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The Ultimate Public Speaking Tips to Hook and Impress Any Audience

The Ultimate Public Speaking Tips to Hook and Impress Any Audience

According to experts, public speaking is one of the most important and beneficial skill sets for your career. It helps to increase confidence and shapes the perception of others about you when you deliver a presentation.

Despite these benefits, however, many seem to fear public speaking. According to experts, roughly 80% of people get increasingly nervous and lose sleep before a big public speaking moment. Some experts even suggest that the fear of public speaking rivals death. Yet, most people will be put in a situation where they will be expected to speak in front of a crowd and these moments can sometimes be career-defining.

If you have been tirelessly trying to get the butterflies in your stomach to fly in formation when you’re thrust to speak to an audience, you’re not alone. Here’s an easy to follow step-by-step guide (with all the public speaking tips you need) on how you can overcome your fear of public speaking and impress your audience even if you’re a beginner.

1. Prepare for your presentation

A speaker’s worst fear is to see that the audience is bored or has gotten no value from the speech. This is why thoroughly preparing for your presentation is vital.

Here are a few easy steps to prepare and research for your presentation:

Identify the context of the event

For example, if you’re speaking at an industry conference on AI Technology – you can be sure that your audience will include practitioners and technicians in that space. Recycling basic content about their industry that they’re already aware of is a definite way to quickly lose their attention.

Instead, it’s likely you’d want to introduce big ideas that challenge what they already know about the industry currently and where it’s moving towards.

When Steve Jobs famously unveiled the iPhone in the 2007 Worldwide Developer’s Conference, he was tackling an existing industry norm of buttons on cell phones. Needless to say, his gamble paid off and set the foundation of the smart phones we now know today:

That said, Steve’s presentation style might not be for everyone, it’s up to you as a presenter to decide how best to deliver your speech when the time comes.[1]

Know the demographics of the audience

It is important to know the demographics of your audience as it determines how you can make your tone suitable and content relatable to them.

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If you’re speaking to audiences from a particular generation, consider including examples that will resonate with them. For example: when speaking to millennials, try referencing recent news on developments in technologies they use every day (e.g. SnapChat or Netflix) to be more relevant to them.

Organizing your content

You can have the best ideas. But if they aren’t sequenced in the right order, you’re basically back to square one.

Most experts agree that various presentations follow different ‘story arcs’ where they usually fall within three big acts: the Start(or Hook), Middle and Conclusion.[2]

These structures can exist in all sorts of ways such as a Problem, Solution, Call-To-Action type framework for sales. We see this mirrored by numerous presenters where they establish a cause for concern upfront before addressing these concerns with a product or method.

After you’ve decided ideas you’d like to flesh out, begin organizing them in an order that will keep the audience hinged on your every word. In this video, Aimee Mulins tells a story about adversity followed by resolution later on in life:

2. Develop a presentation that will captivate your audience

Picking a good topic and conquering your stage fright is half the battle won in public speaking. Putting it all together in a presentation that flows well and engages your audience is what differentiates a blockbuster speech versus a lacklustre talk.

Start strong

It’s been said that the first 30 seconds of your presentation determines whether the audience want to listen to you or not.[3]

Here are some proven ways to grab the attention of your audience:

  • Start with an anecdote. If you can draw relevance to your speech topic – sharing a quick story related to the topic is a great way to appear more relatable and lead audiences into your punchline.
  • Use an analogy. Analogies are a fun and interesting way to begin your presentation. Comparing two seemingly unrelated things can help build a case for what you’ll say next. Not only that, it can be helpful if you need to explain a complex situation that your audience may not understand.
  • Use a memorable quote. Starting with a memorable quote can help enhance your credibility and reinforce your own claims especially if it comes from notable figures or experts. It can also help inspire the audience which will then make them excited about your idea. The end result? It makes them more engaged with your presentation. Killing two birds with one stone!

Use storytelling techniques

Presentations are hardly ever a one-way dialogue. You’ll want to take measures to engage the audience and make the presentation a conversation.

Try to pose provocative questions or use props. Asking questions to the floor engages your audience presentation and also demonstrates that you value their opinion on things. In some cases, getting your audiences to visualize problems might be more effectively demonstrated than theorized.

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Bill Gates is an iconic example of how using props can really drive a message through when he released a swarm of mosquitos during his speech to communicate how people from countries with a high level of malaria infection feel:

Use visual aids effectively

Visual aids such as presentation slides are an opportunity to enhance and drive your message home with 43% added recall for presentations according to Prezi.

Sometimes putting all the information on a slide may steal the audience’s attention away. To prevent that, you can make use of evocative images that supports your speech to either transport audience members into a particular scene or to draw analogies for relevant messaging.

    3. Overcome your nerves and stage fright

    Picture this: moments before your speech, your heart’s pounding profusely in anticipation for what’s coming next. You step behind the podium and all eyes are on you. The pressure becomes overwhelming and you freeze, unable to utter a single word.

    It’s been long known that public speaking outranks even death as the top fear of most individuals. This then leads to the question – how do the pros make it look easy?

