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10 Ways Fashion Stores Manipulate You To Spend More

10 Ways Fashion Stores Manipulate You To Spend More

Fashion stores always seem to be at their peak, particularly around the change of the seasons. When spring turns to summer, out come the shorts and peasant tops. When it turns cooler, the big knits and comfy jeans make their triumphant return.

However, it’s a little-known fact, that fashion stores – heck, the majority of stores – are actively trying to play mind games with you so that you’ll spend more time and money in their establishment. Turns out some fashion tricks are good all year round.

So, if you want to be a little bit savvier about your spending habits, and more importantly keep an eye out for signs that your local fashion store is trying to get you to spend an exorbitant amount more than you need, then check out our top ten sneakiest fashion store tricks being employed.

1. The Clothes Are Designed To Feel Slightly Out of Season

Here’s a doozy of a trick that the fashion stores employ – the clothes there are always designed to feel slightly of season, ensuring you buy more through pressure. Despite the established spring/summer and autumn/winter seasons of clothing, industry insiders have confirmed that micro-trends exist on a weekly basis, transforming the way fashion stores and their shoppers operate on a weekly basis.

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This means that shoppers are pressured, week-to-week, to constantly update their looks with new products. They are pressured into feeling always on the verge of being outside of modern fashion. Our suggestion? Focus on style, rather than fashion – besides, everything always comes back around again, anyway.

2. They Advertise Discount Clothing To Sell Lower Quality Products of the Same Brand

One of the most commonly used fashion tricks used to get people to buy more is the ‘discount’. Many of us think we’re picking up a bargain when we head to a store that specialises in cheaper clothing of the same kind we hanker after in bigger, more expensive stores. However, what many are unaware of is that the clothing – while of the same brand, for example – is not the same, and in fact the clothes manufactured for the discount stores is inherently made cheaper and at a lower quality.

This ensures that you see the chance to ‘grab yourself a bargain’ and so spend more money, rather than if you’d spent a little bit more on an item or garment that would stay the course and be of a much better quality. This is one of the most scarily common fashion tricks of the trade, so next time you find yourself tempted by something at a seemingly obscenely low price, make sure you’re buying it from a proper store, and you’ll be getting the product you actually pay for.

3. They Use Alluring or Pleasurable Scents to Make You More Likely To Spend

This one is certainly one of the most unusual fashion store tricks employed, but in stores, they often use particular scents to evoke a positive feeling, which therefore makes it much likelier for you to buy stuff in the store. The effect of scents on human emotions and behaviour has long since been documented – for example, the smell of baking bread in a house makes a strong emotional connection in the brain, eliciting a positive reaction to that house.

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In stores,scents can evoke powerful memory and emotion associations. However, getting the right scent for the right product is practically a science in of itself. Too much scent is off-putting and artificial, while not enough will have no effect on the store’s patrons. Fashion stores dig into your pleasant memories and uses them to induce you into being more open into splurging on a shirt or skirt. Remember that next time you walk into a store and find yourself filled with a warm and fuzzy feeling that has nothing to do with finding the right shirt in your size.

4. They Prey On Your Movement Patterns to Entice You To Buy More Stuff

This is more prevalent and noticeable in supermarkets, but fashion stores use this trick to great effect as well, by placing all of the bright attractive clothing at the front of the store, so that when you walk past, you are immediately enticed inside and find yourself drawn to those particular, brand new and probably at full price. One of the most common fashion store tricks is placing small, cheap items by the cash register where you go to pay for your purchases. These impulse buys are much easier to sell, due to people generally being on a shopping high’, and more likely to pick up something cute like gum, candy, or cheap brand paraphernalia, rather than advertising right in the heart of the store itself. Stop before you buy those little purchases and think, “am I actually gonna use this?”. If not, put it down, and save yourself some money on stuff you won’t use or won’t need.

5 They Use Shiny Objects and Surfaces to Make Their Products Seem Better

Yes, humans are indeed like magpies. We like shiny things, something left over from our hunter-gatherer days and something that continues to reside deep in our reptilian hindbrains. We associate the shiny and the sparkling with something attractive, something we want to own and possess. However, while in those days it was usually some weapon of some kind, rather than a cute sparkly top or the glimmering mirrors in your favourite clothing department store.

We’re meant to be attracted, instinctively, to shiny, reflective things, and fashion stores take advantage of this. They deliberately make their stores as bright and reflective as possible, to entice you inside and make you believe that whatever is inside is worth of purchase. Don’t be blinded by the shiny things people: after all, not all glimmers is gold.

