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27 Email Etiquette Tips for Professionals

27 Email Etiquette Tips for Professionals

Even after the advent of social media and improvements in text messaging, email is  still the mode of communication that continues to prevail in the professional realm. The ability to give direction, put out fires, and more without being face-to-face has enabled many businesses to use email as a productivity tool. However, there are times when professionalism goes out of the window, and etiquette rules are forgotten. Today, we will take a look at 27 email etiquette tips for business professionals.

1. Greetings and Send-offs

I never start an email with the contents. An email always begins with a sound introduction or with the recipient’s name. This will, in the beginning, let them know to whom they are speaking with. When you begin by acknowledging them by name (e.g. Hello, John Doe), you will let them know whom you intend on talking with. When you are done with an email, always finish by saying “Thanks” or “Cheers”, to practice good etiquette and respect.

2. Know When to Call

Not all communication has to occur through email. Once conversation begins to mention specifics, it may be wise to schedule a phone call—this can prevent misunderstandings and can even expedite your correspondence. It is also respectful to pick up the phone when a meeting, scheduled by email, is cancelled.

3. Mind Your Punctuation

Professionalism involves knowing how to mind your punctuation. In a standard email correspondence, you should use periods and question marks about 95% of the time. Leave exclamation points to when your conversation is light-hearted, and you’re familiar with the recipient.

4. The Clock is Ticking

When dealing with business, never keep them waiting. As the saying goes, “time is money”. You should never let a recipient wait more than two days for your reply. Just like a phone call, waiting on an email can hold up progress on whatever project you are attempting to establish. After all, isn’t that why you’re emailing and not using snail mail?

5. Write it Right

Grammar and spelling should be two considerations when emailing in a professional environment. Even though the content is the star of the email, ensuring that your grammar is in check allows the business acquaintance to know that you are taking the conversation seriously. Most email clients have spelling and grammar checks, so use them!

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6. Consider Company Culture

Let’s be honest—while grammar and tone should be professional, we must still consider the companies that we are contacting. Inner business emails between more relaxed companies will of course be a bit different from, let’s say, the White House. While minding your grammar, continue to give off an approachable vibe while emailing.

7. Engineer the Perfect Subject Line

The first thing your recipient sees is the subject line. Frankly, they will discern the importance of an email by a subject line before reading its contents. Make sure you leave a great impression by being mindful of capitalization, being concise, and to the point.

8. Reply vs. Reply-All

Nothing is more embarrassing than sending a mass email that was intended for only one recipient. This is the result of an email that began with multiple recipients. When replying, you will have the option to “Reply”—which emails the sender—or “Reply-All”, which sends your message to everyone the original message was sent to. Double check before sending, or you’ll be sorry.

9. Consider The Privacy of Others

There will be instances when you’ll have to send business emails to multiple recipients who may not know each other. The recipient’s email address is added to the “To:” section in average emails, but in multiple recipient emails, you should add the addresses to the “BCC” or Blind Carbon Copy section, to prevent others from viewing recipient addresses.

10. Tailor a Signature

Unlike a greeting or send-off, an email signature is automatically added to the bottom of a message, where you can add a small biography and contact information. This doesn’t replace a quality greeting, but it does allow a new acquaintance to learn more about you and to know where to get in contact with you.

11. Go in Vacation Mode

Several times a year, during vacation, I usually find myself separated from my email. As seen in tip #4, time is of the essence, and it’s rude to leave an email in your inbox unanswered. To alert individuals of my absence, I add an auto-responder (through Gmail, but also available on other clients) mentioning of why I’m gone and when I will return.

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12.  Be Mindful of Links

Hackers have found ways to add viruses and malware to attachments and links. When forwarding emails, ensure that the links and attachments are safe. Also, reduce the number of chain messages you forward and never send any from an unknown recipient.

