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Published on December 15, 2020

3 Important Metrics To Gauge Attainable Goals

3 Important Metrics To Gauge Attainable Goals

A successful approach to achieving attainable goals is to start with meticulous planning. Whether you are making a career or a business plan or strategizing a significant event in life, my experience tells me that you are no different than a marketer!

Here are the five steps to marketing, adapted from Seth Godin:

  1. Define your idea’s worth. Have a groundbreaking idea that would capture people’s attention? Make it come to life!
  2. Find people who can relate to your thoughts. People do not care about how cool your product is. They are more concerned with whether it is something they need. Reach out to those who need it!
  3. Fashion a story for your target audience. This is where your personal experience and storytelling skills come in handy, so make sure your audience connects with your journey and your ideas.
  4. Spread the word! Use effective marketing and media resources to let everybody know about your product or idea.
  5. Be consistent. The most neglected part of marketing is following up with your progress with passing time. Be consistent and don’t give up!

What’s Your Story?

In my profession, I have come across plenty of people with brilliant ideas and stories worth sharing. But those stories are scattered and stranded. It’s almost as if they exist to please, not to enlighten.

You, too, must have extraordinary experiences floating around in the abyss of mindfulness, waiting for a purpose to drive them out into the real world. If you want to further your goals, then making use of these ideas can embellish your strategy, increasing its sustainability in an innovative and competitive world.

Failing to connect your story to your desires can deprive your motive of a personal touch meant to keep you focused throughout the journey of making attainable goals.

1. Simple Goal-Setting Plan: Sort Your “What” and “How”

In this Ted Talk by John Doerr, the author of Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, he speaks about the importance of setting the right goals on one’s path to success. More importantly, he emphasizes the significance of finding the answer to the questions, ‘what’, ‘how’, and ‘why’ when pursuing one’s business goals. This section discusses the ‘what’ and ‘how’, so keep reading to discover directions for the ‘why’!

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Speaking fondly of his former manager professor Andy Grove, Doerr discusses Grove’s theory of OKRs employed by big businesses worldwide in the present times. He divides the goal-setting system into objectives and key results. Objectives are what he calls the ‘direction’ one gives to their business approach, and key results are simple yes or no questions that tell you whether you have executed or achieved something successfully.

Let’s discuss them in detail.

Objective: The “What”

Your objective is whatever you want to achieve. It is supposed to be realistic, action-oriented, and inspirational (hopefully). It helps you streamline your attainable goals and strategies while allowing you to prioritize what is crucial and urgent.

Key Results: The “How”

Your key results are a continuation of the objective—asking how you are going to get a job done. They are tied to a number that is time-bound, realistic, and aggressive. Figuring out the ‘how’ part allows you to nurture your plans and quickly locate your strengths and areas that need more work.

The Important Part: How to Set Attainable Goals

Referring to the title of this article, one must have a personal standard of measurement when setting goals. Some people are just beginning to chase their endeavors, so the standard of measurement for them would be different from the ones with years of experience planning to advance something they have built all along.

Take this sentence for example:

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I will ________ as measured by ____________.

Measurement is what gives a goal its true essence. Without it, you do not have an aim—all you have is a desire. Filling the blanks with personalized objectives and key results will ensure that you stay on the right track.

So, it goes like this:

I will (an objective) as measured by (a set of key results).

OKR Example

Here’s what an OKR for a content creation process looks like:

Objective: A creative that generates conversations (brand lift) and leads to conversions (business lift).

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Key Results:

  • Establish hero content based on the smallest viable content audience
  • Implement five channels and a monthly editorial calendar
  • Establish a hub content series with clear calls to action by January 20xx
  • Get two guest post opportunities every month

This concise and actionable example includes all that we have discussed so far. With consistent efforts, even such simple OKRs can elevate your attainable goals.

2. Ask Yourself: Why Are You Doing What You’re Doing?

A life goal is so much more than a milestone to reach—it is somebody’s dreams, passions, motivations, and sometimes even identity. Enriching your story with these elements links you with your target audience emotionally as it eliminates differences between people, bringing them all together with the help of shared memory or experience.

In a Forbes article highlighting companies driven by purpose in 2019, brands like Timberland, eBay, Hershey, IBM, Tesla, and Microsoft, among others, stood by a social purpose concerning the environment, youth, and medical science to create an impact.[1] Their stories addressed social issues concerning the general public, which gave their image a boost. Owing to several determinants, the zeitgeist of 2020, however, comes with its quirks.

