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Four Types Of Business Tools You Haven’t Tried – But Should

Four Types Of Business Tools You Haven’t Tried – But Should

It’s a new year, which means it’s a new chance to take your business to the next level. Now that the initial resolution rush is over, you’re likely left staring at a long list of tasks and goals, without knowing where to start. Don’t worry–this list of business tools has you covered, even in areas you may not have thought about before.

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    Communication

    Communication can make or break your company. The way your business is perceived by customers or clients and potential customers or clients is one of the defining factors in whether you’ll fail or succeed in the long term, and how you and your employees interact with and are reached by people is a huge part of that. Most tips for this area focus on social media and email communications; phone tools often get left out. So with that in mind–

    Free: Google Voice is probably the most useful free solution out there–it will let you create a business number that will redirect to your phone(s) of choice, without you having to plaster your personal phone number all over the internet. It also transcribes your voicemails, which is very handy (when it works right–sometimes the effect is more comical than useful).

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    Paid: Grasshopper is something like a more full-featured version of Google Voice, with the added ability to make the default phone number that people call a toll-free number. If you’re looking to go 110% pro with your business communications, the Hastings Humans are a good place to start–you can have them handle receptionist duties, answer calls 24/7, and take orders from your customers, among other things.

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      Delegating

      Communication is all about how customers are perceiving you; delegation is all about making sure your business is running as efficiently as possible. If you’re trying to do everything, chances are that you’re not getting near as much done as you should be–and the work you’re doing that’s outside your zone of genius is definitely not going to be your best work.

      Free: Unfortunately, free delegation tools are pretty thin on the ground. Delegating is all about getting someone else to do the things that you’re not good at or don’t want to do, and that means you have to pay them.

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      Paid: Two great places to start are FancyHands and Zirtual, both of which come with multiple plans to fit different peoples’ needs. FancyHands is a little more focused on life-related outsourcing, Zirtual is a little more focused on business-related outsourcing. Both of them are geared towards general needs–if you need a specialized task done, check out the contractors at Upwork, oDesk, or the old standby: Craigslist.

      Not sure where to start? Check out these 9 tasks you should be outsourcing and the lazy geek’s guide to outsourcing everything.

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        Security

        Data breaches are big news when they happen to big companies (like the Target fiasco this last Black Friday), but small businesses aren’t exempt by any means. Cyber crime is on the rise and if your business gets attacked, it could be expensive.

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        Free: There are a lot of free ways to increase your security–here’s a list of ways to secure your online privacy. If you and your team members follow all of the steps, you’ll be at least a little bit ahead of the hackers. And if you use WordPress, the Better WP Security plugin is a great place to start.

        Paid: If you manage a team and work largely out of the cloud, CloudEntr can save you from the dreaded “login credentials” spreadsheet that’s rarely updated and is a huge security risk when a team member leaves. One click lets you remove their access, without you having to change every single team account password. Carbonite can help you securely back up your data, and Prey will let you find lost devices before someone uses them to access sensitive data.

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          Productivity

          You probably have tried productivity tools before, of course–what business owner doesn’t want to be more productive? But the usual productivity app lists focus on task management tools, which are great, but not the be-all end-all of productivity.

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          Free: SelfControl will let you block distracting sites (including the productivity black hole that is Facebook) and your email inbox for a predetermined amount of time. IFTTT‘s slogan is “put the internet to work for you,” and it can streamline and automate a lot of your processes using “if this, then that” rules (hence the name). For example, you can set it to email you every time there’s a new result for a search on Craigslist. FocusBooster is a free Pomodoro timer that works on both Mac and Windows, and makes it easy for you to utilize the Pomodoro method of productivity.

          Paid: Zapier is similar to IFTTT, but with more business-related apps available in the library. Concentrate is similar to SelfControl, but lets you set up different routines for different activities (for example, a “writing” routine vs. a “designing” routine). VitaminR is a full-featured tool intended to not only train you into better productivity habits (reducing task switching, for example), but also letting you see data about what conditions lead to peak productivity levels for you.

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          Last Updated on February 11, 2021

          10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

          10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

          Not a lot of people are good at public speaking. You could even say that virtually everyone needs to get some practice, and preferably good guidance, before they can learn to stay calm when facing a room full of people. Having all eyes on you is an uncomfortable experience and it takes time to get used to. However, even if you can manage to control your stage fright and stay focused, it doesn’t necessarily mean that your presentation won’t put people to sleep. This is usually the case with long presentations on a very dull subject, with the presenter speaking in a monotone voice and dimming the lights to play a PowerPoint presentation.

          You have to work hard to develop the right skills

          If you want to be remembered and actually get people engaged, you need to make your presentation fun and enjoyable, without coming off as corny or desperate to please. I know, it doesn’t sound that easy at all! A good presentation during a promotional event or given to an important client can be a game changer for your business, so it is easy to get stressed out and fail to perform all that well. Luckily, giving an interesting lecture is something that can be practiced and perfected. There is plenty of advice out there on the topic, but let’s look at the most important aspects of giving a memorable and fun presentation.

          1. Make your presentation short and sweet

          With very long, meandering speeches you tend to lose the audience pretty early on, and from then on out it’s just a test of endurance for the few bravest listeners. Not only will people’s attention start to drop rapidly after sitting and listening to you talk for 30 minutes, but you also risk watering down your core ideas and leaving your audience with little in the way of key phrases and important bits of information to take away from the whole ordeal. Famous speakers throughout history have known the importance of condensing the information by using well thought out sentences and short phrases loaded with meaning.

