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10 Reasons Why You Should Invest In An Online Business Today

10 Reasons Why You Should Invest In An Online Business Today

The advent of the Internet has created a new and exciting economy, which by its sheer scope and size has changed our perception of traditional ways of doing business. Multinational companies like Amazon and E-bay have come up thanks to the Internet and now dominate areas where, just few years ago, traditional brick-and-mortar companies once ruled.

Even small- and mid-sized companies are making impressive profits by taking advantage of the Internet to conduct businesses. One survey by Harris Interactive, a leading market research firm, found that 81 per cent of small businesses that had an online presence during a holiday season reached new customers, leading to an increase in sales and profitability.

Similarly, another study by Gartner research found that 30 per cent of small businesses with a web presence and fewer than 20 employees generated more than 25 per cent of their revenue online. If these statistics are not convincing enough, here are a few more reasons why you should seriously consider investing in an online business, if you haven’t already.

1. You get streamlined company branding

In today’s digital age, people simply don’t take a company or business seriously if it doesn’t have a website. People often quickly check out a company’s product or service offerings and related content online to make quick judgments on the business before they engage with it. That’s why your company needs to have a presence on the Internet, whether you conduct business online or not. Investing in an online business presence is a great way to streamline and bolster your company’s image and brand.

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2. You have low start-up costs

Once upon a time, setting up a business online cost business owners a small fortune. Today, however, getting online is not only cheap, but also becoming easier to accomplish thanks to emergence of new technologies. Free website-building tools and open source Content Management Systems like Drupal and WordPress allow you to build a website for free with templates. For less than 10 dollars a month, you can have a full-fledged, self-hosted corporate site with all e-commerce features in place.

What this means is that the playing field for small businesses to compete with major corporations has been leveled. It’s up to you now to step up, take advantage of the low start-up costs, and get online.

3. You have lower risk on investment

Online businesses are generally lower risk than brick-and-mortar businesses because setting one up doesn’t have to cost a lot. Another reason online businesses are low risk is because of their adaptability. With the right investment in terms of online marketing, Search Engine Optimization (SEO), and so on, it is possible to turn a losing business into a profitable one in a relatively short amount of time.

There are also a myriad of unique ways to make money from your website aside from creating and selling your own products, such as affiliate marketing. This means new ways to create an income stream online.

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4. You have reduced overhead and operation costs

Because online businesses generally aren’t tied to a location, they require less work to maintain. This is particularly true in cases where physical products, distribution, rent, and other costs are non-existent. In the retail industry, for example, a shop owner can browse and purchase goods for resale from suppliers around the globe without leaving the comfort of his computer desk. How’s that for convenience?

By simply adopting an e-business solution, your business can reduce more than 5 per cent of your travel, repair, maintenance, and operation costs. This 5 per cent savings can turn into 50 per cent of you company’s net profit!

5. You can do business 24 hours a day all year round

Another huge advantage of investing in an online business is that it makes it possible for you to do business 24 hours a day year round. For example, you can set up a virtual retail shop that never closes, meaning you can literally make money while you sleep.

Even when your business closes for the day, automatic online systems can ensure sales don’t stop. In some cases, automatic sales during off-hours can be more than your regular sales during business hours.

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6. You have added flexibility

Thanks to the Internet, if you need to work from home, you can. In fact, you can do your work from just about anywhere in the world, as long as you have a reliable Internet connection. This remarkable flexibility is another huge attractor to many entrepreneurs and business owners. It means you can run a profitable online business while also exploring other ventures, or spending more time with your family.

7. You have access to a global customer base

With an online business, you instantly become a global player. That’s because customers from all over the world can learn about and purchase your products and services with just a few clicks of the mouse. For a nominal fee, you can also get access to large audiences on hundreds of e-marketplaces on the net. AMR Research has reported in the past that more than 1.3 trillion dollars worth of goods and services flow through B2B marketplaces online. You really don’t want to miss out on this growing piece of the pie.

8. You have more advanced marketing tools

Marketing is one of the most important components to any business. What makes marketing online more attractive is the tremendous number of marketing channels you can take advantage of. Blogs, podcasts, videos, social media, email campaigns, white papers, eBooks, and a variety of other assets can all be used to attract your target profile. Admittedly, marketing on the Internet is becoming more expensive, but tracking and measuring your return on investment is much easier and advanced.

