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10 Ways Fashion Stores Manipulate You To Spend More

10 Ways Fashion Stores Manipulate You To Spend More

Fashion stores always seem to be at their peak, particularly around the change of the seasons. When spring turns to summer, out come the shorts and peasant tops. When it turns cooler, the big knits and comfy jeans make their triumphant return.

However, it’s a little-known fact, that fashion stores – heck, the majority of stores – are actively trying to play mind games with you so that you’ll spend more time and money in their establishment. Turns out some fashion tricks are good all year round.

So, if you want to be a little bit savvier about your spending habits, and more importantly keep an eye out for signs that your local fashion store is trying to get you to spend an exorbitant amount more than you need, then check out our top ten sneakiest fashion store tricks being employed.

1. The Clothes Are Designed To Feel Slightly Out of Season

Here’s a doozy of a trick that the fashion stores employ – the clothes there are always designed to feel slightly of season, ensuring you buy more through pressure. Despite the established spring/summer and autumn/winter seasons of clothing, industry insiders have confirmed that micro-trends exist on a weekly basis, transforming the way fashion stores and their shoppers operate on a weekly basis.

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This means that shoppers are pressured, week-to-week, to constantly update their looks with new products. They are pressured into feeling always on the verge of being outside of modern fashion. Our suggestion? Focus on style, rather than fashion – besides, everything always comes back around again, anyway.

2. They Advertise Discount Clothing To Sell Lower Quality Products of the Same Brand

One of the most commonly used fashion tricks used to get people to buy more is the ‘discount’. Many of us think we’re picking up a bargain when we head to a store that specialises in cheaper clothing of the same kind we hanker after in bigger, more expensive stores. However, what many are unaware of is that the clothing – while of the same brand, for example – is not the same, and in fact the clothes manufactured for the discount stores is inherently made cheaper and at a lower quality.

This ensures that you see the chance to ‘grab yourself a bargain’ and so spend more money, rather than if you’d spent a little bit more on an item or garment that would stay the course and be of a much better quality. This is one of the most scarily common fashion tricks of the trade, so next time you find yourself tempted by something at a seemingly obscenely low price, make sure you’re buying it from a proper store, and you’ll be getting the product you actually pay for.

3. They Use Alluring or Pleasurable Scents to Make You More Likely To Spend

This one is certainly one of the most unusual fashion store tricks employed, but in stores, they often use particular scents to evoke a positive feeling, which therefore makes it much likelier for you to buy stuff in the store. The effect of scents on human emotions and behaviour has long since been documented – for example, the smell of baking bread in a house makes a strong emotional connection in the brain, eliciting a positive reaction to that house.

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In stores,scents can evoke powerful memory and emotion associations. However, getting the right scent for the right product is practically a science in of itself. Too much scent is off-putting and artificial, while not enough will have no effect on the store’s patrons. Fashion stores dig into your pleasant memories and uses them to induce you into being more open into splurging on a shirt or skirt. Remember that next time you walk into a store and find yourself filled with a warm and fuzzy feeling that has nothing to do with finding the right shirt in your size.

4. They Prey On Your Movement Patterns to Entice You To Buy More Stuff

This is more prevalent and noticeable in supermarkets, but fashion stores use this trick to great effect as well, by placing all of the bright attractive clothing at the front of the store, so that when you walk past, you are immediately enticed inside and find yourself drawn to those particular, brand new and probably at full price. One of the most common fashion store tricks is placing small, cheap items by the cash register where you go to pay for your purchases. These impulse buys are much easier to sell, due to people generally being on a shopping high’, and more likely to pick up something cute like gum, candy, or cheap brand paraphernalia, rather than advertising right in the heart of the store itself. Stop before you buy those little purchases and think, “am I actually gonna use this?”. If not, put it down, and save yourself some money on stuff you won’t use or won’t need.

5 They Use Shiny Objects and Surfaces to Make Their Products Seem Better

Yes, humans are indeed like magpies. We like shiny things, something left over from our hunter-gatherer days and something that continues to reside deep in our reptilian hindbrains. We associate the shiny and the sparkling with something attractive, something we want to own and possess. However, while in those days it was usually some weapon of some kind, rather than a cute sparkly top or the glimmering mirrors in your favourite clothing department store.

We’re meant to be attracted, instinctively, to shiny, reflective things, and fashion stores take advantage of this. They deliberately make their stores as bright and reflective as possible, to entice you inside and make you believe that whatever is inside is worth of purchase. Don’t be blinded by the shiny things people: after all, not all glimmers is gold.

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6. They Encourage Trying On Clothes To Make You Want Them More

This one is an unusual fashion trick rooted in psychology, but actually physically touching a product makes it much likelier for you to want to buy it. Obviously, this is a big selling point and a fashion trick employed in physical clothing stores. Touching can lead to lingering and prolonged feelings of ownership, particularly in clothing stores when you usually physically put the items on to assess them.

In fashion stores, it isn’t uncommon to see an abundance of changing rooms and ‘try before you buy’ incentives offered. While you should always try your clothing before you buy it to help make the best decision for your shape and fit, make sure that you actually like a piece of clothing before buying it; don’t buy it just because you’ve worn it once and feel like you have to buy it because you know ‘own it’. You don’t.

