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Last Updated on May 5, 2021

3 Important Metrics to Gauge and Measure Attainable Goals

3 Important Metrics to Gauge and Measure Attainable Goals
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A successful approach to achieving attainable goals is to start with meticulous planning. Whether you are making a career or business plan or strategizing a significant event in life, it’s important to be able to gauge your goals with specific metrics.

What’s Your Story?

In my profession, I have come across plenty of people with brilliant ideas and stories worth sharing. However, those stories are scattered and stranded. It’s almost as if they exist to please, not to enlighten.

You, too, must have extraordinary experiences floating around in the abyss of mindfulness, waiting for a purpose to drive them out into the real world. If you want to further your goals, then making use of these ideas can embellish your strategy, increasing its sustainability in an innovative and competitive world.

Failing to connect your story to your desires and long-term goals can deprive your motive of a personal touch meant to offer you a sense of urgency throughout the journey of making attainable goals.

As you look for ways to gauge your goals and your capacity to achieve them, use the following metrics to get started.

1. Your “What” and “How”

In this Ted Talk by John Doerr, the author of Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, he speaks about the importance of setting the right goals on one’s path to success. More importantly, he emphasizes the significance of finding the answers to the questions, “what,” “how,” and “why” when pursuing one’s business goals.

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Speaking fondly of his former manager professor Andy Grove, Doerr discusses Grove’s theory of OKRs employed by big businesses worldwide. He divides the goal-setting system into objectives and key results. Objectives are what he calls the “direction” one gives to your business approach, and key results are simple yes or no questions that tell you whether you have executed or achieved something successfully.

Objective: The “What”

Your objective is whatever you want to achieve. It is supposed to be realistic, action-oriented, and inspirational. It helps you streamline your attainable goals and strategies while allowing you to prioritize what is crucial and urgent.

Key Results: The “How”

Your key results are a continuation of the objective—asking how you are going to get a job done and helping when it comes to measuring progress. They are tied to a number that is time-bound, realistic, and aggressive. Figuring out the “how” part allows you to nurture your plans and quickly locate your strengths and areas that need more work.

The Important Part: How to Set Attainable Goals

One must have a personal standard of measurement when setting goals. Some people are just beginning to chase their endeavors, so the standard of measurement for them would be different from the ones with years of experience planning to advance something they have built all along.

Take this sentence for example:

I will ________ as measured by ____________.

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Measurement is what gives a goal its true essence. Without it, you do not have an aim—all you have is a desire. Filling the blanks with personalized objectives and key results will ensure that you stay on the right track.

For example: I will build a successful business as measured by the amount of income generated each month.

OKR Example

Here’s what an OKR for a content creation process looks like:

Objective: A creative that generates conversations (brand lift) and leads to conversions (business lift).

Key Results:

  • Establish hero content based on the smallest viable content audience
  • Implement five channels and a monthly editorial calendar
  • Establish a hub content series with clear calls to action by January 2022
  • Get two guest post opportunities every month

This concise and actionable example includes all that we have discussed so far. With consistent efforts, even such simple OKRs can elevate your attainable goals.

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OKRs will also help keep you focused on what’s important without succumbing to procrastination. If this is something you tend to struggle with, start by checking out Lifehack’s Fast Track Class – No More Procrastination.

2. Why Are You Doing What You’re Doing?

Attainable goals in life are much more than milestones to reach—they are somebody’s dreams, passions, motivations, and sometimes even identity. Enriching your story with these elements links you with your target audience emotionally as it eliminates differences between people, bringing them all together with the help of shared memory or experience.

In a Forbes article highlighting companies driven by purpose in 2019, brands like Timberland, eBay, Hershey, IBM, Tesla, and Microsoft, among others, stood by a social purpose concerning the environment, youth, and medical science to create an impact.[1] Their stories addressed social issues concerning the general public, which gave their image a boost. Owing to several determinants, the zeitgeist of 2020, however, comes with its quirks.

3. Assess Your Plan According to Today’s Reality

Making a business come to life is a tough challenge, given the limited resources one begins with. And given the current Covid pandemic, the challenges have risen further.

An article by McKinsey & Company on the implications for business in the 2020 pandemic tells about how important it will be for companies to put forward meaningful purposes in their messaging in the post-crisis era.[2] Businesspeople will need to add extra effort in their marketing strategies, as the pandemic has shaken the economy severely.

Presently, the most common challenges to be faced by businesses and individuals are volatility, complexity, uncertainty, and ambiguity of ideas and trends. With the onset of the new normal, plenty of strategies successful in the pre-pandemic times are irrelevant after the worldwide medical emergency.

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The greatest change of all remains the digital transformation of almost everything. Depending on how prepared you are, this can be a challenge or an opportunity.

With that said, whether you’re pursuing a business goal or a career objective, keeping yourself at par with recent social and economic developments will aid your big decisions and eventually help you create attainable goals.

