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8 Tools to Start an Online Business without Breaking the Bank

8 Tools to Start an Online Business without Breaking the Bank

Deep down, you know you want this. You want to taste the freedom that other entrepreneurs have. You want to follow your passion and hopefully also make a living at it. You want to…start an online business.

But here’s the thing: Instead of jumping on the bandwagon to start an online business, make sure you do your homework first. Most people launch a product and market it later. Big mistake!

You want to do the opposite – study the market first, launch next. How? Since it’s going to be an online business, start looking at online forums, comment sections of your competitor sites and what people are searching in Google (using Google Keyword Tool).

Once you pass stage one successfully, you can think about launching a website/product/service. That’s where the real magic happens.

Here’s what comes next:

  • Writing content
  • Starting a blog
  • Having a presence on social media
  • Establishing an expert status for yourself
  • Email marketing
  • Outsourcing tasks you don’t have the time or inclination for
  • Following influencers closely
  • Launching a product or paid service

The list is unending.

It’s easy to get burned out in the sea of tasks and strategies when starting an online business. Thankfully, there are tools available to help you get off the hamster wheel and launch a successful online business.

The best part? You don’t have to spend a fortune on these tools. Here are eight tools to start an online business without breaking the bank: 

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1. Hostt

An online business needs a website domain name and space to “host it”. Hosting is an ongoing expense for your business and it usually incurs a monthly cost with an option to pay it upfront on a yearly basis.

And that’s where Hostt.com is revolutionizing the hosting world. What I love about Hostt is that it offers free hosting for all your websites. They also have a 24/7 tech support and a cpanel that makes website management quick and painless.

There is no catch – no ads. The hosting is 100% free. They only ask you to have one domain name with them (which costs $13.95 a year).

2. WordPress/Shopify

Once your website is set up and hosted, you’re ready to install a CMS or a platform on which your web pages and content will sit.

WordPress, originally a blogging platform, is the most popular solution in existence today. Most top bloggers use and recommend WordPress. The best part? It’s free to use.

Once you have your website hosted (see #1 above), your hosting company’s cpanel should let you install WordPress using the “1-click install” functionality.

WordPress is great for any type of website; but, if you want to create mainly an e-commerce store (in other words, an online store with a checkout shopping cart), you have better options out there.

Although WordPress is pretty flexible and a full-blown CMS now, it was originally built for blogging, not for e-commerce purposes. If you predict having a large product catalog and lots of e-commerce relevant features, try a service such as Shopify.

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Most e-commerce experts will advise you against WordPress for an online store. Shopify is highly customizable, robust and affordable for a professional shopping cart. There are other alternatives available in the marker too, so make sure you do your research before launching a web-store.

3. BuzzSumo

Once you have a platform ready, you need content. And not just any content but good, solid content one that your readers find educative, interesting and engaging.

BuzzSumo is a neat little tool that analyzes what works for your readers. It helps you find content and topics that will do best for your type of audience.

Just open their webpage and enter your main keywords in the top search bar. You can also add a domain name to see what’s working well for them.

BuzzSumo returns a list of articles with the number of shares (so you know what is popular and can get ideas from those topics for your own website).

Super-helpful from SEO perspective also. So go on, give it a try!

4. MailChimp

But you can’t just stop after creating juicy content. The next step in line is to promote your content and one of the best ways to do it is email marketing.

Mailchimp is an email newsletter service that is used by more than 7 million people. You can get started with their “free forever” plan if you have fewer than 2,000 subscribers and send less than 12,000 emails per month (which is very likely when you’re starting out).

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To get add-ons such as autoresponders and delivery by time zones, you can upgrade for as little as $10 per month. I’ve been using MailChimp for years now for my own websites and that of my clients, and have no regrets.

5. Buffer

Apart from promoting content and educating your readers via email, you can also use social media to share and push your new posts out there.

Buffer is a nice little tool to schedule all your posts across different social media. The clean and easy to use interface is one of the reasons it’s so popular. What I personally love is their “Suggestions” tab on the dashboard.

Buffer scours the web for best posts on other websites that you can instantly use to share with your own followers. When I’m low on the shareable content reserve, this feature is super-handy – all I have to do is read the suggested article and (if I like it) click the link to share or schedule it for my own channels.

6. ClickMeeting

If you are in a freelance/service-provider business model like I am, you have a constant need to communicate with your clients or collaborate with your team all over the world.

ClickMeeting is a platform to meet and record audio and video conferencing with your clients (for up to 25 participants). It’s perfect for briefing and presentation purposes. You can also brand all your meetings and impress your clients like a pro. Plus, they have a translation service if you’re exploring international markets.

They also offer a sister-product called ClickWebinar to conduct virtual trainings (for up to 1,000 participants) and webinars with your audience.

7. FancyHands

Let’s face it – despite all the tools in the world, you will still need external help. That’s where services such as FancyHands come into picture.

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FancyHands brings you a team of virtual assistants who can do a lot of things at less than $1 a day, if you’re using their basic plan that costs $29.99/mo.

Here are some services for which people have requested in the past (as per the company’s website):

 My co-worker is in the hospital after a bad car accident. Can you call the gift shop there and ask them if they sell fun things to do to pass the time that they could send in a gift basket type of thing to him? Crossword puzzles, trashy magazines, stuff like that. I’d like to spend about $50. If they don’t do that sort of thing, please find a place that can.

Please make a lunch reservation at Barolo under my name for Friday at 1pm and call Jennifer Wilson’s office and let her know that the meeting is confirmed. Please add it to my schedule as well.

Please fill me in on the top 5 trending topics on Twitter today, both worldwide and locally in Los Angeles.

A fun way to get your time back, right?

8. Xoom

I saved the best for last – getting paid. Xoom is a perfect alternative to Paypal. Where Paypal is notorious for charging hefty transaction fees (try this calculator to find how much you’re being charged), Xoom charges a flat fee of $4.99 for up to $2,999.

With their 24/7 customer support and faster money transfers, Xoom is one of the easiest ways to send money.

Your Turn

Are you starting an online business? Which one of the above tools is your favorite? Would you like to add more? Tells us your thoughts in the comments below!

Featured photo credit: VIKTOR HANACEK via picjumbo.com

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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