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10 Reasons Why You Should Invest In An Online Business Today

10 Reasons Why You Should Invest In An Online Business Today

The advent of the Internet has created a new and exciting economy, which by its sheer scope and size has changed our perception of traditional ways of doing business. Multinational companies like Amazon and E-bay have come up thanks to the Internet and now dominate areas where, just few years ago, traditional brick-and-mortar companies once ruled.

Even small- and mid-sized companies are making impressive profits by taking advantage of the Internet to conduct businesses. One survey by Harris Interactive, a leading market research firm, found that 81 per cent of small businesses that had an online presence during a holiday season reached new customers, leading to an increase in sales and profitability.

Similarly, another study by Gartner research found that 30 per cent of small businesses with a web presence and fewer than 20 employees generated more than 25 per cent of their revenue online. If these statistics are not convincing enough, here are a few more reasons why you should seriously consider investing in an online business, if you haven’t already.

1. You get streamlined company branding

In today’s digital age, people simply don’t take a company or business seriously if it doesn’t have a website. People often quickly check out a company’s product or service offerings and related content online to make quick judgments on the business before they engage with it. That’s why your company needs to have a presence on the Internet, whether you conduct business online or not. Investing in an online business presence is a great way to streamline and bolster your company’s image and brand.

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2. You have low start-up costs

Once upon a time, setting up a business online cost business owners a small fortune. Today, however, getting online is not only cheap, but also becoming easier to accomplish thanks to emergence of new technologies. Free website-building tools and open source Content Management Systems like Drupal and WordPress allow you to build a website for free with templates. For less than 10 dollars a month, you can have a full-fledged, self-hosted corporate site with all e-commerce features in place.

What this means is that the playing field for small businesses to compete with major corporations has been leveled. It’s up to you now to step up, take advantage of the low start-up costs, and get online.

3. You have lower risk on investment

Online businesses are generally lower risk than brick-and-mortar businesses because setting one up doesn’t have to cost a lot. Another reason online businesses are low risk is because of their adaptability. With the right investment in terms of online marketing, Search Engine Optimization (SEO), and so on, it is possible to turn a losing business into a profitable one in a relatively short amount of time.

There are also a myriad of unique ways to make money from your website aside from creating and selling your own products, such as affiliate marketing. This means new ways to create an income stream online.

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4. You have reduced overhead and operation costs

Because online businesses generally aren’t tied to a location, they require less work to maintain. This is particularly true in cases where physical products, distribution, rent, and other costs are non-existent. In the retail industry, for example, a shop owner can browse and purchase goods for resale from suppliers around the globe without leaving the comfort of his computer desk. How’s that for convenience?

By simply adopting an e-business solution, your business can reduce more than 5 per cent of your travel, repair, maintenance, and operation costs. This 5 per cent savings can turn into 50 per cent of you company’s net profit!

5. You can do business 24 hours a day all year round

Another huge advantage of investing in an online business is that it makes it possible for you to do business 24 hours a day year round. For example, you can set up a virtual retail shop that never closes, meaning you can literally make money while you sleep.

Even when your business closes for the day, automatic online systems can ensure sales don’t stop. In some cases, automatic sales during off-hours can be more than your regular sales during business hours.

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6. You have added flexibility

Thanks to the Internet, if you need to work from home, you can. In fact, you can do your work from just about anywhere in the world, as long as you have a reliable Internet connection. This remarkable flexibility is another huge attractor to many entrepreneurs and business owners. It means you can run a profitable online business while also exploring other ventures, or spending more time with your family.

7. You have access to a global customer base

With an online business, you instantly become a global player. That’s because customers from all over the world can learn about and purchase your products and services with just a few clicks of the mouse. For a nominal fee, you can also get access to large audiences on hundreds of e-marketplaces on the net. AMR Research has reported in the past that more than 1.3 trillion dollars worth of goods and services flow through B2B marketplaces online. You really don’t want to miss out on this growing piece of the pie.

8. You have more advanced marketing tools

Marketing is one of the most important components to any business. What makes marketing online more attractive is the tremendous number of marketing channels you can take advantage of. Blogs, podcasts, videos, social media, email campaigns, white papers, eBooks, and a variety of other assets can all be used to attract your target profile. Admittedly, marketing on the Internet is becoming more expensive, but tracking and measuring your return on investment is much easier and advanced.

By taking advantage of tools like Google Analytics and scoring data from online marketing companies like Moz, you can monitor not just your customers, but also your business competitors in real time. This empowers you to adapt fast and change your approach and strategies as needed. If conversion rates are low, for example, you can make some tweaks to your website to increase conversion.

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In addition, targeting specific demographics has never been easier, especially with the rise of social media advertising. You can now define the audience you want to target in precise detail, and begin to market to those people who are most likely to be interested in your products or services.

