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5 Interesting New Social Media Tools

5 Interesting New Social Media Tools

Social networks have grown to become an integral part of our everyday lives. These days, we communicate more through social networks than by using our telephones. We keep up to date with people we care about passively by following their profiles and voicing out our appreciation for them through likes, tweets and so on. This type of use for social media is just the tip of the iceberg, and the business aspect that is its underlying purpose has grown in significance as time goes by. The two most commonly used social media networks are Twitter and Facebook.

The profiles on these two networks have become so important that they are now included in standard background checks in job interviews. Furthermore, having a Twitter profile with a large following is considered a business asset these days. This is why it is important to keep up with the latest changes they apply to their platforms, as well as the newest tools to manage them. There have been quite a few juicy novelties for both Twitter and Facebook recently, so let’s see what they bring us, shall we?

1. Managers for memorialized Facebook profiles

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Facebook Legacy

    What happens to a media profile when the user passes away? Not many people think about that, but Facebook has thought ahead and implemented the memorialization system which removes the profile from public situations like ads, suggestions and so on. The feature that is new allows the users to designate a manager of their memorialized profile to have limited control over it when they are no longer around to do that. The manager will be able to pin posts, respond to friend request, and change the profile image and cover photo. This is achieved through the legacy contact option located in the security settings of your Facebook profile. They have also added a “remembering” label to memorialized profiles to indicate their status. The motivation behind this was providing the families with  the opportunity to nurture the memories of their loved ones, say the officials at Facebook. You also have the option to have your profile deleted, of course.

    2. Voice-To-Text feature in the Facebook messenger app

    Facebook voice transcription

      Users can now transcribe their voice messages that they send through the messenger app into text automatically. The process is quite similar to the one Google Voice uses. A user can tap the microphone icon to make a voice recording which you can then transcribe by tapping the three line icon. Of course, the quality of the transcription is not guaranteed, and depends on various factors. These factors include your accent, possible interference, and the overall quality of your recording. The feature is still being tested on a small scale in order to improve its functionality, but it may end up being quite useful.

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      The possibilities for business applications of this new feature are something that is already being discussed, and the reactions seem quite positive. Facebook has acquired Wit.ai, a speech recognition company which offers a voice recognition API for developers, in the beginning of January, so we can surely expect more than a few improvements along the way. This might be the Facebook’s attempt to appeal to business users more, and get back in the race with Twitter and YouTube.

      3. An online tool that helps you create a perfect tweets

      Retweeted More

        We all know about the business potential that Twitter possesses, and this may make things a bit difficult. Anyone who has ever attempted to get a new Twitter profile on its feet is aware how hard this can be. The biggest issues is viability, and provoking a reaction amongst the sea of information that is the Twitter stream of an average user. This makes optimizing your tweets a top priority, and it can take quite a bit of time, and a lot of trial and error testing in order to be done right. The researchers at Cornell University used a study, backed by Google and National Science Foundation, to create a tool which takes two different tweets and calculates which one of the two has more potential to be shared.

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        The study was focused on determining which language constructs are more likely to boost this potential, and showing you which of your two options is better. You can also take a quiz to improve your familiarity with the rules. The tool is not perfect since it can’t distinguish humour, but it provides some results and statistics are there to prove it. New users who are attempting to grasp the nature of tweets, and use their profiles for professional purposes might see the most benefit from using a tool like this one, and they might want to give it a shot.

        4. Twitter video uploads

        Twitter video uploads

          Since the update on January 27th Twitter users can record, upload, edit and share 30 second long videos in order to quickly share their current point of view, life events, and whatever they deem worth sharing. This feature was recently promoted by Oscars host Neil Patrick Harris to bring us a small announcement before the show. The editor and the camera interface are easy to use, and you can really get used to them quickly. It can be quite convenient to be able to transfer your experience from various events, travels within a few taps of the screen.

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          5. Twitter group chat

          Twitter group chat

            Another feature was added to Twitter along with the video recording option within the same update. Twitter users can now add up to 20 people into a direct message and communicate with them this way. The members included into the message don’t have to follow each other, and this creates opportunities for situations where public conversations turn to private chats among a group of people. This option can also be a great tool for brands to use in the Twitter environment, where they can engage followers and create a more direct connection with the users.

