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6 Ways to Use Online Techniques to Improve Your Company’s Reputation

6 Ways to Use Online Techniques to Improve Your Company’s Reputation

Are you a business owner trying to keep your company afloat? If you answered yes to this question, the answer is through maintaining your website. How is this done? There are several ways to ensure that your company acquires and keeps a positive reputation. Here they are!

1. Ensure the Company Website Information is Correct

This is the most important way to maintain a positive reputation. Why? Let’s go in a prospective client’s shoes. Imagine looking for a babysitting service. You go to Google and find a website that interests you. When you click it, it takes you to a page that says that the website cannot be found. There we go! No one will be able to find your company, resulting in a loss of sales. Or what about your website coming up but when they call the phone number, it is the wrong contact information. Again, no way for the prospective client to reach your company. That is why making sure that your company website is updated is essential to both company success and company reputation. It builds both trust and sales for your company.

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2. Create Company Blogs

Everyone enjoys going to a website and reading the blog posts. Company blogs are an essential way of educating clients on the product or service. For instance, if you are a company that sells designer clothing, you may have a blog on the latest trends. You may even have a blog on what to wear for a formal evening event. This is attractive for prospective clients because when they go to your company website and read your blog posts, this will both increase sales and knowledge upon the clients. This will keep clients coming back. Consumers find it beneficial from gaining knowledge on the products that interest them.

3. Build Rapport with Current and Prospective Clients

Who is the owner of the company? I wonder what he or she is like? Are they respectable and friendly? These are a few of the questions clients have when searching a company website. Offering a page that explains your history, as the company owner, is an excellent way of answering questions about you to the clients. In addition to this, providing a direct contact page to you is another way of saying that you are there to communicate with the clients. This will build a positive reputation for your company.

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4. Sign Up For Every Review Site

There are many sites that consumers go to in order to put reviews about different companies. Making yourself an active participant to the sites will keep you updated to what consumers are saying about your company. You never want to be blind to what others think about your products and services.

5. Correct Negative Reviews

Have you ever searched a company website and read a variety of negative reviews? All you see is one-star reviews but the owner is not responding. Unfortunately, this action keeps the negative reputation of the company. As the company owner, it is your right to correct these reviews. Even if you don’t need reputation PR, take advantage of it. Ensure the reputation of your company. Your company’s success depends on it.

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6. Thank Clients for Positive Reviews

When clients post positive reviews about your company, you want to seem grateful. You want to show that you acknowledge their positive feedback. This shows that the company is manned by a live normal person instead of a robot. The consumer will maintain that positive reputation of your company, and may even pass on the five-star information to others.

These ways of ensuring and maintaining your company’s reputation are vital to the triumph of your company. It is in your best interest to ensure that your company keeps a positive view at all times. You will see both your traffic and your sales increase.

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Kara Masterson

Freelance Writer

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The Gentle Art of Saying No

The Gentle Art of Saying No

No!

It’s a simple fact that you can never be productive if you take on too many commitments — you simply spread yourself too thin and will not be able to get anything done, at least not well or on time.

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But requests for your time are coming in all the time — through phone, email, IM or in person. To stay productive, and minimize stress, you have to learn the Gentle Art of Saying No — an art that many people have problems with.

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What’s so hard about saying no? Well, to start with, it can hurt, anger or disappoint the person you’re saying “no” to, and that’s not usually a fun task. Second, if you hope to work with that person in the future, you’ll want to continue to have a good relationship with that person, and saying “no” in the wrong way can jeopardize that.

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But it doesn’t have to be difficult or hard on your relationship. Here are the Top 10 tips for learning the Gentle Art of Saying No:

  1. Value your time. Know your commitments, and how valuable your precious time is. Then, when someone asks you to dedicate some of your time to a new commitment, you’ll know that you simply cannot do it. And tell them that: “I just can’t right now … my plate is overloaded as it is.”
  2. Know your priorities. Even if you do have some extra time (which for many of us is rare), is this new commitment really the way you want to spend that time? For myself, I know that more commitments means less time with my wife and kids, who are more important to me than anything.
  3. Practice saying no. Practice makes perfect. Saying “no” as often as you can is a great way to get better at it and more comfortable with saying the word. And sometimes, repeating the word is the only way to get a message through to extremely persistent people. When they keep insisting, just keep saying no. Eventually, they’ll get the message.
  4. Don’t apologize. A common way to start out is “I’m sorry but …” as people think that it sounds more polite. While politeness is important, apologizing just makes it sound weaker. You need to be firm, and unapologetic about guarding your time.
  5. Stop being nice. Again, it’s important to be polite, but being nice by saying yes all the time only hurts you. When you make it easy for people to grab your time (or money), they will continue to do it. But if you erect a wall, they will look for easier targets. Show them that your time is well guarded by being firm and turning down as many requests (that are not on your top priority list) as possible.
  6. Say no to your boss. Sometimes we feel that we have to say yes to our boss — they’re our boss, right? And if we say “no” then we look like we can’t handle the work — at least, that’s the common reasoning. But in fact, it’s the opposite — explain to your boss that by taking on too many commitments, you are weakening your productivity and jeopardizing your existing commitments. If your boss insists that you take on the project, go over your project or task list and ask him/her to re-prioritize, explaining that there’s only so much you can take on at one time.
  7. Pre-empting. It’s often much easier to pre-empt requests than to say “no” to them after the request has been made. If you know that requests are likely to be made, perhaps in a meeting, just say to everyone as soon as you come into the meeting, “Look guys, just to let you know, my week is booked full with some urgent projects and I won’t be able to take on any new requests.”
  8. Get back to you. Instead of providing an answer then and there, it’s often better to tell the person you’ll give their request some thought and get back to them. This will allow you to give it some consideration, and check your commitments and priorities. Then, if you can’t take on the request, simply tell them: “After giving this some thought, and checking my commitments, I won’t be able to accommodate the request at this time.” At least you gave it some consideration.
  9. Maybe later. If this is an option that you’d like to keep open, instead of just shutting the door on the person, it’s often better to just say, “This sounds like an interesting opportunity, but I just don’t have the time at the moment. Perhaps you could check back with me in [give a time frame].” Next time, when they check back with you, you might have some free time on your hands.
  10. It’s not you, it’s me. This classic dating rejection can work in other situations. Don’t be insincere about it, though. Often the person or project is a good one, but it’s just not right for you, at least not at this time. Simply say so — you can compliment the idea, the project, the person, the organization … but say that it’s not the right fit, or it’s not what you’re looking for at this time. Only say this if it’s true — people can sense insincerity.

Featured photo credit: Pexels via pexels.com

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