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6 Ways to Use Online Techniques to Improve Your Company’s Reputation

6 Ways to Use Online Techniques to Improve Your Company’s Reputation

Are you a business owner trying to keep your company afloat? If you answered yes to this question, the answer is through maintaining your website. How is this done? There are several ways to ensure that your company acquires and keeps a positive reputation. Here they are!

1. Ensure the Company Website Information is Correct

This is the most important way to maintain a positive reputation. Why? Let’s go in a prospective client’s shoes. Imagine looking for a babysitting service. You go to Google and find a website that interests you. When you click it, it takes you to a page that says that the website cannot be found. There we go! No one will be able to find your company, resulting in a loss of sales. Or what about your website coming up but when they call the phone number, it is the wrong contact information. Again, no way for the prospective client to reach your company. That is why making sure that your company website is updated is essential to both company success and company reputation. It builds both trust and sales for your company.

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2. Create Company Blogs

Everyone enjoys going to a website and reading the blog posts. Company blogs are an essential way of educating clients on the product or service. For instance, if you are a company that sells designer clothing, you may have a blog on the latest trends. You may even have a blog on what to wear for a formal evening event. This is attractive for prospective clients because when they go to your company website and read your blog posts, this will both increase sales and knowledge upon the clients. This will keep clients coming back. Consumers find it beneficial from gaining knowledge on the products that interest them.

3. Build Rapport with Current and Prospective Clients

Who is the owner of the company? I wonder what he or she is like? Are they respectable and friendly? These are a few of the questions clients have when searching a company website. Offering a page that explains your history, as the company owner, is an excellent way of answering questions about you to the clients. In addition to this, providing a direct contact page to you is another way of saying that you are there to communicate with the clients. This will build a positive reputation for your company.

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4. Sign Up For Every Review Site

There are many sites that consumers go to in order to put reviews about different companies. Making yourself an active participant to the sites will keep you updated to what consumers are saying about your company. You never want to be blind to what others think about your products and services.

5. Correct Negative Reviews

Have you ever searched a company website and read a variety of negative reviews? All you see is one-star reviews but the owner is not responding. Unfortunately, this action keeps the negative reputation of the company. As the company owner, it is your right to correct these reviews. Even if you don’t need reputation PR, take advantage of it. Ensure the reputation of your company. Your company’s success depends on it.

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6. Thank Clients for Positive Reviews

When clients post positive reviews about your company, you want to seem grateful. You want to show that you acknowledge their positive feedback. This shows that the company is manned by a live normal person instead of a robot. The consumer will maintain that positive reputation of your company, and may even pass on the five-star information to others.

These ways of ensuring and maintaining your company’s reputation are vital to the triumph of your company. It is in your best interest to ensure that your company keeps a positive view at all times. You will see both your traffic and your sales increase.

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Kara Masterson

Freelance Writer

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Last Updated on October 22, 2020

8 Simple Ways to Be a Better Listener

8 Simple Ways to Be a Better Listener

How would you feel if you were sharing a personal story and noticed that the person to whom you were speaking wasn’t really listening? You probably wouldn’t be too thrilled.

Unfortunately, that is the case for many people. Most individuals are not good listeners. They are good pretenders. The thing is, true listening requires work—more work than people are willing to invest. Quality conversation is about “give and take.” Most people, however, want to just give—their words, that is. Being on the receiving end as the listener may seem boring, but it’s essential.

When you are attending to someone and paying attention to what they’re saying, it’s a sign of caring and respect. The hitch is that attending requires an act of will, which sometimes goes against what our minds naturally do—roaming around aimlessly and thinking about whatnot, instead of listening—the greatest act of thoughtfulness.

Without active listening, people often feel unheard and unacknowledged. That’s why it’s important for everyone to learn how to be a better listener.

What Makes People Poor Listeners?

Good listening skills can be learned, but first, let’s take a look at some of the things that you might be doing that makes you a poor listener.

1. You Want to Talk to Yourself

Well, who doesn’t? We all have something to say, right? But when you are looking at someone pretending to be listening while, all along, they’re mentally planning all the amazing things they’re going to say, it is a disservice to the speaker.

Yes, maybe what the other person is saying is not the most exciting thing in the world. Still, they deserve to be heard. You always have the ability to steer the conversation in another direction by asking questions.

It’s okay to want to talk. It’s normal, even. Keep in mind, however, that when your turn does come around, you’ll want someone to listen to you.

2. You Disagree With What Is Being Said

This is another thing that makes you an inadequate listener—hearing something with which you disagree with and immediately tuning out. Then, you lie in wait so you can tell the speaker how wrong they are. You’re eager to make your point and prove the speaker wrong. You think that once you speak your “truth,” others will know how mistaken the speaker is, thank you for setting them straight, and encourage you to elaborate on what you have to say. Dream on.

Disagreeing with your speaker, however frustrating that might be, is no reason to tune them out and ready yourself to spew your staggering rebuttal. By listening, you might actually glean an interesting nugget of information that you were previously unaware of.

3. You Are Doing Five Other Things While You’re “Listening”

It is impossible to listen to someone while you’re texting, reading, playing Sudoku, etc. But people do it all the time—I know I have.

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I’ve actually tried to balance my checkbook while pretending to listen to the person on the other line. It didn’t work. I had to keep asking, “what did you say?” I can only admit this now because I rarely do it anymore. With work, I’ve succeeded in becoming a better listener. It takes a great deal of concentration, but it’s certainly worth it.

