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Brace Your Online Presence In 6 Easy Steps

Brace Your Online Presence In 6 Easy Steps

In today’s age of near internet-ubiquity, developing your brand’s online presence is key if you don’t want to be left in the dust of current marketing trends. Here are six tips to help you make sure your business creates and maintains a strong online presence.

Use Social Media To “Meet” Consumer Needs

Too often, companies will simply treat their Facebook or other social media page as just another place to post advertisements or press releases. This doesn’t realize the potential for communication with your customer base.

Allow your customers to actually communicate with your company’s social media accounts, and reach out to them when possible. You might be surprised at how much you could gain in terms of customer relations from a little back-and-forth online. Need concrete evidence? Check out this article on how JetBlue overcame the fallout of its “Valentine’s day crisis” by utilizing social media.

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Know How To “Go Mobile”

Now smartphones seem to be popping up everywhere you look; a lot of people are browsing the internet on smaller screens. If your company website only has a desktop version, it won’t look as sleek on the screen of a smartphone.

See what you can do to develop a mobile version of your website, and customers should notice your commitment to streamlining. You can still keep your regular site’s overall theme or format—just optimize and cut it down for a smaller device.

Pay For Ads A Click At A Time

Don’t have a lot of wiggle room in your marketing or advertising budget? Your company should invest in pay per click ads: customizable online ads for your business you only pay for when someone clicks on them.

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Pay per click ads are ideal for smaller operations who don’t have the budget for advertising agencies or SEO companies to provide them with quality marketing on the internet. Check out Google’s AdWords to get a feel for the concept.

Be “Real” Online

While it’s important to stay professional online, keep things a little more personable than the boardroom. Imagine turning off a prospective customer simply because they couldn’t relate to the voice of your online content like blogs, mission statements, or any other content that wouldn’t count strictly as marketing or advertising.

Adding a personal touch to your online content lets the consumer know an actual, real person is behind the message. Try to make your web content as “real” as humanly possible.

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Know Who You’re Selling To

No-brainer, right? You can’t sell your product if you don’t know who you’re selling to. In reality though, we know it isn’t so simple. But not every company has the disposable funds to get the latest focus group findings or case study results from Proctor & Gamble.

Smaller companies need good literature on their targeted demographic, too. This is where cheaper or free literature can become a real boon. Two examples: check out this Mashable article called “14 Tips to Nail Down Demographics,” as well as this free eBook, “Getting Women to Buy,” which aims to clue would-be advertisers and marketers in to selling to women as a demographic.

Keep Track Of Your Net Presence

Don’t fall prey to this online faux pas: posting great marketing content, then falling out of step with market trends by failing to update content over time in an ever-changing world of online advertising.

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Maybe you’ve heard of a concept called “file and forget.” Whatever you do, don’t let your website become an example of “post and neglect.” If you take care of your company’s internet presence, it will take care of you in the form of happier customers and a better relationship with your target demographic.

Featured photo credit: photopin.com via farm1.staticflickr.com

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Published on July 15, 2019

10 Simple Strategies to Make Your Life Better Starting Today

10 Simple Strategies to Make Your Life Better Starting Today

Habits are an important part of the direction you take your life, and — as I’ll share with you shortly — there are certain daily habits you can adopt right away that are guaranteed to improve your life.

Think back to when you were just six or seven years old…

At that age you probably didn’t have many habits. But, as the years went by, you picked up more and more good and bad habits.

You may not have thought about it before, but habit forming never really stops.

That’s why it’s never too late to change your habits and transform your life.

So, if you feel burdened by your bad habits, start kicking them into shape by replacing them with these 10 positive, life-changing strategies:

1. Go to Bed a Little Earlier and Wake up Earlier 

Starting tonight, get yourself to bed 30 minutes earlier than usual. And, then make sure you get up tomorrow morning 30 minutes earlier, too. This small change can have a BIG impact on your day. 

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Instead of furiously rushing in the morning to get ready for work, the extra time will give you a golden opportunity to start your day off on the right note. You can drink a smoothie while sitting on your porch, spend 10 minutes exercising and stretching, and still have time to read a few pages of an inspiring book.

2. Be Grateful for the Good Things in Your Life 

Setbacks and obstacles are inevitable in life. But, with a positive mindset, you’ll be able to overcome most of these. And, when you do, you’ll boost your self-confidence. 

This is something you can definitely be grateful for. 

However, if worst-case scenarios are playing out in your life, then sometimes, to stay strong, you’ll need to keep your mind on the good things that are happening to you. For example, your relationship with your partner might be crumbling, but your career is continuously getting stronger. It’d be easy to feel downtrodden and miserable about your relationship problems —  but, it would be much healthier to keep your mind and gratitude on these things that are going well, such as your career.

