Advertising
Advertising

How Self-Awareness Makes A Leader Successful

How Self-Awareness Makes A Leader Successful

When you think of a leader, you think of a self-assured and confident person. You might not think of someone who contemplates the Why of their actions or the mistakes they’ve made.

But in reality, leaders, like all human beings, don’t have all the answers, and are, in fact, often wrong or fundamentally flawed. The difference is that the most successful ones are aware of this. That is why they succeed.

Self-awareness is essential to leadership. It helps you get better, because you know how well you currently are doing. It helps you make the right decisions, because you know your blind spots. It helps you do great work, because you remember past mistakes and address them. Being self-aware is being self-knowledgeable.

Whether you are a manager, a teacher, or a parent, in order to lead others, you need to first be aware enough to lead yourself.

Here are some inspiring leaders and how they’ve used self-awareness to become better.

Know Your Compass

Whole Foods is growing rapidly, has a thriving employee culture, and a fanatic customer base (guilty as charged). John Mackey, the Co-CEO and founder of the company, has grown it from a two-story shop in Austin, Texas, to one of the most well-known brands in food.

As the leader of the company, Mackey looks inward whenever making a business decision. He know what he and his company stand for, and what motivates them.

For Mackey and Whole Foods, a few things are supremely important: purpose, customer loyalty and employee engagement. Here’s Mackey from an interview talking about how a company can find its compass:

Advertising

The first step…is to clearly define its higher purpose beyond maximizing profits. It should then start to design everything it does around creating value for its stakeholders. It should get rid of all metrics that are not connected to value creation for stakeholders. It should then create new metrics that are leading indicators of future performance, measures such as employee passion and customer advocacy.

Know what is important to you, what motivates you and what your values. Then remind yourself of all of this whenever you are leading people or leading yourself. Find and use your compass always.

Think About Your Experiences

Richard Branson is the type of leader who will have a meeting while sky-diving. The man isn’t afraid to fail, and as his entrepreneurship record shows, he actually thrives on it. Yet he is also self-aware enough to know when he was wrong.

One example is when he tried to disrupt the soda market by introducing Virgin Cola in the mid-90s. It was mildly successful, but eventually fizzled out. Looking back, he realizes why that venture was never meant to be:

We started out with so much ambition…

 

But we realized that we’d failed to adhere to our own rules. Virgin specializes in shaking up industries where consumers are getting a raw deal, but there was no great dissatisfaction with Coca-Cola, Pepsi or the other soft drink brands at the time…So the business was a financial failure.

 

We were so intent on repeating our model that led to previous successes that we didn’t notice the problems with our idea. But we always learn from our failures, which makes us better at being self-aware.

Branson, like Mackey, knew his compass well, but in this instance, he didn’t pay enough attention to it. After this failure turned into a lesson learned, he’s able to better understand his own blind spots as a leader.

Embrace Your Failures

The meteoric rise of President Barack Obama has been attributed to many things: his soaring speeches, his cool and calm demeanor, his pretty decent comedic timing (seriously, look up his White House Correspondent Dinners). But he’s also very self-aware, especially when it comes to his short-comings.

During the 2008 campaign, after a disastrous debate performance against Governor Mitt Romney, his whole campaign was in crisis mode. The worst of it was that he looked dispirited and unsure.

Here is Obama reacting to his campaign managers’ frantic pleas to change his debate style, from the book Double Down:

Last night wasn’t good, and I know that. Here’s why I think I’m having trouble. I’m having a hard time squaring up what I know I need to do, what you guys are telling me I need to do, with where my mind takes me, which is: I’m a lawyer, and I want to argue things out. I want to peel back layers…

 

It’s against my instincts just to perform. It’s easy for me to slip back into what I know, which is basically to dissect arguments. I think when I talk. It can be halting. I start slow. It’s hard for me to just go into my answer. I’m having to teach my brain to function differently.

 

I can’t tell you that ‘Okay, I woke up today, I knew I needed to do better, and I’ll do better…I am wired in a different way than this event requires.

 

I just don’t know if I can do this.

This proved to be a cataclysmic moment for the campaign. There was still work ahead for him, but by acknowledging his failure, and the fears he had, he was better equipped to do something about it. He had defined the problem.

Understanding your flaws doesn’t mean you accept them and do nothing else. It means you are aware that they are there, and you need to work on them in order to become a better leader. Surprisingly, many leaders cannot accept their deficiencies in the first place, much less accept there’s work to do.

How To Become More Self-Aware

There are a few ways you can be more introspective in your work as a leader. Here are three ways that will get you far in becoming more self-aware.

Test Yourself

There are numerous tests that can help you better understand your internal mechanics: your thinking style, your behaviors, your strengths, and your personality. Here are a few good ones, many of which you can find for free online:

Advertising

– Myers Briggs: one of the most well known tests. It can be very helpful, because it tells you a lot about how you naturally work and communicate with others–something you must always be aware of as a leader.

– DISC: A test growing in popularity. This test helps you understand your behaviors and personality, how you approach your work, respond to conflict, and work with others.

– Strengthsfinder: One of my personal favorites. This test finds your natural strengths. Strengths are modes of thinking or types of work that you thrive on.

Write

There’s a reason why writing is an often recommended therapeutic exercise. When you write, you explore your inner world.

Committing to a habit of writing every day can dramatically increase your level of self-awareness. I encourage trying free-writing, which is to write without thinking too much about it and with no intention to publish or show it to anyone. It’s for you and that’s it. Free-writing a few pages will explore your subconscious, your fears, your joys and everything in between.

Tell Your Stories

Just like free-writing, telling your life stories can help you find out what makes you tick. By re-telling what happened to you, now as an observer of the past, you often find hidden or lost truths. You learn what has made you the person you are today.

You can do this by writing out various stories from your life. Think of stories from your childhood, college years, first job out of school, or any other time in the past. Then just write out the story.

You can also do this by telling your story to an attentive listener. A friend, family member or even a therapist. Part of what makes therapy so powerful is that you have the full attention of the person sitting across from you.

Advertising

Featured photo credit: barackobamadotcom via flickr.com

More by this author

Why Gen Y Isn’t Happy and What They Can Do About It 11 things to be happy 11 Things You Need To Drop Now To Be Happy leader How Self-Awareness Makes A Leader Successful unplug Should We Adopt France’s New “Unplug After 6 p.m.” Law? active fun Why You’re Resting All Wrong And How To Fix It

Trending in Productivity

1 We Do What We Know Is Bad for Us, Why? 2 13 Bad Habits You Need to Quit Right Away 3 How to Reprogram Your Brain Like a Computer And Hack Your Habits 4 14 Ideas on How to Measure Productivity to Make Progress 5 11 Things You Can Do to Increase Employee Productivity

Read Next

Advertising
Advertising
Advertising

Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

Advertising

Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

Advertising

It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

Advertising

Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

    Advertising

    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

    More Productivity Tips

    Featured photo credit: William Iven via unsplash.com

    Reference

    Read Next