          JFK’s famous: ”It’s not what your country can do for you, but what you can do for your country,” expresses so much in very few words and gets the audience thinking. Ancient Spartans, for example were famous for their quick, dry wit, often demolishing their opponent’s argument with a single word or phrase. You’ll want to channel that ancient spirit and be as concise as possible when preparing your presentation.

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          2. Open up with a good ice breaker

          At the beginning, you are new to the audience. There is no rapport, no trust and the atmosphere is fairly neutral. Even if some of the people there know you personally, the concept of you as an authority on a particular matter giving a speech will be foreign to them. The best way to encourage a warm and friendly atmosphere is to get some kind of emotional response out of the audience right at the beginning. It doesn’t matter what emotion it is, you just need to connect with them on a more personal level. It can be shock, curiosity, laughter, knowing smirks, nervousness – whatever gets them out of that initial feeling of indifference. There are different kinds of effective ice-breakers, but generally speaking, the most successful ones utilize one of these tactics:

          • Joking
          • Tugging on their heart strings
          • Dropping a bombastic statement
          • Telling an interesting and relevant anecdote
          • Using a metaphor or drawing comparisons

          You can make a small, self-deprecating comment, stir the presentation one way and then suddenly surprise the audience, use sarcasm, open up with a short childhood story that taught you a lesson, quote a famous person and elaborate on it from personal experience, use an inspirational anecdote or hit them with a bit of nostalgia. Just remember to keep it short and move on once you’ve gotten a reaction.

          3. Keep things simple and to the point

          Once you’re done warming up the crowd you can ease them into the core concepts and important ideas that you will be presenting. Keep the same presentation style thoughout. If you’ve started off a bit ironic, using dry wit, you can’t just jump into a boring monologue. If you’ve started off with a bang, telling a couple of great little jokes and getting the crowd riled up, you have to keep them happy by throwing in little jokes here and there and being generally positive and energetic during the presentation. You need a certain structure that you won’t deviate too far from at any point. A good game plan consists of several important points that need to be addressed efficiently. This means moving on from one point to another in a logical manner, coming to a sound conclusion and making sure to accentuate the key information.

          4. Use a healthy dose of humor

          Some of the best speeches and presentations in the world, which have been heard and viewed by millions, all feature plenty of humor. No matter the subject, a great speaker will use natural charisma, humor and beautiful language to convey their points and get the crowd excited about what they are saying. A great example of building rapport with the audience through the use of humor is Barrack Obama talking about the government building Iron Man.

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          It is silly and fun, and absolutely not something that you would expect from a man in a position of power speaking in such a serious setting – and it’s exactly why it works. The more serious the situation and the bigger the accent on proper social behavior, the harder your jokes will hit.

          5. Try to tell a story instead of ranting

          Some people can do all of the above things right and still manage to turn their short and fun little presentation into a chaotic mess of information. You don’t want your speech to look like you just threw a bunch of information in a blender in no particular order. To avoid rambling, create a strong structure. Start with the ice breaker, introduce the core concepts and your goals briefly, elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

          6. Practice your delivery

          Standing in front of the mirror and practicing a speech or presentation is a technique as old as mirrors – well, come to think of it, as old as human speech, since you can see yourself reflected in any clear and calm body of water – and that means that it is tried and true. The theory is incredibly simple, yet the real problem is actually putting in the effort day in and day out. Work on your posture, your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly. Many famous speakers, such as Demosthenes and King George VI, overcame speech impediments through hard work.

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          7. Move around and use your hands

          Although you won’t instill confidence in your project if you are very jittery, moving around erratically, not knowing what to do with your hands and making fast movements, standing dead still can be just as bad. You shouldn’t be afraid to use your arms and hands when talking as it makes you seem more passionate and confident. The same goes for moving around and taking up some space. However, try to make slower, calculated and deliberate movements. You want your movements to seem powerful, yet effortless. You can achieve this through practice.

          8. Engage the audience by making them relate

          Sometimes you will lose the audience somewhat in techno-babble, numbers, graphs and abstract ideas. At that point it is important to reel them back in using some good, old-fashioned storytelling. Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you. After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

          9. Use funny images in your slides

          Although slides are not really necessary at all times, if you do need them to make your point and present your information more effectively, it’s best to liven them up. They say that facts aren’t always black and white, and your presentation should reflect this. Add a bit of color, make the information stand out and use an interesting animation to switch from slide to slide. You can use the slides to add some more humor, both in terms of the text and the images. An image that is used to elicit a positive response needs to be funny within the context of what you are discussing. For example, if you are discussing the topic of authority, an image of Eric Cartman from South Park in a police uniform, demanding that you respect his “authoritah,” is a nice way to have a bit of fun and lighten things up.

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          10. End on a more serious note

          When all is said and done you will want the audience to remember the core concepts and keep thinking about what you have said after the presentation is over. This is why you should let things naturally calm down and end with an important idea, quote or even a question. Plant a seed in their mind and make them think. Let us turn to Patrick Henry for a great way to end a speech: “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death.”

          As you can see, there is quite a bit to learn when it comes to giving a good presentation, one that is both memorable and fun. Be sure to work on your skills tirelessly and follow in the footsteps of great orators.

          Featured photo credit: Austin Distel via unsplash.com

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