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8 Tools to Start an Online Business without Breaking the Bank

8 Tools to Start an Online Business without Breaking the Bank

Deep down, you know you want this. You want to taste the freedom that other entrepreneurs have. You want to follow your passion and hopefully also make a living at it. You want to…start an online business.

But here’s the thing: Instead of jumping on the bandwagon to start an online business, make sure you do your homework first. Most people launch a product and market it later. Big mistake!

You want to do the opposite – study the market first, launch next. How? Since it’s going to be an online business, start looking at online forums, comment sections of your competitor sites and what people are searching in Google (using Google Keyword Tool).

Once you pass stage one successfully, you can think about launching a website/product/service. That’s where the real magic happens.

Here’s what comes next:

  • Writing content
  • Starting a blog
  • Having a presence on social media
  • Establishing an expert status for yourself
  • Email marketing
  • Outsourcing tasks you don’t have the time or inclination for
  • Following influencers closely
  • Launching a product or paid service

The list is unending.

It’s easy to get burned out in the sea of tasks and strategies when starting an online business. Thankfully, there are tools available to help you get off the hamster wheel and launch a successful online business.

The best part? You don’t have to spend a fortune on these tools. Here are eight tools to start an online business without breaking the bank: 

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1. Hostt

An online business needs a website domain name and space to “host it”. Hosting is an ongoing expense for your business and it usually incurs a monthly cost with an option to pay it upfront on a yearly basis.

And that’s where Hostt.com is revolutionizing the hosting world. What I love about Hostt is that it offers free hosting for all your websites. They also have a 24/7 tech support and a cpanel that makes website management quick and painless.

There is no catch – no ads. The hosting is 100% free. They only ask you to have one domain name with them (which costs $13.95 a year).

2. WordPress/Shopify

Once your website is set up and hosted, you’re ready to install a CMS or a platform on which your web pages and content will sit.

WordPress, originally a blogging platform, is the most popular solution in existence today. Most top bloggers use and recommend WordPress. The best part? It’s free to use.

Once you have your website hosted (see #1 above), your hosting company’s cpanel should let you install WordPress using the “1-click install” functionality.

WordPress is great for any type of website; but, if you want to create mainly an e-commerce store (in other words, an online store with a checkout shopping cart), you have better options out there.

Although WordPress is pretty flexible and a full-blown CMS now, it was originally built for blogging, not for e-commerce purposes. If you predict having a large product catalog and lots of e-commerce relevant features, try a service such as Shopify.

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Most e-commerce experts will advise you against WordPress for an online store. Shopify is highly customizable, robust and affordable for a professional shopping cart. There are other alternatives available in the marker too, so make sure you do your research before launching a web-store.

3. BuzzSumo

Once you have a platform ready, you need content. And not just any content but good, solid content one that your readers find educative, interesting and engaging.

BuzzSumo is a neat little tool that analyzes what works for your readers. It helps you find content and topics that will do best for your type of audience.

Just open their webpage and enter your main keywords in the top search bar. You can also add a domain name to see what’s working well for them.

BuzzSumo returns a list of articles with the number of shares (so you know what is popular and can get ideas from those topics for your own website).

Super-helpful from SEO perspective also. So go on, give it a try!

4. MailChimp

But you can’t just stop after creating juicy content. The next step in line is to promote your content and one of the best ways to do it is email marketing.

Mailchimp is an email newsletter service that is used by more than 7 million people. You can get started with their “free forever” plan if you have fewer than 2,000 subscribers and send less than 12,000 emails per month (which is very likely when you’re starting out).

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To get add-ons such as autoresponders and delivery by time zones, you can upgrade for as little as $10 per month. I’ve been using MailChimp for years now for my own websites and that of my clients, and have no regrets.

5. Buffer

Apart from promoting content and educating your readers via email, you can also use social media to share and push your new posts out there.

Buffer is a nice little tool to schedule all your posts across different social media. The clean and easy to use interface is one of the reasons it’s so popular. What I personally love is their “Suggestions” tab on the dashboard.

Buffer scours the web for best posts on other websites that you can instantly use to share with your own followers. When I’m low on the shareable content reserve, this feature is super-handy – all I have to do is read the suggested article and (if I like it) click the link to share or schedule it for my own channels.

6. ClickMeeting

If you are in a freelance/service-provider business model like I am, you have a constant need to communicate with your clients or collaborate with your team all over the world.

