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Five Motivational Tips for Launching a Startup in 2017

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Five Motivational Tips for Launching a Startup in 2017

Launching a startup is tricky business. There are few detailed roadmaps for how to do it successfully and most of the time it comes down to a good idea, a lot of hard work and a bit of luck. Not all startups are created equal.

But it’s not all just walking blindly in the dark without a guide. There are some things you can do and not do when launching a startup in 2017. Here is a list of five things to consider:

1. Just do it

As the part time philosopher and famous shoemaker once said – just do it. Begin. Whatever doubts you have, stop. Don’t worry about doing it perfectly from the beginning, or about making mistakes – you’re going to – so simply push them aside, don’t let them get in your way.

Nothing comes from nothing. Register the domain. Write some code. Get your logo designed. Your willpower is an incredible asset – it’s like a force of nature.

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So do it. Now. Just start. Why not?

2. Singular brand focus

Branding is crucial for any new business. You are your brand, and if it’s unclear to you what you are and who you are, then it will be unclear for everyone else too. Valentin Stalf, co-founder of the online-only bank N26, discusses their strategy here.

Essentially, they decided to build a mobile-first app, an app built with great design as the guiding principle. Rather than building something purely functional, and later asking the user to learn how to use their app because it has some potentially good features they might want to use, they built an app that people want to use – that people understand how to use right away. There was nothing accidental about it, their focus when developing the app was solely on making it a good experience for the end user and so far it’s succeeding for them.

What is your focus? What will you do that nobody else has thought of yet? What will you do that’s better than what’s currently available.

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3. Don’t be afraid to ask questions

Reid Hoffman, the co-founder of LinkedIn coined the phrase (and later wrote a book about it) “live life in permanent beta.” This is an important message as it conveys one of the struggles encountered in every startup. It’s easy to become confident when things are going well, and it’s easy to find yourself looking internally rather than externally for answers to questions that arise.

You’re not going to know everything. Sometimes you’ll need the advice of experts. Just remember that it’s not a sign of weakness to ask questions, it’s a sign of strength – of knowing your limits. Just as it’s equally important to remember that there is no finish line. Your product will never be done. Keep working and keep asking questions.

Live your life in permanent beta.

4. Find funding from the right investors

It’s important to surround yourself with people who share your vision. This applies to employees and investors alike. It’s critical that your investors understand what it is you’re trying to achieve with the business, that they understand and trust your decisions even if the path forward isn’t always clear.

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There are a few great options online to help you get started with finding the right people. Kabbage is one of the best options out there right now. It takes moments to apply and review your business performance. There are many options out there from companies like Square, with Square Capital or Fundbox. There have never been so many options available, and it’s key to get this partnership right if you want to grow your business the way you want.

5. Don’t lose your great company name

Registering your business name online is a snap with a multitude of online business registration sites. There’s no doubt that you should register your business name as soon as you know what it is, and it’s never been easier to do so.

Beyond losing your name to someone else, in most states, it’s the law. The exception to this is if you’re a sole proprietor or freelancer using your own name to conduct your business. John Doe, the freelance carpenter, doesn’t need to register if the business is solely in his name. Otherwise, it’s the law, as the public needs to know who is running the company.

With any online services, it’s easy to do. So don’t wait! Register your business today, and in 2017 you have one less thing to worry about on your path to conquering the world of business.

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As 2017 is right around the corner, now is the time to get started with your company today! With a new administration coming, it’s a great chance to kick off your new idea!

Featured photo credit: Startup Stock Photos via stocksnap.io

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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