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10 Tips to Master LinkedIn in a Way You Never Imagined.

10 Tips to Master LinkedIn in a Way You Never Imagined.

LinkedIn is quickly becoming the new resume.

In fact, I believe that in the next 5 years, the humble resume will fade away into the dustbin of history, to join the iPod, Internet chat rooms and (hopefully) the Kardashians.

This means that LinkedIn will become your primary job search tool and mastering the platform should become one of your top priorities. Here are 10 ways you can get a head start on your competition.

1. Fill out your profile completely.

Sounds very basic, doesn’t it? Yet, you’d be surprised how many profiles I see which are missing critical sections.

Pay particular attention to your summary, title and employment history—they’re the first items which a potential employer will look at.

2. Highlight your expertise.

What differentiates you from everybody else on the job market? Who are your ideal customers / employees? Your summary is the perfect place for this information. Back up your claim with examples of concrete achievements.

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For example, “I’m a digital marketing manager for startups. I specialize in scaling $100K businesses into $1M territory” is an excellent, succinct way to define what you do and what you don’t.

3. Create a call to action.

Most people will contact you by either sending you an InMail or a connection request.

However, you can guide the right people to find out more about you by providing a link to your website, other social media assets and content you’ve created on 3rd party websites.

4. Include a photo.

It’s no longer the 1990s, when having a photo of yourself online was a reason to be worried about privacy.

As far as today’s employers are concerned, a photo on your LinkedIn profile is not a “nice to have” option—it’s a must. Don’t give recruiters and hiring managers the reason to think “Why is there no photo—does she have something to hide?”

5. Optimize your profile for search.

To improve your profile’s visibility in LinkedIn search results, ensure that your LinkedIn profile contains relevant keywords throughout.

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For example, if you’re interested in job opportunities as a corporate lawyer, then your job title is the obvious keyword to include in your main job description, summary, job titles and descriptions of your job history.

However, recruiters won’t always search for you purely by your role. That’s why you need to think outside the box when constructing your LinkedIn profile. For example, if you were the project manager above, you could include keywords such as:

  • litigation
  • financial services law
  • mergers & acquisitions
  • IPO
  • oil & gas industry

6. Post consistently.

LinkedIn is not Facebook, so your updates can’t be photos of your breakfast.

Think carefully before you post and make sure that everything you say is consistent with your personal brand.

I suggest you get into the habit of setting aside some time a few times per week to curate and read interesting content from the Internet. This will allow you to post interesting content as status updates.

Don’t forget to put your own spin on the topic. For example, if you post “check out the latest article about the financial sector New York Times,” you’ll sound just like everybody else.

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However, an update such as “The New York Times just predicted that finance industry is dying. What do you believe?” is likely to spark debate and create more exposure for your profile.

7. Create and participate in LinkedIn groups.

Which aspect of your career are you most passionate about? Chances are, there’s a lively discussion happening right now in one of LinkedIn’s groups on that topic.

The best thing is, being part of a group allows you to bypass LinkedIn’s standard requirement to be connected to someone in order to reach out to them. If you and another professional are part of the same group, you can communicate without limitations.

8. Be savvy about who you connect with.

It’s great to have 500+ connections; however, not all connections are created equal.

Engagement with your network is far more important than its size.

Requesting connections with people you don’t know and can’t find common ground with has little benefit—it only robs you of your most precious asset: time.

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9. Make your messages personal.

How many times a week do you receive the stock standard “I’d like to add you to my professional network on LinkedIn” message?

Most influencers, heads of departments and business owners receive hundreds of such requests.

To rise above the noise you must personalize your connection requests.

Remember that LinkedIn is primarily a relationship-building platform. Not many great relationships start with sending a cold, pre-formatted template.

10. Dive deep with content trending tools.

It’s no secret that producing original content is one of the best ways to build your personal brand.

However, creating blog posts and videos is just half of the story. The trick to getting the most out of your content is to make it shareable.

How do you know which topics are shared often and which aren’t? LinkedIn’s new Content Marketing & Trending Tools allow you to do just that. There’s no more need to fly blind.

Simply research what content is popular amongst your audience right now, create it, then monitor its performance in real time.

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Last Updated on June 13, 2019

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

Knowledge is power, and you’re going to need a lot of it if you’re going to be able to steer your business to success.

Without further ado, let’s take a look at the 15 best entrepreneurs books to get inspirations about success and grow your business.

1. Think and Grow Rich by Napoleon Hill

    This book has been dubbed the Granddaddy of All Motivational Literature, and it was actually the first book that gave a prescription of what it takes to be a winner.

    Napoleon Hill draws from the stories of millionaires like Henry Ford, Andrew Carnegie, and Thomas Edison to illustrate the principles he put forth.

    Get the book here!

    2. The Lean Startup by Eric Reis

      A lot of startups end up failing, but many of these failures are actually avoidable. The Lean Startup provides a different approach that is now being adopted all over the world and changing the way that companies are developed and products are being launched.

      In The Lean Startup, Eric Reis describes what is required for a company to penetrate the fog of uncertainty in order to discover a path to a sustainable and successful business.

