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10 Tips to Master LinkedIn in a Way You Never Imagined.

10 Tips to Master LinkedIn in a Way You Never Imagined.

LinkedIn is quickly becoming the new resume.

In fact, I believe that in the next 5 years, the humble resume will fade away into the dustbin of history, to join the iPod, Internet chat rooms and (hopefully) the Kardashians.

This means that LinkedIn will become your primary job search tool and mastering the platform should become one of your top priorities. Here are 10 ways you can get a head start on your competition.

1. Fill out your profile completely.

Sounds very basic, doesn’t it? Yet, you’d be surprised how many profiles I see which are missing critical sections.

Pay particular attention to your summary, title and employment history—they’re the first items which a potential employer will look at.

2. Highlight your expertise.

What differentiates you from everybody else on the job market? Who are your ideal customers / employees? Your summary is the perfect place for this information. Back up your claim with examples of concrete achievements.

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For example, “I’m a digital marketing manager for startups. I specialize in scaling $100K businesses into $1M territory” is an excellent, succinct way to define what you do and what you don’t.

3. Create a call to action.

Most people will contact you by either sending you an InMail or a connection request.

However, you can guide the right people to find out more about you by providing a link to your website, other social media assets and content you’ve created on 3rd party websites.

4. Include a photo.

It’s no longer the 1990s, when having a photo of yourself online was a reason to be worried about privacy.

As far as today’s employers are concerned, a photo on your LinkedIn profile is not a “nice to have” option—it’s a must. Don’t give recruiters and hiring managers the reason to think “Why is there no photo—does she have something to hide?”

5. Optimize your profile for search.

To improve your profile’s visibility in LinkedIn search results, ensure that your LinkedIn profile contains relevant keywords throughout.

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For example, if you’re interested in job opportunities as a corporate lawyer, then your job title is the obvious keyword to include in your main job description, summary, job titles and descriptions of your job history.

However, recruiters won’t always search for you purely by your role. That’s why you need to think outside the box when constructing your LinkedIn profile. For example, if you were the project manager above, you could include keywords such as:

  • litigation
  • financial services law
  • mergers & acquisitions
  • IPO
  • oil & gas industry

6. Post consistently.

LinkedIn is not Facebook, so your updates can’t be photos of your breakfast.

Think carefully before you post and make sure that everything you say is consistent with your personal brand.

I suggest you get into the habit of setting aside some time a few times per week to curate and read interesting content from the Internet. This will allow you to post interesting content as status updates.

Don’t forget to put your own spin on the topic. For example, if you post “check out the latest article about the financial sector New York Times,” you’ll sound just like everybody else.

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However, an update such as “The New York Times just predicted that finance industry is dying. What do you believe?” is likely to spark debate and create more exposure for your profile.

7. Create and participate in LinkedIn groups.

Which aspect of your career are you most passionate about? Chances are, there’s a lively discussion happening right now in one of LinkedIn’s groups on that topic.

The best thing is, being part of a group allows you to bypass LinkedIn’s standard requirement to be connected to someone in order to reach out to them. If you and another professional are part of the same group, you can communicate without limitations.

8. Be savvy about who you connect with.

It’s great to have 500+ connections; however, not all connections are created equal.

Engagement with your network is far more important than its size.

Requesting connections with people you don’t know and can’t find common ground with has little benefit—it only robs you of your most precious asset: time.

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9. Make your messages personal.

How many times a week do you receive the stock standard “I’d like to add you to my professional network on LinkedIn” message?

Most influencers, heads of departments and business owners receive hundreds of such requests.

To rise above the noise you must personalize your connection requests.

Remember that LinkedIn is primarily a relationship-building platform. Not many great relationships start with sending a cold, pre-formatted template.

10. Dive deep with content trending tools.

It’s no secret that producing original content is one of the best ways to build your personal brand.

However, creating blog posts and videos is just half of the story. The trick to getting the most out of your content is to make it shareable.

How do you know which topics are shared often and which aren’t? LinkedIn’s new Content Marketing & Trending Tools allow you to do just that. There’s no more need to fly blind.

Simply research what content is popular amongst your audience right now, create it, then monitor its performance in real time.

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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