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4 Ways Businesses Can Stand out on Pinterest

4 Ways Businesses Can Stand out on Pinterest

Pinterest is one of the biggest social media platforms today, with over 150 million users.

Statistics reveal that the social network has a large number of female users (71%). However, the number of men on Pinterest have doubled in the last few years, showing the growth potential that it holds.

Pinterest, like any other social network, can be used by businesses to promote their products or services. Users spend hours going through the social network, giving marketers a chance to reach to them. 70% of users actually check Pinterest to get tips or information on what they wish to buy.[1] The number is a lot higher when compared to other social media networks, such as Facebook, where only 17% of users browse the platform with a purchase in mind.

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Pinterest users also tend to spend more than Facebook users ($165 vs. $95), leaving no reason for businesses not to give Pinterest a try. So how can one make good use of this colorful platform? Here are some tips:

1. Set Up an Impressive Profile

It all starts with your profile. This is generally the first thing any user will see when they visit your business page. If you want to market on Pinterest properly, you need to look professional and come across as a serious contender.

Also, link your account to your Pinterest page and see what is getting the most pins. This will help you understand what gets more likes and what doesn’t. Concentrate on rich pins to get better results and come up with a Pinterest marketing strategy[2] that works. Moreover, design your boards neatly and follow a specific pattern. Give proper and keyword friendly names to your boards, and change their position based on season or relevancy. Lastly, keep your profile public to make it accessible to one and all.

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2. SEO Matters Even Here

Since most of us are used to making random posts on Twitter and Instagram with #hashtags, we tend to neglect how powerful search engine optimization can be when using social media networks. Pinterest is one network where keywords are of huge importance.

The basic idea is same as on any other website. You need to find keywords that are relevant to your post and use them properly. The idea is simple: you will need keywords to help people find you on Pinterest when they search for a relevant item on search engines.

Other than this, make sure to keep your setting public, and have your page open to search engines. If you fail to do so, your posts will not be visible to everyone and you will lose on potential visibility, which kills the purpose. After all, the more people see what you post, the more sales you can make. And remember that on average, around 50% of internet traffic[3]comes through search engines, and you do not wish to lose on this traffic.

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To make your profile visible to search engines, you need to disable ‘Search Privacy’ in your profile. While Pinterest’s own search engine can still find you without this option enabled, you will not be visible on Google and other search engines if you have search privacy on.

To turn it off, login to your account and go to your account settings. Now find the ‘Search Privacy’ setting and choose the option ‘No’ to make your pins visible to search engines.

3. Put Up Quality Pictures

Pinterest is all about photos, and you need to produce good quality photos to get attention; over 5 million pins are shared[4] in a day on Pinterest. A few common points among the most shared images are:

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  • Big images tend to get more shares on Pinterest. A minimum of 600 X Infinite is the recommended size. To be safe, you may use a tool like Canva as it comes with a readymade Pinterest tool to create customized images.
  • Post infographics, as they tend to get more attention on Pinterest. Whenever a claim is justified with a fact, it tends to get more likes.
  • Use a good camera to click photos. Since Pinterest is all about images, photos that have good quality angles and nice use of filters tend to get more attention.

4. Socialize a Little

It is important to socialize on Pinterest if you wish to make it big. Not only should you be active and make regular posts, you should also make it a point to communicate with other users and respond to comments.

In addition to this, make good use of influencers. You can do so, too, by following them and commenting on their posts. Since it is a social network, you will need to be a little social to stay relevant.

Pinterest can help you make more money simply by being active and promoting your business. However, remember that there may be a time lag, and you will need to put in some effort and time to understand what works and what doesn’t work for your business. Keep your eye on the latest stats and make changes as necessary, and you will begin to see positive results.

Reference

More by this author

Ahmed Raza

CEO of Samurais.co

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Published on January 7, 2021

How To Train Yourself When You Lack Attention To Details

How To Train Yourself When You Lack Attention To Details

Some people see the trees for the forest, and some see only the forest, meaning they lack strong attention to detail. But even if you’re one of the people who take a macro rather than a micro view, true professionalism requires balancing both.

