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Five Motivational Tips for Launching a Startup in 2017

Five Motivational Tips for Launching a Startup in 2017

Launching a startup is tricky business. There are few detailed roadmaps for how to do it successfully and most of the time it comes down to a good idea, a lot of hard work and a bit of luck. Not all startups are created equal.

But it’s not all just walking blindly in the dark without a guide. There are some things you can do and not do when launching a startup in 2017. Here is a list of five things to consider:

1. Just do it

As the part time philosopher and famous shoemaker once said – just do it. Begin. Whatever doubts you have, stop. Don’t worry about doing it perfectly from the beginning, or about making mistakes – you’re going to – so simply push them aside, don’t let them get in your way.

Nothing comes from nothing. Register the domain. Write some code. Get your logo designed. Your willpower is an incredible asset – it’s like a force of nature.

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So do it. Now. Just start. Why not?

2. Singular brand focus

Branding is crucial for any new business. You are your brand, and if it’s unclear to you what you are and who you are, then it will be unclear for everyone else too. Valentin Stalf, co-founder of the online-only bank N26, discusses their strategy here.

Essentially, they decided to build a mobile-first app, an app built with great design as the guiding principle. Rather than building something purely functional, and later asking the user to learn how to use their app because it has some potentially good features they might want to use, they built an app that people want to use – that people understand how to use right away. There was nothing accidental about it, their focus when developing the app was solely on making it a good experience for the end user and so far it’s succeeding for them.

What is your focus? What will you do that nobody else has thought of yet? What will you do that’s better than what’s currently available.

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3. Don’t be afraid to ask questions

Reid Hoffman, the co-founder of LinkedIn coined the phrase (and later wrote a book about it) “live life in permanent beta.” This is an important message as it conveys one of the struggles encountered in every startup. It’s easy to become confident when things are going well, and it’s easy to find yourself looking internally rather than externally for answers to questions that arise.

You’re not going to know everything. Sometimes you’ll need the advice of experts. Just remember that it’s not a sign of weakness to ask questions, it’s a sign of strength – of knowing your limits. Just as it’s equally important to remember that there is no finish line. Your product will never be done. Keep working and keep asking questions.

Live your life in permanent beta.

4. Find funding from the right investors

It’s important to surround yourself with people who share your vision. This applies to employees and investors alike. It’s critical that your investors understand what it is you’re trying to achieve with the business, that they understand and trust your decisions even if the path forward isn’t always clear.

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There are a few great options online to help you get started with finding the right people. Kabbage is one of the best options out there right now. It takes moments to apply and review your business performance. There are many options out there from companies like Square, with Square Capital or Fundbox. There have never been so many options available, and it’s key to get this partnership right if you want to grow your business the way you want.

5. Don’t lose your great company name

Registering your business name online is a snap with a multitude of online business registration sites. There’s no doubt that you should register your business name as soon as you know what it is, and it’s never been easier to do so.

Beyond losing your name to someone else, in most states, it’s the law. The exception to this is if you’re a sole proprietor or freelancer using your own name to conduct your business. John Doe, the freelance carpenter, doesn’t need to register if the business is solely in his name. Otherwise, it’s the law, as the public needs to know who is running the company.

With any online services, it’s easy to do. So don’t wait! Register your business today, and in 2017 you have one less thing to worry about on your path to conquering the world of business.

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As 2017 is right around the corner, now is the time to get started with your company today! With a new administration coming, it’s a great chance to kick off your new idea!

Featured photo credit: Startup Stock Photos via stocksnap.io

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Last Updated on July 22, 2019

10 Killer Cover Letter Tips to Nail Every Interview Opportunity

10 Killer Cover Letter Tips to Nail Every Interview Opportunity

A cover letter is an introduction to what will be found in the resume. In a cover letter, the applicant is able to use a conversational tone, to explain why the attached resume is worth reviewing, why the applicant is qualified, and to express that it’s the best application the reader will see for the open position.

Employers do read your cover letter, so consider the cover letter an elevator pitch. The cover letter is the overview of your professional experience. The information in the body presents the key qualifications, the things that matter. The cover letter is the “here is what will be found in my presentation”, which is the resume in this case.

Something really important to point out- a cover letter should be written from scratch each time. Great cover letters are the ones that express why the applicant is the best for the specific job being applied to. Using a general cover letter will not lead to great results.

This doesn’t mean that your cover letter should repeat your most valuable qualifications, it just means that you don’t want to recycle a templated, general letter, not specific to the position being applied to.

Here’re 10 cover letter tips to nail every interview.

1. Take a few minutes to learn about the company so that you use an appropriate tone

Like people, every company has its own culture and tone. Doing a bit of research to learn what that is will be extremely beneficial. For instance, a technology start-up has a different culture and tone than a law firm. Using the same tone for both would be a mistake.

