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4 Ways Businesses Can Stand out on Pinterest

4 Ways Businesses Can Stand out on Pinterest

Pinterest is one of the biggest social media platforms today, with over 150 million users.

Statistics reveal that the social network has a large number of female users (71%). However, the number of men on Pinterest have doubled in the last few years, showing the growth potential that it holds.

Pinterest, like any other social network, can be used by businesses to promote their products or services. Users spend hours going through the social network, giving marketers a chance to reach to them. 70% of users actually check Pinterest to get tips or information on what they wish to buy.[1] The number is a lot higher when compared to other social media networks, such as Facebook, where only 17% of users browse the platform with a purchase in mind.

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Pinterest users also tend to spend more than Facebook users ($165 vs. $95), leaving no reason for businesses not to give Pinterest a try. So how can one make good use of this colorful platform? Here are some tips:

1. Set Up an Impressive Profile

It all starts with your profile. This is generally the first thing any user will see when they visit your business page. If you want to market on Pinterest properly, you need to look professional and come across as a serious contender.

Also, link your account to your Pinterest page and see what is getting the most pins. This will help you understand what gets more likes and what doesn’t. Concentrate on rich pins to get better results and come up with a Pinterest marketing strategy[2] that works. Moreover, design your boards neatly and follow a specific pattern. Give proper and keyword friendly names to your boards, and change their position based on season or relevancy. Lastly, keep your profile public to make it accessible to one and all.

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2. SEO Matters Even Here

Since most of us are used to making random posts on Twitter and Instagram with #hashtags, we tend to neglect how powerful search engine optimization can be when using social media networks. Pinterest is one network where keywords are of huge importance.

The basic idea is same as on any other website. You need to find keywords that are relevant to your post and use them properly. The idea is simple: you will need keywords to help people find you on Pinterest when they search for a relevant item on search engines.

Other than this, make sure to keep your setting public, and have your page open to search engines. If you fail to do so, your posts will not be visible to everyone and you will lose on potential visibility, which kills the purpose. After all, the more people see what you post, the more sales you can make. And remember that on average, around 50% of internet traffic[3]comes through search engines, and you do not wish to lose on this traffic.

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To make your profile visible to search engines, you need to disable ‘Search Privacy’ in your profile. While Pinterest’s own search engine can still find you without this option enabled, you will not be visible on Google and other search engines if you have search privacy on.

To turn it off, login to your account and go to your account settings. Now find the ‘Search Privacy’ setting and choose the option ‘No’ to make your pins visible to search engines.

3. Put Up Quality Pictures

Pinterest is all about photos, and you need to produce good quality photos to get attention; over 5 million pins are shared[4] in a day on Pinterest. A few common points among the most shared images are:

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  • Big images tend to get more shares on Pinterest. A minimum of 600 X Infinite is the recommended size. To be safe, you may use a tool like Canva as it comes with a readymade Pinterest tool to create customized images.
  • Post infographics, as they tend to get more attention on Pinterest. Whenever a claim is justified with a fact, it tends to get more likes.
  • Use a good camera to click photos. Since Pinterest is all about images, photos that have good quality angles and nice use of filters tend to get more attention.

4. Socialize a Little

It is important to socialize on Pinterest if you wish to make it big. Not only should you be active and make regular posts, you should also make it a point to communicate with other users and respond to comments.

In addition to this, make good use of influencers. You can do so, too, by following them and commenting on their posts. Since it is a social network, you will need to be a little social to stay relevant.

Pinterest can help you make more money simply by being active and promoting your business. However, remember that there may be a time lag, and you will need to put in some effort and time to understand what works and what doesn’t work for your business. Keep your eye on the latest stats and make changes as necessary, and you will begin to see positive results.

Reference

More by this author

Ahmed Raza

CEO of Samurais.co

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Last Updated on April 9, 2020

5 Types of Leadership Styles (And Which Is Best for You)

5 Types of Leadership Styles (And Which Is Best for You)

It takes great leadership skills to build great teams.

The best leaders have distinctive leadership styles and are not afraid to make the difficult decisions. They course-correct when mistakes happen, manage the egos of team members and set performance standards that are constantly being met and improved upon.

With a population of more than 327 million, there are literally scores of leadership styles in the world today. In this article, I will talk about the most common types of leadership and how you can determine which works best for you.

5 Types of Leadership Styles

I will focus on 5 common styles that I’ve encountered in my career: democratic, autocratic, transformational, transactional and laissez-faire leadership.

The Democratic Style

The democratic style seeks collaboration and consensus. Team members are a part of decision-making processes and communication flows up, down and across the organizational chart.

The democratic style is collaborative. Author and motivational speaker Simon Sinek is an example of a leader who appears to have a democratic leadership style.

    The Autocratic Style

    The autocratic style, on the other hand, centers the preferences, comfort and direction of the organization’s leader. In many instances, the leader makes decisions without soliciting agreement or input from their team.

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    The autocratic style is not appropriate in all situations at all times, but it can be especially useful in certain careers, such as military service, and in certain instances, such as times of crisis. Steve Jobs was said to have had an autocratic leadership style.

    While the democratic style seeks consensus, the autocratic style is less interested in consensus and more interested in adherence to orders. The latter advises what needs to be done and expects close adherence to orders.

