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27 Email Etiquette Tips for Professionals

27 Email Etiquette Tips for Professionals

Even after the advent of social media and improvements in text messaging, email is  still the mode of communication that continues to prevail in the professional realm. The ability to give direction, put out fires, and more without being face-to-face has enabled many businesses to use email as a productivity tool. However, there are times when professionalism goes out of the window, and etiquette rules are forgotten. Today, we will take a look at 27 email etiquette tips for business professionals.

1. Greetings and Send-offs

I never start an email with the contents. An email always begins with a sound introduction or with the recipient’s name. This will, in the beginning, let them know to whom they are speaking with. When you begin by acknowledging them by name (e.g. Hello, John Doe), you will let them know whom you intend on talking with. When you are done with an email, always finish by saying “Thanks” or “Cheers”, to practice good etiquette and respect.

2. Know When to Call

Not all communication has to occur through email. Once conversation begins to mention specifics, it may be wise to schedule a phone call—this can prevent misunderstandings and can even expedite your correspondence. It is also respectful to pick up the phone when a meeting, scheduled by email, is cancelled.

3. Mind Your Punctuation

Professionalism involves knowing how to mind your punctuation. In a standard email correspondence, you should use periods and question marks about 95% of the time. Leave exclamation points to when your conversation is light-hearted, and you’re familiar with the recipient.

4. The Clock is Ticking

When dealing with business, never keep them waiting. As the saying goes, “time is money”. You should never let a recipient wait more than two days for your reply. Just like a phone call, waiting on an email can hold up progress on whatever project you are attempting to establish. After all, isn’t that why you’re emailing and not using snail mail?

5. Write it Right

Grammar and spelling should be two considerations when emailing in a professional environment. Even though the content is the star of the email, ensuring that your grammar is in check allows the business acquaintance to know that you are taking the conversation seriously. Most email clients have spelling and grammar checks, so use them!

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6. Consider Company Culture

Let’s be honest—while grammar and tone should be professional, we must still consider the companies that we are contacting. Inner business emails between more relaxed companies will of course be a bit different from, let’s say, the White House. While minding your grammar, continue to give off an approachable vibe while emailing.

7. Engineer the Perfect Subject Line

The first thing your recipient sees is the subject line. Frankly, they will discern the importance of an email by a subject line before reading its contents. Make sure you leave a great impression by being mindful of capitalization, being concise, and to the point.

8. Reply vs. Reply-All

Nothing is more embarrassing than sending a mass email that was intended for only one recipient. This is the result of an email that began with multiple recipients. When replying, you will have the option to “Reply”—which emails the sender—or “Reply-All”, which sends your message to everyone the original message was sent to. Double check before sending, or you’ll be sorry.

9. Consider The Privacy of Others

There will be instances when you’ll have to send business emails to multiple recipients who may not know each other. The recipient’s email address is added to the “To:” section in average emails, but in multiple recipient emails, you should add the addresses to the “BCC” or Blind Carbon Copy section, to prevent others from viewing recipient addresses.

10. Tailor a Signature

Unlike a greeting or send-off, an email signature is automatically added to the bottom of a message, where you can add a small biography and contact information. This doesn’t replace a quality greeting, but it does allow a new acquaintance to learn more about you and to know where to get in contact with you.

11. Go in Vacation Mode

Several times a year, during vacation, I usually find myself separated from my email. As seen in tip #4, time is of the essence, and it’s rude to leave an email in your inbox unanswered. To alert individuals of my absence, I add an auto-responder (through Gmail, but also available on other clients) mentioning of why I’m gone and when I will return.

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12.  Be Mindful of Links

Hackers have found ways to add viruses and malware to attachments and links. When forwarding emails, ensure that the links and attachments are safe. Also, reduce the number of chain messages you forward and never send any from an unknown recipient.

13. Create a TL:DR Summary

TL:DR is an acronym standing for “Too long, didn’t read”. It’s quite blunt and is the case for many busy business acquaintances who simply are too busy to read long email conversations. For this reason, when forwarding or periodically when replying to conversations, summarize previous points in bullets to keep recipients up-to-speed on email contents.

14. Job Search Tip: Resume and Cover Letter

When searching for a job, email etiquette is of the utmost importance. When replying to a job board, always ensure that you include your resume and cover letter. By default, these should be attachments unless they explicitly are against them.