9. You can give better customer feedback and support

Advancements in Internet technology also mean that online businesses can now provide better customer support and deliver information more efficiently. Just a couple of years ago, companies used to require days to deliver product or service update information to their customers. Things have changed since then. Today, if your business is online, you can add or make changes to your company info or product description virtually within no time, publish on your site and share with customers on social media.

You can also communicate with customers in real-time about your products or services online. This means improved customer engagement and satisfaction, and ultimately increased profitability for your business.

10. You have improved networking opportunities

It can get pretty lonely running a business. That’s because business owners spend most of their days in their offices working. In the past, a business owner’s only option was to join a local chamber of commerce in order to network and learn from fellow entrepreneurs. Thankfully, the Internet has created a global community of peers only a click away who can relate to the problems, stresses, and excitement of running a business. You don’t have to join a local chamber of commerce anymore to network.

Simply log on to the blogosphere and join relevant online chat rooms, social media groups, and forums to connect with other business owners, investors, and entrepreneurs. Today, a person in Silicon Valley can exchange ideas regarding promotional and marketing techniques with someone in the same line of business based in Jo’burg, South Africa. It’s even easier than ever before to reach out to gurus and celebrities in your space and work with them online. Certainly an exciting time to get online!

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David K. William

David is a publisher and entrepreneur who tries to help professionals grow their business and careers, and gives advice for entrepreneurs.

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Last Updated on July 10, 2020

The Definitive Guide to Get out of Debt Fast (and Forever)

The Definitive Guide to Get out of Debt Fast (and Forever)

Debt can feel crushing, like a weight that is always weighing you down. Looking at those numbers, it can feel as if you’ll never get out from under it. However, if you really want to learn how to get out of debt, it is possible with a great deal of focus and self-control.

Getting out of debt isn’t impossible. Like any big goal, all that it takes is an action plan to identify where you are and creating a plan to zero out your debt.

Identifying All of Your Debts

The first part of paying off your debt is getting a complete picture of what you owe. When you have everything written out in front of you, it makes it much easier to create an action plan. Depending on how much you owe, it might also help you realize it’s not as bad you might have originally thought.

Here’s how you can get started identifying your debts:

1. Own Your Debt

Before you start identifying all of your debts, take a moment to process that you have debt but want to get out of it.

Forgive yourself for any past mistakes, missed payments, or overspending. It might be painful to accept how much debt you have at first, but you must own it.

2. Make a Debt Tracker

It’s astonishing how few people ever created a tracker to understand their total debts. Most likely, it comes from not wanting to accept the guilt of having debt, but, if avoided, it can make it nearly impossible to get out of debt.

Open up a new Google or Microsoft Excel sheet and list out all of your debts. Start with the name of the creditor, interest rates, total balance, loan term length (if any), and the minimum amount due each payment. This will include student loans, credit cards, and any other type of debt owed.

3. Get Your Debt Number

Once you’ve made your debt tracker and taken the other steps, identify your total payoff number. This is crucial, as you will have a starting point and a clear goal that you are trying to achieve.

Prioritizing Your Debts

All debt is not created equal. It’s imperative to understand that there are different types of debt.

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1. Understand Bad and Good Debts

Bad debts are usually paying for things you want instead of always need. While there might be some emergencies that max out your credit cards, often times it’s excessive spending[1].

There are three main types of bad debt:

  • Credit Card Debt: The average American household owes over $16,000 in credit card debt!
  • Auto Loan Debt: According to CNBC , the average auto loan in the US is $30,032!
  • Consumer Loan Debt: Consumer loan debt isn’t as common as credit card and auto loan debt, but it’s still considered bad as interest rates are usually between 10-28%.

Good debt is identified as investments in your future. Here are three common types of good debt:

  • Student Loan Debt
  • Mortgage Loan
  • Business Loans

2. Decide Which Debt to Pay off First

Once you know each type of debt and their interest rates, you can begin to pay off debt quickly.

Focus on paying off bad debt first, regardless of if it is a credit card or auto loan. Start by paying off the loan with the highest interest rate first.

If you have several credit cards with different interest rates, you want to focus on the one with a higher APR. You will actually save more money by eliminating the card with the highest interest rate.

3. Don’t Pay the Minimum Amount

Paying the minimum amount digs you into a hole as interest rates will offset your payment. Even a small amount more than the minimum can help you pay off debt much faster.

Removing Obstacles to Pay off Debt Quickly

Creating a debt tracker and prioritizing a plan is simple, but avoiding temptation can be difficult.

1. Set a Reminder to Track Your Debt

“If you can’t measure it you can’t manage it.” -Peter Drucker

It’s so important to track your debt to ensure that you get it paid off quickly. Similar to working out and measuring your results, you need to track your debt constantly. Start with a weekly reminder, where you sign on and log your updated number. Did you increase, decrease, or stay the same?