13. Create a TL:DR Summary

TL:DR is an acronym standing for “Too long, didn’t read”. It’s quite blunt and is the case for many busy business acquaintances who simply are too busy to read long email conversations. For this reason, when forwarding or periodically when replying to conversations, summarize previous points in bullets to keep recipients up-to-speed on email contents.

14. Job Search Tip: Resume and Cover Letter

When searching for a job, email etiquette is of the utmost importance. When replying to a job board, always ensure that you include your resume and cover letter. By default, these should be attachments unless they explicitly are against them.

15. Ask Before Attaching

The reason companies don’t like large attachments is because companies are given a specified storage space they pay for. Your large attachment eats up their storage allowance. Before sending a large attachment, or multiple ones, always ask for permission from the recipient.

16. When is Irony Appropriate?

Irony is a popular form of comedy for most people. However, in a business setting, you should shy away from it. Irony in any written form can be misunderstood at best, and at worst be taken as offensive. Save the irony for emails within your company.

17. Rethink Your Font

A company email isn’t a PowerPoint presentation from your sixth grade English project: leave the fancy fonts for another time. Not only does it come off as unprofessional, some companies may not have the email clients that can present such fonts. Besides, who wants to read Edwardian Script font anyway?

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Professional Fonts to Use

  • Times New Roman
  • Georgia
  • Veranda
  • Arial
  • Book Antiqua
  • Calibri

18. Documents Open for All

Obscure file types can prevent companies from being able to open the attachments you send, which can slow down business operations and projects. Leave attachment file types to PDFs, .doc, .txt, or .jpeg. They usually are of a reasonable size and can be opened on most machines and operating systems.

19. Separate Work from Play

It’s not wise to use your company email to send personal messages to friends and relatives. Use your business email for colleagues and business acquaintances only, for two reasons: to maintain the professional nature of your inbox, and to limit wasteful use of email storage space.

20. Ensure Your Email Wasn’t Trashed

If you haven’t heard back from a receiver, chances are that they are busy. Inquiring on whether or not they got your message could make it worse, but there are times when emails are quite pertinent. Wait a week to a week-and-a-half if time allows, and if you still don’t have a reply, call them or dispatch another email.

21. Make Your Intentions Clear

When recipients only have a minute or two to read an email, you should make your message as concise and to the point as possible. Provide an outline in the beginning of the email of what you expect from the recipient before going a bit in depth.

22. Connect Email to Your Phone

To prevent recipients from waiting, connect your business email to your phone to ensure that you are able to reply to them in a timely manner. In the settings of most smart phones, you are able to adjust your signature.

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23. Inner Company Acronyms

While acronyms are ill-advised to new acquaintances, creating company acronyms between co-workers can be a clever way to ensure that they understand the importance or intent of the message. Acronyms like “NRN” (No Reply Needed) can allow colleagues to know what messages are urgent and what can wait.

24. Extend What’s in Email

It’s easy to blame forgetting or misunderstanding a meeting request given through an email. Most email clients don’t have alarm systems. This means it’s your responsibility to apply outside the inbox what is relevant (creating calendar alerts for meetings, etc) to be productive.

25. Consider Time Differences

It can be aggravating to request a call or meeting through email and not hear back within a timely manner. It is necessary, however, to ensure that this isn’t due to time zone differences. If you are requesting a call from an Australian acquaintance and you’re in New York, ensure time zone differences are worked out.

26. Check Your Calendar

To prevent unnecessary back and forth emailing, it is wise to be mindful of  traditions and holidays in the culture or religion of your recipient. If you are in a country where Christmas isn’t widely celebrated, it may not be wise to schedule a meeting for December 24th when the rest of your location is on business as usual.

27. Inform Employees on Etiquette

It’s fine and dandy to follow all of these email etiquette tips yourself, but if you are the only one following them, it still gives your business a bad image. Share valuable email etiquette tips with your co-workers to ensure the business name is kept sound.

Let us know in the comments below of a moment when your email etiquette left a good impression on the recipient. Also, let us know when email etiquette was tossed out the window, and its outcome.

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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