15. Ask Before Attaching

The reason companies don’t like large attachments is because companies are given a specified storage space they pay for. Your large attachment eats up their storage allowance. Before sending a large attachment, or multiple ones, always ask for permission from the recipient.

16. When is Irony Appropriate?

Irony is a popular form of comedy for most people. However, in a business setting, you should shy away from it. Irony in any written form can be misunderstood at best, and at worst be taken as offensive. Save the irony for emails within your company.

17. Rethink Your Font

A company email isn’t a PowerPoint presentation from your sixth grade English project: leave the fancy fonts for another time. Not only does it come off as unprofessional, some companies may not have the email clients that can present such fonts. Besides, who wants to read Edwardian Script font anyway?

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Professional Fonts to Use

  • Times New Roman
  • Georgia
  • Veranda
  • Arial
  • Book Antiqua
  • Calibri

18. Documents Open for All

Obscure file types can prevent companies from being able to open the attachments you send, which can slow down business operations and projects. Leave attachment file types to PDFs, .doc, .txt, or .jpeg. They usually are of a reasonable size and can be opened on most machines and operating systems.

19. Separate Work from Play

It’s not wise to use your company email to send personal messages to friends and relatives. Use your business email for colleagues and business acquaintances only, for two reasons: to maintain the professional nature of your inbox, and to limit wasteful use of email storage space.

20. Ensure Your Email Wasn’t Trashed

If you haven’t heard back from a receiver, chances are that they are busy. Inquiring on whether or not they got your message could make it worse, but there are times when emails are quite pertinent. Wait a week to a week-and-a-half if time allows, and if you still don’t have a reply, call them or dispatch another email.

21. Make Your Intentions Clear

When recipients only have a minute or two to read an email, you should make your message as concise and to the point as possible. Provide an outline in the beginning of the email of what you expect from the recipient before going a bit in depth.

22. Connect Email to Your Phone

To prevent recipients from waiting, connect your business email to your phone to ensure that you are able to reply to them in a timely manner. In the settings of most smart phones, you are able to adjust your signature.

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23. Inner Company Acronyms

While acronyms are ill-advised to new acquaintances, creating company acronyms between co-workers can be a clever way to ensure that they understand the importance or intent of the message. Acronyms like “NRN” (No Reply Needed) can allow colleagues to know what messages are urgent and what can wait.

24. Extend What’s in Email

It’s easy to blame forgetting or misunderstanding a meeting request given through an email. Most email clients don’t have alarm systems. This means it’s your responsibility to apply outside the inbox what is relevant (creating calendar alerts for meetings, etc) to be productive.

25. Consider Time Differences

It can be aggravating to request a call or meeting through email and not hear back within a timely manner. It is necessary, however, to ensure that this isn’t due to time zone differences. If you are requesting a call from an Australian acquaintance and you’re in New York, ensure time zone differences are worked out.

26. Check Your Calendar

To prevent unnecessary back and forth emailing, it is wise to be mindful of  traditions and holidays in the culture or religion of your recipient. If you are in a country where Christmas isn’t widely celebrated, it may not be wise to schedule a meeting for December 24th when the rest of your location is on business as usual.

27. Inform Employees on Etiquette

It’s fine and dandy to follow all of these email etiquette tips yourself, but if you are the only one following them, it still gives your business a bad image. Share valuable email etiquette tips with your co-workers to ensure the business name is kept sound.

Let us know in the comments below of a moment when your email etiquette left a good impression on the recipient. Also, let us know when email etiquette was tossed out the window, and its outcome.

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Last Updated on July 13, 2020

15 Ways to Set Professional Goals (Examples Included)

15 Ways to Set Professional Goals (Examples Included)

It’s hard to describe the frustration you feel when your professional goals keep falling flat. You’re floundering and you’re not where you want to be professionally, which bleeds into your personal life and causes you to get upset and sad easily.

You need a system, a way to set goals that makes them attainable 100 percent of the time. When you establish your system, it takes the guesswork out of goal achievement and makes it a matter of completing specific steps.

Where would you be right now in your life if you had followed such a system from the beginning of your professional career and stuck with it? Would you be owning and running your own business, would you be working for a company you love, or would you be independently creating great work that keeps you in high demand?

This is where it gets good. The following tips will cover the most actionable ways to set professional goals (with professional goals examples included). If you follow these tips and do your absolute best each step of the way, you’ll have no choice but to launch into a new, exciting period in your professional life.

