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Last Updated on December 4, 2020

How Not to Let Cognitive Bias Control Us When Dealing with COVID-19

How Not to Let Cognitive Bias Control Us When Dealing with COVID-19

Why have so many people made so many bad decisions around COVID-19?

On the one hand, many ignored the information about the pandemic at first, dismissing its importance. Plenty believed — and some continue to believe — COVID-19 is no worse than the flu and shouldn’t be a concern. Others thought the US medical system would easily cope with it, as it did with SARS and other respiratory infections. Many think it will blow over soon, disappearing with the warm weather in the summer.

On the other hand, plenty of people have taken aggressive — and unhelpful — actions to address their fears. Many have engaged in panic buying, stocking up on more toilet paper than they can use in a year and getting canned goods that they will never eat. Others turned to hyped-up miracle cures offered by modern-day snake oil salespeople, despite health experts clearly conveying that there’s no known treatment or cure for COVID-19.

Such poor decision making stem from dangerous judgment errors that cognitive neuroscientists like myself call cognitive biases[1]. These mental blind spots impact all areas of our life, from health to relationships and even shopping, as a study recently revealed[2]. We need to be wary of cognitive biases in order to survive and thrive during this pandemic.

What Are Cognitive Biases?

A cognitive bias is a result of a combination of our evolutionary background[3] and specific structural features in how our brains are wired. Many of these mental blind spots proved beneficial for our survival[4] in the ancestral savanna environment, when we lived as hunter-gatherers in small tribes. Our ability to survive and reproduce depended on fast instinctive responses much more than reflective analysis.

Our primary threat response, which stems from the ancient savanna environment, is the fight-or-flight response. You might have heard of it as the saber-toothed tiger response: our ancestors had to jump at a hundred shadows to get away from a saber-toothed tiger or to fight members of an invading tribe.

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This lizard brain response proved a great fit for the kind of short-term intense risks we faced as hunter-gatherers. We are the descendants of those who had a great instinctive fight-or-flight response: the rest did not survive.

Unfortunately, our natural gut reaction to threats to either fight or flee results in terrible decisions in the modern environment. It’s particularly bad for defending us from major disruptions caused by the slow-moving train wrecks we face in the modern environment, such as the COVID-19 pandemic.

Thus, the people who ignored — and continue to ignore — the reality of the dangers from COVID-19 are expressing the flight response. They’re fleeing from uncomfortable information, ignoring the reality of the situation. The people who are taking aggressive and unhelpful actions are expressing the fight response: trying to take control of the situation by doing what they can to fight COVID-19.

Neither of these very natural responses is the right response, of course. Our natural instincts often lead us in exactly the wrong direction in our modern civilized environment. That’s why we need to adopt civilized (and unnatural) behavior habits to ensure we develop mental fitness to make the best decisions.

You already take unnatural and civilized steps for the sake of your physical health. In the ancient savanna, it was critical for us to eat as much sugar as possible to survive when we came across honey, apples, or bananas. We are the descendants of those who were strongly triggered by sugar. Right now, our gut reactions still pull us to eat as much sugar as possible, despite the overabundance of sugar in our modern world and the harm caused by eating too many sweets.

Just like you take proactive steps to go against your intuition to protect your physical health, you need to go against your intuitions and adopt civilized decision-making habits to protect yourself from COVID-19 and so many other modern-day problems that didn’t exist in the ancestral savanna.

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The Most Relevant Cognitive Biases for COVID-19

More specifically, you need to watch out for three cognitive biases.

The Normalcy Bias

The normalcy bias[5] refers to the fact that our intuitions cause us to feel that the future, at least in the short and medium term of the next couple of years, will function in roughly the same way as the past: normally. That was a safe assumption in the savanna environment, but not today, when the world is changing at an increasingly rapid pace.

This bias leads us to fail to prepare nearly as well as they should for the likelihood and effects of major disruptions, especially slow-moving train wrecks such as pandemics. As a result, we tend to vastly underestimate both the possibility and impact of a disaster striking us.

Moreover, in the midst of the event itself, people react much more slowly than they ideally should, getting stuck in the mode of gathering information instead of deciding and acting.

While the normalcy bias is the most harmful cognitive bias from which we suffer in the face of the pandemic, it’s far from the only one. In fact, a number of other cognitive biases combined with normalcy bias lead to bad decisions about the pandemic.

The Attentional Bias

One of these, attentional bias, refers to our tendency to pay attention to information that we find most emotionally engaging, and to ignore information that we don’t[6]. Given the intense, in-the-moment nature of threats and opportunities in the ancestral savanna, this bias is understandable. Yet, in the modern environment, sometimes information that doesn’t feel emotionally salient is actually really important.

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For example, the fact that the novel coronavirus originated in Wuhan, China, and caused massive sickness and deaths there didn’t draw much attention as a salient potential threat among Europeans and Americans. It proved too easy to dismiss the importance of the outbreak in Wuhan due to stereotypical and inaccurate visions of the Chinese heartland as full of backwoods peasants.

