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10 Ways Fashion Stores Manipulate You To Spend More

10 Ways Fashion Stores Manipulate You To Spend More

Fashion stores always seem to be at their peak, particularly around the change of the seasons. When spring turns to summer, out come the shorts and peasant tops. When it turns cooler, the big knits and comfy jeans make their triumphant return.

However, it’s a little-known fact, that fashion stores – heck, the majority of stores – are actively trying to play mind games with you so that you’ll spend more time and money in their establishment. Turns out some fashion tricks are good all year round.

So, if you want to be a little bit savvier about your spending habits, and more importantly keep an eye out for signs that your local fashion store is trying to get you to spend an exorbitant amount more than you need, then check out our top ten sneakiest fashion store tricks being employed.

1. The Clothes Are Designed To Feel Slightly Out of Season

Here’s a doozy of a trick that the fashion stores employ – the clothes there are always designed to feel slightly of season, ensuring you buy more through pressure. Despite the established spring/summer and autumn/winter seasons of clothing, industry insiders have confirmed that micro-trends exist on a weekly basis, transforming the way fashion stores and their shoppers operate on a weekly basis.

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This means that shoppers are pressured, week-to-week, to constantly update their looks with new products. They are pressured into feeling always on the verge of being outside of modern fashion. Our suggestion? Focus on style, rather than fashion – besides, everything always comes back around again, anyway.

2. They Advertise Discount Clothing To Sell Lower Quality Products of the Same Brand

One of the most commonly used fashion tricks used to get people to buy more is the ‘discount’. Many of us think we’re picking up a bargain when we head to a store that specialises in cheaper clothing of the same kind we hanker after in bigger, more expensive stores. However, what many are unaware of is that the clothing – while of the same brand, for example – is not the same, and in fact the clothes manufactured for the discount stores is inherently made cheaper and at a lower quality.

This ensures that you see the chance to ‘grab yourself a bargain’ and so spend more money, rather than if you’d spent a little bit more on an item or garment that would stay the course and be of a much better quality. This is one of the most scarily common fashion tricks of the trade, so next time you find yourself tempted by something at a seemingly obscenely low price, make sure you’re buying it from a proper store, and you’ll be getting the product you actually pay for.

3. They Use Alluring or Pleasurable Scents to Make You More Likely To Spend

This one is certainly one of the most unusual fashion store tricks employed, but in stores, they often use particular scents to evoke a positive feeling, which therefore makes it much likelier for you to buy stuff in the store. The effect of scents on human emotions and behaviour has long since been documented – for example, the smell of baking bread in a house makes a strong emotional connection in the brain, eliciting a positive reaction to that house.

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In stores,scents can evoke powerful memory and emotion associations. However, getting the right scent for the right product is practically a science in of itself. Too much scent is off-putting and artificial, while not enough will have no effect on the store’s patrons. Fashion stores dig into your pleasant memories and uses them to induce you into being more open into splurging on a shirt or skirt. Remember that next time you walk into a store and find yourself filled with a warm and fuzzy feeling that has nothing to do with finding the right shirt in your size.

4. They Prey On Your Movement Patterns to Entice You To Buy More Stuff

This is more prevalent and noticeable in supermarkets, but fashion stores use this trick to great effect as well, by placing all of the bright attractive clothing at the front of the store, so that when you walk past, you are immediately enticed inside and find yourself drawn to those particular, brand new and probably at full price. One of the most common fashion store tricks is placing small, cheap items by the cash register where you go to pay for your purchases. These impulse buys are much easier to sell, due to people generally being on a shopping high’, and more likely to pick up something cute like gum, candy, or cheap brand paraphernalia, rather than advertising right in the heart of the store itself. Stop before you buy those little purchases and think, “am I actually gonna use this?”. If not, put it down, and save yourself some money on stuff you won’t use or won’t need.

5 They Use Shiny Objects and Surfaces to Make Their Products Seem Better

Yes, humans are indeed like magpies. We like shiny things, something left over from our hunter-gatherer days and something that continues to reside deep in our reptilian hindbrains. We associate the shiny and the sparkling with something attractive, something we want to own and possess. However, while in those days it was usually some weapon of some kind, rather than a cute sparkly top or the glimmering mirrors in your favourite clothing department store.

We’re meant to be attracted, instinctively, to shiny, reflective things, and fashion stores take advantage of this. They deliberately make their stores as bright and reflective as possible, to entice you inside and make you believe that whatever is inside is worth of purchase. Don’t be blinded by the shiny things people: after all, not all glimmers is gold.

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6. They Encourage Trying On Clothes To Make You Want Them More

This one is an unusual fashion trick rooted in psychology, but actually physically touching a product makes it much likelier for you to want to buy it. Obviously, this is a big selling point and a fashion trick employed in physical clothing stores. Touching can lead to lingering and prolonged feelings of ownership, particularly in clothing stores when you usually physically put the items on to assess them.