ClickMeeting is a platform to meet and record audio and video conferencing with your clients (for up to 25 participants). It’s perfect for briefing and presentation purposes. You can also brand all your meetings and impress your clients like a pro. Plus, they have a translation service if you’re exploring international markets.

They also offer a sister-product called ClickWebinar to conduct virtual trainings (for up to 1,000 participants) and webinars with your audience.

7. FancyHands

Let’s face it – despite all the tools in the world, you will still need external help. That’s where services such as FancyHands come into picture.

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FancyHands brings you a team of virtual assistants who can do a lot of things at less than $1 a day, if you’re using their basic plan that costs $29.99/mo.

Here are some services for which people have requested in the past (as per the company’s website):

 My co-worker is in the hospital after a bad car accident. Can you call the gift shop there and ask them if they sell fun things to do to pass the time that they could send in a gift basket type of thing to him? Crossword puzzles, trashy magazines, stuff like that. I’d like to spend about $50. If they don’t do that sort of thing, please find a place that can.

Please make a lunch reservation at Barolo under my name for Friday at 1pm and call Jennifer Wilson’s office and let her know that the meeting is confirmed. Please add it to my schedule as well.

Please fill me in on the top 5 trending topics on Twitter today, both worldwide and locally in Los Angeles.

A fun way to get your time back, right?

8. Xoom

I saved the best for last – getting paid. Xoom is a perfect alternative to Paypal. Where Paypal is notorious for charging hefty transaction fees (try this calculator to find how much you’re being charged), Xoom charges a flat fee of $4.99 for up to $2,999.

With their 24/7 customer support and faster money transfers, Xoom is one of the easiest ways to send money.

Your Turn

Are you starting an online business? Which one of the above tools is your favorite? Would you like to add more? Tells us your thoughts in the comments below!

Featured photo credit: VIKTOR HANACEK via picjumbo.com

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Last Updated on August 6, 2018

20 Google Search Tips to Use Google More Efficiently

20 Google Search Tips to Use Google More Efficiently

Millions of people use Google search every day for a variety of reasons. Students use it for school, business people use it for research, and millions more use it for entertainment. But most people may not be using Google search to its full potential.

Want to use Google search more efficiently and get the search results you want quickly? Here are 20 Google search tips and tricks to maximize your search efficiency:

1. Use the tabs

The first tip is to use the tabs in Google search. On the top of every search are a number of tabs. Usually you’ll see Web, Image, News, and More. Using these tabs, you can help define what kind of search you need to do. If you need images, use the Image tab. If you are looking for a recent news article, use the News tab. It’s rudimentary and most people use the tabs already. If you are not, then it’s highly recommended to get associated with them. They can cut search times dramatically if utilized properly.

2. Use quotes

When searching for something specific, try using quotes to minimize the guesswork for Google search. When you put your search parameters in quotes, it tells the search engine to search for the whole phrase. For instance, if you search for Puppy Dog Sweaters, the engine will search for content that contains those three words in any order. However, if you search “Puppy Dog Sweaters”, it will search for that phrase exactly as you typed it. This can help locate specific information that may be buried under other content if not sorted out correctly.

3. Use a hyphen to exclude words

Sometimes you may find yourself searching for a word with an ambiguous meaning. An example is Mustang. When you Google search for Mustang, you may get results for both the car made by Ford or the horse. If you want to cut one out, use the hyphen to tell the engine to ignore content with one of the other. See the example below.

  • Mustang -cars

This tells the search engine to search for mustangs but to remove any results that have the word “car” in it. It can be wildly helpful when finding information about something without getting information about something else.

4. Use a colon to search specific sites

There may be an instance where you need to Google search for articles or content on a certain website. The syntax is very simple and we’ll show you below.

  • Sidney Crosby site:nhl.com

This will search for all content about famous hockey player Sidney Crosby, but only on NHL.com. All other search results will be removed. If you need to find specific content on a particular site, this is the shortcut you can use.

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5. Find a page that links to another page

This Google search tip is a little obscure. Instead of searching for a specific page, you’re searching for a page that links to a specific page. Think about it this way. If you want to see who cited a New York Times article on their site, you would use this trick to find all the sites that link to it. The syntax is below.

  • link:nytimes.com

That will return all pages that link to the New York Times official website. The URL on the right side can be practically anything. Be aware, though, that the more specific it is, the fewer results you’ll get. We know not a lot of people will likely use this Google search trick, but it could be very useful for some.

