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Last Updated on April 14, 2020

Deep Work: 9 Grounding Rules to Stay Focused

Deep Work: 9 Grounding Rules to Stay Focused

“Deep work” was first coined by Cal Newport, a computer science professor at Georgetown University, in a 2012 blog post.[1] He went on to expand upon this idea in his 2016 bestselling book, appropriately titled Deep Work: Rules for Focused Success in a Distracted World.

What exactly is “deep work”? Well, according to Newport himself:

“Deep work refers to a professional activity performed in a state of distraction-free concentration that pushes your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate.”

Put more simply, it’s being able to stay focused on your most important and demanding tasks. When you’re able to do this, you’ll end up working smarter, not harder every day. More importantly, you’ll have a more meaningful life.

But how can you do deep work more effectively? You can start by following these 9 rules to stay focused.

1. Understand How You Work

If you want to implement deep work into your life, you first need to choose the scheduling philosophy that fits best with the way you work and live. According to Newport, there are four scheduling philosophies:

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  • Monastic: This is where you focus almost all of your time on deep work, such as high-leverage activities. As such, you eliminate all other distractions, like social media.
  • Bimodal: Here, you divide your time between deep work and shallow work on a weekly, monthly, or annual basis. For example, you may spend an entire week only on high-leverage activities, but the following week would be devoted to tasks like checking emails or updating slide presentations.
  • Rhythmic: This is where you split your daily schedule between deep and shallow work, like doing your deep work in the morning and saving shallow work for late afternoons or evenings.
  • Journalistic: In this approach, you fit deep work in when you have availability in your schedule. One example would be when a meeting gets canceled — you could now slot that time for your deep work. Another would be to kill endless meetings, they don’t help

Experiment with each if needed. The rhythmic philosophy is probably the most realistic for the majority of workers. Unless you’re writing a book, most of us can only focus on deep work for so long or put off certain responsibilities to a later date. Also, it’s the easiest and most effective technique because you can schedule your deep work around when you’re most productive.[2]

2. Establish Deep Work Routines and Rituals

After determining how you work best, you need to realize that we all have limited willpower. That means you have to have the discipline to stay completely concentrated and focused on the task you’re currently working on.

The best way to achieve this is to mentally prepare for deep work, as well as create an environment that encourages you to remain focused. As Newport explained in his book:

“The key to developing a deep work habit is to move beyond good intentions and add routines and rituals to your working life designed to minimize the amount of your limited willpower necessary, to transition into and maintain a state of unbroken concentration.”

Here are some ways to develop those routines and rituals:

  • Develop a deep work schedule and routine. In addition to your work schedule, create morning and evening routines that will set you up for success, such as reviewing your calendar in the morning and meditating at night.
  • Set rules for diving into your deep work. For example, when focused on deep work, you close your office door and turn your phone off until it’s time for a break.
  • Work in an environment that’s distraction-free and comfortable — Don’t park at a busy coffee shop with the intention of getting deep work done.
  • Determine how long you want your deep work session to be. The human brain can only focus for so long. While this varies from person to person, a survey conducted by Toggl found that most people can only focus on a task for one to two hours.[3] Start small, with 15-minute sessions, and work up to longer sessions.
  • Take note of anything that helps support deep work, such as specific refreshments, music, white noise, or tools. Make sure you have these available.

3. Prioritize Using the 4DX Framework

In Deep Work, Newport highlights the 4DX framework described in The 4 Disciplines of Execution. Although this was developed by business consultants to be used for companies, it’s also useful in helping individuals work on what matters most.

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  • Focus on the Wildly Important. This is a limited number of critical and essential goals that your Deep Work hours should be reserved for.
  • Act on the Lead Measures. Two metrics are used when measuring your success: lag and lead measures. Lag measures are your output, such as how many blog posts you wrote today. Lead measure is the time spent engaged in a state of deep work, making progress toward your most important goals.
  • Keep a Compelling Scoreboard. Have a visible tracking system, such as Seinfeld’s “Don’t break the chain” productivity secret.
  • Create a Cadence of Accountability. Hold yourself accountable by committing to daily or weekly reviews to see what you’ve accomplished. You can also use this information to plan for the following week.