Start with tip number 1 — this tip is essential to any and all of the other tips on this list. Although you’re starting with 1, this is not a linear list. You can take each tip by itself and run with it, or you can implement as many as possible — the choice is yours. That said, the more action you take, the closer you are to making tip 1 a reality.

Ready to grasp the very essence of what it is to succeed? Keep reading.

1. Identify What You Love — and Make a Statement

This is it — the single most important word is not career, it’s love. Your primary, overarching, life-defining career goal must center around what you love.

You figured out what you love when you were young, and then somewhere along the way you lost it in the noise, the pressure, and the clutter of everyday life.

Billions of people exist on this Earth, and things aren’t what we wish they could be because we succumb to fear instead of doing what we love.

How can you take what you love and serve this love with your career?

  • Create a statement, a single sentence that encapsulates your overarching career goal. Make it specific.
  • Write the love-of your-life career goal sentence down and pin it to the wall where you’ll see it every day.
  • Make sure this sentence informs all your other objectives.
  • Make sure your primary career goal is the result of what you love to do.

Example:

“Be a successful nonfiction author: Write nonfiction content — books, poems, essays, blog posts — to help people realize the priceless importance of love and the imagination, and get your content published.”

2. Don’t Just Create SMART Objectives — Be Ultra-SMART

Now that you have your ultimate career goal nailed to the wall, it’s time to get SMART. That is, use the SMART acronym to create objectives:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Timed

Your SMART objectives are micro-goals that fit all of the above criteria. They are not nebulous, vague, and tough to complete. They are daily objectives you know you can handle, and they’re necessary.

You have to complete SMART objectives in order to meet other, tougher goals, which ultimately contribute to your main goal.

So how do you make your SMART objectives ultra-SMART? Push yourself. Don’t settle for the same level of output every day. Don’t hold yourself to low standards. Think about quality and do your absolute best.

Example:

SMART: “Today I will write 500 words about the power of love between 10am and 2pm.”

Ultra-SMART: “Today I will write 500 words about the power of love between 10am and 2pm, and will find 3 accredited, scientific sources to backup my argument.”

Note that “Ultra-SMART” is not about writing more — more isn’t necessarily better, and if you’re just starting out, may not be achievable; rather, ultra-SMART is about focusing on quality within a reasonable framework.

3. Identify an Absolutely Essential Stepping Stone and Step to It

No one realizes their ultimate goal without finding a job that will push them in that direction. Jobs pay, and you need money to survive, but you don’t want a job that has nothing to do with your career goal. Pinpoint a job that is like an apprenticeship for what you ultimately want to do.

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Example:

When famous author Neil Gaiman delivered his commencement address[1] — which, by the way, is phenomenal — to University of the Arts in Philadelphia, he said something that makes perfect sense:

“I wanted to write comics and novels and stories and films, so I became a journalist, because journalists are allowed to ask questions, and to simply go and find out how the world works, and besides, to do those things I needed to write and to write well, and I was being paid to learn how to write economically, crisply, sometimes under adverse conditions, and on time.”

Note that Gaiman’s goal was to be a creative writer, but he took a position in journalism, which isn’t creative writing; it’s about facts, writing them well, and having discipline. For Gaiman, journalism was a stepping stone towards achieving his overarching goal.

4. Get Really, Really Good at Crafting Your Resume

You’re not going to settle, and there are multiple stepping stones towards your final destination. But here’s the clincher:

Crafting a great resume is about more than landing a job.

Crafting a great resume is about learning how to think from someone else’s perspective. If you can imagine what someone else wants to see in a great resume, you can view other things from their perspective too, and that’s important in the professional world.

To do a resume the right way, consider the mistakes you should avoid:[2]

  • Avoid disorganization: Provide your name, work experience and corresponding titles, education, relevant skills.
  • Avoid irrelevant information: Consider the position you’re applying for carefully and focus on information relevant to it.
  • Avoid length: A one page resume with just the right wording is a thing of wonder.
  • Avoid showy fonts and words: Be basic but let your personality shine through.
  • Avoid sloppiness: Check for typos, misspelling, and grammatical mistakes.

Example: Here’s a great resume example, courtesy of Shayanne Gal from Business Insider:[3]

    5. Ask Yourself the Most In-Depth Questions

    Throughout your educational career, you heard teachers say, “There are no bad questions” or something to that effect.

    It’s true; however, this mantra ignored the fact that some questions are better than others.

