Advertising

10 Email Mistakes Everyone Should Avoid

Advertising
10 Email Mistakes Everyone Should Avoid

The way in which Email is used nowadays has changed drastically with the introduction of smartphones and tablets. Many people have moved away from the formality of letter-writing styles in Email to more conversational Instant Messaging uses. However, especially within a Work Environment, it is necessary to make sure you fulfil a certain criteria in order to maintain professionalism. Here are some of the Email mistakes that people make often to really consider.

1. Use greetings and closings.

Too often we are caught off-guard with an Email, and try to respond as quickly as possible by just sending back the information they’ve asked for. However, common courtesy still applies to Email! Make sure you address the person correctly, be it ‘Dear Mr. Miles’ or ‘Hey John,’ —depending on whether it is a colleague, someone you met on a training course, or a client—and make sure you tail off the Email correctly, too. Not only does this help people decipher where the Email starts and stops (especially if you’re Email client shows previous conversations), but it also keeps a little formality and professionalism associated to your persona. People are likely to take you more seriously.

However, especially with closings, you can be a little less formal with these and actually use them as part of the conversation. Consider the following: ‘Thanks for passing on that Information,’ ‘Good luck in your endeavours,’ or ‘Look forward to seeing you next Tuesday.’ All of these don’t necessarily sound as formal as ‘Yours Sincerely,’ or ‘Yours Faithfully,’ but still have the closing appeal of a letter, and offer some form of conclusion to the message you have been writing.

2. Subject is key.

The Subject of an Email is often overlooked, yet it can have such an impact on the delivery of the rest of the message. It is the first thing a person sees regarding your communication, and thus can be used to such a great benefit. You can outline the basic contents of the message, perhaps add a sense of urgency (a deadline to respond), or simply mention that it doesn’t necessarily need to be replied to.

You can guide the way in which you want the recipient to use the email, and by giving them an overall breakdown of the Email can make the contents a little easier to digest. Also, if you have previous conversations, or it is a group email, it can become very confusing if topics of conversation change but the subject line does not: an Email regarding Sales labelled as Human Resources could become very confusing.

Advertising

3. The opening paragraph outlines the content.

In your opening paragraph of an Email, always outline the content of the rest of the Email (especially if it’s a long one). This acts as a quick introduction and helps the reader guide through the rest of the content. It also quickly outlines the important information you want the reader to take from the Email. For example, you may open with:

Hey Fred,

I’m just sending you an Email to give you an update of our takings from Q1, and wanted your opinion on the findings.

On the whole, we managed to take…

If this Email was intended to just give information, Fred may not have taken a more critical approach to the figures. However, in asking for his feedback and opinion prior to giving the content, he is likely to read the information more critically and attempt to absorb more of the information. The easiest guide to the opening paragraph would be: Greeting – Outline Content – Desired Outcome. This not only helps the reader, but it helps you plan the content of the Email you are writing, too—so, all in all, is a bit of a win-win.

Advertising

4. Play to your audience.

This is very similar to the Tip 1, but more regarding the context of an Email. One of the biggest Email mistakes I’ve seen—especially with regards to my University studies—has been when people Email their professors in the following manner:

Hey John,

Can u send me the feedbaxk?

Thx Rick

Now, although University is probably not a great example due to the informality of many nowadays, there is still a line between informality and disrespect. Depending on who you are talking to, it is necessary to make sure you are communicating in an appropriate manner. If it’s a colleague you get on well with, by all means adapt a more informal stance but remember that if your communications are professional, keep them in a professional manner. This can lead to difficulties in working relationships when the confines of the working environment and the friendship become blurred.

Advertising

5. Recognise when Email is and isn’t right.

Sometimes a good old face-to-face chat is really what’s needed. So many times I have seen in the industry people using Email to send negative feedback, or even to tell someone of their redundancy—this just does not sit right within my ethics. If you need to deliver bad news, constructive feedback, or are looking to connect with colleagues and networks, then an email is not the right way to do this. If not face-to-face, maybe a quick phone call, or a handwritten memo. There are different ways to deliver different messages, so maybe experiment until you find one you find works and are comfortable with.