3. Assess Your Plan According to Today’s Reality

Making a business come to life is a tough challenge, given the limited resources one begins with. And given the current Covid pandemic, the challenges have risen further.

An article by McKinsey & Company on the implications for business in the 2020 pandemic tells about how important it will be for companies to put forward meaningful purposes in their messaging in the post-crisis era.[2] Businesspeople will need to add extra effort in their marketing strategies, for the pandemic has shaken the economy severely.

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Presently, the most common challenges to be faced by businesses and individuals are volatility, complexity, uncertainty, and ambiguity of ideas and trends. With the onset of the new normal, plenty of strategies successful in the pre-pandemic times are irrelevant after the worldwide medical emergency.

The greatest change of all remains the digital transformation of almost everything. Depending on how prepared you are, this can be a challenge or an opportunity.

KPMG, to help businesses recalibrate their strategies, strongly recommends that it’s the right time for businesses to look at the holistic aspects of their potential impact and reevaluate their strategies going ahead.[3] They also put out a resourceful report meant to guide those seeking business recalibration.

With that said, whether you’re pursuing a business goal or a career objective, keeping yourself at par with recent social and economic developments will aid your big decisions and eventually help you create attainable goals.

A Few Simple Guidelines to Keep in Mind

  • Less is more: You might feel the urge to include more and more pointers in your list, but it is better to manage your OKRs between 3 to 5 per cycle.
  • Stay flexible: Pushing yourself to your limits is good, but it should not make you feel incapable. So if an objective or key result seems irrelevant, get rid of it.
  • Dare to fail: People achieve more when their goals require them to grow beyond their current capability, so sometimes, failing to meet your goals is okay. At least, you will locate your weaknesses that way!
  • Be patient: This is a process, and trial and error is your friend. You will do it poorly before you do it with excellence. So, have faith in yourself and persevere!

Final Thoughts

We explored the nature of marketing and how it applies to every person with goals while also looking at OKRs designed to assist our business plans.

We observed the changing nature of the present time’s reality, allowing ourselves to consider the affecting factors and plan accordingly. But most importantly, we looked at the basic skeleton of launching an idea—the three essential questions that determine the direction of the line on a statistical graph measuring your success.

The three questions ‘what’, ‘how’, and ‘why’ form the blueprint of a plan and the creation of an attainable goal, so make sure yours is well-detailed and executable.

More Articles About Setting Attainable Goals

Featured photo credit: William Iven via unsplash.com

Reference

More by this author

Jay Mandel

Jay is an Entrepreneur and the Founder of Your Brand Coach

3 Important Metrics To Gauge Attainable Goals What to Do If You Find Yourself Making Slow Progress Towards Your Goal

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Last Updated on January 21, 2021

30 Goals To Set For Yourself Before Turning Into 40s

30 Goals To Set For Yourself Before Turning Into 40s

Some people believe that once they’ve passed the age of 30, they’re too old to do something new and exciting; that it’s time for them to settle down.

If you have found your dream job, and are clear about your purpose of life, then go ahead and live your best life! However, it’s never too late to dream a new dream and set some new goals.

The vast majority of the people focus on their careers and how much they need to earn, but there are certain things you should do to create unforgettable memories and make yourself proud of what you managed to accomplish.

Whereas there are countless ideas which vary on your attitude and lifestyle, the following list is full of things anyone should try.

1. Visit a new continent.

New continent means a whole new experience, different culture and tons of interesting people to meet. Everyone should visit another continent at least once in a lifetime, it’s a priceless experience.

2. Travel to at least 20 countries.

Each new country you visit is an original life lesson and unique memories. The more countries you travel to, the better you can compare them and draw conclusions from people’s behavior, culture, and rituals. By spending time in different environments, we can learn a lot about ourselves.

3. Make at least one friend in every country you visit.

Traveling somewhere without making a new friend there is a huge loss. By interacting with local people, you may have a chance to learn about the secret facts of that very location and explore some mysterious places. What’s more, creating a bond with the locals creates an opportunity to revisit the country cheaper by being hosted by the people you’ve met.

4. Take a spontaneous trip.

Without planning every single detail, pack all the necessary stuff and set off into the unknown. You don’t even have to leave your country, the key is to make it impromptu, face what life throws at you and see how you can deal with that. Once the trip is over, you’ll learn some incredible lessons that you wouldn’t have by booking an all-inclusive vacation.

Catching a last-minute flight to a random destination might be a starting point for a serious adventure.

