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Published on December 15, 2020

3 Important Metrics To Gauge Attainable Goals

3 Important Metrics To Gauge Attainable Goals

A successful approach to achieving attainable goals is to start with meticulous planning. Whether you are making a career or a business plan or strategizing a significant event in life, my experience tells me that you are no different than a marketer!

Here are the five steps to marketing, adapted from Seth Godin:

  1. Define your idea’s worth. Have a groundbreaking idea that would capture people’s attention? Make it come to life!
  2. Find people who can relate to your thoughts. People do not care about how cool your product is. They are more concerned with whether it is something they need. Reach out to those who need it!
  3. Fashion a story for your target audience. This is where your personal experience and storytelling skills come in handy, so make sure your audience connects with your journey and your ideas.
  4. Spread the word! Use effective marketing and media resources to let everybody know about your product or idea.
  5. Be consistent. The most neglected part of marketing is following up with your progress with passing time. Be consistent and don’t give up!

What’s Your Story?

In my profession, I have come across plenty of people with brilliant ideas and stories worth sharing. But those stories are scattered and stranded. It’s almost as if they exist to please, not to enlighten.

You, too, must have extraordinary experiences floating around in the abyss of mindfulness, waiting for a purpose to drive them out into the real world. If you want to further your goals, then making use of these ideas can embellish your strategy, increasing its sustainability in an innovative and competitive world.

Failing to connect your story to your desires can deprive your motive of a personal touch meant to keep you focused throughout the journey of making attainable goals.

1. Simple Goal-Setting Plan: Sort Your “What” and “How”

In this Ted Talk by John Doerr, the author of Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, he speaks about the importance of setting the right goals on one’s path to success. More importantly, he emphasizes the significance of finding the answer to the questions, ‘what’, ‘how’, and ‘why’ when pursuing one’s business goals. This section discusses the ‘what’ and ‘how’, so keep reading to discover directions for the ‘why’!

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Speaking fondly of his former manager professor Andy Grove, Doerr discusses Grove’s theory of OKRs employed by big businesses worldwide in the present times. He divides the goal-setting system into objectives and key results. Objectives are what he calls the ‘direction’ one gives to their business approach, and key results are simple yes or no questions that tell you whether you have executed or achieved something successfully.

Let’s discuss them in detail.

Objective: The “What”

Your objective is whatever you want to achieve. It is supposed to be realistic, action-oriented, and inspirational (hopefully). It helps you streamline your attainable goals and strategies while allowing you to prioritize what is crucial and urgent.

Key Results: The “How”

Your key results are a continuation of the objective—asking how you are going to get a job done. They are tied to a number that is time-bound, realistic, and aggressive. Figuring out the ‘how’ part allows you to nurture your plans and quickly locate your strengths and areas that need more work.

The Important Part: How to Set Attainable Goals

Referring to the title of this article, one must have a personal standard of measurement when setting goals. Some people are just beginning to chase their endeavors, so the standard of measurement for them would be different from the ones with years of experience planning to advance something they have built all along.

Take this sentence for example:

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I will ________ as measured by ____________.

Measurement is what gives a goal its true essence. Without it, you do not have an aim—all you have is a desire. Filling the blanks with personalized objectives and key results will ensure that you stay on the right track.

So, it goes like this:

I will (an objective) as measured by (a set of key results).

OKR Example

Here’s what an OKR for a content creation process looks like:

Objective: A creative that generates conversations (brand lift) and leads to conversions (business lift).

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Key Results:

  • Establish hero content based on the smallest viable content audience
  • Implement five channels and a monthly editorial calendar
  • Establish a hub content series with clear calls to action by January 20xx
  • Get two guest post opportunities every month

This concise and actionable example includes all that we have discussed so far. With consistent efforts, even such simple OKRs can elevate your attainable goals.

2. Ask Yourself: Why Are You Doing What You’re Doing?

A life goal is so much more than a milestone to reach—it is somebody’s dreams, passions, motivations, and sometimes even identity. Enriching your story with these elements links you with your target audience emotionally as it eliminates differences between people, bringing them all together with the help of shared memory or experience.