By taking advantage of tools like Google Analytics and scoring data from online marketing companies like Moz, you can monitor not just your customers, but also your business competitors in real time. This empowers you to adapt fast and change your approach and strategies as needed. If conversion rates are low, for example, you can make some tweaks to your website to increase conversion.

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In addition, targeting specific demographics has never been easier, especially with the rise of social media advertising. You can now define the audience you want to target in precise detail, and begin to market to those people who are most likely to be interested in your products or services.

9. You can give better customer feedback and support

Advancements in Internet technology also mean that online businesses can now provide better customer support and deliver information more efficiently. Just a couple of years ago, companies used to require days to deliver product or service update information to their customers. Things have changed since then. Today, if your business is online, you can add or make changes to your company info or product description virtually within no time, publish on your site and share with customers on social media.

You can also communicate with customers in real-time about your products or services online. This means improved customer engagement and satisfaction, and ultimately increased profitability for your business.

10. You have improved networking opportunities

It can get pretty lonely running a business. That’s because business owners spend most of their days in their offices working. In the past, a business owner’s only option was to join a local chamber of commerce in order to network and learn from fellow entrepreneurs. Thankfully, the Internet has created a global community of peers only a click away who can relate to the problems, stresses, and excitement of running a business. You don’t have to join a local chamber of commerce anymore to network.

Simply log on to the blogosphere and join relevant online chat rooms, social media groups, and forums to connect with other business owners, investors, and entrepreneurs. Today, a person in Silicon Valley can exchange ideas regarding promotional and marketing techniques with someone in the same line of business based in Jo’burg, South Africa. It’s even easier than ever before to reach out to gurus and celebrities in your space and work with them online. Certainly an exciting time to get online!

More by this author

David K. William

David is a publisher and entrepreneur who tries to help professionals grow their business and careers, and gives advice for entrepreneurs.

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Published on November 8, 2018

How to Answer the Tough Question: What are Your Salary Requirements?

How to Answer the Tough Question: What are Your Salary Requirements?

After a few months of hard work and dozens of phone calls later, you finally land a job opportunity.

But then, you’re asked about your salary requirements and your mind goes blank. So, you offer a lower salary believing this will increase your odds at getting hired.

Unfortunately, this is the wrong approach.

Your salary requirements can make or break your odds at getting hired. But only if you’re not prepared.

Ask for a salary too high with no room for negotiation and your potential employer will not be able to afford you. Aim too low and employers will perceive as you offering low value. The trick is to aim as high as possible while keeping both parties feel happy.

Of course, you can’t command a high price without bringing value.

The good news is that learning how to be a high-value employee is possible. You have to work on the right tasks to grow in the right areas. Here are a few tactics to negotiate your salary requirements with confidence.

1. Hack time to accomplish more than most

Do you want to get paid well for your hard work? Of course you do. I hate to break it to you, but so do most people.

With so much competition, this won’t be an easy task to achieve. That’s why you need to become a pro at time management.

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Do you know how much free time you have? Not the free time during your lunch break or after you’ve finished working at your day job. Rather, the free time when you’re looking at your phone or watching your favorite TV show.

Data from 2017 shows that Americans spend roughly 3 hours watching TV. This is time poorly spent if you’re not happy with your current lifestyle. Instead, focus on working on your goals whenever you have free time.

For example, if your commute to/from work is 1 hour, listen to an educational Podcast. If your lunch break is 30 minutes, read for 10 to 15 minutes. And if you have a busy life with only 30–60 minutes to spare after work, use this time to work on your personal goals.

Create a morning routine that will set you up for success every day. Start waking up 1 to 2 hours earlier to have more time to work on your most important tasks. Use tools like ATracker to break down which activities you’re spending the most time in.

It won’t be easy to analyze your entire day, so set boundaries. For example, if you have 4 hours of free time each day, spend at least 2 of these hours working on important tasks.

2. Set your own boundaries

Having a successful career isn’t always about the money. According to Gallup, about 70% of employees aren’t satisfied with their current jobs.[1]

Earning more money isn’t a bad thing, but choosing a higher salary over the traits that are the most important to you is. For example, if you enjoy spending time with your family, reject job offers requiring a lot of travel.