    Asking, “How can I do x in a unique and interesting way?” is better than asking “How can I do x?”

    You can set professional goals that you might accomplish, or you can set professional goals you’re highly likely to accomplish because you went in-depth with your questions. This goes very well with SMART goals. Specificity and detail are the hallmarks of achievable goals.

    Example:

    Say, for instance, you’re at the point where you feel you can start your own business from home. The Hartford offers pertinent questions you should ask before doing so:[4]

    • Will your house accommodate your business?
    • Can you find work-life balance?
    • When you interact with customers, how will you showcase a professional image?
    • Are there city zoning ordinances you need to consider?
    • Do you have the insurance and tax liabilities covered?

    6. Use a Digital Assistant to be Insanely Efficient

    Executives and bosses have personal assistants to help them with scheduling, organization, and other time-consuming tasks.

    You may not be at the point in your career where you can afford to hire somebody, which is why it helps to have a productivity assistant to help you be more efficient.

    Use an app to keep track of mundane scheduling and other minute details so you can free up your mind for creativity.

    Example:

    See this list of task management apps . Out of all of them, Any.do has one of the best interfaces, and it will give you the reminders you need to stay on task.

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      7. Create a Vivid Mental Picture

      Discouragement can and will happen — it’s a part of life, whether professional or personal. Don’t wait until you get discouraged to visualize yourself doing well.

      Practice your mental picture of success even at the times when everything is going so well it’s unbelievable, but you’re not quite at the end-point yet.

      When things aren’t going well, it’ll be the much easier to remain in a positive mind-state because you practiced being there.

      Example:

      Social scientist Frank Niles provides a perfect example of goal visualization:[5]

      “Former NBA great Jerry West is a great example of how this works. Known for hitting shots at the buzzer, he acquired the nickname ‘Mr. Clutch.’ When asked what accounted for his ability to make the big shots, West explained that he had rehearsed making those same shots countless times in his mind.”

      Note that West visualized sinking the exact shots; again, specificity matters.

      8. Express Your Professional Goals Positively

      This goes directly with the visualization process. Goals can seem like chores, which is why it’s important to use positive, proactive wording when you’re vocalizing or writing things down.

      Through positive expression, you’re training your brain to take a certain path whenever you think about your professional goals. This translates into forward, positive momentum whenever you take action.

      You’re more likely to take action if you associate that action with positive thoughts and feelings.

      Example:

      Instead of, “It isn’t that hard to type 500 words in 4 hours,” say, “I like taking advantage of the time I set aside to zone in and really have fun with what I’m doing.”

      Note that the specific goal — 500 words in 4 hours — is implied because you already know it.

      The point of this statement is to associate a feeling of enjoyment with commitment and focus.

      9. Build Your Network with Passion and Purpose

      A professional network will help you hit those stepping stones necessary to achieving your ultimate goal. But you don’t want to network with just anyone.

      Build a network with other people who share your passion, build it based around your specialty, but also look for people from outside your usual sphere who can help you gain a different perspective.

      Demonstrate your passion by helping other people, and listen more than you talk.

      Example:

      Find a mentor — it’s perhaps the most critical networking move you can make. MileIQ provides some examples of where to start:[6]

      • The SCORE Business Learning Center
      • Small Business Development Centers
      • Women’s Business Centers
      • Veteran’s Business Outreach Centers
      • Minority Business Development Agency
      • A trade association through your SBA district office

      10. Benchmark a Competitor Like a Boss

      If you’re freelancing or running your own business, this one is particularly applicable to you.

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      Is there an exemplary freelancer or small business owner with whom you’re impressed? Analyze what this person has done to get where they are, find a metric to serve as a benchmark of their success, and aim to do better.

      Example:

      Benchmark social metrics — say, for example, you’re writing an article on cryptocurrency for a finance website. Buzzsumo[7] provides a tool you can use to benchmark the number of social shares a competitor has earned for this topic:

        11. Master Time Management

        Here’s the thing about professional goals:

        You must master time management to accomplish them. Understand how much time to set aside for each objective; and when you’re working on objectives, use your time not just efficiently, but mindfully.

        That means immersing yourself in the activities that are essential to completing objectives. Focus on what works best to achieve your desired outcome.

