 9 tasks you should be outsourcing and the lazy geek’s guide to outsourcing everything.

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        Security

        Data breaches are big news when they happen to big companies (like the Target fiasco this last Black Friday), but small businesses aren’t exempt by any means. Cyber crime is on the rise and if your business gets attacked, it could be expensive.

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        Free: There are a lot of free ways to increase your security–here’s a list of ways to secure your online privacy. If you and your team members follow all of the steps, you’ll be at least a little bit ahead of the hackers. And if you use WordPress, the Better WP Security plugin is a great place to start.

        Paid: If you manage a team and work largely out of the cloud, CloudEntr can save you from the dreaded “login credentials” spreadsheet that’s rarely updated and is a huge security risk when a team member leaves. One click lets you remove their access, without you having to change every single team account password. Carbonite can help you securely back up your data, and Prey will let you find lost devices before someone uses them to access sensitive data.

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          Productivity

          You probably have tried productivity tools before, of course–what business owner doesn’t want to be more productive? But the usual productivity app lists focus on task management tools, which are great, but not the be-all end-all of productivity.

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          Free: SelfControl will let you block distracting sites (including the productivity black hole that is Facebook) and your email inbox for a predetermined amount of time. IFTTT‘s slogan is “put the internet to work for you,” and it can streamline and automate a lot of your processes using “if this, then that” rules (hence the name). For example, you can set it to email you every time there’s a new result for a search on Craigslist. FocusBooster is a free Pomodoro timer that works on both Mac and Windows, and makes it easy for you to utilize the Pomodoro method of productivity.

          Paid: Zapier is similar to IFTTT, but with more business-related apps available in the library. Concentrate is similar to SelfControl, but lets you set up different routines for different activities (for example, a “writing” routine vs. a “designing” routine). VitaminR is a full-featured tool intended to not only train you into better productivity habits (reducing task switching, for example), but also letting you see data about what conditions lead to peak productivity levels for you.

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          Last Updated on August 25, 2021

          Why Personal Branding Is Important to Your Career

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          Why Personal Branding Is Important to Your Career

          As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

          Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

          According to Celinne Da Costa:[1]

          “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

          A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

          What Is Your Personal Brand?

          “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

          Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

          Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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          I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

          A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

          Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

          Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

          Your Personal Brand Is Essential for Your Career Success

          In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

          According to Castrillon,[2]

          “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

          The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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          As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

          In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

          “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

          When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

          The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

          Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

          The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

          5 Key Steps to Creating Your Personal Brand

          These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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          1. Set Your Personal Goals

          What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

          2. Create Your Unique Value Proposition

          Create your unique value proposition by asking yourself these four questions:

          1. What are your personality features? What benefit do you offer people?
          2. Who are you and why do people enjoy working with you?
          3. What do you do and what do people want you to do for them? How do you solve their problems?
          4. What makes you different from others like you?

          The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

          3. Write Your Professional Story

          Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

          4. Determine Which Platforms Will Support Your Personal Brand

          Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

          5. Become Recognized for Sharing Your Knowledge and Expertise

          A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

          The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

          Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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          As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

          Other People’s Stories

          Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

          Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

          Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

          “your story is what you have, what you will always have. It is something to own.”

          So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

          Featured photo credit: Austin Distel via unsplash.com

          Reference

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