Here are some important traits to consider:

  • Work and life balance – The last thing you’d want is a job that forces you to work 60+ hours each week. Unless this is the type of environment you’d want. Understand how your potential employer emphasizes work/life balance.
  • Self-development opportunities – Having the option to grow within your company is important. Once you learn how to do your tasks well, you’ll start becoming less engaged. Choose a company that encourages employee growth.
  • Company culture – The stereotypical cubicle job where one feels miserable doesn’t have to be your fate. Not all companies are equal in culture. Take, for example, Google, who invests heavily in keeping their employees happy.[2]

These are some of the most important traits to look for in a company, but there are others. Make it your mission to rank which traits are important to you. This way you’ll stop applying to the wrong companies and stay focused on what matters to you more.

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3. Continuously invest in yourself

Investing in yourself is the best investment you can make. Cliche I know, but true nonetheless.

You’ll grow as a person and gain confidence with the value you’ll be able to bring to others. Investing in yourself doesn’t have to be expensive. For example, you can read books to expand your knowledge in different fields.

Don’t get stuck into the habit of reading without a purpose. Instead, choose books that will help you expand in a field you’re looking to grow. At the same time, don’t limit yourself to reading books in one subject–create a healthy balance.

Podcasts are also a great medium to learn new subjects from experts in different fields. The best part is they’re free and you can consume them on your commute to/from work.

Paid education makes sense if you have little to no debt. If you decide to go back to school, be sure to apply for scholarships and grants to have the least amount of debt. Regardless of which route you take to make it a habit to grow every day.

It won’t be easy, but this will work to your advantage. Most people won’t spend most of their free time investing in themselves. This will allow you to grow faster than most, and stand out from your competition.

4. Document the value you bring

Resumes are a common way companies filter employees through the hiring process. Here’s the big secret: It’s not the only way you can showcase your skills.

To request for a higher salary than most, you have to do what most are unwilling to do. Since you’re already investing in yourself, make it a habit to showcase your skills online.

A great way to do this is to create your own website. Pick your first and last name as your domain name. If this domain is already taken, get creative and choose one that makes sense.

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Here are some ideas:

  • joesmith.com
  • joeasmith.com
  • joesmithprojects.com

Nowadays, building a website is easy. Once you have your website setup, begin producing content. For example, if you a developer you can post the applications you’re building.

During your interviews, you’ll have an online reference to showcase your accomplishments. You can use your accomplishments to justify your salary requirements. Since most people don’t do this, you’ll have a higher chance of employers accepting your offer

5. Hide your salary requirements

Avoid giving you salary requirements early in the interview process.

But if you get asked early, deflect this question in a non-defensive manner. Explain to the employer that you’d like to understand your role better first. They’ll most likely agree with you; but if they don’t, give them a range.

The truth is great employers are more concerned about your skills and the value you bring to the company. They understand that a great employee is an investment, able to earn them more than their salary.

Remember that a job interview isn’t only for the employer, it’s also for you. If the employer is more interested in your salary requirements, this may not be a good sign. Use this question to gauge if the company you’re interviewing is worth working for.

6. Do just enough research

Research average salary compensation in your industry, then wing it.

Use tools like Glassdoor to research the average salary compensation for your industry. Then leverage LinkedIn’s company data that’s provided with its Pro membership. You can view a company’s employee growth and the total number of job openings.

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Use this information to make informed decisions when deciding on your salary requirements. But don’t limit yourself to the average salary range. Companies will usually pay you more for the value you have.

Big companies will often pay more than smaller ones.[3] Whatever your desired salary amount is, always ask for a higher amount. Employers will often reject your initial offer. In fact, offer a salary range that’ll give you and your employer enough room to negotiate.

7. Get compensated by your value

Asking for the salary you deserve is an art. On one end, you have to constantly invest in yourself to offer massive value. But this isn’t enough. You also have to become a great negotiator.

Imagine requesting a high salary and because you bring a lot of value, employers are willing to pay you this. Wouldn’t this be amazing?

Most settle for average because they’re not confident with what they have to offer. Most don’t invest in themselves because they’re not dedicated enough. But not you.

You know you deserve to get paid well, and you’re willing to put in the work. Yet, you won’t sacrifice your most important values over a higher salary.

The bottom line

You’ve got what it takes to succeed in your career. Invest in yourself, learn how to negotiate, and do research. The next time you’re asked about your salary requirements, you won’t fumble.

You’ll showcase your skills with confidence and get the salary you deserve. What’s holding you back now?

Featured photo credit: LinkedIn Sales Navigator via unsplash.com

Reference

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