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7 Critical Statements Every Manager Should Avoid To Be More Respectable

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7 Critical Statements Every Manager Should Avoid To Be More Respectable

When I teach or facilitate management and leadership classes I tell my students that I have had the privilege of working for 10 different managers in my life, eight who were amazing and two whom “I learned so much from”. This is a nice way to say two of them were unable (and incapable as well) of earning anyone’s respect..…but, I did learn so much of what not to do as a manager.

See if your manager uses any of these statements that were a part of in my two manager’s regular communication, if so they are quickly depleting their respect quotient:

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1. “You did what?”

Notice the tone and the wording is immediately accusational and there is the lack of applying Stephen Covey’s principle of “seek first to understand” from his book “The Seven Habits of Highly Effective People”.

2. “That’s not my problem.”

If he or she is your manager, and responsible for the team’s success, then they are responsible for ensuring the problem is resolved. It does not mean you are off the hook for the problem you have identified; you are still accountable for your actions and both of you should contribute to the solution.

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3. “I’m too busy now.”

One of the primary functions of a manager is to be a resource, or provide resources, to support your success. It may be true that your manager is busy at the time, if so at least he or she should take a moment to get a brief understanding of your request and put a plan in motion to address the item in the near future.

4. “It’s not my decision, this is from upper management.”

This scapegoating approach is code for “I don’t have any power and I am just doing what I am told”. Managers may not agree with all upper management decisions, but they should be held accountable to gain an understanding of why the decision was made and to provide upward feedback to address concerns. Managers own making the connection for all communications to their employees.

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5. “But”

This is probably one of the most detrimental words for a manager to use in his or her communications. By placing the “but” in the middle of a statement, all of the previous communication will be considered invalid. The negative consequence of this approach is that the employee remembers only the “but” portion of the statement. As a quick tip, substitute the word “And” for any “But”, or but-like words (however, yet, still, nonetheless, though, or nevertheless).

6. “You again.”

Obviously you are being placed in the annoyance or pest category. No matter how bad of an employee you might be, managers own getting the most and best out of every worker. The “you again” response is disrespectful and indicates that the manager has not set clear expectations for you or resolved any items that could have been done proactively.

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7. “Just do it.”

Although Nike has made billions of dollars from this slogan, this communication from your manager usually has a different connotation than the positive intent for accomplishment from the Nike slogan. Often this statement emerges from the lack of clarity from the manager of what needs to be done. To combat this disrespectful practice, you can help your manager by ensuring that he or she is providing the three elements of quantity, quality and pace in all of his/her communications. Great examples of this type of communication can be found in the book “The Leader of OZ – Revealing the 101 Marvelous Leadership Secrets for the 21st Century”.

The good news is that most disrespectful managers, often in their relentless quest for bottom-line results at any cost, may be unaware of how these seven critical statements affect the productivity and engagement of their employees. Often disrespectful managers are trainable, as an employee take on the challenge to help them get better. When I was unsuccessful with the two disrespectful managers whom “I learned so much from”, I proactively moved on and found other managers that contributed to building manager skills and to my personal brand. If you are stuck with a disrespectful manager, give it your best to change their behavior and help your colleagues who may be suffering as well….and if you are unsuccessful, moving on may be a good career strategy.

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Featured photo credit: Horrible Bosses via fanpop.com

More by this author

Dr. Kevin Gazzara

Senior partner at Magna Leadership Solutions

The 10 Leadership Lessons We Can all Learn from Giraffes The 6 Best Practices to Kill Employee Motivation and Engagement 7 Critical Statements Every Manager Should Avoid To Be More Respectable 12 Ways to Identify a High-Maintenance Employee 8 Deadly Traps that Cause Our Failures to Accomplish Everyday Work

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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