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Brace Your Online Presence In 6 Easy Steps

Brace Your Online Presence In 6 Easy Steps

In today’s age of near internet-ubiquity, developing your brand’s online presence is key if you don’t want to be left in the dust of current marketing trends. Here are six tips to help you make sure your business creates and maintains a strong online presence.

Use Social Media To “Meet” Consumer Needs

Too often, companies will simply treat their Facebook or other social media page as just another place to post advertisements or press releases. This doesn’t realize the potential for communication with your customer base.

Allow your customers to actually communicate with your company’s social media accounts, and reach out to them when possible. You might be surprised at how much you could gain in terms of customer relations from a little back-and-forth online. Need concrete evidence? Check out this article on how JetBlue overcame the fallout of its “Valentine’s day crisis” by utilizing social media.

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Know How To “Go Mobile”

Now smartphones seem to be popping up everywhere you look; a lot of people are browsing the internet on smaller screens. If your company website only has a desktop version, it won’t look as sleek on the screen of a smartphone.

See what you can do to develop a mobile version of your website, and customers should notice your commitment to streamlining. You can still keep your regular site’s overall theme or format—just optimize and cut it down for a smaller device.

Pay For Ads A Click At A Time

Don’t have a lot of wiggle room in your marketing or advertising budget? Your company should invest in pay per click ads: customizable online ads for your business you only pay for when someone clicks on them.

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Pay per click ads are ideal for smaller operations who don’t have the budget for advertising agencies or SEO companies to provide them with quality marketing on the internet. Check out Google’s AdWords to get a feel for the concept.

Be “Real” Online

While it’s important to stay professional online, keep things a little more personable than the boardroom. Imagine turning off a prospective customer simply because they couldn’t relate to the voice of your online content like blogs, mission statements, or any other content that wouldn’t count strictly as marketing or advertising.

Adding a personal touch to your online content lets the consumer know an actual, real person is behind the message. Try to make your web content as “real” as humanly possible.

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Know Who You’re Selling To

No-brainer, right? You can’t sell your product if you don’t know who you’re selling to. In reality though, we know it isn’t so simple. But not every company has the disposable funds to get the latest focus group findings or case study results from Proctor & Gamble.

Smaller companies need good literature on their targeted demographic, too. This is where cheaper or free literature can become a real boon. Two examples: check out this Mashable article called “14 Tips to Nail Down Demographics,” as well as this free eBook, “Getting Women to Buy,” which aims to clue would-be advertisers and marketers in to selling to women as a demographic.

Keep Track Of Your Net Presence

Don’t fall prey to this online faux pas: posting great marketing content, then falling out of step with market trends by failing to update content over time in an ever-changing world of online advertising.

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Maybe you’ve heard of a concept called “file and forget.” Whatever you do, don’t let your website become an example of “post and neglect.” If you take care of your company’s internet presence, it will take care of you in the form of happier customers and a better relationship with your target demographic.

Featured photo credit: photopin.com via farm1.staticflickr.com

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Last Updated on November 18, 2019

How to Prioritize Right in 10 Minutes and Work 10X Faster

How to Prioritize Right in 10 Minutes and Work 10X Faster

Everyone of my team members has a bucketload of tasks that they need to deal with every working day. On top of that, most of their tasks are either creativity tasks or problem solving tasks.

Despite having loads of tasks to handle, our team is able to stay creative and work towards our goals consistently.

How do we manage that?

I’m going to reveal to you how I helped my team get more things done in less time through the power of correct prioritization. A few minutes spent reading this article could literally save you thousands of hours over the long term. So, let’s get started with my method on how to prioritize:

The Scales Method – a productivity method I created several years ago.

How to Prioritize with the Scales Method

    One of our new editors came to me the other day and told me how she was struggling to keep up with the many tasks she needed to handle and the deadlines she constantly needed to stick to.

    At the end of each day, she felt like she had done a lot of things but often failed to come up with creative ideas and to get articles successfully published. From what she told me, it was obvious that she felt overwhelmed and was growing increasingly frustrated about failing to achieve her targets despite putting in extra hours most days.

    After she listened to my advice – and I introduced her to the Scales Method – she immediately experienced a dramatic rise in productivity, which looked like this:

    • She could produce three times more creative ideas for blog articles
    • She could publish all her articles on time
    • And she could finish all her work on time every day (no more overtime!)