In fashion stores, it isn’t uncommon to see an abundance of changing rooms and ‘try before you buy’ incentives offered. While you should always try your clothing before you buy it to help make the best decision for your shape and fit, make sure that you actually like a piece of clothing before buying it; don’t buy it just because you’ve worn it once and feel like you have to buy it because you know ‘own it’. You don’t.

7. They Try and Ride The Wave of Endorphins That Comes With Shopping

Okay, so this is pretty basic stuff, but extensive research has found that shopping releases endorphins and mood-boosting chemicals, making shopping a pleasurable experience. Therefore, stores are more inclined to try and keep you in their stores for as long as possible, so that they can rely on you to ride that endorphin wave and buy more and more to stay in that pleasurable state. This is a good general tip to think about when in a fashion store: they want you to stay as long as possible and spend as much as possible, so ignore that happy little thrill and be objective as possible.

8. They Create Clothing That Is Designed to Be Disposable and Fall Apart

Many of the big industry names in clothing actually engineer clothing to fall apart and be more disposable. Sounds pretty despicable, right? Well, it’s the truth. One of the fashion stores’ most deceitful tricks is using clothing in their stores that is cheaply made and produced, so that when it rips or tears or breaks, you don’t see it as much of a wasted opportunity and go ahead and buy more. In fact, it’s more likely that you spend more money on several copies of the same, cheaply-made garment, rather than a more expensive but infinitely better made version of that product. Be smart and invest in something classic that will last longer.

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9. They Play Songs Exactly Picked to Make Their Products Seem Cooler

Music is a huge part in how we go about our daily lives, and so it’s not too much of a surprise to learn that fashion stores use songs and particular musical moods as one of their top fashion tricks. Studies have found that music, whether listened to consciously or not, elicits an emotional response from the listener. It has also been found that store owners create exact playlists in order to induce moods more likely to be associated with big sales and shopping.

Certain kinds of songs have been known, in a store environment, to cause people to stay longer, make impulse purchases, or even affect the kinds of products the shoppers buy. Next time you’re in a store and hear a catchy little pop song over the intercom system, just remember that not only was it picked to be cool enough to make you think highly of the store, it was designed to make you buy more, so maybe save listening to the song too closely for when you get home.

10. They Trick Your Minds Into Buying More Through Brand Recognition

Finally, one of the most mainstream fashion store tricks is to use the big brands to sell clothing, despite the actual quality of products being debated. In big, high-end clothing stores. When we hear the big names of fashion, we automatically associate them with quality and with something worth owning. In fact, in our celebrity-centered culture, it isn’t at all hard to find coverage of brand name clothing everywhere in our mainstream.

However, sometimes paying for a brand is not a solid purchase in itself, and a lot of the time, the same level of quality in a product can be found in another, lesser known brand. What you are, in effect, paying the extra money for, is for the association that comes with the brand. A handbag with a famous name can be worth $5000 while another, just as good, and without the name, can be $50. While it certainly can be tempting to go with the grain and buy the big names, make sure you do your research, and save yourself some money whilst not having to sacrifice your personal style at the altar of high fashion.

Featured photo credit: Confessions of a Shopaholic, Touchstone Pictures via media.portable.tv

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Chris Haigh

Writer, baker, co-host of "Good Evening Podcast" and "North By Nerdwest".

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Published on January 8, 2021

How To Pay Off Credit Card Debt Fast: 7 Powerful Tips

How To Pay Off Credit Card Debt Fast: 7 Powerful Tips

Ever wondered whether your credit card debt is the reason you’re in a bad financial situation? You can’t enjoy any fun activities because a good chunk of your money goes toward debt payment. Heck, you’re even behind on some of your monthly bills.

The effects of clumsy debt management are too many to list here. This guide is going to help you discover how to pay off credit card debt fast and start chasing your financial goals.

Debt problems are the last thing anyone wants to encounter. But things can get out of hand when all the “little debts” you take accumulate in interests.

What if you knew some simple and proven ways to be debt-free quickly? Implementing them would mean better financial health for you. It becomes possible to free up cash for your “wants.” These include taking a trip or buying something you’ve always desired. All that while paying your bills on time!

Let’s not wait any longer. Here are 7 powerful tips for paying off credit card debt fast:

1. Pay More Than the Minimum Credit Card Payments

Many people only pay the monthly minimum on their credit cards. Truly, that’s the right amount for staying on good terms with your credit card company. But you need a different approach if you’re looking to achieve financial independence within a short time.[1]

Most of your payments go toward interest costs when you only pay the minimum amount. A substantial sum of your balance remains standing. As a result, it becomes more expensive to eliminate your debts.

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You don’t want to wait more than 10 years to get rid of debt while it’s possible to do it sooner. All you have to do is double that $100 minimum payment to $200 or go higher.

The good thing is that minimum credit card payments are affordable in most cases. By paying a higher amount, you reduce your interest costs, lessen your borrowing period, and boost your credit score.

