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One Trick To Persuade Nearly Everyone: Don’t Be Too Creative

One Trick To Persuade Nearly Everyone: Don’t Be Too Creative

Have you ever thought that you’d be more successful if only you were more creative? Most of us believe that being as creative as possible will yield the best results, but there’s actually lots of evidence to the contrary.

Studies have shown that proposals that show too much creativity often fail, and that humans are drawn to what’s familiar to them. There are many ways we can use these insights to be more successful, and we’ll explore these below.

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Ideas that are too novel aren’t successful.

In 2014, researchers from Harvard and Northeastern University set out to find out how important novelty is when submitting funding proposals. Surely, the most creative proposals would be the most successful? Surprisingly, this wasn’t the case.[1]

150 proposals were prepared, and each was rated according to how novel it was. The proposals were then evaluated by a team of scientists, who gave a score to each. The proposals that were the most novel and creative received the lowest scores overall. Up next were the safe, familiar proposals, which scored only slightly higher. The proposals which received the best scores were those considered ‘slightly new’ – not too novel, but also not completely familiar.

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This study demonstrates how important it is to get the right balance between familiarity and newness. It’s not enough to simply come up with the most creative idea you can – you also need to make sure that it contains some familiarity. For example, when pitching a new business idea, try comparing it to existing services, saying, “It’s like McDonalds, but healthy,” or, “It’s eBay for bikes.” This approach makes your proposal easier to understand and less threatening. If an idea is so new that it’s hard to understand and explain, it’s unlikely to be successful.

Humans crave familiarity.

In the 1960s, a psychologist named Robert Zajonc conducted experiments which proved the human preference for familiarity. He showed subjects a variety of images, shapes and characters, and asked them to rate which they liked best. The images which were familiar to the subjects consistently received the highest ratings, while images which they had not been shown before were rated poorly. This shows that we are naturally inclined to like what we know, regardless of whether or not it’s actually better.

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This is described at the ‘mere-exposure effect’ and is often used in advertising. By showing consumers the same advert over and over again, the chance of them liking it and buying the product shown is increased. The same theory can be applied to many areas of life – music, art, cinema, and even people.

By bearing in mind that most humans crave familiarity, you can be more successful in many areas of life, including work, creative projects and relationships. You could pitch a novel idea to a familiar problem at work, paint a familiar scene using new materials, or suggest trying a new variety of your partner’s favorite cuisine for dinner.

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A combination of surprising and familiar works best.

Raymond Loewy, one of the most successful industrial designers of all time, knew all about getting the right balance between surprising and familiar. He developed a design principle called MAYA, which stands for ‘Most Advanced Yet Acceptable.’ and refers to the practice of creating designs that are as advanced as possible without being so new and unusual that they aren’t accepted by consumers. The MAYA principle can be used to explain why high-tech products, like the recent Google Glasses, can fail. While consumers are used to devices like phones and tablets, making the leap to a wearable device could feel too unfamiliar and strange.

Next time you’re pushing yourself to be more creative, stop. Think instead about how you could put a creative twist on a familiar idea. You’ll see better results, and won’t suffer the disappointment of your most creative endeavors being unsuccessful.

Reference

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Eloise Best

Eloise is an everyday health expert and runs My Vegan Supermarket, a vegan blog and database of supermarket products.

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Last Updated on October 17, 2019

How to Spend More Quality Time with Your Partner

How to Spend More Quality Time with Your Partner

You see your partner every single day. They are the first person you talk to in the morning and the last person you kiss goodnight.

But does seeing each other day in and day out equal a healthy relationship? Not necessarily.

Spending quality time with your partner is the best way to ensure your relationship stays healthy and strong. This means going above and beyond sitting together while you watch Netflix or going out for the occasional dinner. You deserve more from your relationship – and so does your spouse!

What does quality time mean? It means spending time with your spouse without interruption. It’s a chance for you to come together and talk. Communication will build emotional intimacy and trust.

Quality time is also about expressing love in a physical way. Not sex, necessarily (but that’s great, too!) but through hand-holding, cuddling, caressing, and tickling. Studies show that these displays of affection will boost partner satisfaction.[1]

So how do you spend quality time with your partner? Here are 13 relationship tips on making the most out of your time with your partner.

