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5 Tips To Effectively Engage Your Followers on Social Media

5 Tips To Effectively Engage Your Followers on Social Media

There are many advantages to having followers on social media. These advantages include: increased marketability, reach, and sales of your product. When people feel like your product is useful, they let others know about it by sharing the information in other forums, platforms, and communities.

Follow these steps to effectively engage your audience on social media.

1. Make Social Media A Habit

Don’t just randomly go through the motions of retweeting people’s tweets or liking someone’s Facebook status.

Set some time aside every day to go on your social media and interact with your followers.

This could mean asking your followers an intriguing question, giving a very specific article, or adding insightful text when retweeting one of your follower’s posts.

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You can designate the same time every day (like 6 pm) to go on your social media. Or you can simply set aside an hour per day and complete whenever you have the time to that day. Do what works best for you, but make a consistent effort.

This will boost followers while keeping your existing followers.

 2. Promote Yourself

Yes, we live in a competitive world. What it means is that you need to get creative when promoting yourself on social media.

To do so, make sure you analyze how your competitor(s) are promoting themselves in order to understand what you need to do to stand out.

How do you analyze them?

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It is not rocket science. You make it a point to check out what they are tweeting, what Facebook statuses they are posting—in essence, how they are presenting their product.

You may find they use certain dimensions for their images or introduce new blog posts once a week. Then you decide if you want to perfect what they’re doing—(maybe you can create more vibrant images on photoshop)—or doing something different altogether like tweeting daily inspirational, niche-related quotes.

In terms of self-promotion, you can also make use of many platforms other than Facebook, Twitter, and LinkedIn.  Quora and Reddit have groups you can be a part of to show off your expertise and promote your product.

3. Communicate Your Ideas Through Your Words

Social media, for the most part, is a text-based medium. When you need to communicate ideas about your product or add to your followers’ ideas you need to be able to communicate clearly and in a straight forward manner. You can do this by:

Improve you writing – good writing makes your business look more credible. On the other hand, one single mistake can turn off followers—if you can’t spend the time and effort to edit your statuses, how do we know if you spend the time and effort into your product?

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In your writing, make sure you use simple and specific words— the clearer the message the better chance you have of hooking your followers.

Only if you are in a narrow niche community or group can you use jargon. Overall it’s  not recommended. You can use it occasionally to demonstrate your expertise; otherwise, avoid it.

Keep your tone conversational and upbeat– people may get put off and less engaged with a professional tone, which may negatively affect your business.

To Sum It Up

So, you need to make social media a habit by scheduling it regularly, every day. Doing so will show you have an active presence on social media, ensuring you keep your followers and possibly getting more.

Social media is a great avenue to promote yourself to your followers—(don’t bombard them!). You can make great use of this by analyzing your competitors and, from there, deciding what the best promotional strategy is for you.

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To sum this post up you need to know how to write well. Make sure you communicate your ideas clearly and avoid the jargon what platform you’re engaging in.

Let me know if these tips helped you effectively engage your followers by leaving a comment in the comment section!

Featured photo credit: naguakkina via indiandtv.com

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Kyra Taylor

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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