2. Start With High-Interest Credit Card Debt

If you have more than one credit card debt, prioritize putting the extra money toward the ones with the highest interests. This debt pay-off strategy, known as the debt avalanche method, is essential for being debt-free quickly.[2]

First, you need to list down all the credit card debts you have in the order of their interest rates. Next, you choose the one with the highest interest and pay a significant amount toward it each month. It can be an amount twice or even thrice larger than the minimum payment.

At the same time, you make monthly minimum payments on the other debts. Their interest charges won’t be as costly as that of the first debt on your list. You only move on to the next high-interest debt after the first one is gone. Remember that your focus is on the interest rates and not the balances.

3. Revisit Your Budget

Budgeting is useful for tracking your financial moves. Once you create a budget, some tweaks along the way can make it work for you better. One situation that requires you to revisit your budget is when you’re struggling with debts. It might hurt a bit to slash some expenses. But you also don’t want to miss out on achieving financial freedom in the long run.

You can reduce some variable expenses to free up more cash for credit card debt payments. They’re the ones that change from time to time. Some examples are groceries, fuel, and clothing.

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Other opportunities for cutting down your spending lie in non-essential expenses. Instead of dining out all the time, you can cook at home more to save money. You can also share some subscriptions with friends and pay a fraction of the cost.

If you’re determined enough, you can eliminate all your unnecessary expenses and focus on paying off your credit card debt first.

4. Avoid Using Your Credit Cards

Do you want to know how to pay off credit card debt with a low income? One simple way is to stop using them. Having your credit cards everywhere you go means that you’ll be more tempted to buy unnecessary stuff. In this case, you spend money that you don’t really own and get deeper into debt.

The quickest fix to stop the debt build-up is spending with cash. You’ll be more aware of everything you can afford at any particular time. If you decide to keep one or two cards to ease the transition, always make wise choices. For instance, only use them when experiencing financial difficulties.

It’s best to categorize your fun activities under “discretionary spending” in your budget. This way, you won’t need more debt to kill your boredom. By halting your credit debt from accumulating, it’s easy to pay down what you already owe and be happy with the progress.

5. Start a Side Hustle to Boost Your Income

You’re probably turning away a lot of money by not monetizing your skills. Everyone has something that they’re good at doing. And you can use that to generate extra income for attacking your credit card debt.

If you look around your neighborhood, you can find several side hustle opportunities. It can be pet sitting, tutoring, or lawn mowing. You can start an online business by offering services such as digital marketing, content creation, and web development. Such skills go in high demand on freelance sites and job boards.

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Finding clients on social media is also a good strategy to utilize your skills and make more money. Facebook groups, Quora Spaces, and subreddits are some places to look for side jobs. You only have to join a niche-specific platform, share your services, and respond to any opportunities.

It’s possible to learn a skill, practice it, and earn from it. Use the free resources online or purchase some e-courses to get started.

6. Sell Your Used Items for Extra Cash

Starting a side hustle isn’t the only way to generate extra money. You can turn unwanted items into cash for paying off credit card debt. Whether it’s an old TV, book, or furniture, there is always someone itching to buy your used stuff.

A garage sale, as much as it’s old-fashioned, is perfect for getting your neighbors and passers-by to buy from you. You keep all the money because there are no business permits or taxes involved. While you may not make much cash, it’s better than leaving your stuff to go defunct in your storage.

Other than that, you can sell your used stuff on online marketplaces. Facebook groups are great places to start if you want quick approvals and hence sales. You only have to ensure that your listing follows Facebook’s commerce policies.

When selling any pre-owned items online, ensure they’re in good shape to avoid problems with your buyers.

7. Know When to Seek Help With Your Debt

Asking for help with your credit card debt can be challenging to do. But letting it drown you is a road you don’t want to take. While you may feel embarrassed at first, it’s the best way to get back on track when you run out of options.

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There are tons of non-profit credit counseling organizations that can offer you free guidance on how to escape the debt trap. An example is The National Foundation for Credit Counseling. They simply review your finances and help you determine the source of your financial problems. After that, they match you with an actionable debt management solution.[3]

In extreme cases, the debt solution can be:

  • Debt relief – where your debt is partially or wholly forgiven
  • Debt consolidation – taking out one loan to repay others
  • Debt settlement – the creditor forgives a significant portion of your debt
  • Bankruptcy – legal process for seeking relief from some or all your debts

It’s necessary to carefully weigh your options before deciding on the way to go. Find out how it might affect your credit score and any other risks.

Wrapping It Up

Debt is a major setback when you’re trying to prosper in life. Paying off credit card debt is essential if you want to reach your financial goals. That means having more free income, a good credit card score, and even a chance to retire early. You become more productive each day because of the peace in your mind.

So, you now have some tips on how to pay off credit fast. Go ahead and get rid of that good life progress killer!

More Tips on How to Pay Off Debt

Featured photo credit: rupixen.com via unsplash.com

Reference

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