6. Know when to say LOL (and other chat language).

This is never right, in my personal opinion. I’ve always been a firm believer in the full use of the English language, and that abbreviations are just a lazy-man’s way of writing. The only time chat language is somewhat acceptable is via SMS. An Email is a formal form of communication, much like a letter, and thus always make sure you use correct language, and spell-check before you send. Not only that, but some people may not be aware of certain abbreviations, or may find it difficult to understand chat language. To make sure your communication is consistent and comprehendible, make sure you use correct grammar and spelling.

7. Double-check before you send!

Everyone can admit that at some point they’ve sent an Email to the wrong person by mistake, and waited anxiously for the response. Always check you’re sending it to the right person, that you’ve spell-checked, and that your subject is correct! So many times people send Emails with ambiguous subjects, or completely irrelevant people CC’d into an Email. Always check—and if you’ve noticed a mistake just as you’ve clicked send, check out the tip at the end of this post if you use Google Mail (it might save you in future!)

8. CC/BCC?

There are times when people need to be added to Emails in order to keep them up-to-date, or simply just for continuity. However, always think before you CC (Carbon-Copy) someone into an Email. Is the recipient likely to feel nervous of seeing someone else being sent the same Email? Most of the time if an Email is directed at a sole person, it can seem somewhat unprofessional to CC someone into the Email rather than using BCC (Blind Carbon-Copy). A great example would be in sending out a press release to your various contacts, you don’t necessarily want other firms to know that you’ve been sending the same information to them, and most of all to retain professionalism you should not be sharing these email addresses with competitors. Always think before you send—what impact will this have on the recipients of the email?

9. Reply-One? Reply-All!

Did you mean to send the whole department that Email? This is such a big blunder regarding group mails. Make sure you only hit Reply All if all need to hear about it. If it’s just regarding a catch-up on your holiday request, I don’t think everyone really needs to get involved. Always review who really needs to receive the Email in any case. The only times the whole department or a large group of people really need to receive an email are: any form of internal change which affects everyone, updates regarding performance or financial situations, company-wide announcements, or generalised feedback to departments. Plus this style of Email, if used constantly, can begin to make a team feel detached from the other members of the organisation and can actually decrease morale.

Advertising

10. I’M URGENT CAUSE I’M CAPITALS

Never, ever (I mean it) use Caps-Lock in a professional Email. No matter how urgent the Email is, the use of Capitals is often a highly expressive form of communication, detracting from the professionalism of a work Email. Plus, in regard to your own image, it comes across as somewhat childish in manner, and can have an impact on your own reputation.

Top Tip: Cancel Sending Emails in Google Mail

If, by unlucky circumstances, you do end up sending an Email with some incorrect information or the wrong person copied in, within Google Mail you can actually cancel an email up to 30 seconds after you clicked send. To do so, you need to go into Google Labs and enable the Undo Send button. And while you’re at it, why not check out the other features of Google Labs that you might find useful.

Featured photo credit: Unsplash via ununsplash.imgix.net

More by this author

5 Less-Known Reasons Why Less is More 10 Email Mistakes Everyone Should Avoid How To Steal The Spotlight At An Interview Why your Elevator Pitch is important, and how to master it 10 Tips On How To Craft A Perfect Resume

Trending in Work

1 Why Personal Branding Is Important to Your Career 2 How To Boost Employee Motivation During Difficult Times 3 7 Effective Ways To Motivate Employees in 2021 4 How To Stay Motivated As You Build Your Business 5 15 Smart Video Conferencing Etiquette Tips to Follow

Read Next

Advertising
Advertising

Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

Advertising
Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

Advertising

I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

Advertising

As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

Advertising

1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

Advertising

As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

Read Next