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Brace Your Online Presence In 6 Easy Steps

Brace Your Online Presence In 6 Easy Steps

In today’s age of near internet-ubiquity, developing your brand’s online presence is key if you don’t want to be left in the dust of current marketing trends. Here are six tips to help you make sure your business creates and maintains a strong online presence.

Use Social Media To “Meet” Consumer Needs

Too often, companies will simply treat their Facebook or other social media page as just another place to post advertisements or press releases. This doesn’t realize the potential for communication with your customer base.

Allow your customers to actually communicate with your company’s social media accounts, and reach out to them when possible. You might be surprised at how much you could gain in terms of customer relations from a little back-and-forth online. Need concrete evidence? Check out this article on how JetBlue overcame the fallout of its “Valentine’s day crisis” by utilizing social media.

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Know How To “Go Mobile”

Now smartphones seem to be popping up everywhere you look; a lot of people are browsing the internet on smaller screens. If your company website only has a desktop version, it won’t look as sleek on the screen of a smartphone.

See what you can do to develop a mobile version of your website, and customers should notice your commitment to streamlining. You can still keep your regular site’s overall theme or format—just optimize and cut it down for a smaller device.

Pay For Ads A Click At A Time

Don’t have a lot of wiggle room in your marketing or advertising budget? Your company should invest in pay per click ads: customizable online ads for your business you only pay for when someone clicks on them.

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Pay per click ads are ideal for smaller operations who don’t have the budget for advertising agencies or SEO companies to provide them with quality marketing on the internet. Check out Google’s AdWords to get a feel for the concept.

Be “Real” Online

While it’s important to stay professional online, keep things a little more personable than the boardroom. Imagine turning off a prospective customer simply because they couldn’t relate to the voice of your online content like blogs, mission statements, or any other content that wouldn’t count strictly as marketing or advertising.

Adding a personal touch to your online content lets the consumer know an actual, real person is behind the message. Try to make your web content as “real” as humanly possible.

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Know Who You’re Selling To

No-brainer, right? You can’t sell your product if you don’t know who you’re selling to. In reality though, we know it isn’t so simple. But not every company has the disposable funds to get the latest focus group findings or case study results from Proctor & Gamble.

Smaller companies need good literature on their targeted demographic, too. This is where cheaper or free literature can become a real boon. Two examples: check out this Mashable article called “14 Tips to Nail Down Demographics,” as well as this free eBook, “Getting Women to Buy,” which aims to clue would-be advertisers and marketers in to selling to women as a demographic.

Keep Track Of Your Net Presence

Don’t fall prey to this online faux pas: posting great marketing content, then falling out of step with market trends by failing to update content over time in an ever-changing world of online advertising.

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Maybe you’ve heard of a concept called “file and forget.” Whatever you do, don’t let your website become an example of “post and neglect.” If you take care of your company’s internet presence, it will take care of you in the form of happier customers and a better relationship with your target demographic.

Featured photo credit: photopin.com via farm1.staticflickr.com

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Last Updated on March 23, 2021

Manage Your Energy so You Can Manage Your Time

Manage Your Energy so You Can Manage Your Time

One of the greatest ironies of this age is that while various gadgets like smartphones and netbooks allow you to multitask, it seems that you never manage to get things done. You are caught in the busyness trap. There’s just too much work to do in one day that sometimes you end up exhausted with half-finished tasks.

The problem lies in how to keep our energy level high to ensure that you finish at least one of your most important tasks for the day. There’s just not enough hours in a day and it’s not possible to be productive the whole time.

You need more than time management. You need energy management

1. Dispel the idea that you need to be a “morning person” to be productive

How many times have you heard (or read) this advice – wake up early so that you can do all the tasks at hand. There’s nothing wrong with that advice. It’s actually reeks of good common sense – start early, finish early. The thing is that technique alone won’t work with everyone. Especially not with people who are not morning larks.

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I should know because I was once deluded with the idea that I will be more productive if I get out of bed by 6 a.m. Like most of you Lifehackers, I’m always on the lookout for productivity hacks because I have a lot of things in my plate. I’m working full time as an editor for a news agency, while at the same time tending to my side business as a content marketing strategist. I’m also a travel blogger and oh yeah, I forgot, I also have a life.

I read a lot of productivity books and blogs looking for ways to make the most of my 24 hours. Most stories on productivity stress waking up early. So I did – and I was a major failure in that department – both in waking up early and finishing early.

2. Determine your “peak hours”

Energy management begins with looking for your most productive hours in a day. Getting attuned to your body clock won’t happen instantly but there’s a way around it.

Monitor your working habits for one week and list down the time when you managed to do the most work. Take note also of what you feel during those hours – do you feel energized or lethargic? Monitor this and you will find a pattern later on.

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My experiment with being a morning lark proved that ignoring my body clock and just doing it by disciplining myself to wake up before 8 a.m. will push me to be more productive. I thought that by writing blog posts and other reports in the morning that I would be finished by noon and use my lunch break for a quick gym session. That never happened. I was sleepy, distracted and couldn’t write jack before 10 a.m.

In fact that was one experiment that I shouldn’t have tried because I should know better. After all, I’ve been writing for a living for the last 15 years, and I have observed time and again that I write more –and better – in the afternoon and in evenings after supper. I’m a night owl. I might as well, accept it and work around it.

Just recently, I was so fired up by a certain idea that – even if I’m back home tired from work – I took out my netbook, wrote and published a 600-word blog post by 11 p.m. This is a bit extreme and one of my rare outbursts of energy, but it works for me.

3. Block those high-energy hours

Once you have a sense of that high-energy time, you can then mold your schedule so that your other less important tasks will be scheduled either before or after this designated productive time.

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Block them out in your calendar and use the high-energy hours for your high priority tasks – especially those that require more of your mental energy and focus. You also need to use these hours to any task that will bring you closer to you life’s goal.

If you are a morning person, you might want to schedule most business meetings before lunch time as it’s important to keep your mind sharp and focused. But nothing is set in stone. Sometimes you have to sacrifice those productive hours to attend to other personal stuff – like if you or your family members are sick or if you have to attend your son’s graduation.

That said, just remember to keep those productive times on your calendar. You may allow for some exemptions but stick to that schedule as much as possible.

There’s no right or wrong way of using this energy management technique because everything depends on your own personal circumstances. What you need to remember is that you have to accept what works for you – and not what other productivity gurus say you should do.

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Understanding your own body clock is the key to time management. Without it, you end up exhausted chasing a never-ending cycle of tasks and frustrations.

Featured photo credit: Collin Hardy via unsplash.com

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