In reality, Wuhan is a global metropolis. The largest city in central China, it has over 11 million people and produced over $22.5 billion in 2018. It has a good healthcare system, strengthened substantially by China after the SARS pandemic. A major travel hub, Wuhan’s nickname is “the Chicago of China”; it had over 500 international flights per day before the outbreak. If we assume an average of 250 people per plane, that’s 10,000 people a day flying out of Wuhan.

Europeans and Americans, with the exception of a small number of experts, failed to perceive the threat to themselves from the breakdown of Wuhan’s solid healthcare system as it became overwhelmed by COVID-19. They arrogantly assumed this breakdown pointed to the backwardness of central China, rather than the accurate perception that any modern medical system would become overwhelmed in the face of the novel coronavirus.

In the savanna environment, our ancestors had to live in and for the moment since they couldn’t effectively invest resources to improve their future states (it’s not like they could freeze the meat of the mammoths they killed). Right now, we have many ways of investing into our future lives, such as saving money in banks. Yet our instincts always drive us to orient toward short-term rewards and sacrifice our long-term future, a mental blind spot called hyperbolic discounting[7].

This helps explain why so many people are not focusing sufficiently on the long-term impact of the pandemic. Many are rushing to “get back to normal,” failing to realize that doing so will leave them very vulnerable both to COVID-19 and the disruptions accompanying the impact of the pandemic.

The Planning Fallacy

We tend to feel optimistic about our plans: we made them, and therefore the plans must be good, right? We intuitive feel that our plans will go accordingly, failing to prepare adequately enough for threats and risks. As a result, our initial plans often don’t work out. We either fail to accomplish our goals or require much more time, money, and other resources to get where we wanted to go originally, a cognitive bias known as the planning fallacy[8]. Moreover, we don’t pivot quickly enough when external events require us to change our plans.

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Thus, the vast majority of us were unprepared for a major disruption like COVID-19. Moreover, a great many people tried to go ahead with their plans when they should have pivoted, such as holding weddings, going on vacations, and so on.

Addressing Cognitive Bias

To address these cognitive biases in relation to the pandemic, you have to adopt a realistic and even pessimistic perspective. We have no way of coping with the pandemic save a combination of shutdowns and social distancing. We will see wave-like periods[9] of tight restrictions that result in less cases, then loosened restrictions with spikes of cases, and then again tightened restrictions.

Such waves will last until we find an effective vaccine and vaccinate at least the most vulnerable demographics, which in the most optimistic scenario will not be until late 2021. If things don’t go perfectly, it might be more like 2023 or 2024: that’s the moderate scenario. In more pessimistic scenarios, we might not have an effective vaccine until 2027 or even later.

Does that feel unreal to you? That’s the cognitive biases talking. We still don’t have an effective vaccine for the flu, as our current version is only about 50% effective in preventing infections.

Ray Dalio, who leads Bridgewater Associates and manages over $150 billion in investor assets, said early in the pandemic : “As with investing, I hope that you will imagine the worst-case scenario and protect yourself against it”[10]. So what would it mean for you if you plan for the worst while, of course, hoping for the best?

The Bottom Line

You need to pivot for the long term by revising your plans[11] in a way that accounts for the cognitive bias associated with COVID-19. By doing so, you’ll protect yourself and those you care about from our deeply inadequate gut reactions in the face of such slow-moving train wrecks.

More Tips on Overcoming Cognitive Bias

Featured photo credit: Ani Kolleshi via unsplash.com

Reference

More by this author

Dr. Gleb Tsipursky

Cognitive neuroscientist and behavioral economist; CEO of Disaster Avoidance Experts; multiple best-selling author

8 Daily Habits To Develop Emotional Intelligence How to Cope with COVID Anxiety And Stress How to Handle Pandemic Depression and Take Care of Yourself How Cognitive Bias Influences Our Decision Making How Not to Let Cognitive Bias Control Us When Dealing with COVID-19

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Last Updated on February 23, 2021

5 Best Fish Oil Supplements to Buy For A Healthier Brain

5 Best Fish Oil Supplements to Buy For A Healthier Brain

There are many ways that we can make our brains healthier. We use our brains constantly, but we train them through studying, learning, and recalling, among other things. But the issue with these methods is that they only help support particular parts of the brain. They are specialized activities that require certain parts of the rain to work, but they do not support the brain as a whole. So, if you’re looking for ways to help every part of your brain, the best thing you can consider is getting the best fish oil supplements.

Like with all kinds of supplements, fish oil supplements provide a high dosage of vitamins that help support and improve particular parts of your body.

The Benefits of Fish Oil

Fish oil is one of the most common dietary supplements used by people. Broadly speaking, these supplements are rich in omega-3 fatty acids that are great for your health in many ways. Below are just some of their most important, proven benefits:

  • Studies show that those who eat fish are at a lower risk of experiencing heart problems.[1] Supplements like these are common and provide the same health benefits as eating fish
  • Omega-3 also boosts brain function, reducing various mental conditions like bipolar and schizophrenia.[2]
  • Fish oil supplements can also reduce weight and prevent type-2 diabetes and even some cancers.[3]
  • They can also help improve eyesight as our eyes greatly rely on omega-3 fats.[4]

Why Fish Oil Supplements Help Boost Your Energy

As you can tell from the benefits already, having high omega-3 levels greatly and positively impacts our brains. Not only can it prevent mental disorders, but it also has ways of alleviating mood swings, depression, and fatigue. Research shows that consuming lower amounts of omega-3s can result in more mood swings, fatigue, and depression.[5]

Therefore, having a daily dose of fish oil supplements is a way of keeping yourself energized, especially since fatigue primarily stems from our brain. If your brain is filled with energy and isn’t feeling sluggish, your body will also feel the same way.