If focusing on the fine points is not your forte, you will benefit from training yourself to pay attention to details. You will profit by saving yourself time, effort, money, and credibility.

Why Training Yourself in Attention to Details Pays Off

You add value to your organization when you make the effort to ensure that you performed your work thoroughly and effectively. This is why job postings often list “attention to details” among the required skills.

When you present your supervisor or client with well-completed, high-quality work the first time, it maximizes your value and minimizes wasted time. Detail-oriented people are also more adept at catching mistakes that could lead to costly blunders.

Moreover, attention to detail is an indicator of possessing other in-demand employee qualities, such as organization, thoroughness, and focus. In some professions, such as accounting, engineering, medical research, and more, you can only excel if you have trained yourself to pay attention to details.

In other professions, possessing strong attention to detail is the very quality that will get you promoted to a position where you will be asked to consider the big picture.

Finally, if you are the “go-to” details person, everyone else on the team can relax a bit. They know the project is in good hands and will likely throw you more projects as a reward. This will ultimately lead to your advancement.

3 Important Aspects of Becoming More Detail-Oriented

Here are the 3 important things you need to learn if you want to remedy your lack of attention to detail:

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  1. Respect deadlines
  2. Understand the work-flow plan
  3. Build in time to mess up

1. Respect Deadlines

Deadlines lend all projects a finish line. One smart idea is to take the given deadline and work backward from it, calculating when your piece of the project is due. Then, if you stick to the proscribed schedule for completing the mini-projects that you have, you will never miss a deadline.

One important note on this: It is smarter to stick to the deadline and turn in work that merits a “B+” than to blow the deadline with “A” work. Chances are, through revision and suggested changes from others on the team, you can bring up your B+ work to an A later. But if you disregard deadlines, you will lose the respect of your boss and fellow teammates.

2. Understand the Work-Flow Plan

Your team is developing work in conjunction with other teams who have projects and deadlines of their own. When you grasp the whole work-flow plan, you may be able to either add insight to the greater project or to your own smaller piece of it that others at the firm will consider valuable.

3. Build in Time to Mess Up

You can expect that “what can go wrong will go wrong.” Don’t overpromise on deadlines. Something likely will mess up, but when it does if you built in the time to fix it, those around you won’t freak out.

Chances are, you already give your attention to several details. Take heart. You can do this! You can overcome your lack of attention to detail and become more detail-oriented.

For starters, consider this: Most people take the time and put in extra effort into the activities or undertakings that matter to them most. Training yourself to become more detail-oriented can mean adopting a similar pattern of behavior.

Apply the same attention you give to your appearance. Are you a meticulous dresser? Do you pay attention to how you pair patterns and colors, and how you accessorize a particular outfit?

This is the same system to use when you lack attention to detail with your work. Give every item careful consideration so that each one contributes to the perfectly pieced-together whole.

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Assemble the ingredients the way you do when you cook. Cooking and baking from scratch require close attention to details as you measure and add each ingredient in sequence, and you time everything so that the meal comes together at the same time.

Similarly, your work product requires you to gauge whether all the ingredients have been added and that your final product is delivered on time.

Organize your business network like you do your social contacts. If you follow a broad base of friends and acquaintances on social media, you can apply similar skills to stay up-to-date on details associated with business acquaintances.

When you meet somebody who could be influential to your career or a resource for improving your skills, follow that person on social media. Respond to their posts to keep the lines of communication flowing.

12 Tips to Help You if You Lack Attention to Detail

Teaching yourself to take note of important details involves sharpening your perceptions and thinking ahead. The following tips will help you adopt these practices. Master these habits when training yourself to become detail-oriented.

1. Learn to Listen Well

You will pick up relevant information and needed nuance when you apply the skills of active listening. In conversations, train yourself to make eye contact, give your undivided attention to the speaker, and ask pertinent follow-up questions.

