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10 Cover Letter Mistakes Anyone Could Have Avoided

10 Cover Letter Mistakes Anyone Could Have Avoided

There’s nothing worse than handing in a job application, then realizing you made an error. While many of us take time to craft the perfect resume, it’s important to take time on your cover letter as well. Cover letters are a key element in applying for new jobs, and can be a powerful tool in grabbing your prospective employer’s attention. Eliminate the problems in your cover letter with these 10 critical points to avoid.

1. Forgetting To Proofread

The easiest cover letter mistake to avoid is forgetting to proofread it. Simple spelling errors or run on sentences imply that you didn’t take any time on your letter, which may make employers think you aren’t invested in the position. Make sure you proofread your cover letter a few times to weed out any simple mistakes.

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2. No Contact Info

Another easy mistake to avoid is not including your contact information. Don’t assume that your potential employer will be able to simply reply to your email, since they may print your letters before going through them. Always include your phone number and email address on your cover letter and resume to avoid missing an opportunity because a manager couldn’t find your details in a pile of emails.

3. Being Too Generic

If your cover letter is not personalized enough, you run the risk of prospective employers breezing over you. Look out for nonspecific descriptors and broad summaries about former employers. If your cover letter is generic enough that it could be describing someone else if you switch the name, you run the risk of looking like you copy and pasted the letter. A lack of description is not impressive to future employers.

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4. Having a Slow Start

Another common cover letter mistake is to ramble on too long at the beginning, or lack direction. If your cover letter has a weak start, your reader might click away before even finishing. Remember that your cover letter will likely be viewed with hundreds of others – you need to grab the reader’s attention right away, or you risk looking mediocre.

5. Being Too Informal

Despite the fact that email makes it possible to apply for jobs in your pajamas, don’t let this make you too informal in your cover letter. Addressing the reader disrespectfully or using unprofessional language is a big turn off for hiring mangers. Avoid starting your cover letter with colloquial greetings like “Hey” or “Hi there.”

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6. Repeating Your Resume

Listing your resume verbatim in your cover letter should also be avoided. Not only will this create too much text to read, you risk sounding less qualified than you are. If your resume doesn’t have some further reading into your qualifications, employers might judge you as unimpressive, simply for giving up too much information at the start.

7. Being Too Modest

Another way to write an unimpressive cover letter is to undersell your experience. Modesty is an admirable quality in life, but a cover letter that is too modest will make you look underqualified. Reduce the risk of being passed over by not shying away from your accomplishments. Talking about a few truly impressive qualities in your cover letter will entice your future employer into reading more and viewing your resume.

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8. Not Showing Enough Interest

When you’re submitting a cover letter, it’s important to show interest in the position. Try listing something that excites you about the position or company you’re applying too. By showing interest in your cover letter, the hiring managers know that you will be invested in the position should you receive it.

9. Improperly Addressing Your Reader

Just as harmful as being too familiar in your greeting, is using the wrong greeting. While a certain amount of formality will work in your favor for cover letters, too much makes you sound disinterested. Avoid using old fashioned addresses like Sir and Madam, while also avoiding greetings that are too familiar or slang ridden. Ideally, you should try and find out the name of the manager you’re submitting to, and address them in your cover letter. If you can’t find a name, try something that doesn’t sound too repetitive, like “Dear Hiring Manager” or “Dear Future Employer.”

10. Too Long Or Short

Making your cover letter too short or too long is another common mistake. Cover letters that are too short make you look like you are underqualified or uninterested. On the other hand, a cover letter that is too long floods your reader with too much text, making your qualifications and experience difficult to internalize. Try limiting your cover letter to two blocks of text, each no more than four sentences long. The person you’re trying to impress is likely busy and short on time, so you want to strike a balance between informative and concise. If you’re still struggling to find the right balance, check out our article on How To Make Sure Busy People Read Your Email.

Featured photo credit: Flazingo Photos via flickr.com

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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