In a Forbes article highlighting companies driven by purpose in 2019, brands like Timberland, eBay, Hershey, IBM, Tesla, and Microsoft, among others, stood by a social purpose concerning the environment, youth, and medical science to create an impact.[1] Their stories addressed social issues concerning the general public, which gave their image a boost. Owing to several determinants, the zeitgeist of 2020, however, comes with its quirks.

3. Assess Your Plan According to Today’s Reality

Making a business come to life is a tough challenge, given the limited resources one begins with. And given the current Covid pandemic, the challenges have risen further.

An article by McKinsey & Company on the implications for business in the 2020 pandemic tells about how important it will be for companies to put forward meaningful purposes in their messaging in the post-crisis era.[2] Businesspeople will need to add extra effort in their marketing strategies, for the pandemic has shaken the economy severely.

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Presently, the most common challenges to be faced by businesses and individuals are volatility, complexity, uncertainty, and ambiguity of ideas and trends. With the onset of the new normal, plenty of strategies successful in the pre-pandemic times are irrelevant after the worldwide medical emergency.

The greatest change of all remains the digital transformation of almost everything. Depending on how prepared you are, this can be a challenge or an opportunity.

KPMG, to help businesses recalibrate their strategies, strongly recommends that it’s the right time for businesses to look at the holistic aspects of their potential impact and reevaluate their strategies going ahead.[3] They also put out a resourceful report meant to guide those seeking business recalibration.

With that said, whether you’re pursuing a business goal or a career objective, keeping yourself at par with recent social and economic developments will aid your big decisions and eventually help you create attainable goals.

A Few Simple Guidelines to Keep in Mind

  • Less is more: You might feel the urge to include more and more pointers in your list, but it is better to manage your OKRs between 3 to 5 per cycle.
  • Stay flexible: Pushing yourself to your limits is good, but it should not make you feel incapable. So if an objective or key result seems irrelevant, get rid of it.
  • Dare to fail: People achieve more when their goals require them to grow beyond their current capability, so sometimes, failing to meet your goals is okay. At least, you will locate your weaknesses that way!
  • Be patient: This is a process, and trial and error is your friend. You will do it poorly before you do it with excellence. So, have faith in yourself and persevere!

Final Thoughts

We explored the nature of marketing and how it applies to every person with goals while also looking at OKRs designed to assist our business plans.

We observed the changing nature of the present time’s reality, allowing ourselves to consider the affecting factors and plan accordingly. But most importantly, we looked at the basic skeleton of launching an idea—the three essential questions that determine the direction of the line on a statistical graph measuring your success.

The three questions ‘what’, ‘how’, and ‘why’ form the blueprint of a plan and the creation of an attainable goal, so make sure yours is well-detailed and executable.

More Articles About Setting Attainable Goals

Featured photo credit: William Iven via unsplash.com

Reference

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Jay Mandel

Jay is an Entrepreneur and the Founder of Your Brand Coach

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Last Updated on April 19, 2021

How to Find Your Passion and Live a More Fulfilling Life

How to Find Your Passion and Live a More Fulfilling Life

If you could do one thing to transform your life, I would highly recommend it be to find something you’re passionate about, and do it for a living. Learning how to find your passion may not be as easy as it sounds, but it’s well worth the effort.

If you dread going to your job, find yourself constantly lacking motivation, or find what you’re doing dull and repetitive, you need to start looking for a new job.

Staying in your current job will not only continue to leave you feeling stuck and make you unhappy, but you are not realizing your full potential in life.

Imagine this instead:

You get up early, jumping out of bed, excited to go to work. You might put in more hours than the average person, but it doesn’t seem difficult to you, because your work hours just zoom right by.

You are often in that state of mind, often referred to as “flow,” where you can lose track of the world and time, losing yourself in the task at hand. Work is not work as many people refer to it, but something that is fun and interesting and exciting. It’s not a “job” but a passion that leads to a fulfilling life.

If you’ve got a job you dislike, or even hate, this will sound like a pipe dream to you. And if you never put in the effort to find what you’re passionate about, such a thing will never be possible.

