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5 Languages to Learn for a Changing Future

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5 Languages to Learn for a Changing Future

Do you speak a foreign language? Why should you bother learning another language? As only 10% of Americans speak a foreign language (as opposed to 56% in the European Union), it seems that this is the majority stance in the USA.

Now this is a great pity, because learning a second language can:

  • Help prevent premature mental aging and may halt Alzheimer’s
  • Assist in multi- tasking
  • Open up business opportunities, giving you a competitive edge in the global marketplace
  • Broaden cross cultural skills making you a much better ambassador for your company

Take a look at Singapore where the government is actually subsidizing companies to help their key personnel learn Mandarin, in order to take advantage of China’s economic growth and potential. Over 900 million people speak Mandarin. In many parts of South East Asia, knowledge of Mandarin is a definite advantage.

Many people foolishly assume that because English is now the global language for commerce (1.6 billion people use it every day) that everybody they come into contact will be able to speak it. That’s not true at all!

What other languages should you aim to learn? Keep in mind that your choice depends on your business projects and your career objectives.

  • Russian (300 million speakers)- Russia is the top world producer of oil, timber, diamonds, gold, and natural gas.
  • Arabic (223 million speakers)- Six Arabic nations are in the top 50 UK export markets.
  • Spanish (329 million speakers globally, and spoken by 12% of USA citizens)- There’s lots of job opportunities for Spanish speakers.
  • Portuguese ( 240 million speakers)- Brazil’s economic growth together with 2014 World Cup and 2016 Olympic Games make this language an obvious future choice.

1. Mandarin Chinese

“All things are difficult before they are easy” – Chinese proverb

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Let’s face it–learning a whole new set of 80,000 characters in the form of ideograms is a major obstacle. But many experts say that you really only need to master 1,000 of the 3,500 in common use, to get by.

Another problem is that Chinese is a tonal language. There are four tones so the word ‘ba’ can have at least four different meanings, depending on which tone you use. It can mean ‘eight’, ‘to pull out’, ‘dad’ or to ‘to hold’!

Despite all this, there are lots of things that make Chinese easier to learn than other languages, believe it or not!

Look at these features:-

  • No conjugations
  • No plurals
  • No gendered nouns
  • Simple system for numerals
  • No tenses
  • Conditional sentences are straightforward
  • Simple prepositions

2. Russian

Russian uses the Cyrillic alphabet and you have to be prepared for a very complicated grammatical system. It uses no less than 6 cases for nouns and there is a complex system of tenses based on a logical approach to space, time, and reality.

Nouns are declined so if you are looking at a cat, stroking a cat or simply keeping the cat company, the word ‘cat’ declines. This means it will have a different ending for each of the above activities.

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3. Arabic

“If patience is bitter then its result is sweet.” – Arabic proverb

Arabic pronunciation can be a challenge. Some sounds (kh and a’a) are pronounced using the back of the throat, so these will take some practice. Word order takes some getting used to as the verb always come first. Also adjectives precede nouns. To make things more complicated, Arabic is written from right to left.

All Arabic words have a core root which usually consists of three consonants. This root defines the underlining meaning of the word. For example, the ‘ktb’ consonants usually represent the idea of ‘writing.’ You will find the ‘ktb’ root in the following words:

  • kutub = books
  • maktub = letter
  • maktab = school,office
  • kutubi = bookseller

4. Spanish

“Diligence is the mother of good fortune.” –Spanish proverb

Beware of false friends in the common Latin roots for many words. Lots of words sound very similar but look out for the following:

Embarazada does not mean ‘embarrassed.’ It means ‘pregnant!

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Violador does not mean ‘a driver breaking the rules of the road.’ It means a ‘rapist.’

Normally Spanish, as one of the Indo European languages, will follow the SVO (subject-verb-object) pattern in most sentences. But in Spanish, this is not a hard and fast rule as the subject can often be omitted entirely, if it is clear from the context. When a pronoun is involved, such as it, the order changes to SOV and the pronoun is tucked into the middle of the sentence.

5. Portuguese

“Change yourself, change your fortunes” – Portuguese proverb

If you already know French or Italian, Portuguese grammar has a similar structure so you have a definite advantage there. However, there are some problems about the placement of pronouns in a sentence and also the pronunciation of some nasalized vowels. Portuguese also tends to use the subjunctive a lot.

European Portuguese (EP) seems to cause more difficulty than Brazilian Portuguese (BP) because the former is considered more academic. The differences have been compared to British and American English. Learning vocabulary is  easier because of the many English/Portuguese cognates from its shared Latin roots.

 

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Learning another language to enhance your CV and help to change your future is a no brainer. Do you have any language learning experiences to share? Tell us about them in the comments below.

 

Featured photo credit: The LEAF Project via flickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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