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The Obsession with New Things Is Burdening Our Brain

The Obsession with New Things Is Burdening Our Brain

Commercial organizations depend and thrive on our natural curiosity. That’s right, companies know that people are driven by a strong obsession for obtaining new information, products and services. Just take a look at cellphone companies, and how they constantly find ways to upgrade you to new phones and contracts. Also take a look at your inbox. You’ll no doubt find countless emails arriving every week that are ads and promotions for new stuff.

Now, it’s not that new stuff is bad. It’s just that when we attempt to consume too much new stuff it can be damaging to both our well-being – and our purse.

With companies desperate to keep introducing new and upgraded products, it’s no wonder that low-quality, or even faulty items are becoming more common. And it’s the same with information. There’s so much of it online, that the quality has undoubtedly become degraded. This can negatively impact our psyche and spiritual health.

If you look carefully at the information on offer, you’ll see that only about 10% of it is of high-quality. The rest is fake, throwaway or just pure garbage. To use Hollywood as an example, you’ll tend to find that approximately 10% of all movies are exceptionally good. The other 90% of movies range from average to bad. Unfortunately, as this latter category makes up the bulk of movies coming out of Hollywood – they’re most likely to be the bulk of our viewing time too.

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Recommendation Is a Curse

We usually find out about all this new stuff from “big names” such as celebrities, experts, authority figures and popular online platforms.

Let’s say you fancy purchasing a new book from Amazon. You head over to their site and are immediately presented with an eye-catching section called “New Recommendations.” This is where you’re likely to go to when browsing for a new book purchase.

It’s the same with songs. If you are looking for a new artist or album, Google Play, iTunes or Spotify will be happy to help you out by instantly showing the latest releases.

How about movies? You can hear about these in many ways, but it’s common for Grammy or Oscar award-winning movies to be titles that most people would be keen to watch.

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It appears that our reliability on “authority” for recommendations and good information started decades ago. These were the days before the internet. Consumers had to rely on “big names” to recommend good stuff (eg., movies, music and products). Information was the same too. People relied heavily on experts to tell them facts, and to give opinions on what information was valid and relevant.

When Obsession Becomes Exhaustion

Despite what you might think, the traditional perception about experts is rapidly being proven to be outdated. Clearly, reviews by experts of books, songs and movies don’t represent the true value of these things.  In many cases, the so-called experts may present low-quality stuff to the public as today’s audience has mostly stopped paying attention to what really constitutes good quality. Read more to find out Why It’s Time to Reboot Expertise

As an example for you, think of some of the latest mobile apps that online stores push. Despite impressive screenshots and features, it only takes a minute of using the apps to discover that they are next to worthless. Luckily, you have an uninstall option.

It’s not just products that can leave a bad taste in our mouths – it’s also information. The internet is a great thing, but its downside is that it offers us too much choice – and way too much information. (And often this information is unreliable or blatantly wrong.) It’s no wonder that many of us suffer from “new stuff fatigue”. We’re literally bombarded 24/7 from all sides with ads, news and information.

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Let’s be honest, our brains have limited space and energy, and too much new stuff will have a tendency to burn them out. Not only that, but when the majority of the new information is bad information, this leaves little space to accept and process good information. Find out here How Clutter Drains Your Brain (and What You Can Do About It)

Everything You Take in Matters

Our obsession with new things is in our nature, but we can turn things around by controlling what we consume.

For instance, everyone of us can take control of the information we receive. This can be achieved by only selecting and picking the best and most relevant information from online and offline sources. By doing this, we’ll then have the time and space to properly study and absorb the information – instead of having our minds constantly overloaded.

Once you start being selective with information, you’ll quickly discover that the recommendations of experts are no longer necessary. You’ll unearth an intellectual freedom that you never knew was possible. And you’ll begin to enjoy information again, just like you did when you were a small, curious child.

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While it may initially be hard to take control of incoming information, don’t let laziness stop you. Make a determined effort to cut out the dross. This way, you’ll leave yourself with only valuable and appropriate information.

Here’s an idea for you: instead of watching movies based on what’s featured in the latest magazines or online sites, dig into the genre you like, and check out gems you’ve missed all these years. You’ll find that these movies tug on your heart strings. They will be movies that you genuinely enjoy, rather than movies that you’re expected to enjoy.

It’s the same with music. Forget the latest releases, step back in time and choose to listen to artists who made you happy when you were younger. As soon as these songs start playing, you’ll feel a tingle in your spine – and an accompanying lift in your mood. Truly, you’ll be energized by the songs, and you’ll have found your way back to what you really enjoy.

But please don’t take my word for it. Try being selective with your choice of entertainment, information and products, and see what difference it makes to your life. I think you’ll be pleasantly surprised.

