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Five Motivational Tips for Launching a Startup in 2017

Five Motivational Tips for Launching a Startup in 2017

Launching a startup is tricky business. There are few detailed roadmaps for how to do it successfully and most of the time it comes down to a good idea, a lot of hard work and a bit of luck. Not all startups are created equal.

But it’s not all just walking blindly in the dark without a guide. There are some things you can do and not do when launching a startup in 2017. Here is a list of five things to consider:

1. Just do it

As the part time philosopher and famous shoemaker once said – just do it. Begin. Whatever doubts you have, stop. Don’t worry about doing it perfectly from the beginning, or about making mistakes – you’re going to – so simply push them aside, don’t let them get in your way.

Nothing comes from nothing. Register the domain. Write some code. Get your logo designed. Your willpower is an incredible asset – it’s like a force of nature.

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So do it. Now. Just start. Why not?

2. Singular brand focus

Branding is crucial for any new business. You are your brand, and if it’s unclear to you what you are and who you are, then it will be unclear for everyone else too. Valentin Stalf, co-founder of the online-only bank N26, discusses their strategy here.

Essentially, they decided to build a mobile-first app, an app built with great design as the guiding principle. Rather than building something purely functional, and later asking the user to learn how to use their app because it has some potentially good features they might want to use, they built an app that people want to use – that people understand how to use right away. There was nothing accidental about it, their focus when developing the app was solely on making it a good experience for the end user and so far it’s succeeding for them.

What is your focus? What will you do that nobody else has thought of yet? What will you do that’s better than what’s currently available.

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3. Don’t be afraid to ask questions

Reid Hoffman, the co-founder of LinkedIn coined the phrase (and later wrote a book about it) “live life in permanent beta.” This is an important message as it conveys one of the struggles encountered in every startup. It’s easy to become confident when things are going well, and it’s easy to find yourself looking internally rather than externally for answers to questions that arise.

You’re not going to know everything. Sometimes you’ll need the advice of experts. Just remember that it’s not a sign of weakness to ask questions, it’s a sign of strength – of knowing your limits. Just as it’s equally important to remember that there is no finish line. Your product will never be done. Keep working and keep asking questions.

Live your life in permanent beta.

4. Find funding from the right investors

It’s important to surround yourself with people who share your vision. This applies to employees and investors alike. It’s critical that your investors understand what it is you’re trying to achieve with the business, that they understand and trust your decisions even if the path forward isn’t always clear.

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There are a few great options online to help you get started with finding the right people. Kabbage is one of the best options out there right now. It takes moments to apply and review your business performance. There are many options out there from companies like Square, with Square Capital or Fundbox. There have never been so many options available, and it’s key to get this partnership right if you want to grow your business the way you want.

5. Don’t lose your great company name

Registering your business name online is a snap with a multitude of online business registration sites. There’s no doubt that you should register your business name as soon as you know what it is, and it’s never been easier to do so.

Beyond losing your name to someone else, in most states, it’s the law. The exception to this is if you’re a sole proprietor or freelancer using your own name to conduct your business. John Doe, the freelance carpenter, doesn’t need to register if the business is solely in his name. Otherwise, it’s the law, as the public needs to know who is running the company.

With any online services, it’s easy to do. So don’t wait! Register your business today, and in 2017 you have one less thing to worry about on your path to conquering the world of business.

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As 2017 is right around the corner, now is the time to get started with your company today! With a new administration coming, it’s a great chance to kick off your new idea!

Featured photo credit: Startup Stock Photos via stocksnap.io

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Last Updated on June 2, 2020

How to Write an Impressive Cover Letter (With Examples)

How to Write an Impressive Cover Letter (With Examples)

Think of your cover letter for a job application as an in-person introduction. Your resume outlines the facts—where you worked and for how long, along with your major accomplishments. But your cover letter also shows off your personality.

Your cover letter should outline the case for why you deserve the job without being “salesy.” How do you do that? Follow these 12 important guidelines.

1. There Is No Cookie-Cutter Cover Letter for a Job

Targeting your resume to a particular job may mean changing up your “Objective” section a bit or adding to your “Executive Summary” section. Cover letters, though, really need to focus on the particular person you’re writing to, the particular job, and the particular company. It needs to prove, with an economy of words, that your job experience fits the requirements of the position for which you’re applying.