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1. Recognize the Signs

If you want a healthy relationship, you have to learn how to recognize the signs that you need to spend more quality time together.

Some telltale signs include:

  • You’re always on your phones.
  • You value friendships or hobbies over quality time with your spouse.
  • You aren’t together during important events.
  • You are arguing more often or lack connection.
  • You don’t make plans or date nights.
  • You’re not happy.

If you are experiencing any of these relationship symptoms, know that quality time together can reverse the negative effects of the signs above.

2. Try New Things Together

Have you ever wanted to learn how to play an instrument or speak another language? How about skydive or ballroom dance?

Instead of viewing these as solo hobbies and interests, why not involve your partner?

Trying new activities together builds healthy relationships because it encourages spouses to rely on one another for emotional and physical support.

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Shared hobbies also promote marital friendship, and the Journal of Happiness Studies found that marital satisfaction was twice as high for couples who viewed each other as best friends.[2]

3. Schedule in Tech-Free Time

Your phone is a great way to listen to music, watch videos, and keep up-to-date with friends and family. But is your phone good for your relationship?

Many couples phone snub, or ‘phub’, one another. Studies show that phubbing can lower relationship satisfaction and increase one’s chances of depression.[3]

Reduce those chances by removing distractions when spending quality time together and showing your partner they have your full attention.

4. Hit the Gym as a Couple

One way you can spend more time together as a couple is by becoming workout partners. Studies show that couples are more likely to stay with their exercise routine if they work out together.[4] Couples also work out harder than they would solo. One study found that 95 percent of couples who work out together maintained weight loss compares to the 66 percent of singles who did.[5]

Join a gym, do at-home couples’ workouts, try couples yoga, hit the hiking trails, or get your bikes out. No matter which way you choose to exercise, these healthy activities can promote a healthy relationship.

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5. Cook Meals Together

Pop open a bottle of wine or put some romantic music on while you get busy – in the kitchen, of course!

One of the best relationship tips for spending quality time together when you both have busy schedules is to cook meals together.[6]

Spice things up and try and prepare a four-course meal or a fancy French dish together. Not only is this a fun way to spend your time together, but it also promotes teamwork.

If all goes well, you’ll have a romantic date night meal at home that you prepared with your four hands. And if the food didn’t turn out the way you’d hoped, you are guaranteed to have a laugh and create new memories together.

6. Have a Regular Date Night

Couples experience a greater sense of happiness and less stress when they are spending quality time together.[7] One of the biggest relationship tips for a healthy partnership is to include a date night in your weekly routine.

The National Marriage Project found that having a weekly date night can make your relationship seem more exciting and helps prevent relationship boredom.[8] It also lowers the probability of divorce, improves your sex life, and increases healthy communication.

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Some great ideas for what to do on your date night include:

  • Have a movie marathon – Gather up your favorite flicks and cuddle up on the couch.
  • Play games together – Cards, board games, video games, and other creative outlets are a fun way to spend quality time together.
  • Recreate your first date – Go back to that restaurant and order the same meal you did when you first got together. You can spice up your evening by pretending you’re strangers meeting for the first time and see how sexy the night gets.
  • Plan a weekend getaway – There’s nothing better than traveling with the one you love.
  • Dinner and a movie – A classic!
  • Try a new restaurant – Make it your mission to rate and try all of the Mexican restaurants/Irish pubs/Italian trattorias in your area.
  • Have a long sex session – Intimacy promotes the release of the oxytocin hormone which is responsible for a myriad of great feelings.[9]

Here’re even more date night ideas for your reference: 50 Unique and Really Fun Date Ideas for Couples

Final Thoughts

The benefits of spending quality time together are endless. Here are just some of the ways it can contribute to a healthy relationship:

  • Improves emotional and physical intimacy
  • Lowers divorce rates
  • Improves communication
  • Reduces marital boredom
  • Bonds couples closer
  • Improves friendship
  • Boosts health
  • Reduces stress

These are all excellent reasons to start making date night a regular part of your week.

It’s easy to have a healthy relationship when you set aside dedicated time to share with your spouse. Try new things together, make your spouse your workout buddy, and look for innovative ways to be close and connected.

These relationship tips will bring great benefits to your marriage.

Featured photo credit: Allen Taylor via unsplash.com

Reference

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