More by this author

Brian Lee

Chief of Product Management at Lifehack

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Published on July 22, 2019

The Secret to Success Is Failure

The Secret to Success Is Failure

You see a job that you’d love to do; and, you decide to go for it.

You submit your application, and then are pleased to find a few days later that you’re invited for an interview. This goes well, and you begin to have quiet optimism that a job offer will be coming your way soon…

It doesn’t.

Instead, you receive a letter saying thank you — but, they’ve decided to go with another candidate.

At this point, you could allow yourself to feel defeated, sad, and perhaps even a little angry. These are normal responses to bad news. Yet, it’s not wise to let them fester and disrupt your goals. Successful people don’t let failures kill their dreams.

Sure, they might temporarily feel deflated. But, very quickly, they pick themselves back up again and begin planning their next steps towards success.

How about you? Do you currently feel embarrassed or guilty about failing?

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Don’t worry if you do, as most of us have been programmed since childhood to see failure as a bad thing. Yet, as I’m going to show you in the next few minutes, this programming is dead wrong — failure is actually an essential part of success.

Don’t Be Tempted by Perfection

The first thing I want you to think about is this:

Resisting failure is, at its core, seeking perfection. And, perfection doesn’t exist.

That’s why perfectionists are also likely to be chronic procrastinators.

As Psychology Today noted in their article Pitfalls of Perfectionism, people who constantly seek for perfection stop themselves from engaging in challenging experiences.[1] That’s because these perfectionists are less creative and innovative than the average person — plus they’re less likely to take risks. Add these factors together, and you have someone who is overly focused on their own performance and is always quick to defend themselves. Unfortunately, these traits prevent them from having the necessary focus when it comes to learning new tasks.

Let me be clear: Striving for perfection is not the same as striving for excellence.

The former is a fool’s quest for the unattainable; while the latter is really just about doing our very best (which we can all obtain).

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And, there’s another problem that perfectionists have to deal with. Namely, when they fail to reach their ideal, they feel dejected and defeated. And — as you can imagine — repeat this often enough, and these people can end up feeling bitter and depressed about their lives.

So, forget about seeking perfection, and instead, focus on always doing your very best.

Why Failure Is Good

I recently came across a Forbes article Failing Your Way To Success: Why Failure Is A Crucial Ingredient For Success[2] that helped explain why most people are opposed to failure.

The article referenced the work of two world-renowned psychologists (Daniel Kahneman and Amos Tversky), who were awarded a Nobel Prize for their work. They discovered something very interesting: the effect of a loss is twice as great as the gain from a win.

Have you ever thought about that before?

What it means is that failure has a far greater negative impact on us than the positive impact of an equivalent win. It’s no wonder then that most people are afraid to fail.

And, here’s where it gets interesting…

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Amazon (which along with Apple, Facebook and Google, is considered one of the Big Four technology companies) has a culture that is tolerant of failure. And Jeff Bezos — Amazon’s founder and CEO — believes that this culture is one of the main reasons for the company’s big achievements over the last 25 years. In a letter to shareholders, he said:

“Failure comes part and parcel with invention. It’s not optional. We understand that and believe in failing early and iterating until we get it right.” 

The truth is, failure can open up a world of exciting opportunities for you.

How does it do this?

By constantly showing you new avenues to travel on. And, by helping you learn from your mistakes — so you can be better next time around. It also helps you identify what’s not working for your life, and what is.

So instead of seeing something as detrimental to success, you should see it as a tool FOR success. A tool that will help you to continually refine your journey in life.

If you still need some convincing that the secret to success is failure, then take a look at the following excerpts from our article 10 Famous Failures to Success Stories That Will Inspire You to Carry On:

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• J.K. Rowling encountered a catalog of failures shortly after graduating from college, including: being jobless, the breakdown of her marriage, and living as a lone parent. However, instead of giving up on life, she used these failures to propel her to write the Harry Potter fantasy series — the best-selling book series in history.

• Walt Disney didn’t have an easy start either. He dropped out of school at a young age in a failed attempt to join the army. Later, one of his early business ventures, Laugh-o-Gram Studios, went bankrupt. He was also fired from a Missouri newspaper for “not being creative enough.” (Yes, you read that correctly.) Was he defeated by these failures? Just ask Mickey Mouse.

• Michael Jordan had this to say about the power of failure: “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

Embrace Failure, and Prepare for Success

I hope this has been an eye-opener for you.

Failure has long been branded a leper; but in reality, it’s a healthy, essential component of success.

The trick of course is to develop the mindset of a winner. Someone who sees failures as stepping stones to success — and defeats as important learning experiences.

So, are you ready to embrace your failures and take the proud road to success?

I sincerely hope so.

Featured photo credit: Bruce Mars via unsplash.com

Reference

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