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The Obsession with New Things Is Burdening Our Brain

The Obsession with New Things Is Burdening Our Brain

Commercial organizations depend and thrive on our natural curiosity. That’s right, companies know that people are driven by a strong obsession for obtaining new information, products and services. Just take a look at cellphone companies, and how they constantly find ways to upgrade you to new phones and contracts. Also take a look at your inbox. You’ll no doubt find countless emails arriving every week that are ads and promotions for new stuff.

Now, it’s not that new stuff is bad. It’s just that when we attempt to consume too much new stuff it can be damaging to both our well-being – and our purse.

With companies desperate to keep introducing new and upgraded products, it’s no wonder that low-quality, or even faulty items are becoming more common. And it’s the same with information. There’s so much of it online, that the quality has undoubtedly become degraded. This can negatively impact our psyche and spiritual health.

If you look carefully at the information on offer, you’ll see that only about 10% of it is of high-quality. The rest is fake, throwaway or just pure garbage. To use Hollywood as an example, you’ll tend to find that approximately 10% of all movies are exceptionally good. The other 90% of movies range from average to bad. Unfortunately, as this latter category makes up the bulk of movies coming out of Hollywood – they’re most likely to be the bulk of our viewing time too.

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Recommendation Is a Curse

We usually find out about all this new stuff from “big names” such as celebrities, experts, authority figures and popular online platforms.

Let’s say you fancy purchasing a new book from Amazon. You head over to their site and are immediately presented with an eye-catching section called “New Recommendations.” This is where you’re likely to go to when browsing for a new book purchase.

It’s the same with songs. If you are looking for a new artist or album, Google Play, iTunes or Spotify will be happy to help you out by instantly showing the latest releases.

How about movies? You can hear about these in many ways, but it’s common for Grammy or Oscar award-winning movies to be titles that most people would be keen to watch.

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It appears that our reliability on “authority” for recommendations and good information started decades ago. These were the days before the internet. Consumers had to rely on “big names” to recommend good stuff (eg., movies, music and products). Information was the same too. People relied heavily on experts to tell them facts, and to give opinions on what information was valid and relevant.

When Obsession Becomes Exhaustion

Despite what you might think, the traditional perception about experts is rapidly being proven to be outdated. Clearly, reviews by experts of books, songs and movies don’t represent the true value of these things.  In many cases, the so-called experts may present low-quality stuff to the public as today’s audience has mostly stopped paying attention to what really constitutes good quality. Read more to find out Why It’s Time to Reboot Expertise

As an example for you, think of some of the latest mobile apps that online stores push. Despite impressive screenshots and features, it only takes a minute of using the apps to discover that they are next to worthless. Luckily, you have an uninstall option.

It’s not just products that can leave a bad taste in our mouths – it’s also information. The internet is a great thing, but its downside is that it offers us too much choice – and way too much information. (And often this information is unreliable or blatantly wrong.) It’s no wonder that many of us suffer from “new stuff fatigue”. We’re literally bombarded 24/7 from all sides with ads, news and information.

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Let’s be honest, our brains have limited space and energy, and too much new stuff will have a tendency to burn them out. Not only that, but when the majority of the new information is bad information, this leaves little space to accept and process good information. Find out here How Clutter Drains Your Brain (and What You Can Do About It)

Everything You Take in Matters

Our obsession with new things is in our nature, but we can turn things around by controlling what we consume.

For instance, everyone of us can take control of the information we receive. This can be achieved by only selecting and picking the best and most relevant information from online and offline sources. By doing this, we’ll then have the time and space to properly study and absorb the information – instead of having our minds constantly overloaded.

Once you start being selective with information, you’ll quickly discover that the recommendations of experts are no longer necessary. You’ll unearth an intellectual freedom that you never knew was possible. And you’ll begin to enjoy information again, just like you did when you were a small, curious child.

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While it may initially be hard to take control of incoming information, don’t let laziness stop you. Make a determined effort to cut out the dross. This way, you’ll leave yourself with only valuable and appropriate information.

Here’s an idea for you: instead of watching movies based on what’s featured in the latest magazines or online sites, dig into the genre you like, and check out gems you’ve missed all these years. You’ll find that these movies tug on your heart strings. They will be movies that you genuinely enjoy, rather than movies that you’re expected to enjoy.