5. Learn a new language.

Do you know what’s the Bill Gates’ most regretted thing is? It’s not learning a second language. During your travel, it’s a great opportunity to practice your language skills with locals. While you are at home, you can learn the basics using books, attending a course or through online programs. And then, once you have a chance to speak with native speakers, this will be the moment when you learn the most. During just a few months of attending a German high school, I learned far more than spending two years of practice with books (though it was a good preparation).

6. Go Bungee Jumping.

This idea may seem crazy to you, but it’s just a warm up comparing to the next one. Bungee jumping is an insane way to face your fears and do something against common sense. As for me, it’s a valuable lesson which emphasizes the fact that even the scariest things turn out to be tolerable once you go through them.

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7. Skydive.

As I promised, this one is hardcore. Experience the unstoppable power of gravitation and see the world from a different perspective. Though I didn’t skydive yet, doing it at least once is definitely on my bucket list.

8. Face your worst fear.

Whatever you fear, most probably it’s a mental issue and not a real danger. There’re countless phobias people suffer from. I don’t know what’s yours, but I dare you to test your limits and see how far you can go.

9. Stand on top of a mountain.

And get there going on a foot. The view from the top is invaluable and unique. You literally feel the power of nature and see how small we actually are comparing to the natural forces.

10. Boost your financial stability.

Before you turning into 40, becoming financially independent is almost mandatory. To avoid getting lost in debt and make the money work for you and not vice versa, you should devote some time to learning finances. This 14-day plan is a great way to start.

11. Create your personal emergency fund.

Saving money regularly is a life-saving habit once you are in financial troubles. Most experts suggest your emergency fund should allow yourself to cover at least 3 months of living expenses. While you are busy making your dreams come true and doing crazy things, be aware that accidents do happen, so having a financial security is definitely helpful while you’ll be figuring out the alternative plan to solve your problems.

12. Create an online business on the side.

Nowadays, there are endless ways to make some extra money online. A legit method almost anyone can try out is monetizing your skills through creating an online course or ebook. It’s a great way to cover additional expenses and learn a bit of entrepreneurship from real life experience. Maybe you’ll even be able to leave your 9–5 and create your dream lifestyle making money from any place in the world like digital nomads do.

To learn more, check out these 24 easy ways to make money on the internet.

13. Develop a habit of daily exercising.

The older you are, the more likely you are to lead a sedentary lifestyle which is a horrible tendency. To avoid it, focus on creating healthy habits. There’s no excuse for not finding at least 20 minutes a day to train. You can try out bodyweight workouts or go for a quick run.

Your body will be incredibly grateful and serve you well for longer.

Although he has one of the most exacting jobs you can imagine, Barrack Obama works out for 45-minute every day. It’s a habit everyone should borrow.

14. Start eating healthy.

Diet-related problems are a huge concern in today’s world. More than one-third U.S. adults are obese. Mostly, because of unhealthy diet and a sedentary lifestyle. Taking care of your eating patterns is mandatory if you keep your health. The more you put it off, there more likely you are to never get started.

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In a nutshell, choose unprocessed, whole products and avoid junk food with huge amounts of sugar, salt, and fat.

15. Get in the best shape of your life.

There are some living miracles like C.T. Fletcher who achieved the best shape during his 50s. However, now is always the perfect moment to do that. Educate yourself about nutrition, maybe invest in a personal coach and commit to fully transform your body. There are countless 1-year transformations on Youtube which serve as a great source of inspiration.

Once you are in your life’s best shape, go on a photo session so you can proudly show your grandchildren how shredded you once were.

16. Become a disciplined person.

Self-discipline is an enormously useful skill when it comes to making your dreams become a reality. Without discipline, you can’t stick to your commitments and work toward your goals. Becoming a person with rules will have a positive impact on your future self.

The fact is, you can either control yourself or let yourself control you. If you dream of a meaningful life, you’ll definitely aim for the first option.

This free self-discipline book is a good resource to begin with.

17. Become a morning person.

The majority of the most successful people swear by the power of being an early riser. Whether it’s CEOs, world’s best athletes or other outstanding individuals, most of them have a morning routine which highly contributes to their success.

Morning ritual empowers your day and gives you an advantage over the rest of the world which still sleeps while you work to become a better self.

18. Read at leat 100 books.

Whatever your problem is, there is at least one decent book offering a solution. Books hide incredible value and knowledge. The sad fact is, however, more and more people prefer TV shows or video games.

