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6 Ways to Use Online Techniques to Improve Your Company’s Reputation

6 Ways to Use Online Techniques to Improve Your Company’s Reputation

Are you a business owner trying to keep your company afloat? If you answered yes to this question, the answer is through maintaining your website. How is this done? There are several ways to ensure that your company acquires and keeps a positive reputation. Here they are!

1. Ensure the Company Website Information is Correct

This is the most important way to maintain a positive reputation. Why? Let’s go in a prospective client’s shoes. Imagine looking for a babysitting service. You go to Google and find a website that interests you. When you click it, it takes you to a page that says that the website cannot be found. There we go! No one will be able to find your company, resulting in a loss of sales. Or what about your website coming up but when they call the phone number, it is the wrong contact information. Again, no way for the prospective client to reach your company. That is why making sure that your company website is updated is essential to both company success and company reputation. It builds both trust and sales for your company.

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2. Create Company Blogs

Everyone enjoys going to a website and reading the blog posts. Company blogs are an essential way of educating clients on the product or service. For instance, if you are a company that sells designer clothing, you may have a blog on the latest trends. You may even have a blog on what to wear for a formal evening event. This is attractive for prospective clients because when they go to your company website and read your blog posts, this will both increase sales and knowledge upon the clients. This will keep clients coming back. Consumers find it beneficial from gaining knowledge on the products that interest them.

3. Build Rapport with Current and Prospective Clients

Who is the owner of the company? I wonder what he or she is like? Are they respectable and friendly? These are a few of the questions clients have when searching a company website. Offering a page that explains your history, as the company owner, is an excellent way of answering questions about you to the clients. In addition to this, providing a direct contact page to you is another way of saying that you are there to communicate with the clients. This will build a positive reputation for your company.

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4. Sign Up For Every Review Site

There are many sites that consumers go to in order to put reviews about different companies. Making yourself an active participant to the sites will keep you updated to what consumers are saying about your company. You never want to be blind to what others think about your products and services.

5. Correct Negative Reviews

Have you ever searched a company website and read a variety of negative reviews? All you see is one-star reviews but the owner is not responding. Unfortunately, this action keeps the negative reputation of the company. As the company owner, it is your right to correct these reviews. Even if you don’t need reputation PR, take advantage of it. Ensure the reputation of your company. Your company’s success depends on it.

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6. Thank Clients for Positive Reviews

When clients post positive reviews about your company, you want to seem grateful. You want to show that you acknowledge their positive feedback. This shows that the company is manned by a live normal person instead of a robot. The consumer will maintain that positive reputation of your company, and may even pass on the five-star information to others.

These ways of ensuring and maintaining your company’s reputation are vital to the triumph of your company. It is in your best interest to ensure that your company keeps a positive view at all times. You will see both your traffic and your sales increase.

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Kara Masterson

Freelance Writer

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Last Updated on January 21, 2020

How to Motivate People Around You and Inspire Them

How to Motivate People Around You and Inspire Them

If I was a super hero I’d want my super power to be the ability to motivate everyone around me. Think of how many problems you could solve just by being able to motivate people towards their goals. You wouldn’t be frustrated by lazy co-workers. You wouldn’t be mad at your partner for wasting the weekend in front of the TV. Also, the more people around you are motivated toward their dreams, the more you can capitalize off their successes.

Being able to motivate people is key to your success at work, at home, and in the future because no one can achieve anything alone. We all need the help of others.

So, how to motivate people? Here are 7 ways to motivate others even you can do.

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1. Listen

Most people start out trying to motivate someone by giving them a lengthy speech, but this rarely works because motivation has to start inside others. The best way to motivate others is to start by listening to what they want to do. Find out what the person’s goals and dreams are. If it’s something you want to encourage, then continue through these steps.

2. Ask Open-Ended Questions

Open-ended questions are the best way to figure out what someone’s dreams are. If you can’t think of anything to ask, start with, “What have you always wanted to do?”

“Why do you want to do that?”

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“What makes you so excited about it?”

“How long has that been your dream?”

You need this information the help you with the following steps.

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3. Encourage

This is the most important step, because starting a dream is scary. People are so scared they will fail or look stupid, many never try to reach their goals, so this is where you come in. You must encourage them. Say things like, “I think you will be great at that.” Better yet, say, “I think your skills in X will help you succeed.” For example if you have a friend who wants to own a pet store, say, “You are so great with animals, I think you will be excellent at running a pet store.”

4. Ask About What the First Step Will Be

After you’ve encouraged them, find how they will start. If they don’t know, you can make suggestions, but it’s better to let the person figure out the first step themselves so they can be committed to the process.

5. Dream

This is the most fun step, because you can dream about success. Say things like, “Wouldn’t it be cool if your business took off, and you didn’t have to work at that job you hate?” By allowing others to dream, you solidify the motivation in place and connect their dreams to a future reality.

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6. Ask How You Can Help

Most of the time, others won’t need anything from you, but it’s always good to offer. Just letting the person know you’re there will help motivate them to start. And, who knows, maybe your skills can help.

7. Follow Up

Periodically, over the course of the next year, ask them how their goal is going. This way you can find out what progress has been made. You may need to do the seven steps again, or they may need motivation in another area of their life.

Final Thoughts

By following these seven steps, you’ll be able to encourage the people around you to achieve their dreams and goals. In return, you’ll be more passionate about getting to your goals, you’ll be surrounded by successful people, and others will want to help you reach your dreams …

Oh, and you’ll become a motivational super hero. Time to get a cape!

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Featured photo credit: Thought Catalog via unsplash.com

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