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5 Tips to Stop Hackers

5 Tips to Stop Hackers

If you’re just starting out in business, you probably think you’re too small for black-hat hackers to mess with. Yet according to Symantec, 43% of cyber attacks target small businesses, while a January 2016 NY Times article says up to 60% of all online attacks target small and midsize businesses.

It’s not just your product data that can be compromised—it could be your clients’ information, your bank accounts, your credit cards, or even your customers’ credit cards. Any of these can be disastrous as you begin your business, or as you strive to instill trust and confidence in your existing company and in your product and services.

And even if you build a robust information security system in your office, your data can get hacked while you travel. According to Christopher Elliot, a consumer advocate and editor at large for National Geographic Traveler, rental cars (computers on wheels), charging stations at the airport and “free” Internet hot spots in your hotel lobby can open your data to the “bad guys.”[1]

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Of course, you may be thinking good protection on all these fronts is too expensive for your small business to afford. But don’t make that mistake! There are plenty of affordable options for protecting your company out there. 

Here are 5 inexpensive ways to protect yourself,  your employees, your startup, or your small or medium sized business:

1. Make your passwords secure—use a password app. (Free and paid)

It’s hard to think up truly random passwords. It’s even harder to remember them. A password app makes both those tasks a breeze.

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LastPass and Dashlane offer free and paid versions for both MacOS and Windows. Both apps protect your passwords and make it easy to access your account from devices you trust.

2Have all employees encrypt their hard drives with built-in programs. (Free)

Hacking isn’t just about illicitly accessing your data through the web—it can also be more immediate. Someone can simply steal one of your office computers and have access to a trove of valuable data.

That’s why all your employees should encrypt their data so that it’s only accessible with a password. Both Mac and Windows have built-in functions that accomplish this. Mac users should turn on File Vault in “System Preferences.” Windows users should use “BitLocker.”

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3. Don’t use text messages—use a messaging app. (Free)

Messages you send over text are vulnerable to hacking. Instant messaging apps provide end-to-end encryption to make sure conversations about financial information or intellectual property are truly private.

WhatsApp and LINE are both great free options. You can also use them for voice calls, saving you money on your phone bill as well.

4. Set your operating system to auto-update. (Free)

Companies are constantly offering updates that enhance the security of apps and operating systems they build. Have your employees set all company devices to update automatically to ensure you are never unnecessarily vulnerable to attacks.

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5. Secure your internet with a VPN (Virtual Private Network). (Paid)

When you use the internet in public places, you are exposed to other people on the same wireless network. Using a VPN on your laptop and phone encrypts your internet data and protects you from data thieves. With a VPN you are assured of secure communication.

Bottom line: You do not have to spend a lot of money to make sure your startup or your small or medium sized business is protected against constant hacking threats! Sometimes it’s knowing where and when you and your employees are in the highest danger, and then taking simple steps and creating good habits to prevent the worst from happening.

Featured photo credit: Luis Lierena via unsplash.com

Reference

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Kathryn Atkins

Freelance Writer

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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