      The Transformational Style

      Transformational leaders drive change. They are either brought into organizations to turn things around, restore profitability or improve the culture.

      Alternatively, transformational leaders may have a vision for what customers, stakeholders or constituents may need in the future and work to achieve those goals. They are change agents who are focused on the future.

      Examples of transformational leader are Oprah and Robert C. Smith, the billionaire hedge fund manager who has offered to pay off the student loan debt of the entire 2019 graduating class of Morehouse College.

        The Transactional Style

        Transactional leaders further the immediate agenda. They are concerned about accomplishing a task and doing what they’ve said they’d do. They are less interested in changing the status quo and more focused on ensuring that people do the specific task they have been hired to do.

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        The transactional leadership style is centered on short-term planning. This style can stifle creativity and keep employees stuck in their present roles.

        The Laissez-Faire Style

        The fifth common leadership style is laissez-faire, where team members are invited to help lead the organization.

        In companies with a laissez-faire leadership style, the management structure tends to be flat, meaning it lacks hierarchy. With laissez-faire leadership, team members might wonder who the final decision maker is or can complain about a lack of leadership, which can translate to lack of direction.

        Which Leadership Style do You Practice?

        You can learn a lot about your leadership style by observing your family of origin and your formative working experiences.

        Whether you realize it, from the time you were born up until the time you went to school, you were receiving information on how to lead yourself and others. From the way your parents and siblings interacted with one another, to unspoken and spoken communication norms, you were a sponge for learning what constitutes leadership.

        The same is true of our formative work experiences. When I started my communications career, I worked for a faith-based organization and then a labor union. The style of communication varied from one organization to the other. The leadership required to be successful in each organization was also miles apart. At Lutheran social services, we used language such as “supporting people in need.” At the labor union, we used language such as “supporting the leadership of workers” as they fought for what they needed.

        Many in the media were more than happy to accept my pitch calls when I worked for the faith-based organization, but the same was not true when I worked for a labor union. The quest for media attention that was fair and balanced became more difficult and my approach and style changed from being light-hearted to being more direct with the labor union.

        I didn’t realize the impact those experiences had on how I thought about my leadership until much later in my career.

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        In my early experience, it was not uncommon for team members to have direct, brash and tough conversations with one another as a matter of course. It was the norm, not the exception. I learned to challenge people, boldly state my desires and preferences, and give tough feedback, but I didn’t account for the actions of others fit for me, as a black woman. I didn’t account for gender biases and racial biases.

        What worked well for my white male bosses, did not work well for me as an African American woman. People experienced my directness as being rude and insensitive. While I needed to be more forceful in advancing the organization’s agenda when I worked for labor, that style did not bode well for faith-based social justice organizations who wanted to use the love of Christ to challenge injustice.

        Whereas I received feedback that I needed to develop more gravitas in the workplace when I worked for labor, when I worked for other organizations after the labor union, I was often told to dial it back. This taught me two important lessons about leadership:

        1. Context Matters

        Your leadership style must adjust to each workplace you are employed. The challenges and norms of an organization will shape your leadership style significantly.

        2. Not All Leadership Styles Are Appropriate for the Teams You’re Leading

        When I worked on political campaigns, we worked nonstop. We started at dawn and worked late into the evening. I couldn’t expect that level of round-the-clock work for people at the average nonprofit. Not only couldn’t I expect it, it was actually unhealthy. My habit of consistently waking up at 4 am to work was profoundly unhealthy for me and harmful for the teams I was leading.

        As life coach and spiritual healer Iyanla Vanzant has said,

        “We learn a lot from what is seen, sensed and shared.”

        The message I was sending to my team was ‘I will value you if you work the way that I work, and if you respond to my 4 am, 5 am and 6 am emails.’ I was essentially telling my employees that I expect you to follow my process and practice.

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        As I advanced in my career and began managing more people, I questioned everything I thought I knew about leadership. It was tough. What worked for me in one professional setting did not work in other settings. What worked at one phase of my life didn’t necessarily serve me at later stages.

        When I began managing millennials, I learned that while committed to the work, they had active interests and passions outside of the office. They were not willing to abandon their lives and happiness for the work, regardless of how fulfilling it might have been.

        The Way Forward

        To be an effective leader, you must know yourself incredibly well. You must be self-reflective and also receptive to feedback.

        As fellow Lifehack contributor Mike Bundrant wrote in the article 10 Essential Leadership Qualities That Make a Great Leader:

        “Those who lead must understand human nature, and they start by fully understanding themselves…They know their strengths, and are equally aware of their weaknesses and thus understand the need for team work and the sharing of responsibility.”

        The way to determine your leadership style is to get to know yourself and to be mindful of the feedback you receive from others. Think about the leadership lessons that were seen, sensed and shared in your family of origin. Then think about what feels right for you. Where do you gravitate and what do you tend to avoid in the context of leadership styles?

        If you are really stuck, think about using a personality assessment to shed light on your work patterns and preferences.

        Finally, the path for determining your leadership style is to think about not only what you need, or what your company values, but also what your team needs. They will give you cues on what works for them and you need to respond accordingly.

        Leadership requires flexibility and attentiveness. Contrary to unrealistic notions of leadership, being a leader is less about being served and more about being of service.

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        Featured photo credit: Unsplash via unsplash.com

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