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7 Essential Steps To Take Before a Job Interview

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7 Essential Steps To Take Before a Job Interview

You want the job, yet there’s a war going on inside your head. There’s one voice that says, “Of course you’ll get it. You’re so qualified, you have a great resume and you were born ready for this job. They can’t not love you!”

Another voice says, “Who do you think you’re kidding? There are those who are younger, smarter, with better resumes, better connections…”

So what can you do? Here are 7 time frames that you want to pay attention to. By following these simple steps in your interview preparation process, you will land the job you desire.

Step 1: One week before your interview

This is where most of the work lies. The more prepared you are the more confident you will feel, so take the time to do the following:

1. Read about the person interviewing you and the company, even if you did that already. It will help you be more comfortable going in.

2. Read the job description again so you understand exactly what they are looking for.

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3. Spend a few moments asking yourself this question:

“How can I help them achieve their goals for the company?”

For example: “I can help your firm increase its client base because of my sales experience combined with my natural charisma.”

Next, it’s important to do some unconventional thinking.

4. Think about why exactly you want this job.

Is it a temporary job for you until your dream job comes along? Or is it the job of your dreams that you absolutely must have and this is your one shot?

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Is it the only job in your field in the area and you don’t want to commute?

Is it a job where you get to dress up? Or work in your pajamas?

When you are clear going in about the company, what you have specifically to offer, what the job description is and why you want this job, you will be more confident and it will show during your interview.

Step 2: One day before the interview

1. Watch this Ted Talk about showing confidence by Amy Cuddy. It’s amazing. This one thing can transform your interview and you getting the job you desire.

2. Pick out what you will be wearing in its entirety so it’s a non-issue the day of your interview

Step 3: The morning of the interview

1. Think about a time in your life when you felt confident and got what you wanted. This might be something like:

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  • I answered a question in college and the professor praised me in front of the class and it felt amazing.
  • I did a great job as a camp counselor and the kids and parents praised me.
  • I ran a home run in camp and everyone cheered.
  • I cooked a great meal that my significant other loved.

Think of anything that brings up a memory of feeling successful no matter how minor.

2. Feel that emotion going to the interview. It’s all you need to do – you already prepared last week with the details.

3. Eat brain food. Postpone the donut or bagel until after the interview if you must. Good brain foods are blueberries, spinach, nuts, and fish.

4. Be early.

Step 4: An hour before the interview

1. Laugh. Watch funny vines or whatever gets you going.

2. Be inspired. Read spiritual, inspirational material that gets you into the space that the entire universe is rigged in your favor and you can’t ‘mess up.’ You do your best at the time, and if you get the job or don’t get the job then that’s what was supposed to happen. It really is not the last job on the planet, although it may seem so at times. You create your life.

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Step 5: With minutes to go before the interview

1. Do what you learned in the Ted Talk, i.e., physical movements that put you in power poses and circulate energy and loosen your body. You could do this on the street, in the elevator, or restroom. It takes four seconds.

2. Think of what brings you the utmost pleasure in the world, and smile inside.

Step 6: A day after the interview

1. Thank them via email.

2. Celebrate yourself. You are worthy of a great job and deserve the best. Hang out with a buddy, buy yourself flowers, or sit in the sun.

Step 7: Two to four weeks after the interview

1. Follow up a week later, two weeks later, and again a month later if you don’t hear anything, or even if you were not accepted for the job.

So many times their first choice does not work out and you can catch them before they start interviewing again. I used to do hiring for a large travel firm and this happened all the time. My first choice wouldn’t always work out after two or three weeks. However, before I had a chance to reach out and re-interview, there was always one person who would be following up, just checking in a week later (or three or four) and whom I was glad to hire. So a yes is great, and no is not always a no!

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Go get the job you want. Follow these steps and you can meet with great success.

Featured photo credit: https://www.flickr.com/photos/djgary/6827581889/ via flickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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