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Last Updated on May 5, 2021

3 Important Metrics to Gauge and Measure Attainable Goals

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3 Important Metrics to Gauge and Measure Attainable Goals

A successful approach to achieving attainable goals is to start with meticulous planning. Whether you are making a career or business plan or strategizing a significant event in life, it’s important to be able to gauge your goals with specific metrics.

What’s Your Story?

In my profession, I have come across plenty of people with brilliant ideas and stories worth sharing. However, those stories are scattered and stranded. It’s almost as if they exist to please, not to enlighten.

You, too, must have extraordinary experiences floating around in the abyss of mindfulness, waiting for a purpose to drive them out into the real world. If you want to further your goals, then making use of these ideas can embellish your strategy, increasing its sustainability in an innovative and competitive world.

Failing to connect your story to your desires and long-term goals can deprive your motive of a personal touch meant to offer you a sense of urgency throughout the journey of making attainable goals.

As you look for ways to gauge your goals and your capacity to achieve them, use the following metrics to get started.

1. Your “What” and “How”

In this Ted Talk by John Doerr, the author of Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, he speaks about the importance of setting the right goals on one’s path to success. More importantly, he emphasizes the significance of finding the answers to the questions, “what,” “how,” and “why” when pursuing one’s business goals.

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Speaking fondly of his former manager professor Andy Grove, Doerr discusses Grove’s theory of OKRs employed by big businesses worldwide. He divides the goal-setting system into objectives and key results. Objectives are what he calls the “direction” one gives to your business approach, and key results are simple yes or no questions that tell you whether you have executed or achieved something successfully.

Objective: The “What”

Your objective is whatever you want to achieve. It is supposed to be realistic, action-oriented, and inspirational. It helps you streamline your attainable goals and strategies while allowing you to prioritize what is crucial and urgent.

Key Results: The “How”

Your key results are a continuation of the objective—asking how you are going to get a job done and helping when it comes to measuring progress. They are tied to a number that is time-bound, realistic, and aggressive. Figuring out the “how” part allows you to nurture your plans and quickly locate your strengths and areas that need more work.

The Important Part: How to Set Attainable Goals

One must have a personal standard of measurement when setting goals. Some people are just beginning to chase their endeavors, so the standard of measurement for them would be different from the ones with years of experience planning to advance something they have built all along.

Take this sentence for example:

I will ________ as measured by ____________.

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Measurement is what gives a goal its true essence. Without it, you do not have an aim—all you have is a desire. Filling the blanks with personalized objectives and key results will ensure that you stay on the right track.

For example: I will build a successful business as measured by the amount of income generated each month.

OKR Example

Here’s what an OKR for a content creation process looks like:

Objective: A creative that generates conversations (brand lift) and leads to conversions (business lift).

Key Results:

  • Establish hero content based on the smallest viable content audience
  • Implement five channels and a monthly editorial calendar
  • Establish a hub content series with clear calls to action by January 2022
  • Get two guest post opportunities every month

This concise and actionable example includes all that we have discussed so far. With consistent efforts, even such simple OKRs can elevate your attainable goals.

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OKRs will also help keep you focused on what’s important without succumbing to procrastination. If this is something you tend to struggle with, start by checking out Lifehack’s Fast Track Class – No More Procrastination.

2. Why Are You Doing What You’re Doing?

Attainable goals in life are much more than milestones to reach—they are somebody’s dreams, passions, motivations, and sometimes even identity. Enriching your story with these elements links you with your target audience emotionally as it eliminates differences between people, bringing them all together with the help of shared memory or experience.

In a Forbes article highlighting companies driven by purpose in 2019, brands like Timberland, eBay, Hershey, IBM, Tesla, and Microsoft, among others, stood by a social purpose concerning the environment, youth, and medical science to create an impact.[1] Their stories addressed social issues concerning the general public, which gave their image a boost. Owing to several determinants, the zeitgeist of 2020, however, comes with its quirks.

3. Assess Your Plan According to Today’s Reality

Making a business come to life is a tough challenge, given the limited resources one begins with. And given the current Covid pandemic, the challenges have risen further.

An article by McKinsey & Company on the implications for business in the 2020 pandemic tells about how important it will be for companies to put forward meaningful purposes in their messaging in the post-crisis era.[2] Businesspeople will need to add extra effort in their marketing strategies, as the pandemic has shaken the economy severely.

Presently, the most common challenges to be faced by businesses and individuals are volatility, complexity, uncertainty, and ambiguity of ideas and trends. With the onset of the new normal, plenty of strategies successful in the pre-pandemic times are irrelevant after the worldwide medical emergency.

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The greatest change of all remains the digital transformation of almost everything. Depending on how prepared you are, this can be a challenge or an opportunity.

With that said, whether you’re pursuing a business goal or a career objective, keeping yourself at par with recent social and economic developments will aid your big decisions and eventually help you create attainable goals.

A Few Simple Guidelines to Keep in Mind

Less Is More

You might feel the urge to include more and more pointers in your list, but it is better to manage your OKRs between 3 to 5 per cycle. This will keep you from getting overwhelmed.

Stay Flexible

Pushing yourself to your limits is good, but it should not make you feel incapable. If an objective or key result seems irrelevant, get rid of it.

Dare to Fail

People achieve more when their goals require them to grow beyond their current capability, so sometimes, failing to meet your goals is okay. You will locate your weaknesses that way.

Be Patient

This is a process, and trial and error is your friend. You will do it poorly before you do it with excellence, so have faith in yourself and persevere!

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Final Thoughts

The three questions “what,” “how,” and “why” form the blueprint of a plan and the creation of an attainable goal, so make sure yours is well-detailed and executable. If you start and end with these questions, your arrows will consistently point you in the direction of success. Once you know how to measure your goals, you’ll already be well on your way to achieving them.