How To Pick the Best Fish Oil Supplements

When selecting some of the best fish oil supplements available on the market, we based our decision on the following criteria:

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  • High in Omega-3 – Every fish oil supplement will have Omega-3 and it’s a vital ingredient, but many brands vary on how much their products contain this fatty acid. We selected the ones that have a high amount.
  • Has multiple vitamins – Even though supplements are designed to have many vitamins, the benefits can be self-contained in certain areas and don’t synergize. The ones we selected provide benefits that help your body in multiple ways.
  • Purity – Supplements can often be grounds to include all kinds of unnecessary ingredients. The ones we picked are packed with only the essential vitamins you need.

5 Best Fish Oil Supplements

Here are the 5 best fish oil supplements we picked that you should definitely try:

1. Infuel Omega 3 Fish Oil

    Our first pick of the best fish oil supplement available is the Infuel brand of Omega 3 fish oil. We have this available in our own stores because of the numerous benefits that it provides. Not only does it contain the Omega 3 healthy fats but also high EPA and DHA content that helps with the growth and development of the eyes, nervous system, and heart.[6]

    As such, you’ll find regular doses of these promoting brain and heart health. It also helps with maintaining healthy bones and joints and can help improve your skin and sleep cycle.

    Buy the Infuel Omega 3 Fish Oil Here.

    2. California Gold Nutrition Omega 3 Premium Fish Oil

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      Our second pick for the best fish oil supplements is the supplement provided by California Gold Nutrition. Their premium fish oil supplement has gone through a process where the supplement provides a respectable amount of EPA and DHA (360mg and 240mg respectively) as well as fish oil. It’s to the point where it’s recommended that you take two of these capsules per day.

      Their process also ensures that the softgels the supplement comes in are porcine, bovine-free, and don’t contain gluten, GMOs, and soy. Overall, if you’re looking for an option to having plenty of fish oil, this is a great option.

      Pick up California Gold Nutrition’s Fish Oil Supplement here.

      3. Sports Research Omega 3 Fish Oil Triple Strength

        For those looking for a higher dosage of fish oil, EPA, and DHA, one option is the fish oil supplement from Sports Research. Unlike the other options on this list, this fish oil supplement is marketed as a dietary supplement. The reason for that is because a single Omega 3 softgel already contains over 80% of your daily dose of fish oil as well as 950mg of EPA and DHA.[7] The dosage amount easily exceeds the Global Organization’s minimum contents of EPA and DHA.

        Beyond that, it’s also made from non-GMO ingredients, and it’s gluten-free. This fish oil supplement is also made from sustainable seafood.

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        Purchase Sports Research Fish Oil Supplement here.

        4. Natrol Omega 3 Fish Oil Natural Lemon Flavor

          One factor that people might have that we didn’t mention on the list is flavor. While what we offer is quality, sometimes, people can’t handle the flavor of some quality products. So, for those who have a particular taste for vitamins, one option to consider is Natrol’s fish oil supplement. This supplement offers a natural lemon flavor thanks to its natural lemon oil ingredient.

          Beyond that, you can expect a middle-of-the-road amount of EPA, DHA, and fish oil with the company suggesting to take one softgel two times a day with a meal. The only real downside to this particular supplement is that you’re giving up a few details and benefits for better flavor. Unlike the other supplements mentioned, this does contain gelatine from bovine, though it’s kept at a minimum.

          Buy Natrol’s Omega 3 Fish Oil Supplement here.

          5. Nature’s Bounty Fish Oil

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            The final fish oil supplement on this list is the one from Nature’s Bounty. Nature’s Bounty has been committed to people’s health for almost 50 years at this point, and this company is known for making trusted products that are well-researched, backed by science, and made from pure ingredients. Their odorless fish oil supplement is no different.

            Nature’s Bounty product is marketed as a dietary supplement so you can expect a higher amount of EPA, DHA, and Omega-3 in them than usual. Even so, it’s recommended to take two softgels two times a day. These supplements are non-GMO and gluten-free, too.

            Purchase Nature’s Bounty’s Fish Oil here.

            Bottom Line

            While training your brain via certain brain activities and eating plenty of healthy fatty foods will help, we understand that not everyone can meet their Omega-3 requirements. Some people may also have medical conditions that force them to take extra steps in maintaining a healthy brain. This is where supplements shine as they offer plenty of high dosages for the nutrients that your body needs and provide several other benefits as well.

            If you decide to choose any of the listed fish oil supplements, I assure you that you will get a good quality product to help boost your brainpower.

            More Articles About the Benefits of Fish Oil

            Featured photo credit: Anshu A via unsplash.com

            Reference

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