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5 Tips To Effectively Engage Your Followers on Social Media

5 Tips To Effectively Engage Your Followers on Social Media

There are many advantages to having followers on social media. These advantages include: increased marketability, reach, and sales of your product. When people feel like your product is useful, they let others know about it by sharing the information in other forums, platforms, and communities.

Follow these steps to effectively engage your audience on social media.

1. Make Social Media A Habit

Don’t just randomly go through the motions of retweeting people’s tweets or liking someone’s Facebook status.

Set some time aside every day to go on your social media and interact with your followers.

This could mean asking your followers an intriguing question, giving a very specific article, or adding insightful text when retweeting one of your follower’s posts.

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You can designate the same time every day (like 6 pm) to go on your social media. Or you can simply set aside an hour per day and complete whenever you have the time to that day. Do what works best for you, but make a consistent effort.

This will boost followers while keeping your existing followers.

 2. Promote Yourself

Yes, we live in a competitive world. What it means is that you need to get creative when promoting yourself on social media.

To do so, make sure you analyze how your competitor(s) are promoting themselves in order to understand what you need to do to stand out.

How do you analyze them?

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It is not rocket science. You make it a point to check out what they are tweeting, what Facebook statuses they are posting—in essence, how they are presenting their product.

You may find they use certain dimensions for their images or introduce new blog posts once a week. Then you decide if you want to perfect what they’re doing—(maybe you can create more vibrant images on photoshop)—or doing something different altogether like tweeting daily inspirational, niche-related quotes.

In terms of self-promotion, you can also make use of many platforms other than Facebook, Twitter, and LinkedIn.  Quora and Reddit have groups you can be a part of to show off your expertise and promote your product.

3. Communicate Your Ideas Through Your Words

Social media, for the most part, is a text-based medium. When you need to communicate ideas about your product or add to your followers’ ideas you need to be able to communicate clearly and in a straight forward manner. You can do this by:

Improve you writing – good writing makes your business look more credible. On the other hand, one single mistake can turn off followers—if you can’t spend the time and effort to edit your statuses, how do we know if you spend the time and effort into your product?

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In your writing, make sure you use simple and specific words— the clearer the message the better chance you have of hooking your followers.

Only if you are in a narrow niche community or group can you use jargon. Overall it’s  not recommended. You can use it occasionally to demonstrate your expertise; otherwise, avoid it.

Keep your tone conversational and upbeat– people may get put off and less engaged with a professional tone, which may negatively affect your business.

To Sum It Up

So, you need to make social media a habit by scheduling it regularly, every day. Doing so will show you have an active presence on social media, ensuring you keep your followers and possibly getting more.

Social media is a great avenue to promote yourself to your followers—(don’t bombard them!). You can make great use of this by analyzing your competitors and, from there, deciding what the best promotional strategy is for you.

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To sum this post up you need to know how to write well. Make sure you communicate your ideas clearly and avoid the jargon what platform you’re engaging in.

Let me know if these tips helped you effectively engage your followers by leaving a comment in the comment section!

Featured photo credit: naguakkina via indiandtv.com

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Kyra Taylor

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Last Updated on November 19, 2019

10 Smartest Productivity Software to Boost Work Performance

10 Smartest Productivity Software to Boost Work Performance

Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

Projects and Tasks Management

1. Monday dot com

    Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

    The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

    The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

    The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

    Check out the software here!

    2. Asana

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      The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

      The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

      Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

      Check out the software here!

      3. Trello

        Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

        Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

        Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

        Check out the software here!

        4. Jira

          The Jira software is flexible and heralded as the next-generation project.

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          The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

          The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

          Check out the software here!

          5. Evernote Business

            Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

            The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

            Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

            Check out the software here!

            Communication

            6. Slack

              Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

              Check out the software here!

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              7. Spike

                Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                Check out the software here!

                Creation

                8. Office 365

                  Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                  Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                  You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                  Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                  Check out the software here!

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                  9. Grammarly

                    Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                    Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                    Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                    Check out the software here!

                    Team Analytics

                    10. ActivTrak

                      ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                      The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                      Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                      Check out the software here!

                      The Bottom Line

                      Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

                      More Productivity Tools

                      Featured photo credit: Domenico Loia via unsplash.com

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