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However, if you dare to ask “how do I find my passion,” imagine the possibilities, and actually search for what you love, it is not only a possibility, but a probability.

How do you go about learning how to find your passion in life? Here are some suggestions:

1. Is There Something You Already Love Doing?

Do you have a hobby or something you loved doing as a child, but never considered it as a possibility for a job?

Whether it’s reading comic books, collecting something, or creating or building, there is probably a way you could do it for a living. Open a comic book shop, or create a comic book site online.

If there’s already something you love doing, you’re ahead of the game. Now you just need to research the possibilities of making money from it.

2. Find out What You Spend Hours Reading About

For myself, when I get passionate about something, I’ll read about it for hours on end. I’ll buy books and magazines. I’ll spend days on the Internet finding out more.

There may be a few possibilities here for you, and all of them are possible career paths. Don’t close your mind to these topics. Look into them until you feel your heart is content, and this will help you get started as you learn how to find your passion.

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3. Brainstorm

If nothing comes to mind right away as you’re asking how to find my passion, get out a sheet of paper and start writing down ideas[1]. This doesn’t need to be an organized list. It can simply be a paper full of random notes or even doodles. All of this will eventually come in handy later.

Look around your house, on your computer, or on your bookshelf for inspiration, and write down whatever comes to mind. There are no bad ideas at this stage.

4. Ask Around

There are likely people you admire in life, and there are things about them that you would like to replicate in yourself. Go to them if possible, and pick their brain. See how they landed where they currently are and whether they feel they’ve discovered their passion.

The more possibilities you find, the more likely your chances of learning how to find your passion in the long run. This may mean that you spend time talking to friends and family, coworkers, or even acquaintances in your free time.

5. Don’t Quit Your Job Just Yet

If you find your calling, your passion, don’t just turn in your resignation tomorrow. It’s best to stay in your job while you’re researching the possibilities.

If you can do your passion as a side job and build up the income for a few months or a year, that’s even better. It gives you a chance to build up some savings (and if you’re going into business for yourself, you’ll need that cash reserve), while practicing the skills you need.

6. Give It a Try First

It’s best to actually test your new idea before jumping into it as a career as you’re wondering how to find your passion. Do it as a hobby or side job at first, so that you can see if it’s really your true calling.

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You may be passionate about it for a few days, but where the rubber meets the road is whether you’re passionate about it for at least a few months.

If you pass this test, you have probably found it.

7. Do as Much Research as Possible

Know as much about your passion as possible. If this has been a passion for a while, you may have already been doing this. At any rate, do even more research. Read every website possible on the topic, and buy the best books available.

Find other people, either in your area or on the Internet, who do what you want to do for a living, and quiz them about the profession.

How much do they make, and what training and education did they need? What skills are necessary, and how did they get their start? What recommendations do they have?

Often, you’ll find that people are more than willing to give advice.

8. Practice, and Practice, and Practice Some More

If you’re getting close to learning how to find your passion, don’t go into it with amateur skill level. If you want to make money—to be a professional—you need to have professional skills.

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Get very good at your future career, and you will make money at it. Practice for hours on end and learn how to focus; if it’s something you love, the practice should be something you want to do.

9. Never Quit Trying

It’s possible that you won’t be able to find your passion at first. However, if you give up after a few days, you’re sure to fail. Keep trying, for months on end if necessary, and you’ll find it eventually.

Perhaps you thought you found your passion but discovered several months on that it wasn’t for you. Start over again and find a new passion. There may be more than one passion in your lifetime, so explore all the possibilities.

Have you found your passion but haven’t been successful making a living at it? Keep trying, and try again until you succeed. Success doesn’t come easy, so giving up early is a sure way to fail.

If you need a little help, the Make It Happen Handbook can provide you with a solid action plan to help you turn your passion in your career. Check out the handbook and start to live your passion!

The Bottom Line

Don’t forget that all of this will be a lot of work, but it will be the best investment you’ve ever made. Put in the time to learn how to find your passion, and you will find that your days are more fulfilling and produce more happiness and well-being in the long-term.

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Featured photo credit: Dewet Willemse via unsplash.com

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