6. Use the asterisk wildcard

The asterisk wildcard is one of the most useful ones on the list. Here’s how it works. When you use an asterisk in a search term on Google search, it will leave a placeholder that may be automatically filled by the search engine later. This is a brilliant way to find song lyrics if you don’t know all the words. Let’s look at the syntax.

  • “Come * right now * me”

To you or me, that may look like nonsense. However, Google search will search for that phrase knowing that the asterisks can be any word. More often than not, you’ll find they are lyrics to The Beatles song “Come Together” and that’s what the search will tell you.

7. Find sites that are similar to other sites

This is a unique one that could be used by practically everyone if they knew it existed. Let’s say you have a favorite website. It can be anything. However, that website is getting a little bit boring and you want to find other websites like it. You would use this trick. Below is the syntax.

  • related:amazon.com

If you search that above, you won’t find a link to Amazon. Instead, you’ll find links to online stores like Amazon. Sites like Barnes & Noble, Best Buy, and others that sell physical items online. It’s a powerful Google search tool that can help you find new sites to browse.

8. Use Google search to do math

As a college student, I can attest that I use this one rather frequently. Google search can actually do math for you. This is a rather complex one to describe because it can be used in so many ways. You can ask it basic questions or some more difficult ones. It is important to note that it won’t solve all math problems, but it will solve a good number of them. Here are a couple of examples of the syntax.

  • 8 * 5 + 5
  • Planck’s Consant

If you search the first one, it’ll return 45. It will also show a calculator that you can use to find answers to more questions. This is handy if you need to do some quick math but don’t want to do it in your head. If you search the second term, it will return the number value of Planck’s Constant. So it can do math, but it can also help you solve math problems by showing values for known mathematical terms.

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9. Search for multiple words at once

Google search is flexible. It knows you may not find what you want by searching only a single word or phrase. Thus, it lets you search for multiples. By using this trick, you can search for one word or phrase along with a second word or phrase. This can help narrow down your search to help you find exactly what you’re looking for. Here is the syntax.

  • “Best ways to prepare for a job interview” OR “How to prepare for a job interview”

By searching that, you will search both phrases. Remember the quotes tip above? It’s being used here as well. In this instance, these two exact phrases will be searched. It can be done by word too, like the example below.

  • chocolate OR white chocolate

This will search for pages that have either chocolate or white chocolate!

10. Search a range of numbers

Searching for a range of numbers is another tip we don’t anticipate a lot of people using. The people that do use it, though, will probably use it quite a bit. People interested in money or statistics will find this tip particularly useful. Essentially, you use two dots and a number to let Google search know you’re looking for a specific range of numbers. Like the syntax below.

  • What teams have won the Stanley Cup ..2004
  • 41..43

In the first instance, the search will toss back the team that won the Stanley Cup in 2004. The two dots with only one number will tell the search that you don’t need anything before or after 2004. This can help narrow down searches to a specific number to improve search results. In the second, Google will search for the numbers 41, 42, and 43. It is obscure, but wildly useful if you happen to need to search for numbers like this.

11. Keep it simple

Now we’re getting into the general tips. Google search knows how to search for a lot of things. What this means is you don’t need to be too specific. If you need a pizza place nearby, use this to search.

  • Pizza places nearby

Google search will grab your location and deliver a variety of results about pizza places that are near you.

12. Gradually add search terms

There will come a time when Google search doesn’t shovel out the results you expect. In this instance, keeping it simple may not be the best option. As Google itself suggests, the best method is to start with something simple then gradually get more complicated. See the example below.

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  • First try: job interviews
  • Second try: prepare for job interviews
  • Third try: how to prepare for a job interview

This will gradually refine the search to bring you fewer, more targeted terms. The reason you don’t go straight from the first try to the third try is because you may miss what you’re looking for by skipping the second step. Millions of websites phrase the same information in a number of different ways; using this technique lets you search as many of them as possible to find the best info.

13. Use words that websites would use

This is a very important one. When people use Google search to hunt the web, they generally search for things using the same language that they would use for speaking. Unfortunately, websites don’t say things the way people do; instead, they try to use language that sounds professional. Let’s look at some examples.

  • “I have a flat tire” could be replaced by “repair a flat tire.”
  • “My head hurts” could be replaced by “headache relief.”

The list goes on and on. When searching, try to use terminology you would find on a professional website. This will help you get more reliable results.

14. Use important words only

The way Google search works is to take what you search for and match it with keywords in online content. When you search for too many words, it may limit your results. That means it may actually take you longer to find what you’re looking for. Thus, it is apropos to use only the important words when searching for something. Let’s see an example.

