Advertising
Advertising

5 Useful Tips to Use Hashtags More Efficiently

5 Useful Tips to Use Hashtags More Efficiently

Twitter came into existence because of four nerdy dudes who were getting annoyed with Facebook statuses that could only be shared with friends. Therefore, they decided to build a site where people could post statuses and everyone could view them. And today, Twitter has changed our lives forever.

Well, not really, but kind of … I think … in a weird way.

Many of us use Twitter on different gadgets, and very well know one thing that has come from it: the hashtag. Whether you use it or not, it is here to stay – at least for now. It’s time for you all to utilize this powerful tool and give hashtags the respect they deserve: they aren’t just for fun! Hashtags have become the only way to organize feeds of information on social networks to make sense of the data and content we create. They help you to find unique and high-quality content on any topic that is updated and easily accessible.

Advertising

Individuals and companies are also using social media marketing services like digital firefly, to create and implement social media plans to amplify brand presence across various media channels including Facebook, Twitter, Google+, YouTube and Pinterest. Hashtags are a prevailing way to give your content more strength and make yourself discoverable.

If you want to maximize your social efforts, master the art of using hashtags with these five useful tips.

1. Choose the right words

The main purpose of hashtags is to organize content and make it discoverable. For example, if someone wants to find news about their favorite cricket team, they’ll probably search for #Cricket rather than #ICC or #score.

Advertising

Hashtags are usually very focused, meaning always hashtag simple and frequently used words in order to send the most effective message.

2. Use them sparingly

Hashtags aren’t meant to be used for every word in your post. Putting a hashtag in front of every second word reduces your audience’s ability to read your content and can also look spammy. Always make sure your content uses no more than three hashtags. Well-crafted and sparingly used hashtags can help increase your visibility and even improve customer relations for businesses. The more sparingly hashtags are used, the more your followers will be interacting with you via social media. Hashtags are just like calls-to-action, they’re more real and attractive when used in a controlled manner.

3. Be trendy and selective

Trending topics are great way to join an active conversation. Don’t participate in trending topics that have no links to you, but join a hashtag that’s relevant. Trending topics are a great way to reach engaged and passionate users, but you also need to be more selective with your hashtags. Try to put your content in less competitive feeds. Rather than trying to compete with practically the entire world by using #Blogging, try something less competitive: something like #ProBlogging or #BeautyBlogging.

Advertising

4. Be consistent and up to date

It doesn’t really matter where you put your hashtags (before links or after links, #Caps or no #caps), just keep it consistent. Hashtags can become chat rooms, where people meet for a certain amount of time and talk to each other through a certain hashtag.

Another great way to utilize hashtags is to start live tweeting something. Whether it’s something like the #Olympics or a smaller event, live tweeting an event is a great way to boost your reach.

5. Select related keywords

Twitter, Google+, Instagram and even Facebook connect all posts, discussions and debates using hashtags. If someone is searching for information, your hashtags can help convey messages to people. Using industry or brand-related keywords can also help you to grab people’s attention even if they are not following your hashtag conversation. This is commonly used by marketers who create brand-related hashtags by selecting the right keywords.

Advertising

Effective communication is a must for everyone and when it comes to brand management, you just cannot ignore hashtags. Use them sparingly and wisely and start sending the right message with the power of the hashtag!

Have any tips of your own? Leave your comments below!

Featured photo credit: Cubicle Sherpa via flickr.com

More by this author

Tayyab Babar

Tayyab is a PR/Marketing consultant. He writes about work, productivity and tech tips at Lifehack.

10 Traits of Sucessful Heroic Leaders 25 Signs That You’re A Mentally Strong Person 10 Astonishing Benefits of Marmite That Will Turn Your Hatred Into Love 5 Fun Ways to Make Money Online That You Should Try 4 Crucial Startup Mistakes That Can Kill Your Business: How You Can Avoid

Trending in Technology

1 7 Tools to Help Keep Track of Goals and Habits Effectively 2 7 Clever Goal Tracker Apps to Make the Most of Your Business in 2019 3 10 Smartest Productivity Software to Improve Your Work Performance 4 18 Best Time Management Apps and Tools (2019 Updated) 5 16 Less Known Gmail Hacks That Will Super Boost Your Productivity

Read Next

Advertising
Advertising
Advertising

Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

Advertising

     

    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

      Advertising

      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

        Advertising

          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

            Advertising

            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

            Read Next