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Regularly tracking your student loan balance can be incredibly motivating, as well. You will get a huge confidence boost each time you see your total debt amount decreases.

Set weekly and monthly goals so you can have short term wins and keep the momentum going.

2. Hide Your Credit Cards

If your biggest debt is credit cards, you need to eliminate temptation and remove them from your wallet.

Some people have gone to extreme measures by freezing their credit cards. Why? This would create an ice block around your card, which would require you to chip away at it slowly. This will give you time to think if it’s the best idea to buy that thing you’re about to buy.

3. Automate Everything

Willpower can be a huge downfall to paying off your debt. By automating your bills each month, you will ensure that willpower isn’t involved.

4. Plan Ahead

Getting out of debt will require some sacrifices, but with enough planning, you can make it work.

For example, if you know that you have a friend’s birthday or family dinner coming up, plan ahead for the costs. Whether you need to cut back on spending the week before, pick up a side job, or meet them after dinner, do what is needed.

5. Live Cheaply

The only way to get out of debt is to make some sacrifices on your spending habits. Find ways to save money each month so you can apply that amount to your outstanding debts. Here are some ways to save money each month:

  • Live with roommates
  • Cook dinners and prepare lunches for work instead of eating out
  • Cut cable and choose Netflix or Amazon Prime
  • Take public transit or bike to work

Finding the Lowest Interest Rates

The higher your interest rates, the harder (and longer) it will take you to pay off any debt.

If possible, you want to find ways to lower your interest rates to help get out of debt quickly. Here’s how you can get started:

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1. Maintain a High Credit Score

Your credit score will have a large impact on your ability to refinance your loans and receive a lower interest rate. If you have a low credit score, it’s unlikely you will be able to refinance your loans. Use these credit tips to increase and maintain an excellent score:

  • Never miss a payment
  • Don’t exceed 30% of your credit limit
  • Don’t sign up for more than one card at once
  • Limit hard inquires, like auto-loans and new credit cards
  • Monitor frequently with free credit-tracking software

2. Find Balance Transfer Offers

Start by opening a free account on credit.com. Credit.com offers you the chance to open a free account and see what type of balance transfer offers you can receive. Some of your existing credit cards might already have 0% or lower APR balance transfer offers available.

Contact each of your credit card providers to ask about lowering your rate for a one-time balance transfer offer[2].

If you do take advantage of this option, make sure that you use a balance transfer and not a cash advance. Cash advances have a ton of high interest fees (15-25%, depending on your credit card) and will only compound your debt problem.

How to Get Rid of Debt Forever

Setting up a plan, removing temptations, and getting the lowest interest rates is the first step to get out of debt.

1. Keep Monitoring and Adjusting

Once you have a plan, don’t get comfortable. Track your debt payoff plan and make the necessary adjustments when needed.

Monitor your credit scores with a free site like CreditKarma. The higher your credit score climbs, the more likely you will be to secure a new, lower-interest loan.

2. Earn More Money

There are only so many ways to save money. Instead of clipping another coupon or making sacrifices for your morning coffee, find ways to earn more money!

Think about it…it is much easier to find ways to earn an extra $1,000 per month than find $1,000 to cut from your budget.

Here are some examples of ways to earn more money:

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Talk to Your Boss

Have a conversation with your boss about current salary and/or commission rates. If you’re not satisfied or want a change, don’t be afraid to look around at other positions. Some of them might even have a student loan debt reimbursement plan!

Start a Side Hustle

This could be coaching students on the weekends, driving for Uber, or taking paid online surveys. There are tons of ways to make money outside your 9-5. Now that you have a clear plan to pay off your debts, you’ll be more motivated than ever to figure out creative new ways to earn money.

Build an Online Business

There are so many websites and blogs that earn money from ads, affiliates, and other online products. Find your niche and get started.

3. Celebrate Your Wins

As you progress in your debt payoff journey, don’t forget to celebrate your wins. You need to always reward yourself for the hard work and discipline that is required to get out of debt.

While you shouldn’t celebrate so big that it increases debt, make sure to factor in little rewards to keep you motivated.

4. Set New Financial Goals

Eventually, with a plan and these steps, you can rid yourself of your debt. Once you do, make sure to celebrate your monumental achievement, but don’t stop there.

Now, you can focus on acquiring wealth and increasing your net worth. Set new financial goals so you have a new target to aim toward. Here’s how to set financial goals and actually meet them.

These could be anything now that you are debt free! Think about where you want to travel, buying your first home, or saving for your future retirement. Just like before, make sure that your goals are specific, measurable, and achievable.

Conclusion

Congrats, you can now set a plan in motion to finally pay off your debt quickly (and hopefully forever)!

Remember, if you want to get out of debt quickly, it’s not always easy. Just like any big goal, there will be sacrifices, challenges, and problems to overcome.

More Tips on Getting out of Debt

Featured photo credit: Pepi Stojanovski via unsplash.com

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