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4 Ways to Decode Glassdoor Reviews When Job Searching

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4 Ways to Decode Glassdoor Reviews When Job Searching

I separate employee reviews on any platform as the good, the bad and the ugly.

The good is obviously anything great they have to say about the company, from career growth to good benefits.

The bad can be considered any major growing pains the company may be having. These issues are not necessarily things that would make you not apply, only things that would make you do more research before applying. This can include but is not limited to: recent acquisitions and corporate restructuring that is necessarily favorable to the company. As some acquisitions and corporate restructuring can be favorable to companies, creating more opportunities for you as a potential employee.

The ugly is anything negative employees have to say. These are things that would make you not apply at all. This can include but is not limited to: no growth opportunities and horrible pay.

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If you’ve read company reviews you can tell that there are instances when some of the reviews come from a really horrible place. You might read a review and see that an employee has let too much loose or may be mad for another reason entirely.

Here are the quickest ways to decipher the good, the bad and the ugly:

Review the “Advice to Management” section

Always pay close attention to the “Advice to Management” section. It should be the first section you review. You want to know the type of people you will possibly be working for or with. If numerous employees are talking about the same issues this could be a red flag.

For example things like: no leadership, poor management, disrespectful management staff—these are all troubling issues. If these things do exist this could mean that structurally the company isn’t doing well.

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If you are going for a management role, this could trickle up to you. Or this may not be a bad thing, as maybe you can help restructure the company. However, you’d just have to find out if the company is actually open to it.

Look for employee reviews who have a similar role

When you are looking at reviews you should make sure you read at least 2-3 reviews of people who have had the role that you are going for, or a similar role. The reason for this is because you can see whether or not there are growth opportunities specific to your role.

If you are in the technology industry, you know that it is always changing. So you don’t want to get stuck at a company that does not keep up with the industry. Simply because your skills will be dated by the time you leave.

For example, if you see an employer still using a wang computer system with 4kb ram of memory and cassette tape storage, this should be a red flag.

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If you are truly interested in the company you could try to find out if they are open to advancing their technology. During your interview you could create a case for it and offer to help.

Pay attention to when the reviews were written 

I’m a firm believer that organizations can change for good (if they want to). When you see tons of negative reviews, you should note the dates and lapses in time frames.

It is not to say that a review from 6 years ago should be completely discarded. However, you want to make sure that the most recent reviews mention more positive things as opposed to 6 years ago.

It is quite possible that with exit interviews and general employee concerns over the years, a company who wants to put their employees first will and may have made improvements. Obviously things will not get changed overnight.

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Pay attention to companies that actually respond to reviews

Now I’m not saying that just because a company responds to a Glassdoor review, it’s the best place to work at. I’m simply saying in a very large way, it shows that they do care about how employees view their company. It shows that they understand brand reputation isn’t just about producing a good product; it’s also about the people behind the brand.

Obviously they can’t comment on every single thing, but you want to see a few responses. While some responses are fluff, I’ve seen others where companies take responsibility for issues and advise from what they are working on and what they’ve already worked on; as well as mentioning if they feel there is a discrepancy.

When reading online reviews for anything you have to find your equal medium. Make the best decision possible and then work from there. No matter what you choose, there is no right or wrong, only a lesson learned for next time. As each job teaches you something new about yourself.

More by this author

Aqueelah Emanuel

Founder of AQ's Corner

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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