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2. Don’t use generic cover letter terms — be specific to each company and position

Hiring managers and recruiters can easily identify generic cover letters. They read cover letters and resumes almost every day. Using words and terms like: “your company” instead of naming the actual company, and “your website” instead of “in your about us section on www.abc123.com”, are mistakes. Be as specific as possible, it’s worth the additional few minutes.

3. Address the reader directly if you can

It is an outdated practice to use “To Whom it May Concern” if you know the person that will be reviewing your documents. You may wonder how you’ll know this information; this is where attention to detail and/or a bit of research comes into play.

For example, if you are applying for a job using LinkedIn, many times, the job poster is listed within the job post. This is the person reading your documents when you “apply now”. Addressing that person directly will be much more effective than using a generic term.

4. Don’t repeat the information found in the resume

A resume is an action-based document. When presenting information in a resume, the tone isn’t conversational but leading with action instead, for example: “Analyze sales levels and trends, and initiate action as necessary to ensure attainment of sales objectives”.

In a cover letter, you have the opportunity to deliver your elevator pitch: “I have positively impacted business development and growth initiatives, having combined two regions into one and achieving 17% in compound growth over the following three-year period”.

Never use your resume qualifications summary as a paragraph in your resume. This would be repeating information. Keep in mind that your cover letter is the introduction to your resume- the elevator pitch- this is your opportunity to show more personality.

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5. Tell the company what you can do for them

As mentioned above, this is your chance to explain to the company why you are the best person for the open position. This is where you tell the company what you can do for them: “If hired as the next (job title) with (company name), I will cultivate important partnerships that will enhance operations while boosting revenue.”

Many times, we want to take the reader through the journey of our life. It is important to remember that the reader needs to know why you are the best person for the job. Lead with that.

6. Showcase the skills and qualifications specific to the position

A lot of people are Jack’s and Jill’s of all trades. This can be a great big picture, but not great to showcase in a cover letter or resume.

Going back to what was mentioned before, cover letters and resumes are scanned through ATS. Being as specific as possible to the position being applied to is important.

If you are applying for a coding position, it may not be important to mention your job in high school as a dog walker. Sticking to the exact job being applied to is the most effective way to write your cover letter.

7. Numbers are important — show proof

It always helps to show proof when stating facts: “I have a reputation for delivering top-level performance and supporting growth so that businesses can thrive; established industry relationships that generated double digit increase in branch revenues”.

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8. Use testimonials and letters of recommendations

A cover letter is a great place to add testimonials and information from your letter of recommendations. Mirroring the example above, here is a good way to use that information:

I have a history of consistently meeting and exceeding metrics: “(Name) rose through the company and became a Subject Matter Expert, steadily providing exceptional quality of work.”- Team Manager.

9. Find the balance between highlighting your achievements and bragging

There is fine line between telling someone about your achievements and bragging. My advice is to always use facts first, and support that with an achievement related to the fact, as shown in the examples above.

You don’t want to have a cover letter with nothing but bullet points of what you have achieved. I can’t stress this enough — cover letters are your elevator pitch, the introduction to your resume.

10. Check your length — you want to provide no more than an introduction

The general rule for most positions is one page in length. Positions such as professors and doctors will require more in length (and they actually use CV’s); however, for most positions, one page is sufficient. Remember, the cover letter is an introduction and elevator pitch. Follow the logic below to get you started:

Start with: “I am ready to deliver impeccable results as (name of company) next (Position Title).

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What you know and like about the company, what initiatives, missions, goals resonate with you: “I read/listened to an interview that your Chief of Staff did on www.abc123.com. His/her statement regarding important up and coming employee engagement initiatives really resonated with me”.

Overview of your qualifications and experience: “I have a strong background in developing, monitoring, and controlling annual processes and operational plans related to community relations and social initiatives”.

Highlight/ Back up your facts with achievements: “I’m a vision-driven leader, with a proven history of innovation and mentorship; I led an initiative that reduced homelessness in four counties and received recognition from the local Homeless Network and the County Commissioner”.

Close with what will you do for the company: “As your next (job title), I am focused on hitting the ground running as a transformational leader who is driven by challenge, undeterred by obstacles, and committed to the growth of (name of company).

Bonus Advice

When applying for a job online or in person, a resume and a cover letter are standard submissions. At least 98% of the time, both your resume and cover letter and scanned via ATS (applicant tracking systems). You can learn more about that process here.

The information provided in a cover letter should be written and organized to be compatible with these scans, so that it can make to a human; from there, you want to make sure that you capture the recruiter and/or hiring managers attention.

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Featured photo credit: Kaleidico via unsplash.com

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