Once I became a regular reader, I realized how much you miss out if you refuse to read. The impact books have made (and still make) on my life is gigantic.

Start to finish reading at least one book a month, and you will have completed 12 book a year!

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If you don’t know which books to choose, check out this post.

19. Write a book.

81% of the population feels they could write a book, but only the minority takes action and starts writing. The truth is, once you begin to write, you are a writer. Finishing a book is challenging but the sense of satisfaction afterward is definitely worth it.

Pick a topic and devote 30 minutes a day to writing. In a year or even sooner, you’ll not only drastically improve your language skills but also finish your first book.

Nowadays, when self-publishing becomes more and more popular, you can release your work avoiding the middlemen and maybe even discover that your calling turns out to be a writer. You don’t know until you try…

20. Write a letter to your future self.

Make sure to include your dreams, expectations and plans. Decide how much time needs to go by until you open your letter. Once you do it, it will be the moment of truth and a chance to see whether you became who you wanted to be.

If you prefer modern technology, you can write an email to your future self using free services like futureme.org.

21. Go offline for a whole month.

Imagine no Facebook, Internet, Reddit or Lifehack for the whole month. This 30-day challenge tests your ability to entertain yourself in the world ruled by technology, avoiding the Internet and computers completely. To make it even more spicy, cut off the television.

It’s a great opportunity to spend more time with your friends and family, focus on your passions and read more books.

22. Take a picture every day for a whole year.

I doubt there are many mementos better than this. Once the year is over, you create a time-lapse which shows portrait by portrait how you changed during the 365 days.

Watching it 20 years later will probably make you cry.

23. Make a list of things that truly make you happy.

And make sure to do these activities as often as possible. You can have all the money in the world and a career that society considers the most successful, yet you can feel miserable. It’s because the real happiness comes from experiences, self-realization, and contribution. While you discover the world checking off the things from this list, try to find out which environment makes you the happiest person in the world.

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Whenever you face a hard moment, take out your happiness-list and start doing one of the things from it. As a result, the bad emotion fades away much quicker.

24. Complete the integrity challenge.

Integrity challenge is an idea from I borrowed from Joel Runyon. Oftentimes our actions don’t represent our thoughts and commitments. This weird phenomenon is most visible when a new year begins and most of the people fail to stick to their resolutions. The way it works is simple. Choose one thing, ideally an uncomfortable task like daily jogging for 30 minutes, determine the timeframe (e.g. 90 days) and then just do your thing every single day without failing even once until you arrive at the finish line.

This test points out your weaknesses and questions your willpower. However, once you accomplish it successfully, it gives you a huge motivation boost to pursue more complex goals which every 20-something should aim at.

25. Help a homeless person to get back to a normal life.

Our life isn’t only about ourselves but also about the people around us. There are many folks who really need help but are ignored by the majority of the society. Imagine supporting a homeless person with the goal in mind to make them a self-sufficient member of the community again.

If you feel miserable, be aware that giving back is one of the fastest methods to make yourself incredibly happy.

26. Donate to a local foundation.

The amount of your donation doesn’t matter, the fact of doing it does. Imagine if everyone (who’s financially independent) donated a dollar a month to a foundation of choice. It seems small but once you add up all the donations, the sum can make a huge difference in other people’s lives.

27. Stop looking for other people’s approval.

This is an especially useful yet rare skill. We definitely care way too much about how others perceive us which in result lowers your self-esteem and confidence as well as makes you overthink the simple choices. Abandoning the validation completely is tough, but it’s worth working toward it.

Once you accept the inevitable disapproval, you can become your true and authentic self. To get started, have a look at this post.

28. Learn to say no.

Saying no at the right moment is a habit which guarantees you a better life. However, the tendency in most people is quite the opposite. They say yes way too much and end up with unnecessary commitments and responsibilities which don’t add any value to their lives.

Now is when you should finally grasp that. There are plenty of things you don’t need to say yes to all the time.

29. Make a DIY furniture.

Do it yourself” movement grows in popularity and some of the ideas people come up with are seriously unbelievable. Creating your own piece of furniture boosts your creativity, tests your manual skills and saves you money. The satisfaction after putting your favorite books on a hand-made shelf beats every commercial furniture.

30. Spend a night under the stars.

As for me, watching the sky in the night is the best way to get the existential buzz. It’s a beautiful scenario to contemplate about your life, plans, and the future. Pitch a tent in the nature, make a bonfire, invite your loved ones and fire your imagination with the stars.

Featured photo credit: Candice Picard via unsplash.com

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