7. They Try and Ride The Wave of Endorphins That Comes With Shopping

Okay, so this is pretty basic stuff, but extensive research has found that shopping releases endorphins and mood-boosting chemicals, making shopping a pleasurable experience. Therefore, stores are more inclined to try and keep you in their stores for as long as possible, so that they can rely on you to ride that endorphin wave and buy more and more to stay in that pleasurable state. This is a good general tip to think about when in a fashion store: they want you to stay as long as possible and spend as much as possible, so ignore that happy little thrill and be objective as possible.

8. They Create Clothing That Is Designed to Be Disposable and Fall Apart

Many of the big industry names in clothing actually engineer clothing to fall apart and be more disposable. Sounds pretty despicable, right? Well, it’s the truth. One of the fashion stores’ most deceitful tricks is using clothing in their stores that is cheaply made and produced, so that when it rips or tears or breaks, you don’t see it as much of a wasted opportunity and go ahead and buy more. In fact, it’s more likely that you spend more money on several copies of the same, cheaply-made garment, rather than a more expensive but infinitely better made version of that product. Be smart and invest in something classic that will last longer.

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9. They Play Songs Exactly Picked to Make Their Products Seem Cooler

Music is a huge part in how we go about our daily lives, and so it’s not too much of a surprise to learn that fashion stores use songs and particular musical moods as one of their top fashion tricks. Studies have found that music, whether listened to consciously or not, elicits an emotional response from the listener. It has also been found that store owners create exact playlists in order to induce moods more likely to be associated with big sales and shopping.

Certain kinds of songs have been known, in a store environment, to cause people to stay longer, make impulse purchases, or even affect the kinds of products the shoppers buy. Next time you’re in a store and hear a catchy little pop song over the intercom system, just remember that not only was it picked to be cool enough to make you think highly of the store, it was designed to make you buy more, so maybe save listening to the song too closely for when you get home.

10. They Trick Your Minds Into Buying More Through Brand Recognition

Finally, one of the most mainstream fashion store tricks is to use the big brands to sell clothing, despite the actual quality of products being debated. In big, high-end clothing stores. When we hear the big names of fashion, we automatically associate them with quality and with something worth owning. In fact, in our celebrity-centered culture, it isn’t at all hard to find coverage of brand name clothing everywhere in our mainstream.

However, sometimes paying for a brand is not a solid purchase in itself, and a lot of the time, the same level of quality in a product can be found in another, lesser known brand. What you are, in effect, paying the extra money for, is for the association that comes with the brand. A handbag with a famous name can be worth $5000 while another, just as good, and without the name, can be $50. While it certainly can be tempting to go with the grain and buy the big names, make sure you do your research, and save yourself some money whilst not having to sacrifice your personal style at the altar of high fashion.

Featured photo credit: Confessions of a Shopaholic, Touchstone Pictures via media.portable.tv

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Last Updated on January 2, 2019

How Personal Finance Software Helps You Get More Out of Your Money

How Personal Finance Software Helps You Get More Out of Your Money

Do you know what mental health experts point to as the biggest cause of stress in the United States today? If you said “money,” then ding, ding, we have a winner!

Three out of four adults today report feeling stressed out about money at least part of the time. People are either worried about not having enough money or whether they’re putting the money they do have to use in the best possible way.

Your money is either in charge of you or you’re in charge of it, there’s no middle ground. Using some type of personal finance software can help alleviate some of that money stress and better allow you to manage your money effectively. Without it, you may just be setting yourself up for constant financial worry. Life is already tough enough and there’s no need to make it more difficult by simply hoping your money issues will all work out in your favor. Hint: they won’t.

This guide will help you to understand how personal finance software can better assist with both accomplishing long term financial goals and managing day-to-day aspects of life.

Whether it’s tracking the savings plan for your child’s college fund or making sure you won’t be in the red with the month’s grocery budget, personal finance software keeps all this information in one convenient place.

What Exactly is Personal Finance Software?

Think of it like the dashboard in your car. You have a speedometer to tell you how fast you’re going, an odometer to tell you how far you’ve traveled, and then other gauges to tell you things like how much gas is in the tank and your engine temperature. Personal finance software is essentially the same thing for your money.

When you install this software on your computer, tablet, or smartphone, it helps to track your money — how much is going in, how much is going out, and its growth. Most personal finance software programs will display your budget, spending, investments, bills, savings accounts, and even retirement plans, levels of debt, and credit score.

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How It Leads to Financial Improvement

It shouldn’t come as a surprise, but people who regularly monitor their finances end up wealthier than those who don’t. When you were a kid, keeping track of all of your money in a porcelain piggy bank was pretty easy. As we get older, though, our money becomes spread out across things like car payments, mortgages, retirement funds, taxes, and other investments and debts. All of these things make keeping track of our money a lot more complicated.

Some types of personal finance software can help make things a little less complicated, setting you up to meet financial goals and taking away some of the stress associated with money.