Your letter should show that you have amassed the skills you need to succeed in that workplace. And, your cover letter should clinch your prospects by making the case that you are very excited about working at that particular company.

2. Always Opt-in to the Optional Cover Letter

Some job postings will give applicants the option of opting out of providing a cover letter for a job[1]. Don’t take the bait! Use the opportunity to further sell yourself in a personalized, well-crafted cover letter that creatively shares who you are and why your skills and personality align with the position and the company. Think of your cover letter for a job as an opportunity to describe your value proposition.

3. A Reference Goes a Long Way

Did someone recommend you for the job? Put that in the subject line of your cover letter if possible. If an online listing dictates what your subject line must be, cite the personal recommendation in the first sentence of your letter:

Dear Ms. Sanders,

Steve Smith recommended me for your Assistant Planner position. I worked with Steve at the XYZ company for four years as his assistant until he moved on, and I feel as though I learned from the best.  His high praise for you is the primary reason I am applying for this position, as I consider him an excellent judge of character. 

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You may want to bolster Steve’s recommendation with a short anecdote about working with Steve. Don’t be shy. Steve’s high opinion of you will likely mean that your resume gets a serious look.

4. Outline the Key Points You Want to Make

Company by company, your cover letter for a job application needs to be specific and bulletproof. Unless you have a great deal of practice in writing cover letters, it’s hard to just bang them out. So don’t even try. Instead, start with a list of points you intend to make. Generally, these would be a “grabby” introduction, a story or two about a particular accomplishment that is relevant to the job to which you are applying, a reason why you are the ideal candidate for the position, and a conclusion with a suggested next step.

  1. Intro – Have been familiar with the company since my father worked there in the 1980s.
  2. College Major – Majored in industrial engineering so I could get a job at CYY Building, Inc.
  3. Captain of Soccer Team – Prepared me to solve problems, promote morale, and coach a team.
  4. Ask for Informational Interview – 15 minutes to meet in person and learn more about opportunities.
  5. Compelling Close – Ask Hiring Manager to call me. Say I will call her in a week if I don’t hear from her first.

5. Moderating the Tone of Your Cover Letter

Some companies are buttoned-up. The workers wear three-piece suits to the office each day plus loafers. Other companies are more casual. The employees wear shorts in the summertime and skateboard through the hallways. In an in-person interview, you would never wear shorts to a company whose employees are sporting three-piece suits.

Similarly, your cover letter needs to strike the right note. The letter you write to a start-up should sound markedly different than the letter you would write to a white-shoe law firm.

For example, even using something as informal as “Greetings” for the salutation may not be appropriate at a more formal firm. And definitely don’t use the default “To Whom It May Concern.” Instead, try to find the name of the hiring manager with an online search. If that’s not possible, you will want to begin with “Dear XYZ Hiring Manager.” The tone of your cover letter for a job starts at the very beginning.

6. Create an Attention-Grabbing Opening Line

Think of going to hear a presentation by a motivational speaker, only to have her open with, “I’m here today to present (fill in with title of the presentation).” What a let down! What if instead, she started with, “I just ran a half marathon. Now doesn’t that sound better than if I told you, ‘I tried to run a marathon but quit half-way through?’” See the difference? You want to hear more.

Craft the first line of your cover letter with the utmost care. It doesn’t need to be clever, but it needs to show your personality and your fit for the position.

Dear Mr. Stevens,

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I am committed to making the customer service experience better for people like my grandmother. At 87 years old, my Gram is lost in the digital world and reliant on customer service representatives she can reach by telephone to answer her questions and solve her problems. She regularly shares stories of frustrating dead-ends she experiences with people wanting her to “go online and make your selection.”  Yet, whenever she reaches someone willing to take the extra time to resolve her issue, she sings the company’s praises to everyone she knows. Based on Gram’s frustrations, I want to be that person who won’t give up or pass the buck with bewildered customers.  

With a strong, anecdotal opening such as this, you show purpose and passion behind your application to be a customer service representative.

7. Recognize the Value of Cover Letter Real Estate

Spare writing is key in the cover letter for a job. It is always best if your letter doesn’t exceed a page. Those reviewing applications appreciate a letter that is terse, yet provides useful information to evaluate an applicant. This means you have five to six paragraphs in which to work.

