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10 Things You May Not Know About Journalists Though You Think You Do

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10 Things You May Not Know About Journalists Though You Think You Do

As the recent experience of Angolan journalist Rafael Marques de Morais proves, there is often a high price associated with exposing truths and scandals. Facing libel charges after writing about the horrors of a country’s diamond trade, serious journalists must place themselves at considerable risk if they are to uphold the values of honesty and integrity while delivering newsworthy content to their readers. This harsh reality is often overlooked, thanks to the antics of a select few tabloid journalists and editors who deal in sensational narratives rather than those with genuine value for the reader. The importance of serious journalism should never be underestimated, however, and neither should the sacrifices that journalists make in the quest to report real news in real-time to their audience.

With a small minority of tabloid reporters responsible for an entire series of misconceptions, let’s look at the following facts about serious journalists and how they stack up against popular stereotypes:

1. They are Deadline Driven

The world of news moves quickly and in real-time, meaning that stories have to be written, edited and published to a prohibitive deadline. This poses an issue for journalists, especially those who are forced to deal with regular interruptions with colleagues as they work. This can trigger a less than welcoming response that is perceived as rudeness, when it is in fact little more than a coping mechanism that enables them to maintain focus and deal with significant pressure.

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2. They are Versatile and Adaptable

Depending on their status and background, some journalists are required to cover numerous genres of news and stories over the course of their careers. Rather than highlighting inadequate levels of focus or a lack of clear orientation, this underlines a keen sense of versatility and willingness to accept unfamiliar work with minimal notice. So while established bloggers often receive more credit in the current marketplace, it is important to remember that they are able to create single-minded content that is dictated by their existing knowledge and expertise.

3. They are Calm in the Face of Criticism

While anyone who shares their work and opinions in a public forum are opening themselves up to criticism, people often fail to realize that journalists are human beings with emotive views and feelings of their own. Criticism is particularly hard to take when it is aimed at an honest and unbiased piece of journalism, especially when it is directed by Internet trolls who well-versed in the art of dissecting sound and well-reasoned arguments. When you consider the journalists have to face such criticism on a daily basis, they are constantly required to remain calm and professional in response.

4. They are Often Their Own Harshest Critics

The nature of journalism is interesting, as each author is given individual accreditation for their work and must take ownership of the content. This breeds both pride and a yearning for self-improvement, especially when they reread a published article and uncover sentences or paragraph that they would like to restructure. In this respect, journalists are often their own harshest critics, as they learn over time to remain strong when they doubt their ability and use mistakes as motivation to further hone their craft.

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5. They Work in an Incredibly Competitive Industry

The issue of self-improvement is an interesting one, as the journalism industry is as competitive as it is fast-paced. This means that a strong work ethic and a relentless quest for self-improvement are crucial to your chances of longevity in the sector, regardless of whether you work for a traditional media firm or an online brand. Many outsiders categorize those who work within the industry as being cut-throat and ruthless, when in fact they are simply committed to succeeding and carving out a long and rewarding career.

6. They are Deceptively Humble

Although some have described journalism as “an inherently arrogant profession,” this is at odds with some of the core elements of the sector. Not only is there a strong hierarchy within any typical media or news agency that commands a degree of servitude, but the majority of writers have their work shaped, changed and embellished by meticulous editors. So without a sense of humility and respect for the chain of command, journalists would not be able to survive in the industry.

7. They Risk their Careers Everyday

While many serious journalists may be deceptively humble, they are also courageous despite carrying a burden of great responsibility. Those in the front line of their field (such as investigative journalists) are forced to place their careers at risk every single day, as they strive to deliver insightful and often difficult news to the public regardless of any influential figures who may be involved. This can cause tremendous unrest and may even trigger lawsuits, meaning that journalists must have the courage of their convictions and remain true to their values at all times.

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8. They are Part of a Thriving Industry

The traditional news industry is undoubtedly moribund, but this is often misconstrued as the death of journalism. This is far from the truth, as the number of media outlets, online news carriers and reputable blog sites has risen at a considerable rate and created even more opportunities for skilled and experienced journalists. Many of the most established writers also have the opportunity to freelance in the modern age, as they look to maximize their earnings and report news across a rich diversity of media.

9. They are Highly Skilled and Qualified Writers

Conversely, the rising number of online media outlets has also created opportunities for those without a journalism degree or any associated experience. Alongside the emergence of independent blogging as a potentially lucrative career option, this has diluted the marketplace and created a perception that many writers are able to operate without a defined skill or academic qualifications. Journalists remain set apart from other writers, however, as they are all college educated, highly talented and exceptionally knowledgeable within their fields of expertise.

10. They Live in a Male Dominated World

From a female a perspective, the drive for equality and equal opportunities in the workplace has never been more strongly backed. These efforts have not yet been fully reflected in the world of journalism, with an estimated 79% of all newspaper articles penned by a male author. This means that female journalists face an even harder challenge to sustain their careers within the sector, despite the perception that they are able to operate from a fair and even playing field.

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Featured photo credit: Pixabay via pixabay.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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