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Brace Your Online Presence In 6 Easy Steps

Brace Your Online Presence In 6 Easy Steps

In today’s age of near internet-ubiquity, developing your brand’s online presence is key if you don’t want to be left in the dust of current marketing trends. Here are six tips to help you make sure your business creates and maintains a strong online presence.

Use Social Media To “Meet” Consumer Needs

Too often, companies will simply treat their Facebook or other social media page as just another place to post advertisements or press releases. This doesn’t realize the potential for communication with your customer base.

Allow your customers to actually communicate with your company’s social media accounts, and reach out to them when possible. You might be surprised at how much you could gain in terms of customer relations from a little back-and-forth online. Need concrete evidence? Check out this article on how JetBlue overcame the fallout of its “Valentine’s day crisis” by utilizing social media.

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Know How To “Go Mobile”

Now smartphones seem to be popping up everywhere you look; a lot of people are browsing the internet on smaller screens. If your company website only has a desktop version, it won’t look as sleek on the screen of a smartphone.

See what you can do to develop a mobile version of your website, and customers should notice your commitment to streamlining. You can still keep your regular site’s overall theme or format—just optimize and cut it down for a smaller device.

Pay For Ads A Click At A Time

Don’t have a lot of wiggle room in your marketing or advertising budget? Your company should invest in pay per click ads: customizable online ads for your business you only pay for when someone clicks on them.

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Pay per click ads are ideal for smaller operations who don’t have the budget for advertising agencies or SEO companies to provide them with quality marketing on the internet. Check out Google’s AdWords to get a feel for the concept.

Be “Real” Online

While it’s important to stay professional online, keep things a little more personable than the boardroom. Imagine turning off a prospective customer simply because they couldn’t relate to the voice of your online content like blogs, mission statements, or any other content that wouldn’t count strictly as marketing or advertising.

Adding a personal touch to your online content lets the consumer know an actual, real person is behind the message. Try to make your web content as “real” as humanly possible.

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Know Who You’re Selling To

No-brainer, right? You can’t sell your product if you don’t know who you’re selling to. In reality though, we know it isn’t so simple. But not every company has the disposable funds to get the latest focus group findings or case study results from Proctor & Gamble.

Smaller companies need good literature on their targeted demographic, too. This is where cheaper or free literature can become a real boon. Two examples: check out this Mashable article called “14 Tips to Nail Down Demographics,” as well as this free eBook, “Getting Women to Buy,” which aims to clue would-be advertisers and marketers in to selling to women as a demographic.

Keep Track Of Your Net Presence

Don’t fall prey to this online faux pas: posting great marketing content, then falling out of step with market trends by failing to update content over time in an ever-changing world of online advertising.

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Maybe you’ve heard of a concept called “file and forget.” Whatever you do, don’t let your website become an example of “post and neglect.” If you take care of your company’s internet presence, it will take care of you in the form of happier customers and a better relationship with your target demographic.

Featured photo credit: photopin.com via farm1.staticflickr.com

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Last Updated on May 24, 2019

How to Be Productive at Home and Make Every Day a Productive Day

How to Be Productive at Home and Make Every Day a Productive Day

If you’ve ever wondered how to be productive at home or how you could possibly have a more productive day, look no further.

Below you’ll find six easy tips that will help you make the most out of your time:

1. Create a Good Morning Routine

One of the best ways to start your day is to get up early and eat a healthy breakfast.

CEOs and other successful people have similar morning routines, which include exercising and quickly scanning their inboxes to find the most urgent tasks.[1]

You can also try writing first thing in the morning to warm up your brain[2] (750 words will help with that). But no matter what you choose to do, remember to create good morning habits so that you can have a more productive day.

If you aren’t sure how to make morning routine work for you, this guide will help you:

The Ultimate Morning Routine to Make You Happy And Productive All Day

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2. Prioritize

Sometimes we can’t have a productive day because we just don’t know where to start. When that’s the case, the most simple solution is to list everything you need to get accomplished, then prioritize these tasks based on importance and urgency.

Week Plan is a simple web app that will help you prioritize your week using the Covey time management grid. Here’s an example of it:[3]

    If you get the most pressing and important items done first, you will be able to be more productive while keeping stress levels down.

    Lifehack’s CEO, Leon, also has great advice on how to prioritize. Take a look at this article to learn more about it:

    How to Prioritize Right in 10 Minutes and Work 10X Faster

    3. Focus on One Thing at a Time

    One of the biggest killers of productivity is distractions. Whether it be noise or thoughts or games, distractions are a barrier to any productive day. That’s why it’s important to know where and when you work best.

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    Need a little background noise to keep you on track? Try working in a coffee shop.

    Can’t stand to hear even the ticking of a clock while writing? Go to a library and put in your headphones.

    Don’t be afraid to utilize technology to make the best of your time. Sites like [email protected] and Simply Noise can help keep you focused and productive all day long.

    And here’s some great apps to help you focus: 10 Online Apps for Better Focus

    4. Take Breaks

    Focusing, however, can drain a lot of energy and too much of it at once can quickly turn your productive day unproductive.

    To reduce mental fatigue while staying on task, try using the Pomodoro Technique. It requires working on a task for 25 minutes, then taking a short break before another 25 minute session.

    After four “pomodoro sessions,” be sure to take a longer break to rest and reflect.

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    I like to work in 25 and 5 minute increments, but you should find out what works best for you.

    5. Manage Your Time Effectively

    A learning strategies consultant once told me that there is no such thing as free time, only unstructured time.

    How do you know when exactly you have free time?

    By using the RescueTime app, you can see when you have free time, when you are productive, and when you actually waste time.

    With this data, you can better plan out your day and keep yourself on track.

    Moreover, you can increase the quality of low-intensity time. For example, reading the news while exercising or listening to meeting notes while cooking. Many of the mundane tasks we routinely accomplish can be paired with other tasks that lead to an overall more productive day.

    A bonus tip, even your real free time can be used productively, find out how:

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    20 Productive Ways to Use Your Free Time

    6. Celebrate and Reflect

    No matter how you execute a productive day, make sure to take time and celebrate what you’ve accomplished. It’s important to reward yourself so that you can continue doing great work. Plus, a reward system is an incredible motivator.

    Additionally, you should reflect on your day in order to find out what worked and what didn’t. Reflection not only increases future productivity, but also gives your brain time to decompress and de-stress.

    Try these 10 questions for daily self reflection.

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    Featured photo credit: Unsplash via unsplash.com

    Reference

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