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6. They Encourage Trying On Clothes To Make You Want Them More

This one is an unusual fashion trick rooted in psychology, but actually physically touching a product makes it much likelier for you to want to buy it. Obviously, this is a big selling point and a fashion trick employed in physical clothing stores. Touching can lead to lingering and prolonged feelings of ownership, particularly in clothing stores when you usually physically put the items on to assess them.

In fashion stores, it isn’t uncommon to see an abundance of changing rooms and ‘try before you buy’ incentives offered. While you should always try your clothing before you buy it to help make the best decision for your shape and fit, make sure that you actually like a piece of clothing before buying it; don’t buy it just because you’ve worn it once and feel like you have to buy it because you know ‘own it’. You don’t.

7. They Try and Ride The Wave of Endorphins That Comes With Shopping

Okay, so this is pretty basic stuff, but extensive research has found that shopping releases endorphins and mood-boosting chemicals, making shopping a pleasurable experience. Therefore, stores are more inclined to try and keep you in their stores for as long as possible, so that they can rely on you to ride that endorphin wave and buy more and more to stay in that pleasurable state. This is a good general tip to think about when in a fashion store: they want you to stay as long as possible and spend as much as possible, so ignore that happy little thrill and be objective as possible.

8. They Create Clothing That Is Designed to Be Disposable and Fall Apart

Many of the big industry names in clothing actually engineer clothing to fall apart and be more disposable. Sounds pretty despicable, right? Well, it’s the truth. One of the fashion stores’ most deceitful tricks is using clothing in their stores that is cheaply made and produced, so that when it rips or tears or breaks, you don’t see it as much of a wasted opportunity and go ahead and buy more. In fact, it’s more likely that you spend more money on several copies of the same, cheaply-made garment, rather than a more expensive but infinitely better made version of that product. Be smart and invest in something classic that will last longer.

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9. They Play Songs Exactly Picked to Make Their Products Seem Cooler

Music is a huge part in how we go about our daily lives, and so it’s not too much of a surprise to learn that fashion stores use songs and particular musical moods as one of their top fashion tricks. Studies have found that music, whether listened to consciously or not, elicits an emotional response from the listener. It has also been found that store owners create exact playlists in order to induce moods more likely to be associated with big sales and shopping.

Certain kinds of songs have been known, in a store environment, to cause people to stay longer, make impulse purchases, or even affect the kinds of products the shoppers buy. Next time you’re in a store and hear a catchy little pop song over the intercom system, just remember that not only was it picked to be cool enough to make you think highly of the store, it was designed to make you buy more, so maybe save listening to the song too closely for when you get home.

10. They Trick Your Minds Into Buying More Through Brand Recognition

Finally, one of the most mainstream fashion store tricks is to use the big brands to sell clothing, despite the actual quality of products being debated. In big, high-end clothing stores. When we hear the big names of fashion, we automatically associate them with quality and with something worth owning. In fact, in our celebrity-centered culture, it isn’t at all hard to find coverage of brand name clothing everywhere in our mainstream.

However, sometimes paying for a brand is not a solid purchase in itself, and a lot of the time, the same level of quality in a product can be found in another, lesser known brand. What you are, in effect, paying the extra money for, is for the association that comes with the brand. A handbag with a famous name can be worth $5000 while another, just as good, and without the name, can be $50. While it certainly can be tempting to go with the grain and buy the big names, make sure you do your research, and save yourself some money whilst not having to sacrifice your personal style at the altar of high fashion.

Featured photo credit: Confessions of a Shopaholic, Touchstone Pictures via media.portable.tv

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Published on September 17, 2018

How Being Smart With Your Money Leads to Financial Success

How Being Smart With Your Money Leads to Financial Success

Achieving financial success is not something that just happens. Maybe if you win the lottery or something, but for the average person like you or me, it comes from a series of small steps you take over a long period of time.

With each step, you form a new smart money habit. And with each smart money habit, you build towards financial independence.

So what sort of habits can you form to get on that path? Let’s take a look at smart money habits you can start today to get you closer to a financially independent future.

1. Avoid being “penny wise but pound foolish”

It’s tempting to try saving a couple cents here and there when buying small items. However, that’s not where the real money is saved. You’re putting in extra effort for something that doesn’t move the needle.

You get the most bang when you’re able to cut down on your bigger bills. For example, finding a lower interest rate for your mortgage could save you $50+ per month. And cutting your transportation bill by purchasing a cheaper car or taking public transportation can provide large gains as well.

So, look at your recurring expenses such as housing, transportation, and insurance, and see where there’s wiggle room. It’s a much better use of your time than trying to pinch pennies here and there on smaller purchases.

2. When you want something big, wait

Impulsivity can get you in trouble in most aspects of life. Finances are no different.

It’s human nature to see something and want it right then and there. It starts as a kid in the checkout line at the grocery store, and it continues on through adulthood.