Training yourself to pay better attention to details in conversations includes learning to fully concentrate on what others have to say. If you find it hard, there’s no harm in taking notes on what they say.

2. Pay Attention to Social Cues

Make a point of noticing body language and facial expressions that provide insights into how others perceive a situation. Social cues offer details that give you an understanding of how words and actions impact others. The infamous character Michael Scott of the television show “The Office” epitomizes the consequences of not paying attention to others’ body language.[1]

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3. Follow Rules

Rules and protocols usually come about from lessons learned and are put in place to avoid further mishaps—whether from a safety or efficiency standpoint. If you’re given step-by-step procedures to follow, check them off as you go. Also, return to the rules at the project’s end just to make sure you adhered to them all.

4. Take Notes

Note-taking is a way to boost your retention and gives you something to refer back to when you need to keep track of pertinent details. You will also heighten your focus as you listen for relevant information. Review your notes shortly after the meeting or conversation and highlight the content that you intend to apply.

5. Prioritize What Needs Your Attention Now

When you have a full slate of work that demands your attention, take a few moments to sort assignments from most to least urgent. Keep a calendar, spreadsheet, or project planning software up-to-date with schedules and deadlines to help you stay organized.

As you tackle each urgent assignment, give it your full attention so no details are missed. Give yourself ample time—especially if you tend to be someone who waits until the last minute—as rushing can make you overlook important details.

6. Have a Detail-Oriented Assistant Check Your Work

If you lack attention to detail, then it makes sense to seek help from someone detail-oriented. If you have this option, take advantage of it. Two sets of eyes are better than one. Just be sure to credit your assistant for their help once the project is completed.

7. Learn the Rules of Writing Well

English is a difficult language, and grammar, punctuation, and spelling can all sabotage you unless you pay attention to detail. When in doubt, look it up. Free to use website services such as Grammarly can help.

8. Proofread Before You Hit Send

Nothing is perfect in its first draft. If you lack attention to detail, then put in the extra effort before submitting things. Before you send off any written work, check carefully not only for misspellings and incomplete sentences but also for improper tone, inappropriate colloquialisms, and inconsistent formatting. When your written communications are error-free, they will have their intended impact.

9. Minimize Distractions

It is impossible to stay focused when colleagues carry on conversations nearby or your mobile notifications ding you throughout the day. Do your best to limit distractions.

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If you are working where there is a lot of noise or side activity, try wearing noise-canceling headphones or seeking out a quiet corner. Disable your notifications when you need to focus, and resolve to only check them after you have completed your assignment.

10. Take Breaks

It may sound counter-intuitive to stop and take a walk, but it’s necessary. Walk away from the screen. Moving from one task to the next across the span of your workday is a recipe for brain fatigue. Give your brain a recess time when you come to a natural stopping place or after you complete one project and before you start the next. These short pauses are necessary for sorting through all the details needed for coming up with successful solutions.

11. Make Time for Reflection

At the end of a workday, take a few minutes to go over the day’s events in your mind. What was said or relayed in conversations? What is the status of the projects you worked on? What else occurred that you should pay attention to? Could there have been any details you might have missed that you should address tomorrow?

12. Keep a Detailed To-Do List

This simple organizational tool is your best ally for getting your work done on time and for paying attention to the details. If you are pressed for time (and who isn’t?), write your list to coordinate with dayparts.

Allot a certain number of hours to complete each task, do it, and then check it off. Nothing feels more rewarding than completing all the tasks on your list. But if you can’t finish them, then carry them over to the following day.

Final Thoughts

Details may seem small, but they can become a lot larger when they are overlooked. If you know you lack attention to detail, commit to training yourself to embrace the many facets that can help you consistently excel in the tasks you set out to accomplish.

When you begin to catch your mistakes in advance or apply the tidbits of information you gathered from paying close attention, you will know that you have trained yourself in the fundamentals of becoming detail-oriented. After that, you should start hearing the phrase “Great job!” more often.

More Tips on Boosting Your Attention to Detail

Featured photo credit: Cristina Gottardi via unsplash.com

Reference

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