        Example:

        Life and business strategist Tony Robbins recommends “chunking your goals,” otherwise known as compartmentalization:

        • Write down tasks you need to get done during the week.
        • Group different tasks together based on their categories, e.g. “Consult SCORE about a mentor” and “talk to Ted about job opportunities” would be categorized under “Networking.”
        • Set aside time for each category.
        • Work on the tasks for a single category during a specific chunk of time.

        12. Identify Your Strengths and Weaknesses — and Get Strategic

        As you move toward accomplishing your primary career goal, you’ll note that different objectives fit into different categories, and you’re better at some categories than you are others.

        Once you know what you’re good at, focus on it. Spend as much time as you can concentrating on your strong-points.

        When it comes to your weaknesses, ask for help.

        Forbes contributor Elana Lynn Gross reveals that asking for help the right way can advance your career. “Ask targeted questions that will allow you to set your strategy,” Gross says.[8]

        Within any category, work on what you’re good at first, and then ask your network for help with blind spots.

        Example:

        Christine Wallace, VP of Branding and Marketing at Startup Institute, told Fast Company how she ended up dropping her first venture:[9]

        “I took a train from the Valley up to San Francisco and met with two mentors, who agreed that it was the end of the road for Quincy [Apparel]. After it was all over I spent three weeks straight in bed. Then after 21 days of sleeping, crying, I put on my big girl pants and rejoined the world.”

        In Wallace’s case, she needed to ask her mentors for help to understand when to move on.

        Don’t be afraid to ask for advice when something isn’t working.

        13. Take Advantage of Awesome Resources at Your Disposal

        When it comes to setting professional goals, tunnel-vision and short-sightedness are big problems for many of us.

        We think there’s only one way to complete an objective. The truth is there are multiple ways to approach any problem.

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        This implies taking a moment to step back, view your objective from a distance, and survey your options. Think differently, use your imagination, and do a thorough search — online and off — for resources.

        Example:

        Get a library card, scour the shelves, AND crowdsource ideas from social media — you may find something unexpected.

        14. Be a Brand That Stands Out

        Believe it or not, your brand is a very important part of your overall career goal. There are two aspects here:

        • How you appear via any published format
        • How you appear in person

        It’s more important to have a quality brand than it is to be prolific, so don’t publish anything — on social media or elsewhere — that you will regret.

        You will make mistakes in your endeavors, and in fact it’s important to take risks and make mistakes.

        There are good mistakes. Good mistakes are the screw-ups that show you’re striving toward your goal. Anytime you set an objective, think about how it aligns with brand and overall goal. In other words, know when to say “no” to projects that don’t compliment your brand and overall mission.

        Example:

        View yourself as a thought leader, be one, and make content that showcases your thought leadership:[10]

        • Videos: Post on YouTube, your website, and social media
        • Podcasts: Learn how to start podcasting.[11]
        • Workshops or meetups: Look for a community space and invite others to join you in discussion.
        • Blog posts and newspaper op-eds: Share your knowledge and opinions.

        15. Steal Ideas from Your Competitors

        This is the one truth that’s hard to stomach. Great ideas come to those who steal. You may not be sure of your next step, your next objective, and time is precious.

        Observe what other great professionals are doing, capture the core of their objectives, make them your own, and craft them into something new.

        Example:

        Steve Jobs, the visionary behind Apple, fully endorsed the Picasso quote, “Good artists copy, great artists steal.”[12]

        In 1989, Xerox sued Apple for stealing ideas and incorporating them in the Macintosh and Lisa computers, but lost the lawsuit. That’s because Apple made something new.

        Here’s a simple way to go about this. Say you’re writing about freelancing, and the Freelancers Union blog is one of your top competitors. Pop the URL into Buzzsumo. You’ll see that the top articles are about taxes:

          In that case, you can write a “Definitive Guide to Taxes for Freelancers” or “Definitive Guide to Tax Breaks for Freelancers.”

          It’s About Passion and Practicality Combined

          Your primary career goal must be about what you love to do. Otherwise, why would you want to do it?

          To reach your goal, you must make small, practical steps. Don’t expect everything to go perfectly along the way, and don’t eschew hard work that isn’t exactly exciting.

          Too often, we get caught up in the excitement of the dream, and when the step-by-step isn’t nearly as exciting, we quit.

          Learn how to do the boring, rote tasks with joy because you’re doing them to achieve greatness.

          Always remember why you set out on a mission to begin with, and let your brain follow your heart.

          More Tips for Setting Professional Goals

          Featured photo credit: rawpixel via unsplash.com

          Reference

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