    Embrace your anxiety

    The truth is everyone gets nervous, even seasoned speakers. As Mark Twain put it nicely:

    “There are two types of speakers: those that are nervous and those that are liars.”

    Remembering and embracing that you’ll always get those butterflies in your stomach leading up to your presentation is half the battle won. Learn to harness that flush of adrenaline and energy to engage with your audience early on.

    Be conversational and authentic

    It’s easy to have a conversation with someone in a personal one-to-one setting. Public speaking does not need to be that different. Imagine speaking to one audience member at a time when you’re up on stage and you’ll find that it’s easier trying to connect to one person at a time than a whole room.

    Presenters like Elon Musk sometimes appear comical on stage, but always authentic. He speaks direct to the audiences and in a language they can understand:

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    Know your content

    Knowing your content at your fingertips help reduce your anxiety because there is one less thing to worry about. So one way to get there is to practice numerous times before your actual speech. However, you don’t want to memorize your script word by word. It can work against you should you forget your content.

    Instead, memorize the over-arching concepts or ideas in your pitch as it helps you speak more naturally. This will let your personality shine through. Speaking exactly from a memorized script may make you sound rigid and robotic.

    Still, if you need to have a reference just in case you forget your speech, it is okay to have prompts in your slides or cue cards.

    Mouth your words when rehearsing

    Another method that most speakers use to embed their presentations into their conscience is to ‘mouth’ the words as they rehearse.

    Not only do you begin to instinctively memorize your presentation each time you practice, it also aids in muscle memory when you need to deliver the speech on stage naturally.

    4. Deliver an impressive speech

    We’ve gone from prepping for a presentation, finding ways to engage your audience with presentations and combating stage fright. All this is left with is for the speaker to steal the show by delivering an impressive performance during the speech.

    Here are some things you’ll want to take note of to ensure you’re in tip-top shape when it’s showtime:

    Hand gestures

    Seasoned speakers swear by this and amateur speakers use it to great success.

    Hand gesturing is a great way to avoid looking stiff and awkward on stage. A key tip is to have your hands held high above your waist at all times and let your hands gesture naturally as you talk. This makes you look more confident and also engages well with audience.

    Body language

    What great speakers have in common is how confident they are. Just like any other human being out there, these people also get the jitters before every speech – even great speakers like John F. Kennedy will spend months preparing his speech before hand.[4]

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    Most people struggle to be confident and it is okay. Not everyone can talk confidently especially in front of a large crowd. But sometimes, confidence is not all about how you speak but through your body language.

    Standing tall and with good posture can do wonders for your perceived confidence and your actual performance. Using big hand gestures and standing firmly on your feet, a shoulder width apart, helps even the most nervous presenters open up on stage.

    “Our bodies change our minds and our minds change our behaviours, and our behaviour changes our outcome.” – Social Psychologist, Amy Cudd

    Small gestures like these give signs to your audience how to think and feel about you and whether they should listen to you in the first few seconds of your presentation. Hence, it is important to take note of your body language as it is a stepping stone to make you feel or at least look confident – even if you’re not.

    Tone of voice

    Your voice plays a critical role in your success as a presenter. According to an analysis of media appearances by 120 top financial communicators, the sound of a speaker’s voice matters twice as much as the content of the message[5] and even an evaluation found one of the most popular TED talks concluded these very speakers have 30.5% higher vocal variety than other speakers that are less popular.[6]

    Technical speakers focus a lot on how they train their voice as they articulate words. Some use a higher pitch when communicating an idea with energy and a lower pitch in solemn instances.

    In short, it is about matching your emotions to the idea. For example, if you are sharing a sad story, it only makes sense to match that mood with your voice in a lower tone and volume.

    Pause and emphasis

    Pauses and emphasis are a powerful tool in a presenter’s arsenal. When used purposefully in the right moment, it can create a dramatic flare to further reinforce what you have said, make the audience ponder over a topic or it can provide time for the audience to let the message sink in. It’s basically a ‘full-stop’ or ‘period’ used but in spoken word.

    Check out how to master the pausing technique from Brian Tracy:

    Time management

    Ending too early or too late can spell trouble for speakers that are on the clock for an event’s schedule. At times, event schedules get delayed and leave little time for speakers to deliver their full speech.

    The key tip to avoid an awry moment is to be very familiar with your content and to practice several versions of your presentation at varying durations.

    Summing it up

    And there you have it, these four big steps are what will help you ace your public speaking.

    Don’t shy away from your next chance to speak in public. Instead, make full use of the opportunity and apply these public speaking tips:

    1. Study your audience before preparing your topic
    2. Develop a presentation that will captivate your audience
    3. Overcome your nerves and stage fright
    4. Never Wing It. Practice Your Voice, movement and time-keeping

    Reference

    More by this author

    Eugene Cheng

    Eugene is Lifehack's Entrepreneurship Expert. He is the co-founder and creative lead of HighSpark, offering presentation training for companies.