4. Embrace Boredom, and Take Breaks

This may sound counterproductive, especially in such a fast-paced world, but it’s perfectly fine to get bored. In fact, Newport says that:

“To succeed with deep work, you must rewire your brain to be comfortable resisting distracting stimuli.”

For example, if you were waiting in a food truck line, don’t have your phone glued to your face. Instead, accept the boredom and use this unproductive time to do some deep thinking. This is a type of meditation that asks you to focus your attention on a single problem. The trick is learning to return your attention to a specific problem when your mind starts to wander.

Additionally, you should schedule breaks throughout the day for distractions like social media or chatty co-workers. These breaks help your brain rest and recharge for your next deep work session. This way, you’re not fighting against them — you’re simply scheduling them at certain times so they don’t interrupt your focus.

5. Purge Shallow Work from Your Life

According to Newport:

“Shallow work is non-cognitively demanding, logistical-style tasks, often performed while distracted. These efforts tend not to create much new value in the world and are easy to replicate.”

In other words, this is busy work.

You don’t want to spend too much time on these tasks. For example, instead of spending a bulk of your day with administrative tasks and scattered meetings, block out specific times for these activities, like having all of your meetings on Tuesdays and only checking your inbox three times a day. Better yet, if you have the resources, delegate or outsource your shallow work.

6. Go off the Grid

You don’t have to go to the extreme and literally disconnect from the outside world. After all, you may still need to be somewhat active on social media for your business. But the idea here is to unplug during deep work hours, so you can remain 100% focused.

The easiest way to do this would be to turn off your phone. If that’s not something you’re comfortable with, put it on airplane mode or do-not-disturb mode. You could also turn off notifications for email or social media or log out of them completely. I’ve found a lot of success by removing social media apps from my phone.

7. Get on the Same Page with Others

Perhaps the most disruptive force distracting you is other people. They’re not doing this to be malicious; they just don’t know that an innocent knock on your door can break your concentration.

Let your co-workers know when you don’t want to be disturbed by closing your door and placing a “Do Not Disturb” sign on it. I share my calendar with my employees so they know when I’m available and when I’ve blocked out time for deep work.

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I also do this at home. My family knows not to contact me at the office until it’s time for my breaks, unless it’s an emergency. At home, if I need to do a little work, they also know not to interrupt me in my home office unless I’ve signaled I’m available.

8. Stop When It’s Time to Stop

It’s a guilty pleasure, but I enjoy the movie “Kingpin.” In one scene, Woody Harrelson is helping to build a barn, and the lunch bell rings. He stops immediately and goes running to get his grub. Needless to say, the others can’t hold up the barn, and it collapses.

But it does illustrate a good point: When the lunch bell rings, it’s time to stop working. This is important for deep work because it can motivate us to stay focused. If you only have an hour to complete a task, you don’t have time for anything else. More importantly, deep work is only effective when you set parameters, like starting and ending points.

Consider setting an alarm, even if it’s just an old-school timer that gives you a five-minute warning. This enables you to wrap things up and not go over that allotted chunk of time.

9. Know the Outcome

Let’s say you have plans to go to a concert after work with some friends. Knowing this, you might have packed a more casual outfit and made plans to meet your friends at a restaurant near the venue. Depending on how late you’ll be out, you might plan on going into work a little later tomorrow. Even if you had a couple of hiccups along the way, like getting stuck in traffic, you know the outcome of the night: You’re going to see an awesome show with friends.

The same mentality is true with deep work. When the brain knows the outcome of what you’re trying to achieve, it will remain focused on that activity until it’s completed to your satisfaction. The idea behind deep work is straightforward: Be more intentional with your time by focusing on the things that push you closer to achieving your goals. It encourages you to be more protective of your time, even if that means quitting social media and saying “no” to requests.

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Bottom Line

If you continue to practice and adjust these rules so they work for you, deep work can help you work smarter and become more fulfilled. Staying focused is hard in a world of distractions, but it most certainly pays off.

More About Staying Focused

Featured photo credit: Ben White via unsplash.com

Reference

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John Hall

John Hall is the co-founder and president of Calendar, a leading scheduling and productivity app that will change how we manage and invest our time.

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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    Featured photo credit: William Iven via unsplash.com

    Reference

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