    Curious to find out how she did it? Read on for the step-by-step guide:

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    1. Set Aside 10 Minutes for Planning

    When it comes to tackling productivity issues, it makes sense to plan before taking action. However, don’t become so involved in planning that you become trapped in it and never move beyond first base.

    My recommendation is to give yourself a specific time period for planning – but keep it short. Ideally, 10 or 15 minutes. This should be adequate to think about your plan.

    Use this time to:

    • Look at the big picture.
    • Think about the current goal and target that you need/want to achieve.
    • Lay out all the tasks you need to do.

    2. Align Your Tasks with Your Goal

    This is the core component that makes the Scales Method effective.

    It works like this:

    Take a look at all the tasks you’re doing, and review the importance of each of them. Specifically, measure a task’s importance by its cost and benefit.

    By cost, I am referring to the effort needed per task (including time, money and other resources). The benefit is how closely the task can contribute to your goal.

      To make this easier for you, I’ve listed below four combinations that will enable you to quickly and easily determine the priority of each of your tasks:

      Low Cost + High Benefit

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      Do these tasks first because they’re the simple ones to complete, yet help you get closer to your goal.

      Approving artwork created for a sales brochure would likely fit this category. You could easily decide on whether you liked the artwork/layout, but your decision to approve would trigger the production of the leaflet and the subsequent sales benefits of sending it out to potential customers.

      High Cost + High Benefit

      Break the high cost task down into smaller ones. In other words, break the big task into mini ones that take less than an hour to complete. And then re-evaluate these small tasks and set their correct priority level.

      Imagine if you were asked to write a product launch plan for a new diary-free protein powder supplement. Instead of trying to write the plan in one sitting – aim to write the different sections at different times (e.g., spend 30 minutes writing the introduction, one hour writing the body text, and 30 minutes writing the conclusion).

      Low Cost + Low Benefit

      This combination should be your lowest priority. Either give yourself 10-15 minutes to handle this task, or put these kind of tasks in between valuable tasks as a useful break.

      These are probably necessary tasks (e.g., routine tasks like checking emails) but they don’t contribute much towards reaching your desired goal. Keep them way down your priority list.

      High Cost + Low Benefit

      Review if these tasks are really necessary. Think of ways to reduce the cost if you decide that the completion of the task is required.

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      For instance, can any tools or systems help to speed up doing the task? In this category, you’re likely to find things like checking and updating sales contacts spreadsheets. This can be a fiddly and time-consuming thing to do without making mistakes. However, there are plenty of apps out there they can make this process instant and seamless.

      Now, coming back to the editor who I referred to earlier, let’s take a look at her typical daily task list:

        After listening to my advice, she broke down the High cost+ High benefit task into smaller ones. Her tasks then looked like this (in order of priority):

          And for the task about promoting articles to different platforms, after reviewing its benefits, we decided to focus on the most effective platform only – thereby significantly lowering the associated time cost.

          Bonus Tip: Tackling Tasks with Deadlines

          Once you’ve evaluated your tasks, you’ll know the importance of each of them. This will immediately give you a crystal-clear picture on which tasks would help you to achieve more (in terms of achieving your goals). Sometimes, however, you won’t be able to decide every task’s priority because there’ll be deadlines set by external parties such as managers and agencies.

          What to do in these cases?

          Well, I suggest that after considering the importance and values of your current tasks, align the list with the deadlines and adjust the priorities accordingly.

          For example, let’s dip into the editor’s world again.

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          Some of the articles she edited needed to be published by specific dates. The Scales Method allows for this, and in this case, her amended task list would look something like this:

            Hopefully, you can now see how easy it is to evaluate the importance of tasks and how to order them in lists of priority.

            The Scales Method Is Different from Anything Else You’ve Tried

            By adopting the Scales Method, you’ll begin to correctly prioritize your work, and most importantly – boost your productivity by up to 10 times!

            And unlike other methods that don’t really explain how to decide the importance of a task, my method will help you break down each of your tasks into two parts: cost and benefits. My method will also help you to take follow-up action based on different cost and benefits combinations.

            Start right now by spending 10 minutes to evaluate your common daily tasks and how they align with your goal(s). Once you have this information, it’ll be super-easy to put your tasks into a priority list. All that remains, is that you kick off your next working day by following your new list.

            Trust me, once you begin using the Scales Method – you’ll never want to go back to your old ways of working.

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            Featured photo credit: Vector Stock via vectorstock.com

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