More Tips on Setting Attainable Goals

Featured photo credit: William Iven via unsplash.com

Reference

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Jay Mandel

Jay is an Entrepreneur and the Founder of Your Brand Coach

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Last Updated on November 30, 2021

Tap Into Success With These Long-Term Career Goals Tips

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Tap Into Success With These Long-Term Career Goals Tips

I’ve been very lucky in my career to have worked with some amazing people, people who built their careers on the back of hard work, passion, and focus. But the most successful of these people had something else. Hard work, passion, and focus were there, but to get to the very top you need more than just these things; you also need solid, long-term career goals.

In this article, I will give you seven Long Term Career Goals Tips that you can use when goal setting to build a successful career.

1. Know What You Want

This one might seem obvious, but many people never take the time to think carefully about what they want to do in their career[1]. They accept jobs in industries or departments they have no interest in and soon find themselves settled into a career of misery and complaining.

It always amazes me how people spend more time planning their annual summer holiday than they do their career.

If you want to build success in your work, you need to have a clear idea of what you want to do and where you want to go. You need that North Star to guide you in your decisions and to keep you focused on where you are going with each stepping stone.

Without that clarity, you will drift from one role to another, never building any momentum towards your ultimate career goal.

2. Ask Yourself: What Skills Am I Lacking?

When we begin our working lives, we have the academic skills but lack many practical skills.

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When you know what you want to do with your career, you can identify the skills you will need. Soft skills such as relationship building, the ability to collaborate with others, and your productivity all form part of these skills, and you need to make sure you are developing them.

Invest in yourself, and for those skills that do not develop naturally, find courses online or some books to study. Once you have studied these skills, make sure you put them into practice through your long-term career goals. This one tip will put you ahead of 98% of your colleagues who treat their work as just a job that pays them money to live.

3. Know That Success Leaves a Path

I teach this one to all of my clients. In every industry, there are examples of people who started at the bottom and worked their way up to become industry leaders. Examples include Satya Nadella at Microsoft and Jony Ive at Apple. These people were not founders or entrepreneurs; they worked their way up to the top from the bottom, and left clues along the way

Whatever company you are in, there will be people who began at the bottom and worked their way up to become leaders. What kind of role models did they have? What books did they read? What skills did they develop?

I remember when I worked in the hotel industry. One of my mentors began as a receptionist. She rose to become the General Manager of my home city’s top hotel through having a clear goal, diligence, and always putting the guest first. She was tough but fair.

I learnt from her that every time you come into work, the guest was always the top priority and to always be respectful of your colleagues.

Find that one person in your industry that rose from the bottom and work out the path they took to get to where you want to be in the future. Then, map out your own path that reflects the path already taken to the top.

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4. Watercooler Gossip Will Not Help Your Career

I know it is always tempting to be the popular one in your office, to be the one everyone wants to hang out with and the one to go to when there’s some gossip to share. However, if you want to achieve your long-term career goals, don’t get involved.

Being the “office gossip” will sink your career faster than anything else. If you are serious about building a successful career, you do not have time to get involved in all this gossiping, complaining, and time wasting.

You don’t have to ignore your colleagues, but never indulge them by listening to the gossip. Make your excuses and get back to work. This one tip will safeguard your career more than any other.

5. Do Work When at Work

Your workplace is not a social club. It is a place to do the work you were employed to do.

Of course, being polite and friendly towards your colleagues is important, but never forget you are there to do work. Avoid getting yourself drawn into long conversations about that episode of Vikings or your local football team’s performance.

There is a time and place for these conversations, but it is not on company time. When at work, do your work, or you’ll never be able to make progress on your long-term career goals.

Here are some tips on how to focus on work: 15 Quick Ways To Focus on Work Easily

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6. Focus on How You Can Be Better

One of the qualities I have seen in all successful career builders is they have a “How can I do it better?” mindset. They are always asking themselves how they can do their work better, or how could they have solved that problem better.

It is a mindset of continuous self-improvement, and it is a practice that can catapult you to the top faster than anything else.

Look for parts of your work that are taking too much time and figure out how to streamline. Or, identify ways you could better serve your team and begin to implement them. Any of these can serve you when you’re creating long-term career goals.

Often, new working practices are welded on to old ones, and this leads to inefficiencies and duplication, especially if you’re in a leadership position. Find those inefficiencies and develop better ways of doing that work. This habit is always appreciated by your bosses and tells them you are serious about your work.

7. Model Successful Behaviors

Find the person at the top and work out how they got there. This does not necessarily mean the person at the top of your company; it means the person at the top of your industry.

If you are an architect, find out how Sir Frank Foster built his career. If you are a writer, find out how Stephen King or Maya Angelou gained experience and built their careers.

These people have shown you how to do it, and they left clues. Read everything you can about them, learn from them, and model their work habits.

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Modeling does not mean copying. It means taking the traits they used and adapting them to work best for you.

My legal hero was a British lawyer, George Carmen QC. When I began my legal career, I read everything I could about George Carmen QC. I learned that the key skill that led to his success was his ability to communicate with juries. He was a brilliant communicator, and I realized the one skill I could learn that would have a huge impact on my career was the ability to communicate with people.

While I did not ultimately follow a legal career, that skill of being good at communicating has served me well in all the industries I have worked in.

The Bottom Line

Whatever career path you are following, these tips will serve you well as you aim to create long-term career goals that will point you in the right direction. Creating clear short and long-term goals around the above tips will give you the advantages you need to build a wildly successful career. They are tested, they work, and all you need to do is to adapt them so they work for you.

More Tips on Setting Career Goals

Featured photo credit: Smart via unsplash.com

Reference

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