It’s the same with music. Forget the latest releases, step back in time and choose to listen to artists who made you happy when you were younger. As soon as these songs start playing, you’ll feel a tingle in your spine – and an accompanying lift in your mood. Truly, you’ll be energized by the songs, and you’ll have found your way back to what you really enjoy.

But please don’t take my word for it. Try being selective with your choice of entertainment, information and products, and see what difference it makes to your life. I think you’ll be pleasantly surprised.

More by this author

Brian Lee

Chief of Product Management at Lifehack

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Last Updated on July 3, 2020

6 Things To Do Every Day To Ensure You Stick To Your Goals

6 Things To Do Every Day To Ensure You Stick To Your Goals

Sticking to your goals can sometimes be challenging. We all want better health, better careers, and better jobs, and we want to cast an impression on everyone that we are living fulfilled lives.

Yet to reach our goals and make every minute of our time count requires commitment, consistency, and hard work. Setting goals is one thing, but sticking to them is another. We have to observe certain daily practices if we want to get the best out of ourselves.

Here are 6 things that you have to ensure daily to reach your goals.

1. Involve Others

You have to be accountable for the actions you are committing yourself to. Involve everyone around you, get them engaged, and talk to them on how they can help you accomplish your goals.

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When you involve others you feel, you have a responsibility towards them as well as yourself. Every day, make sure you are accountable for sticking to your goals. By joining groups or engaging others, you have more motivation to reach your goals.

For example, if you want to read more, try joining a book club. If you want to be a better entrepreneur, join an entrepreneurial organization.

2. Visualize the Rewards

Reaching a goal can be challenging and sometimes, it can be overwhelming. When the journey becomes tough and difficult, try to stick to visualizing your successes every day.

Wake up to visualize what rewards you will get from sticking to meeting your goals. If you want to lose some pounds, visualize yourself already underweight and benefiting from being underweight. The mind has a way of channeling your body and intentions to sticking to your goals and reaching them.

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3. Break Down Your Goals

Try to break down your goals into tiny chunks. The smaller the size of the goals, the more willing and prepared you are to meet them.

For example, if you find it difficult to get out of the house and take a workout at the gym, why not try to break the goal into making sure you are always dressed for the gym daily? By doing this, you demonstrate that you are moving in the right direction, and you can keep this momentum so you can meet the larger goal.

4. Reward Yourself

For every progress you make daily towards reaching your goals, try to vindicate and reward yourself. By doing this you appreciate yourself and the hard work you have put in for the day.

When you reward yourself, you program yourself to benefit from a larger reward in the future. You also propel yourself to gain daily rewards, which can be enticing and motivating. Rewarding yourself serves as a form of positive reinforcement that reinforces your mind and behavior to stick to your goals and stay motivated.

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5. Measure Your Progress

It is easy to become frustrated when you are not getting instant results. Change can be slow and rewards are not always immediate. Still, progress can be measured even in tiny bits, so take time to look back at where you are coming from.

You don’t have to feel depressed about not making that major progress in an instant. But when you journal or snap pictures to document your progress, no matter how small, you will feel grateful and elated to see what difference you have made from where you are coming from up until now.

6. Believe in the Possibilities

If you don’t even believe in the possibility of reaching your goals, how can you expect yourself to stick to your goals in the first place?

By believing in the possibilities of accomplishing a goal or task, you increase your chance of reaching it and eradicating whatever roadblocks or challenges you may face. Believe in what you can achieve.

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What self-belief has over self-control is that while self-control can be depleted but self-belief cannot. We all have an enormous reservoir of how much we can believe in ourselves.

With believing in ourselves comes perseverance, determination, and desire to reaching our goals. Every day, understand that what you need to keep going is your belief toward achieving your goals. Your goals are reachable if you think you can reach them!

Final Words

Due to circumstances in life, people tend to abandon some of their goals in life. You may also feel this way sometimes. In that case, just come back to this article and remember the 6 ways you can help yourself stick to your goals.

People don’t always reach their goals, but you will never know if you can reach them if you don’t stick to them in the first place. As long as you stick to your goals, there will always be the possibility of you achieving them!

More Tips on How to Stick to Your Goals

Featured photo credit: Kelly Sikkema via unsplash.com

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