  • Don’t use: Where can I find a Chinese restaurant that delivers.
  • Instead try: Chinese restaurants nearby.
  • Or: Chinese restaurants near me.

Doing this can help Google find what you need without all the clutter. So remember, keep it simple and use important words only.

15. Google search has shortcuts

A number of commands can be entered to give you instantaneous results. Like the math example above, Google can immediately give you the information you need that is displayed right at the top of the search results. This can save time and effort so you don’t have to click a bunch of bothersome links. Here are a few examples of some commands you can enter into Google.

  • Weather *zip code* – This will show you the weather in the given zip code. You can also use town and city names instead of area codes, but it may not be as accurate if there are multiple area codes in the city.
  • What is *celebrity name* Bacon Number – This is a fun little one that will tell you how many connections any given celebrity has to famed actor Kevin Bacon. The popular joke, Six Degrees of Kevin Bacon, is that no actor is more than 6 connections away from Kevin Bacon. Mark Zuckerberg has a Bacon Number of 3.
  • The math example posted above is another one.
  • What is the definition of *word* or Define: *word* – This will display the definition of a word.
  • Time *place* – This will display the time in whatever place you type in.
  • You can check any stock by typing its ticker name into Google. If you search for GOOG, it will check the stock prices for Google.

These quick commands can take a web search that is usually multiple clicks and condense it into a single search. This is very helpful for information you need repeatedly.

16. Spelling doesn’t necessarily matter

Google search has gotten a lot smarter over the years. These days, you don’t even need to spell words correctly. As long as it’s pretty close, Google can usually figure out what it means. Here are some examples.

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  • If you search “Nver Gna Gve Yo Up” Google will automatically assume you mean to search for “Never Gonna Give You Up.” If by chance your misspelling was intentional, Google gives you the option to search for the misspelled term instead.

This trick is great if you happen to forget how to spell something or are not altogether sure how something is spelled. It can also be helpful when searching for obscure words. This applies to capitalization and grammar as well.

17. Use descriptive words

Pretty much everything can be described in multiple ways. Take our namesake, the “life hack.” The terminology “hack” refers to a computer programmer breaking security on a network or system. However, when used in conjunction with the word “life”, it alters the meaning to tips and tricks people can use to improve their lives. If you have trouble finding what you’re searching for, keep in mind that people may search or define what you need in a different way than you do.

  • You may search “How to install drivers in Ubunut?”
  • When you really mean “Troubleshoot driver problems Ubuntu.”

There really isn’t a good specific example for this one. If you search for something and you can’t find an answer, try asking the same question using different words and see if that helps the results.

18. Find a specific file

An often forgotten feature of Google search is the ability to search for a specific file or file type. This can be infinitely useful if you need a specific PDF or PowerPoint file that you previously viewed or need to use for another project. The syntax is quite simple.

  • *Search term here* filetype:pdf

In the above example, you simply replace the search term with whatever you’re searching for. Then use the filetype command and enter the extension of any file type you can think of. This can mostly be useful for scholarly purposes, but business presentations and other assorted presentations can benefit from this kind of search as well.

19. Money and unit conversions

Google search can quickly and accurately convert both measurement units and currency value. There are a variety of uses for this, like checking to see the conversion rate between two currencies. If you happen to be a math student, you can use it to convert from feet to meters or from ounces to liters. Here’s how to do it.

  • miles to km – This will convert miles to kilometers. You can put numbers in front to convert a certain number. Like “10 miles to km” will show you how many kilometers are in 10 miles.
  • USD to British Pound Sterling – This will convert a US dollar to British pounds. Like the measurements above, you can add numbers to find exact conversions for a certain amount of money.

It’s true that this tip is geared toward math students and international business people. However, you’d be surprised how often these tips are used by regular people.

20. Track your packages

Our last trick is to use Google search to find out where your packages are. You can enter any UPS, USPS, or Fedex tracking number directly into the Google search bar, and it’ll show you the tracking information about your package. This is much easier than going to the specific sites, waiting for them to load, then searching for your packages there. No examples are really needed for this one. Just type your tracking number in and see where your package is.

Google Search wrap-up

Google search is a very powerful search tool. Using the tips outlined above, you can find anything and everything you could ever need on the World Wide Web. Whether it’s avoiding Wikipedia for a school essay project, finding the latest stock prices, or even finding song lyrics, there is a way to make Google search work for you.

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