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5 Useful Tips to Use Hashtags More Efficiently

5 Useful Tips to Use Hashtags More Efficiently

Twitter came into existence because of four nerdy dudes who were getting annoyed with Facebook statuses that could only be shared with friends. Therefore, they decided to build a site where people could post statuses and everyone could view them. And today, Twitter has changed our lives forever.

Well, not really, but kind of … I think … in a weird way.

Many of us use Twitter on different gadgets, and very well know one thing that has come from it: the hashtag. Whether you use it or not, it is here to stay – at least for now. It’s time for you all to utilize this powerful tool and give hashtags the respect they deserve: they aren’t just for fun! Hashtags have become the only way to organize feeds of information on social networks to make sense of the data and content we create. They help you to find unique and high-quality content on any topic that is updated and easily accessible.

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Individuals and companies are also using social media marketing services like digital firefly, to create and implement social media plans to amplify brand presence across various media channels including Facebook, Twitter, Google+, YouTube and Pinterest. Hashtags are a prevailing way to give your content more strength and make yourself discoverable.

If you want to maximize your social efforts, master the art of using hashtags with these five useful tips.

1. Choose the right words

The main purpose of hashtags is to organize content and make it discoverable. For example, if someone wants to find news about their favorite cricket team, they’ll probably search for #Cricket rather than #ICC or #score.

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Hashtags are usually very focused, meaning always hashtag simple and frequently used words in order to send the most effective message.

2. Use them sparingly

Hashtags aren’t meant to be used for every word in your post. Putting a hashtag in front of every second word reduces your audience’s ability to read your content and can also look spammy. Always make sure your content uses no more than three hashtags. Well-crafted and sparingly used hashtags can help increase your visibility and even improve customer relations for businesses. The more sparingly hashtags are used, the more your followers will be interacting with you via social media. Hashtags are just like calls-to-action, they’re more real and attractive when used in a controlled manner.

3. Be trendy and selective

Trending topics are great way to join an active conversation. Don’t participate in trending topics that have no links to you, but join a hashtag that’s relevant. Trending topics are a great way to reach engaged and passionate users, but you also need to be more selective with your hashtags. Try to put your content in less competitive feeds. Rather than trying to compete with practically the entire world by using #Blogging, try something less competitive: something like #ProBlogging or #BeautyBlogging.

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4. Be consistent and up to date

It doesn’t really matter where you put your hashtags (before links or after links, #Caps or no #caps), just keep it consistent. Hashtags can become chat rooms, where people meet for a certain amount of time and talk to each other through a certain hashtag.

Another great way to utilize hashtags is to start live tweeting something. Whether it’s something like the #Olympics or a smaller event, live tweeting an event is a great way to boost your reach.

5. Select related keywords

Twitter, Google+, Instagram and even Facebook connect all posts, discussions and debates using hashtags. If someone is searching for information, your hashtags can help convey messages to people. Using industry or brand-related keywords can also help you to grab people’s attention even if they are not following your hashtag conversation. This is commonly used by marketers who create brand-related hashtags by selecting the right keywords.

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Effective communication is a must for everyone and when it comes to brand management, you just cannot ignore hashtags. Use them sparingly and wisely and start sending the right message with the power of the hashtag!

Have any tips of your own? Leave your comments below!

Featured photo credit: Cubicle Sherpa via flickr.com

More by this author

Tayyab Babar

Tayyab is a PR/Marketing consultant. He writes about work, productivity and tech tips at Lifehack.

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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