    10 Most Successful Entrepreneurs and What We Can Learn from Them Why Leadership and Management Are Two Sides of a Coin 12 Foolproof Tips for Entrepreneurs to Be Successful in a New Venture How to Be a Successful Entrepreneur (15 Powerful Actions to Take Today) How to Read People’s Minds During a Conflict (At Work or Home)

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    Last Updated on July 18, 2019

    What Makes People Happy? 20 Secrets of “Always Happy” People

    What Makes People Happy? 20 Secrets of “Always Happy” People

    Some people just seem to float through life with a relentless sense of happiness – through the toughest of times, they’re unfazed and aloof, stopping to smell the roses and drinking out of a glass half full.

    They may not have much to be happy about, but the simplicity behind that fact itself may make them happy.

    It’s all a matter of perspective, conscious effort and self-awareness. Listed below are a number of reasons why some people are always happy.

    1. They Manage Their Expectations

    They’re not crushed when they don’t get what they want – or misled into expecting to get the most out of every situation. They approach every situation pragmatically, hoping for the best but being prepared for the worst.

    2. They Don’t Set Unrealistic Standards

    Similar to the last point, they don’t live their lives in a constant pursuit towards impossible visions of perfection, only to always find themselves falling short of what they want.

    3. They Don’t Take Anything for Granted

    Happiness rests with feeling fulfilled – those who fail to stop and appreciate what they have every now and again will never experience true fulfillment.

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    4. They’re Not Materialistic

    There are arguing viewpoints on whether or not money can really buy happiness; if it can, then we know from experience that we can never be satisfied because there will always be something newer or better that we want. Who has ever had enough money?

    5. They Don’t Dwell

    They don’t sweat the small things or waste time worrying about things that don’t really matter at the end of the day. They don’t let negative thoughts latch onto them and drain them or distract them. Life’s too short to worry.

    6. They Care About Themselves First

    They’re independent, care for themselves and understand that they must put their needs first in order to accommodate the needs of others.

    They indulge, aim to get what they want, make time for themselves and are extremely self-reliant.

    7. They Enjoy the Little Things

    They stop to smell the roses. They’re accustomed to find serenity when it’s available, to welcome entertainment or a stimulating discussion with a stranger when it crosses their path. They don’t overlook the small things in life that can be just as important.

    8. They Can Adapt

    They’re not afraid of change and they work to make the most out of new circumstances, good or bad. They thrive under pressure, are not overwhelmed easily and always embrace a change of pace.

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    9. They Experiment

    They try new things, experience new flavors and never shy away from something they have yet to experience. They never order twice from the same menu.

    10. They Take Their Time

    They don’t unnecessarily rush through life. They work on their own schedule to the extent that they can and maneuver through life at their own relaxing pace.

    11. They Employ Different Perspectives

    They’re not stuck in one perspective; a loss can result in a new opportunity, hitting rock bottom can mean that there’s no where to go but up.

    12. They Seek to Learn

    Their constant pursuit of knowledge keeps them inspired and interested in life. They cherish information and are on a life-long quest to learn as much as they can.

    13. They Always Have a Plan

    They don’t find themselves drifting without purpose. When something doesn’t go as planned, they have a plan for every letter in the alphabet to fall back on.

    14. They Give Respect to Get It

    They are respectful and, in turn, are seen as respectable; the respect they exude earns them the respect they deserve.

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    15. They Consider Every Opportunity

    They always have their eyes open for a new road, a new avenue worth exploring. They know how to recognize opportune moments and pounce on them to make the most of every situation. Success is inevitable for them.

    16. They Always Seek to Improve

    Perpetual self-improvement is the key towards their ongoing thirst for success. Whatever it is they do, they take pride in getting better and better, from social interactions to mundane tasks. Their pursuit at being the best eventually materializes.

    17. They Don’t Take Life Too Seriously

    They’re not ones to get offended easily over-analyze or complicate matters. They laugh at their own faults and misfortunes.

    18. They Live in the Moment

    They don’t live for tomorrow or dwell on what may have happened yesterday. Every day is a new opportunity, a new chapter. They live in the now, and in doing so, get the most out of every moment.

    You can learn how to do so too: How to Live in the Moment and Stop Worrying About the Past or Future

    19. They Say Yes

    Much more often than they say no. They don’t have to be badgered to go out, don’t shy away from new opportunities or anything that may seem inconvenient.

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    20. They’re Self-Aware

    Most important, they’re wholly aware of themselves. They self-reflect and are conscious of their states of mind. If somethings bothering them, they fix it.

    We’re all susceptible to feeling down every now and again, but we are all equipped with the necessary solutions that just have to be discovered.

    Lack of confidence, inability to feel fulfilled, and susceptibility to stress are all matters that can be controlled through the way we handle our lives and perceive our circumstances.

    Learn about How Self-Reflection Gives You a Happier and More Successful Life.

    Final Thoughts

    The main philosophy employed by the happiest includes the idea that life’s simply too short: life’s too short to let things get you down, to take things for granted, to pursue absolute and unrealistic perfection.

    For some, employing these characteristics is a second nature – they do it without knowing. For others, a conscious effort must be put forth every now and again. Self-Awareness is key.

    More About Happiness

    Featured photo credit: Charles Postiaux via unsplash.com

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