A Few Simple Guidelines to Keep in Mind

Less Is More

You might feel the urge to include more and more pointers in your list, but it is better to manage your OKRs between 3 to 5 per cycle. This will keep you from getting overwhelmed.

Stay Flexible

Pushing yourself to your limits is good, but it should not make you feel incapable. If an objective or key result seems irrelevant, get rid of it.

Dare to Fail

People achieve more when their goals require them to grow beyond their current capability, so sometimes, failing to meet your goals is okay. You will locate your weaknesses that way.

Be Patient

This is a process, and trial and error is your friend. You will do it poorly before you do it with excellence, so have faith in yourself and persevere!

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Final Thoughts

The three questions “what,” “how,” and “why” form the blueprint of a plan and the creation of an attainable goal, so make sure yours is well-detailed and executable. If you start and end with these questions, your arrows will consistently point you in the direction of success. Once you know how to measure your goals, you’ll already be well on your way to achieving them.

More Tips on Setting Attainable Goals

Featured photo credit: William Iven via unsplash.com

Reference

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Jay Mandel

Jay is an Entrepreneur and the Founder of Your Brand Coach

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Last Updated on August 4, 2021

How to Become Goal Oriented and Achieve More in Life

How to Become Goal Oriented and Achieve More in Life
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Why is it important to be goal-oriented? If you make goals without asking yourself what your true strengths and values are first, you could put yourself on the fast track to disappointment. On the other hand, if you don’t set any intentions at all, you could bounce through life like a pinball doing what others want without accomplishing what’s really important to you.

Fear not. Here are 8 powerful ways to be goal-oriented using the ENVISION method (Endgame – Nesting – Value – Inspiration – Superpowers – Intimates – Openness – Nourishment) that will help you create a successful, meaningful life:

1. Start With the End in Mind

To ensure that you make goals that matter, stand back and examine your life from a broader perspective. Think about the happy ending you would like to achieve, the “E” in ENVISION, and work backwards to determine how you’ll get there.

For example, if you’d like to generate goals for yourself over the next five years, write down where you’d like to be professionally and personally five years from now.

Where do you see yourself in relation to work? What’s your family life like? What type of friends and social support group do you have? What are your hobbies? 

Next, ask yourself where you would like to be one year from now relative to what you’d like to accomplish in five years. Write the answer out in enough detail so that it seems real to you. Then, ask yourself where you’d like to be three months from now. Be specific.

What about one month or one week? What one small action could you take this week to come closer to achieving your master plan?

This exercise is a fun and eye-opening way to line up your goals with the bigger picture of your life so that you won’t waste your precious time on passing fancies and other people’s agendas.

2. Create Nested Goals

The most efficient way to achieve your goals is to nest action items inside them, the first “N” in ENVISION. Goal-oriented people get specific about when, where, and how they’ll reach their objectives by breaking them down into sub-goals.

Make your aspirations challenging but not too hard. Each one should be measurable. Instead of writing “I’d like to write a book,” try setting an intention such as “I’d like to write two hours a day, four times a week” and mark space on your calendar for it.

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Make your aims positive and keep track of your progress. Instead of business goals like “I’d like to quit my stinking job,” think about what a desirable career would look like. Try “I’d like to develop educational toys with like-minded people in a virtual office,” and then send out your résumé to companies with matching job openings.

Come up with alternative pathways to your goals so that if one doesn’t work, you’ll already have plan B in place. It’s normal to fail and experience setbacks. This goal-oriented strategy will help you move forward on the pathway to your dreams no matter what happens.

You can learn more on creating effectively goals here:

3. Get Clear on Your Values

Before you start setting goals, it’s important to ask yourself what you really value, the “V” in ENVISION.

The number one regret of people on their deathbed is that they did not live their dreams. Don’t let that be you. To avoid living a life full of “shoulds” and obligations, make a wish list. Jot down what you really want, and put all the reasons you think you can’t have it aside.

These aspirations can range from the material (such as a new car) to the psychological (high self-worth), to the spiritual (inner peace), to pretty much anything you can think of. What kind of life would be music to your ears? It doesn’t matter whether it seems unattainable or even downright crazy.

Giving yourself permission to daydream about a rich and fulfilling life is the first step to getting it. Be sure your goals speak to your soul.

4. Make Time for Inspiration

As you put your goals together, think about how you can find downtime to become goal-driven and receive inspiration in your life, the first “I” in ENVISION.

Americans put in the longest work hours and get the shortest paid vacation time in the developed world. Those of us “lucky” enough to have jobs have added another day to our work week because we now check work emails and calls from home. It’s easy to see why it’s hard to stay motivated toward specific goals in the long-term. 

However, the second regret of the dying is that they wished they didn’t work so hard. Research shows that people who engage in creative hobbies and side projects are happier and flourish more in life because they can generate new ideas and express themselves uniquely.[1] Feeling energized and playful, they get more done in less time, become better problem solvers, and receive better evaluations at work.[2]

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5. Form Goals Around Your Superpowers

Research shows that people are more likely to succeed when they develop their natural strengths, the “S” in ENVISION, than work on their weaknesses.