Repeating anything from your resume is a waste of real estate. Think in terms of describing why you are applying for the position and why you are the best candidate.

To best show your personality, avoid stale phrases such as, “I believe my experience would be a good fit in your organization.” Add punch to your statements that show off your accomplishments and your attitude.

I thrive in start-up environments where I’ve learned to expect the unexpected and to make changes on the fly. In one such instance, I uncovered better results from a pilot project and in under 30 minutes had updated the CEO’s presentation in time for his meeting with a venture capitalist.

8. Getting Creative

On the surface, a requirement is a requirement. Many online ads specify the number of years, and you might think they are ironclad. But if you count the number of years you amassed a particular skill at the job and add any volunteer work where you also used that skill, you might surpass the requirement.

Say that you are applying for a position in fund development. If your career experience in putting on charity fundraisers falls a little short, it’s certainly appropriate to add in time spent organizing fundraising events as a volunteer—as long as you indicate it as such in your cover letter for the job.

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I recently passed my two and a half year mark of employment as a fund development associate with Notable Events. Concurrently, I oversaw all aspects of two annual fundraising galas as a volunteer board member of Reach for the Stars Foundation, offering scholarships to first-generation college-bound students. These involved finding sponsors for more than 70 silent auction items, renting event space, working with caterers, recruiting volunteers and MC-ing both events, which each drew more than 200 attendees and, together, raised more than $250,000. I believe this intensive hands-on experience helps supplement my years of employment.

Showcasing your community ethos through volunteering could make up for the deficit in actual on-the-job experience.

9. Making the Case that You Fit

How will you fit in at the company? With some research, you can easily figure out the corporate culture of an organization. Many companies share their core values in job recruitment ads. But even if you can’t discern a company’s mission or beliefs from its advertising, you can learn it from articles you read about the company.

Is it employer-centric or employee-centric? Is the culture more traditional or more fun? And what are you looking for? When you find a company where your needs align with theirs, that’s an indication that you would fit in well. Take care to make sure that your cover letter reflects how you fit.

If you are a recent military veteran[2], consider which civilian positions lend themselves to the regimented culture of which you’ve become accustomed. For example, your occupational specialty while in the military could dovetail well with a company’s job requirements—and you have the added benefit of discipline, following instructions, and teamwork that you can apply to any future position.

10. Always Ask for What You’re Worth

If the employer asks applicants to share their salary requirements in the cover letter for a job, disregard what you made in your former position and look into the salary ranges[3] of the advertised position. You will want to adjust up or down within the salary range depending on your prior experience in the industry or in a similar role.

The key is to not undercut yourself by asking below the minimum amount, or to overinflate your worth by asking for an amount higher than the maximum pay in the salary range.

11. Show Your Cover Letter to Three People Whose Opinion You Trust

Once your letter is out in the world, it’s too late to tweak it for that particular job. You will dramatically improve your chances of having your cover letter “land” correctly if you’re proactive. Find a few people in the field, and ask them if you can show them your cover letter before you send it out.

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If you are starting out and don’t know anyone in the field, you may want to consider paying for a professional career consultant or coach to review your cover letter and resume. Remember that the care you demonstrate in your cover letter is that employer’s first impression of you.

12. End With Enthusiasm

You want to stay upbeat all the way to the end of the letter. Let the reviewer know that you appreciate the opportunity to apply and that you look forward to hearing from (or having a chance to meet with) them in person.

It would be an honor to be part of your team, and I hope to have an opportunity to discuss this role and how I could contribute to it in person.

This acknowledges that the organization gets to make the next move, but that you anticipate it will be in your favor.

Sign off formally (“Sincerely” or “Best regards”) or informally (“Best” or “Thank you”) depending on the tone of the letter. Also, be sure to include your email address and phone number under your name. This ensures that, should the reviewer wish to contact you, the contact information is easily accessible.

Final Thoughts

The best cover letters for a job are lively, authentic, and provide a memorable result, anecdote or example of your approach to work. By tying your approach to the requirements of the job description and revealing your personality as a fit for the organization, you will give yourself a winning chance for making the cut and landing that coveted job interview.

More Tips on Writing a Great Cover Letter

Featured photo credit: Glenn Carstens-Peters via unsplash.com

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