3. Drink Water All Day Every Day 

I’m sure you’ve heard the advice of drinking at least eight glasses of water a day, but are you following that advice? If not, you’re robbing your body and mind of essential hydration. 

With the right amount of water intake a day, you’ll be amazed how good you feel — and how good you look!

4. Take 15 Minutes to Set Goals for the Day, and Then Tackle Them One by One 

This strategy will put your life into a new stratosphere! And, it’s very simple to do. 

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Simply spend 15 minutes in the morning (either at home or at work) planning what you need and want to achieve during the rest of the day. Once you’ve listed your tasks, the next step is to put them into order of priority. 

For instance, you have three things to do: catch up with your emails, write a project update, and prepare a briefing for your CEO. It’s best if you put these in order of importance. In this example, your emails can probably wait until you’ve created your CEO brief and updated your project documentation.

5. Turn Off Your Cell Phone (or Put it on Airplane Mode) When You’re Focusing 

A 2012 study found that even looking at a cell phone or feeling it vibrate in your pocket can significantly distract focus and reduce your ability to complete complex tasks.[1]

It’s no surprise really, as our thoughts are subconsciously drawn towards checking our phones when they’re switched on. It’s a bad habit — but one that most of us have. However, when you need 100% focus (like I do when writing my articles), then switching your phone off, or at least putting it into airplane mode, will free your mind and supercharge your focus. Try it and see!

6. Walk as Much as You Can 

Have you noticed that most people’s lives are sedentary? They drive to work, sit in front of a screen all day, then drive home and binge on the latest Netflix series. It’s no wonder there’s a growing epidemic of obesity and mental health issues. 

Our bodies are made to move — so we should move them! This can be as simple as walking up the stairs to your office instead of taking the elevator, and going out for a walk around the block at lunchtime. In the evening, instead of arriving home and crashing on the sofa; spend 20 to 30 minutes walking around your block.

When you make these things a habit, you’ll be amazed by how much better you feel. You’ll have less stress — and more energy.

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7. Be Mindful of Your Surroundings

How often do you stop, think and appreciate the “here and now”? I’m guessing not very often. But, I understand why. Modern life is demanding and fast-paced. There’s precious little time to appreciate the small things. 

But, if you want to live a healthy and happy life, you must break out of this trap. You can do this by allocating 15 to 30 minutes each day for mindful meditation. This could be in a park, in your garden, or even in your lounge. The trick is to focus 100% on your surroundings. 

For example, if you’re outside, watch how the leaves on the trees blow around in the wind. By keeping your focus on this movement, you’ll clear your mind from your usual stresses and strains. This will give you brain a much-needed break. And, as well as improving your mental health; you’ll find your creativity gets a boost, too.

8. Ask for Help When You Need It 

No one can know or do everything. Which is why you shouldn’t be embarrassed to delegate tasks to others when needed, ask questions when you don’t have the answers, and work with partners and colleagues to clarify intentions. 

When I first set up Lifehack, I tried to do everything myself: blog writing, website creation, marketing, financial planning, etc. However, I quickly learned that it was much better to hire some help. Not only did this inject some fresh ideas and inspiration into Lifehack — it also made the whole operation way more enjoyable!

9. Practice Self Care 

Are you looking after yourself as well as you should? If not, then take steps to improve your diet, exercise more, and to speak to yourself with encouraging words and thoughts. 

The latter suggestion is often overlooked. But how you speak to yourself determines how you feel, what you believe, and what you achieve.

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10. Embrace Learning 

You cannot transform your life without learning something new. That’s because the process of change forces you to adapt. But, many people stop learning as they get older, as they find the learning process boring and bothersome. However, it doesn’t have to be this way. It can be fun and rewarding. 

Whether you decide to learn to play guitar or study the basics of accounting — embrace learning, and begin changing your world for the better.

I’m sure you’ll agree that these 10 strategies are simple enough for you to start putting them into action in your life. (I suggest you begin today!) 

Nevertheless, you’ll probably need to use some extra willpower for the first 30 days or so, as this is the typical length of time it takes to create a new habit. After that, these strategies will be part of your day-to-day life, and you won’t need to think about having to do them. In other words, they’ll have become habitual actions.

If you need any further encouragement to get started with the 10 strategies, then consider this:

Even just adopting one of the strategies can turn the tide in your favor. But, when you implement all 10, you’ll create an unstoppable trend towards success, health and happiness.

So start making your life better — today!

Featured photo credit: Javier Garcia via unsplash.com

Reference

[1] Deborah R. Tindell and Robert W. Bohlander, Wilkes University: The Use and Abuse of Cell Phones and Text Messaging in the Classroom: A Survey of College Students

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