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8 Ways to Improve Your Company’s Efficiency

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8 Ways to Improve Your Company’s Efficiency

It’s safe to say that every company out there wants to run their offices as efficiently as possible. That is, the idea is to offer the most and best products and services at the lowest cost. One mistake commonly made by administrators is to confuse quality with quantity.

Whether you’ve been faced with the task of improving a company’s overall efficiency, or if you just want to see where you can improve, the following tips will surely help. Here are several ways to streamline any company’s efficiency while improving quality.

1. Promote a Culture of Open Communication

Promote a Culture of Open Communication

    If your company has implemented an “open door policy,” you’re already pointed in the right direction. This is a great start, but think about taking it a step further. Too often, “open door policies” end up being hollow, rarely-used entries in employee handbooks. These are typically skimmed at best on the first day on the job. Create a culture of true open communication, and productivity will improve as a result of a more positive office morale.

    Encourage communication, collaboration, and feedback between departments, as well as between management and staff. This will liven up the stream of ideas, resulting in a more productive team overall.

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    2. Implement Smart Mobile Devices

    Implement Smart Mobile Devices

      Smartphones, tablets, and other smart devices are an exceptionally effective step toward enhancing productivity. Provide sales staff with smartphones to help them keep in touch with the office via phone and emails while out on sales calls. Tablets give them the ability to create and modify presentations on the go, and there are countless apps available on both these devices that are designed to improve productivity by helping to combine and prioritize tasks.

      When you implement a smart mobile device management system, you will put your company on the fast track toward more effective procedures. This will (in turn) bring a better-quality experience for clients and employees alike, resulting in a stronger bottom line.

      3. Embrace Feedback

      Your employees have opinions. Encourage the entire company to embrace feedback, both positive and negative by creating an outlet for it. It’s a good idea to designate a general hub in the building for staff to communicate and make suggestions about the company. Many choose to do this through a specific website centered around human resource issues, serving as a one-stop-shop for work-related issues and updates.

      For startup companies and small businesses, a more personal — and affordable — approach to this is to hold weekly or monthly meetings to share ideas. You could also use a bulletin board in a central part of the office as a place to share ideas.

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      4. Get a Technology Update

      Get a Technology Update

        Take a look around your main office space. Are your employees typing on 10-year-old monitors connected to antiquated computers? It will undoubtedly seem like a major cost at first glance, but updating employee computers and software periodically is an absolute must. Considering the most basic factor of productivity is speed, equipping office computers with the most efficiently run software and hardware should be the first thing you improve.

        You may be able to get by with a simple hard drive upgrade or RAM boost, but those computers will need regular maintenance, and some in-depth attention every few years. If it has been more than six, it’s time to upgrade the system entirely.

        5. Consult Ergonomic Standards

        Consult Ergonomic Standards

          Have you analyzed employee workspaces for ergonomic standards? It will certainly be in your best interests to brush up on ergonomic standards, and to educate staff on the basics. Bring in a professional and hold a seminar to fill them in on standards. If that’s not in the budget, educate yourself on the key points, and make sure the lifeblood of your company are taken care of in this aspect.

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          Supply staff with office equipment that comply with these standards, such as chairs, foot rests, and keyboards. Don’t look at this as an expense; rather, it’s an investment that will likely yield profitable returns through enhanced employee productivity and lowered worker’s compensation claims.

          6. Streamline Social Media Marketing Efforts

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            Social media is proving to be one of the most viable marketing tools available these days. It’s most certainly a hot topic, and one that isn’t to be ignored. Utilizing these platforms to promote your business is extremely important, but really shouldn’t be a major time concern. A few hours spread out each week ought to be enough to adequately keep up social media accounts for the average company.

            Do yourself a favor and urge your social media coordinator to utilize streamlining apps like HootSuite, Sprout Social and MarketMeSuite. These programs combine social network accounts onto one convenient dashboard, making it easier to control and post to each in a timely manner.

            7. Analyze Employee Processes

            Take a poll of your current employees to gauge their overall efficiency. Have direct supervisors spend an hour or so with each department to determine how each team handles individual tasks. Then meet with these supervisors to compare notes, and discuss whether there is a faster, more efficient way of doing things.

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            This activity will be greatly enhanced by the increased communication practices mentioned earlier. When everyone collaborates like this, more work gets done. As an added bonus, there is a bigger sense of ownership when employees are able to take part in modifying procedures.

            8. Set Achievable Goals

            Once all of these tweaks and changes are made, it’s time to set some realistic goals. Set over-arching, broad goals for the entire company, and then work with department heads to decide which goals to set for each department, and finally, for each employee.

            Setting realistic, tangible goals this way will provide much-needed motivation. To bring this whole process full circle, once these goals are met, plan a company-wide activity such as a potluck, where everyone can relax and enjoy each other’s company, while celebrating their success.

            The task of improving a company’s efficiency can certainly be a daunting one. Don’t be intimidated by the enormity of the situation. Rather, consider this a chance to make your company one that anyone would want to work for, and make it more efficient at the same time.

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            Last Updated on August 25, 2021

            Why Personal Branding Is Important to Your Career

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            Why Personal Branding Is Important to Your Career

            As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

            Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

            According to Celinne Da Costa:[1]

            “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

            A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

            What Is Your Personal Brand?

            “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

            Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

            Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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            I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

            A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

            Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

            Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

            Your Personal Brand Is Essential for Your Career Success

            In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

            According to Castrillon,[2]

            “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

            The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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            As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

            In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

            “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

            When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

            The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

            Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

            The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

            5 Key Steps to Creating Your Personal Brand

            These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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            1. Set Your Personal Goals

            What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

            2. Create Your Unique Value Proposition

            Create your unique value proposition by asking yourself these four questions:

            1. What are your personality features? What benefit do you offer people?
            2. Who are you and why do people enjoy working with you?
            3. What do you do and what do people want you to do for them? How do you solve their problems?
            4. What makes you different from others like you?

            The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

            3. Write Your Professional Story

            Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

            4. Determine Which Platforms Will Support Your Personal Brand

            Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

            5. Become Recognized for Sharing Your Knowledge and Expertise

            A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

            The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

            Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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            As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

            Other People’s Stories

            Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

            Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

            Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

            “your story is what you have, what you will always have. It is something to own.”

            So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

            Featured photo credit: Austin Distel via unsplash.com

            Reference

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