You can find your superpowers by answering these questions.

Each of us has a unique purpose in life. Most of us don’t realize it, though, because we’ve been pressured to conform to someone else’s idea of who we should be. Fear of change and staying in our comfort zones stunts our growth. Stretch yourself and take a risk if you want to find out what makes your heart sing.

Make an action plan to create a life in which you express your superpowers on a regular basis, whether it be through your vocation, a meaningful side project, a worthy cause, mindful parenting, volunteer work, or whatever else sparks your interest. This goal-oriented strategy guarantees you’ll thrive at work and at home.

6. Make Time for Intimates

When setting your goals, be sure to carve out time for your intimates, the second “I” in ENVISION. Intimates refers to close friends or people you have close relationships with.

The fourth regret of the dying is that they were too busy to see their friends much.[3] Make it a point to connect with real friends, people you can turn to for sympathy when you need it, confide in about most things, and be your true self around.

A new Cigna study shows that nearly half of Americans feel alone or left out.[4] According to Dr. Julianne Holt-Lunstad at Brigham Young University, the detrimental effects of loneliness is the same as smoking 15 cigarettes a day.[5] She warns that:

“Loneliness and social isolation are linked to around a 30 percent increased risk of having a stroke or developing coronary artery disease.”[6]

Become goal-driven to avoid loneliness

    Being with your friends is not only good for your soul, but it is also essential for your health and well-being[7]. Put it in your goals.

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    7. Open up Emotionally

    When crafting your goal-oriented life, be sure to include ways you can open up about your feelings, the “O” in ENVISION. The third regret of the dying is that they wish they’d had the courage to express their true feelings instead of stuffing their emotions down to keep peace with others.

    To lead a fulfilling life, it’s important to prioritize talking and behaving honestly with others instead of hiding your true feelings. According to Dr. Leslie Becker-Phelps[8]:

    “Start with identifying your emotions (e.g. angry, hurt) and understanding what triggered you to feel this way.”

    She recommends you try to understand your feelings and practice self-compassion for having them. When you’re calmer, try to understand the person who upset you. This will help you respect and care about yourself and the other person.

    If there is someone you need to talk to or a situation you’d like to resolve, honor your feelings. Whether it be writing a letter, making a phone call, or visiting someone you haven’t seen in years, put it on your goal list.

    Be sure to meet in a safe environment if you’re confronting someone who has abused or harmed you. Tell the truth as you see it, and try to be kind.

    Sharing your genuine feelings may bring you closer together, and it may not. It doesn’t really matter how the other person responds. What matters is that you expressed your true self. Make emotional honesty a habit by adding it to your goals.

    8. Nurture Happiness

    To be more goal-oriented and succeed in life, nurture the people and activities that bring you joy, the final “N” in ENVISION.

    The fifth regret of people on their deathbed is that they wished they’d let themselves be happier. Instead, they stayed stuck in old patterns and pretended to be content when they weren’t.

    If you don’t like your job, make it a goal to look for a new position that aligns your paycheck with your purpose. If you are entrepreneurially-minded, think about turning your passion project into a business you love. If you have multiple passions, consider pursuing a slash career (e.g., copywriter/coder/career coach).

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    According to Forbes Magazine, many companies are beginning to see the value in hiring employees who have side gigs that differ from their main vocations. You’ll bring in multiple streams of income and experience more meaning and fulfillment in your life.[9]

    If you are unhappy with your marriage or romantic relationship, set a goal to do something about it. Do you need to go to counseling? Do you need to move on?

    If you’re on the fence about whether to keep a friend in your life, be goal-oriented about getting closure on the issue. Take care of yourself in the process by completing positive daily tasks, like taking yoga classes or getting a much-needed massage.

    Whatever you do, make it a goal to show compassion as often as you can because it will boost your happiness.[10] By helping others in need, you not only can decrease their suffering, but you can also make yourself happier than you could by directly pursuing activities to make you happy.

    Final Thoughts

    In summary, the ENVISION method shows you how to blend lessons from the five regrets of the dying with effective goal-setting techniques that center around your strengths to become goal-driven.

    It may seem like a lot of work at first glance, but, in truth, it should only take you about an hour to piece together a list of goals following these guidelines. Why not trade an hour of watching television or engaging in social media to do this instead? You can always get online and watch TV later to reward yourself for becoming more goal-oriented.

    You’ve got nothing to lose and everything to gain by exploring what would make your heart sing. It’s worth investing in yourself this way. You have the power to create a life that totally rocks by setting the intention to do so. As the 13th-century Persian poet Rumi wrote,

    “What you seek is seeking you.”

    More Tips on Achieving Goals

    Featured photo credit: Alexa Williams via unsplash.com

    Reference

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