            Twitter and Facebook remain consistently present in the social network world because of their consistent ability to adapt to the times. They have accepted the fact that a platform needs to evolve constantly, and that it needs to apply to the users’ needs for casual and business application. It also needs to follow current trends when it comes to functionality. These updates show promise for both, but a lot of them are still in the testing period and are only to get better down the road.

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            Ivan Dimitrijevic

            Ivan is the CEO and founder of a digital marketing company. He has years of experiences in team management, entrepreneurship and productivity.

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            Last Updated on October 15, 2019

            To Automate or not to Automate Your Personal Productivity System

            To Automate or not to Automate Your Personal Productivity System

            We are all about doing things faster and better around here at Lifehack. And part of doing things faster and better is having a solid personal productivity system that you use on a daily basis.

            This system can be just about anything that helps you get through your mountain of projects or tasks, and helps you get closer to your goals in life. Whether it’s paper or pixels, it doesn’t really matter. But, since you are reading Lifehack I have to assume that pixels and technological devices are an important part of your workflow.

            “Personal Productivity System” defined

            A personal productivity system (at least the definition that this article will use) is a set of workflows and tools that allow an individual to optimally get their work done.

            Workflows can be how you import and handle your photos from your camera, how you write and create blog posts, how you deploy compiled code to a server, etc.

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            Tools are the things like planners, todo managers, calendars, development environments, applications, etc.

            When automation is bad

            You may be thinking that the more that we automate our systems, the more we will get done. This is mostly the case, but there is one very big “gotcha” when it comes to automation of anything.

            Automation is a bad thing for your personal productivity system when you don’t inherently understand the process of something.

            Let’s take paying your bills for example. This may seem very obvious, but if you can’t stick to a monthly budget and have trouble finding the money to make payments on time, then automating your bill payment every month is completely useless and can be dangerous for your personal finances.

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            Another example is using a productivity tool to “tell you” what tasks are important and what to do next. If you haven’t taken a step back and figured out just how your productivity systems should work together, this type of automation will likely keep you from getting things done.

            You can only automate something in your personal productivity system that have managed for a while. If you try to automate things that aren’t managed well already, you will probably feel a bit out of control and have a greater sense of overwhelm.

            Another thing to remember is that some things should always be done by yourself, like responding to important emails and communicating with others. Automating these things can show your coworkers and colleagues that you don’t care enough to communicate yourself.

            When automation is good

            On the other hand, automation is a great thing for your personal productivity system when you understand the process of something and can then automatically get the steps done. When you know how to manage something effectively and understand the step-by-step process of a portion of your system, it’s probably a great time to automate it.

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            I have several workflows that I have introduced in the last year that takes some of the “mindless” work from me so I can be more creative and not have to worry about the details of something.

            On my Mac I use a combination of Automator workflows, TextExpander snippets, and now Keyboard Maestro shortcuts to do things like automatically touch-up photos imported from my iPhone 4S or open all the apps and websites needed for a weekly meeting to the forefront of my desktop by typing a few keys. Once you open yourself up to automating a few of your processes, you start to see other pieces of your system that can benefit from automation.

            Once again; none of this works unless you understand your processes and know what tools you can use to get them done automatically.

            The three steps to determine if something is “ripe” for automation

            If your workflow passes these three steps, then automate away, baby:

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            1. You can do this process in your sleep and it doesn’t require your full, if any form of attention. It can (and has been) managed in some form prior to automating it.
            2. The process is time consuming.
            3. The process doesn’t require “human finesse” (ie. communicating and responding to something personally)

            Automating your personal productivity systems can be a great for you in the long run if you are careful and mindful of what you are doing. You first need to understand the processes that you are trying to automate before automating them though. Don’t get stuck in thinking that anything and everything should be automated in your life, because it probably shouldn’t.

            Pick and choose these processes wisely and you’ll find the ones that take up most of your time to be the best ones to automate. What have you automated in your personal productivity system?

            Featured photo credit: Bram Naus via unsplash.com

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