      Get the book here!

      3. The E-Myth Revisited by Michael E. Gerber

        In a revised edition of the 150,000-copy bestseller, The E-Myth, Michael Gerber refutes some of the myths that surround starting your own business and shows just how commonplace assumptions can end up getting in the way of being able to run a successful business.

        Gerber succeeds in walking the reader through the steps that occur in the life of a business, from infancy, through the pains of growing as an adolescent, to the perspective of the mature entrepreneur.

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        Get the book here!

        4. Rework by Jason Fried

          Most of the business books that you get today will give you the same advice: draft a business plan, study the competition, look for investors, and all that.

          However, Rework shows you a more effective, easier and faster means of succeeding when running a business. By reading it, you’ll be able to know why some plans are harmful, why you don’t really need to get investors, and why you’re better of shutting out your competition.

          Get the book here!

          5. How to Win Friends and Influence People by Dale Carnegie

            This is one of the most successful motivational books in history, selling well over 15 million copies since it was released in 1936. The book is timeless, and it appeals to businesses, self-help startups, and general readers.

            Carnegie believes that a lot of successes come from an ability to communicate rather than having brilliant insights. In his book, he teaches how to value others and make them feel appreciated and loved.

            Get the book here!

            6. Outliers: The Story of Success by Malcolm Gladwell

              Through this amazing book, Malcolm Gladwell is able to take the reader on an intellectual journey through the world of ‘outliers’. He asks the question of what truly differentiates high-achievers.

              His answer to this question is that we tend to pay too much attention to what successful people are like, and less attention to where they are actually from.

              Get the book here!

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              7. Rich Dad, Poor Dad by Robert T. Kiyosaki

                This is the best personal finance book ever written. It tells the story of Kiyosaki and his two fathers; his real father, and that of his best friend (his rich dad), as well as how the two men helped him shape his opinions on money and investing.

                It refutes the myth that you need to earn high to become rich, and it distinguishes between working for money and having money work for you.

                Get the book here!

                8. The Ascent of Money: The Financial History of the World by Niall Ferguson

                  Niall Ferguson, in this book, follows the money to tell the story behind the evolution of the word’s financial system, from the beginning way back in ancient Mesopotamia to the latest occurrences in what he had dubbed Planet Finance.

                  Fergusson also reveals financial history as the backstory behind our very own history, with an argument that the evolution of debt and credit is as significant as the history of technological innovation and the rise of civilization.

                  Get the book here!

                  9. Liar’s Poker by Michael Lewis

                    Michael Lewis landed a job at Salomon Brothers after getting out of the London School of Economics and Princeton within three years, he had risen to the rank of bond salesman, making millions for the firm and cashing out steadily.

                    Liar’s Poker is the amalgamation of these years — a look behind the scenes at one of the most turbulent times in American business. His book is Lewis’s account of an era where greed and gluttony were the order of the day.

                    Get the book here!

                    10. Drive: The Surprising Truth about What Motivates Us by Michael H. Pink

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                      A lot of people see money as the best motivator. Michael pink says it’s a mistake.

                      In this provocative book, he asserts that the secret to high performance anywhere is the need to direct our lives, to learn and create, and to do better by our world and ourselves.

                      Get the book here!

                      11. Getting Things Done: The Art of Stress-Free Productivity by David Allen

                        Outdated methods don’t work in today’s world. In this book, Allen shares some awesome methods for stress-free performance that he has shared with thousands of people all over the world.

                        His premise? That productivity is proportional to your ability to relax.

                        Get the book here!

                        12. The 7 Habits of Highly Effective People by Stephen R. Covey

                          In this book, Stephen Covey presents a holistic approach for overcoming both professional and personal issues. With insights and anecdotes, Covey presents a way to live with integrity fairness, service and dignity.

                          Get the book here!

                          13. The 4-Hour Workweek: Escape the 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

                            In this book, Ferriss dishes on the tips he has learned from studying the New Rich, a subculture of people who did away with the deferred life plan and mastered time and mobility to developed luxury lifestyles for themselves.

                            If you’re looking to make your way in this revolutionary new world, this here is your compass.

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                            Get the book here!

                            14. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

                              The CEO of Zappos shows how a unique kind of corporate identity can help deliver a huge difference in the way results are being achieved — by creating a company that values and delivers happiness.

                              Get the book here!

                              15. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson

                                From Virgin Atlantic Airways, Virgin Records and V2 to Virgin Cola, Virgin Megastores and a wide array of other companies, Richard Branson is the rockstar billionaire that a lot of us want to be.

                                Branson, however, did business by following a simple philosophy:

                                “Oh, screw it, let’s do it”

                                Losing My Virginity is an unusual, borderline outrageous autobiography of one of the greatest business geniuses in the world. Branson and his friends named their business “Virgin” because that was what they were — virgins at the game.

                                Since then, he’s written his success rules, creating a global business that has no headquarters, no management structure no corporate identity as it were.

                                Get the book here!

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                                Featured photo credit: rawpixel via unsplash.com

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