We get an idea in our head of something we want, and it’s hard not to go out and get it right then.

A good example is wanting a new car. Perhaps you’ve had your car for several years. It’s crossed the 100k mile mark. Maybe maintenance is due, and you’re annoyed that you need to replace the timing belt or purchase new tires.

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So, you get the itch.

You start digging around online, and you realize you could trade in your current car for something newer and more exciting… all for a few hundred bucks a month. Then you get obsessed.

Here’s where you have to take a step back.

Your newfound obsession is clouding your judgement. Rather than giving into the impulse, wait it out.

Set a timeframe for yourself. Maybe you come back to the decision three months down the road. See if the obsession lasts.

It might, but often, a funny thing happens. Often, you forget about it. And often, you find that the new car wasn’t a need at all.

The impulse faded. And you just saved yourself a ton of money.

3. Live smaller than you can afford

You finally get that big raise. And you want to celebrate – and why not?

You’ve been looking forward to this forever. And after all, it was all due to your hard work.

That’s fine, splurge a little. However, make it a one-time deal and be done.

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Don’t get caught in the trap that just because you’re now making more money, you should spend more.

Too often, people get more money and feel like they that gives them the means to buy a bigger house, a bigger car… you know the drill. Resist.

The fact is that living smaller than what you can afford is one of the fastest ways to build savings.

But if you constantly upgrade as you begin to make more, then you’ll never get ahead. You’ll just build up more debt along the way and have just as little wiggle room as before.

4. Practice smart grocery shopping

Food… it’s one of the biggest portions of any budget. And if you’re not careful, it can be one of the biggest drains on your wallet.

But luckily, there are a few things you can do to ensure that you stay smart with your money when buying groceries.

Create a grocery budget

Set a strict weekly grocery budget. When you know how much you can spend on groceries, you can then plan your weekly menu around it.

Once you know what all you need, you can go shopping and keep a running tally as you shop to ensure you’re on track.

I tend to do this in my head, rounding for each item. However, writing it down as you go would probably work best for most people.

Make a list… and never deviate

Never go to the grocery store without a list. If you go to the store with a ballpark idea in mind, you don’t have a true ide of what you need.

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You’re not well-researched. You don’t know what the sales are. As a result, you’re going to make decisions on the fly.

These impulse decisions will lead to overspending, which will derail your grocery budget.

Eat before going grocery shopping

It’s also important to eat prior to going to the grocery store. Hunger is a powerful force.

If you’re shopping on an empty stomach, everything is going to look good. In particular, you may find a lot of ready-made, processed snacks will look enticing.

After all, you’re hungry now and that food is easily available. So subconsciously, you may lean towards those items.

Unfortunately, not only are those items typically less healthy, but they’re likely more expensive. You pay for convenience.

However, when you eat prior to shopping, then you’ll shop with a clear mind. Your hunger won’t cloud your judgement, influencing you to make poor decisions like a cartoon devil resting on your shoulder whispering in your ear.

This makes it much easier to stick to your grocery plan.

5. Cancel your gym membership

Now that you’re all set on your food, it’s time to get smart about managing your budget in terms of physical fitness. And let’s begin by avoiding the gym. The gym bill, that is.

The average gym membership costs around $60 per month. That’s $720 a year.

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Yet, two out of three gym memberships go unused. That means two-thirds of people who have a gym membership are literally giving away almost a thousand bucks a year. It’s crazy!

I recommend seeking an alternative. One good alternative is to look into fitness streaming services.

Streaming services allow you to stream hundreds of workouts like Insanity and p90x, right in your own home for around $10-20 a month. That’s $40-50 less a month than the average gym membership.

Of course, then there’s the free option. The internet is full of free workouts that you can do on your own with minimal or no equipment.

For example, there’s the Couch to 5K program, that I personally used a decade ago to ease myself from couch potato to running my first 5K race. If I could do it, anyone could.

Then there are free resources like reddit that have limitless information on workouts. The Fitness subreddit has done all the research for you, populating workout tips and detailed workout routines for anyone to use in their wiki.

There are several routines that require no equipment. And you can join in on the subreddit to become part of the community, making it easier for those seeking comraderie and encouragement in their fitness goals. All for free.

It’s baby steps… And baby steps can start now!

I’ve never met anyone that can’t stand to be a bit smarter with their money. And on the flip side, anyone can get smarter with their money. But remember, it doesn’t happen all at once.

Begin by fighting your impulses. Prepare for the week and be smart at the store. And cut monthly expenses like gym memberships that are overpriced and you probably aren’t getting your money’s worth out of anyway.

The devil is in the details. And the details can change your lifestyle and prep you for a financially independent future.

Featured photo credit: Unsplash via unsplash.com

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