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8 Things You Should Never Say In Your Cover Letter But Probably Have

8 Things You Should Never Say In Your Cover Letter But Probably Have

Even more than your résumé, a cover letter is a chance for you to demonstrate to a company why you are a good fit for them. It gives you the chance to show off your personality, brag a little, and point them to your salient qualifications so that they don’t gloss over the parts of your résumé that are important. Sadly, while writing a cover letter is a great opportunity, it is one that often goes horribly wrong.

The reason the cover letter causes problems for many people is they use one or more of the following phrases which are immediate red flags to any employer and will make them throw your résumé away and leave you jobless for yet another day. If you want to keep yourself out of the “Do not call” pile and land an interview, avoid these common cover letter errors.

“To Whom it May Concern”

Any banal, impersonal greeting is the kiss of death right from the outset. If you are starting a cover letter with this or “Dear Hiring Manager” it looks like a form letter that you just copied and pasted. Address it to a person whenever possible. If no name is given, try doing a little research to find out who their HR manager is. They will admire your pluck and ingenuity. If you can’t find anyone, don’t address it to a person and instead include a formal greeting such as “Good morning” or skip the greeting altogether.

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“I’m a hard worker”

This should only be included if you have never had a job before in your life. Employers all want hard workers, but more than that they want efficient workers, smart workers, intuitive workers, and dynamic workers. They aren’t looking for someone to plod through the day. They want a personality that solves problems, creates solutions, behaves positively, and gets results.

Rather than highlighting that you would make a good drone, give examples of ways you improved companies with which you have worked, added value to a brand, helped your fellow workers, or dazzled your clients.

“Looking for a more challenging position”

This statement makes it sound like the work your are doing is beneath you, which can make you seem arrogant and discontented. An employer wants to hear that you know how to challenge yourself and can expand the reach of your position on your own. They want someone that will be happy with whatever task they have rather than looking for greener pastures.

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“Seeking Advancement”

You don’t even have one job yet and you already want a promotion? Employers want people that are motivated and upwardly mobile but they also want someone who will prove they can do the job they are assigned. Nearly any company has opportunity for advancement. The key is proving that you deserve to be advanced, not telling them they should help you climb the ladder.

“I am perfect for this position”

This is a classic case of “show, don’t tell.” Words are very cheap in cover letters and if you just flagrantly point out that you are the right choice they will almost certainly dismiss you. The reason for this is they do not want to be told how the world is, they want to decide for themselves. Give examples of why you are perfect for the position and get them to make that judgement on their own.

You also come across as cocky if you tell them you are perfect. No one wants to hire a blow hard to work in their office. They want a hard worker who is happy to be there. If you come off as a braggart, expect to go to the bottom of the pile.

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“I don’t have any experience”

You never, ever want to confess that you aren’t well-versed in the functions of a particular job. Even if you don’t even know what the job entails, you should not point out where you are deficient in a cover letter. You might as well say “I know I’m wasting your time but keep reading anyway.” It annoys the hiring manager who has a stack of résumés to go through. The good news is they won’t be reading it much longer, since it will be in the trash.

If you don’t have any experience, just omit that fact and focus on facets of your personality and résumé that are related to the position. Show enthusiasm for the job. For most jobs they will train you to do it anyway so there is no reason to make yourself look weak before they even meet you.

“I have experience”

While you certainly don’t want to say you have no experience, simply stating that you have experience in a field or industry doesn’t say that you were good at it, just that you did it. It’s a generic statement that nearly everyone adds to a cover letter and makes you seem like a dry, dull candidate.

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State what you have done, why you love it, and the ways you made a previous job your own. Be specific about what you have done. Include sales goals you reached, number of people you managed, or how you expanded or streamlined the company. Add as many facts and statistics as possible to show that you aren’t just blowing smoke.

“Thank you for your time”

While it is true that everyone appreciates being thanked, this phrase and those like it take a very passive stance. They are also conclusive making the person reading it feel as if no further action is necessary. They have read your letter and you have thanked them. It is over.

Instead of just thanking them, add something that implies the conversation hasn’t ended yet. Use a phrase such as “I look forward to hearing from you” or “I anticipate your response.” This motivates them to take the next step and puts the ball in their court.

Once you have written a good cover letter, it is time to prepare for your interview.

Featured photo credit: Antonio Litterio via upload.wikimedia.org

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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