Even if you already have a Certified Financial Planner (CFP) some type of personal finance software can be of great benefit. Whereas CFPs focus on the big picture of your money, they don’t handle the day-to-day aspects that determine your overall financial health.

It’s also not nearly as complicated as you might think and can take out a lot of the tedium that comes with doing everything on an Excel spreadsheet or with a pad and pencil.

Types of Personal Finance Software

When it comes to personal finance software, it generally fits into two categories: tax preparation and money management.

Tax preparation software such as Turbo Tax and H&R Block’s software can help with everything from filing income taxes to IRS rules and regulations and even estate plans. Plus, there’s the benefit of filing online and getting your refund check a lot faster than if you were to mail off your forms after waiting in line at the post office.

For the purpose of this article, however, will be focusing more on the personal finance software that aids with money management.

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Money management personal finance software will help you to see the health of your cash flow, pay down debt, forecast for expenses and savings, track investments, pay bills, and do a host of other things that 30 years ago would have practically required a team of accountants.

When to Use Personal Finance Software

So far we’ve gone over what exactly personal finance software is and how it can be a benefit to your money. The next logical step in this whole equation is determining when it should be used and how is the best way to go about getting started using it.

Below are four of the most common and practical ways to use personal finance software. If all or any of these apply to you and your money, then downloading some type of personal finance software is going to be a smart move.

1. You Have Multiple Accounts

There’s a good chance that when it comes to your money, it’s in more than one place. Sure, you probably have a checking account, but you may also have a savings account, money market account, and retirement accounts such as an IRA or 401k.

If you’re like the average American, you probably have two to three credit cards as well. Fifty percent of Americans also don’t have loyalty to just one bank and spread their money across multiple banks.

Rather than spending hours typing in every detail of every account you have into a spreadsheet, many programs allow you to easily import your account information. This will help to eliminate any mistakes and give you a bird’s eye view of everything at once.

2. You Want to Automate Some or All of Your Payments

Please don’t say that you’re still writing out paper checks and dropping each bill in the mailbox. While it’s noble that you’re doing your part to keep postal workers employed, we’re 18 years into the 21st century and you can literally pay every bill online now.

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There’s no need to log into every account you have and type in your routing number either.

With personal finance software you can schedule automatic payments and transfers between all of your imported accounts. Automatic transfers will help to make sure you have the necessary funds in the right account to ensure all bills are paid on the appropriate date. Late fees are annoying and do nothing but cost you money. It’s time that you said goodbye to them once and for all.

3. You Need to Streamline Your Budget

Perhaps the best feature of personal finance software is that it allows you track everything going in and out of your virtual wallet.

Nearly every brand of personal finance software out there has easy-to-read graphs and charts that allow you track every cent you spend or earn, should you choose. You might be pretty amazed when you see just how much you spent on eating out last month or if you splurged a little more than you should have on Christmas gifts last year.

Every successful business on the planet has a budget and using personal finance software can help you trim the fat on your spending in ways that affect your everyday life.

4. You Have Specific Goals to Meet

Maybe it’s paying off debt or saving for up something like a European vacation. Whatever your financial goal is, whether it’s long-term or short-term, personal finance software programs are one of the savviest ways to go about reaching those goals.

You can do everything from set spending alerts to notify you when you’re over budget to automating what percentage of your paycheck goes to things like retirement investments. The personal finance software that you choose should show you exactly how close you are to hitting those goals at any given time.

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How to Get Started

From AceMoney to Mint and Quicken, there ’s no shortage of personal finance software apps out there. Many of these programs are free to download and will allow you to pay bills, invest, monitor your net worth and credit profile, and even get a loan with the swipe of a finger.

Other programs may only offer you limited services and will require a one-time fee or subscription to unlock all that they offer. These fees can often vary from as little as two dollars to 50 bucks a month.

It’s best to start off with the free version and then gauge whether you’re able to accomplish everything you’d like or if it’s worth exploring one of the paid options. Often times the subscription programs come with assistance from financial planning and investment experts — so that can be a real benefit.

When deciding which personal finance software program to use, it’s also important to look at how many accounts you wish to monitor. Certain programs limit the number of accounts you can add. Be sure that if you have checking, credit card, and investment accounts to monitor, that you choose a service that can monitor them all.

Finally, when looking around for the right personal finance software that meets your needs, make sure that you’re comfortable with the program’s interface. It shouldn’t be expected that you recognize every single feature instantly, but if the features don’t seem readable and manageable to you, then you’re not as likely to use it and get the full benefits.

Final Thoughts

Personal finance software can go a long way in helping you to take control of your money and meeting your financial goals. It’s important to note, however, that some focus more on budgeting and expense tracking while others prioritize investing portfolios and income taxes. Explore several different programs and read reviews to find the one that’s right for you.

In this day and age, managing one’s personal finances in a secure manner that allows the user to have a real-time visual representation of their money is easier than ever before. With the numerous applications that are out there — both free and subscription-based — there’s no reason that every person can’t take control of their money and ensure they’re making smart money moves.

Featured photo credit: rawpixel via unsplash.com

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