If you’re truly going to listen, then you must: listen! M. Scott Peck, M.D., in his book The Road Less Travel, says, “you cannot truly listen to anyone and do anything else at the same time.” If you are too busy to actually listen, let the speaker know, and arrange for another time to talk. It’s simple as that!

4. You Appoint Yourself as Judge

While you’re “listening,” you decide that the speaker doesn’t know what they’re talking about. As the “expert,” you know more. So, what’s the point of even listening?

To you, the only sound you hear once you decide they’re wrong is, “Blah, blah, blah, blah, blah!” But before you bang that gavel, just know you may not have all the necessary information. To do that, you’d have to really listen, wouldn’t you? Also, make sure you don’t judge someone by their accent, the way they sound, or the structure of their sentences.

My dad is nearly 91. His English is sometimes a little broken and hard to understand. People wrongly assume that he doesn’t know what he’s talking about—they’re quite mistaken. My dad is a highly intelligent man who has English as his second language. He knows what he’s saying and understands the language perfectly.

Keep that in mind when listening to a foreigner, or someone who perhaps has a difficult time putting their thoughts into words.

Now, you know some of the things that make for an inferior listener. If none of the items above resonate with you, great! You’re a better listener than most.

How To Be a Better Listener

For conversation’s sake, though, let’s just say that maybe you need some work in the listening department, and after reading this article, you make the decision to improve. What, then, are some of the things you need to do to make that happen? How can you be a better listener?

1. Pay Attention

A good listener is attentive. They’re not looking at their watch, phone, or thinking about their dinner plans. They’re focused and paying attention to what the other person is saying. This is called active listening.

According to Skills You Need, “active listening involves listening with all senses. As well as giving full attention to the speaker, it is important that the ‘active listener’ is also ‘seen’ to be listening—otherwise, the speaker may conclude that what they are talking about is uninteresting to the listener.”[1]

As I mentioned, it’s normal for the mind to wander. We’re human, after all. But a good listener will rein those thoughts back in as soon as they notice their attention waning.

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I want to note here that you can also “listen” to bodily cues. You can assume that if someone keeps looking at their watch or over their shoulder, their focus isn’t on the conversation. The key is to just pay attention.

2. Use Positive Body Language

You can infer a lot from a person’s body language. Are they interested, bored, or anxious?

A good listener’s body language is open. They lean forward and express curiosity in what is being said. Their facial expression is either smiling, showing concern, conveying empathy, etc. They’re letting the speaker know that they’re being heard.

People say things for a reason—they want some type of feedback. For example, you tell your spouse, “I had a really rough day!” and your husband continues to check his newsfeed while nodding his head. Not a good response.

But what if your husband were to look up with questioning eyes, put his phone down, and say, “Oh, no. What happened?” How would feel, then? The answer is obvious.

According to Alan Gurney,[2]

“An active listener pays full attention to the speaker and ensures they understand the information being delivered. You can’t be distracted by an incoming call or a Facebook status update. You have to be present and in the moment.

Body language is an important tool to ensure you do this. The correct body language makes you a better active listener and therefore more ‘open’ and receptive to what the speaker is saying. At the same time, it indicates that you are listening to them.”

3. Avoid Interrupting the Speaker

I am certain you wouldn’t want to be in the middle of a sentence only to see the other person holding up a finger or their mouth open, ready to step into your unfinished verbiage. It’s rude and causes anxiety. You would, more than likely, feel a need to rush what you’re saying just to finish your sentence.

Interrupting is a sign of disrespect. It is essentially saying, “what I have to say is much more important than what you’re saying.” When you interrupt the speaker, they feel frustrated, hurried, and unimportant.

Interrupting a speaker to agree, disagree, argue, etc., causes the speaker to lose track of what they are saying. It’s extremely frustrating. Whatever you have to say can wait until the other person is done.

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Be polite and wait your turn!

4. Ask Questions

Asking questions is one of the best ways to show you’re interested. If someone is telling you about their ski trip to Mammoth, don’t respond with, “that’s nice.” That would show a lack of interest and disrespect. Instead, you can ask, “how long have you been skiing?” “Did you find it difficult to learn?” “What was your favorite part of the trip?” etc. The person will think highly of you and consider you a great conversationalist just by you asking a few questions.

5. Just Listen

This may seem counterintuitive. When you’re conversing with someone, it’s usually back and forth. On occasion, all that is required of you is to listen, smile, or nod your head, and your speaker will feel like they’re really being heard and understood.

I once sat with a client for 45 minutes without saying a word. She came into my office in distress. I had her sit down, and then she started crying softly. I sat with her—that’s all I did. At the end of the session, she stood, told me she felt much better, and then left.

I have to admit that 45 minutes without saying a word was tough. But she didn’t need me to say anything. She needed a safe space in which she could emote without interruption, judgment, or me trying to “fix” something.

6. Remember and Follow Up

Part of being a great listener is remembering what the speaker has said to you, then following up with them.

For example, in a recent conversation you had with your co-worker Jacob, he told you that his wife had gotten a promotion and that they were contemplating moving to New York. The next time you run into Jacob, you may want to say, “Hey, Jacob! Whatever happened with your wife’s promotion?” At this point, Jacob will know you really heard what he said and that you’re interested to see how things turned out. What a gift!

According to new research, “people who ask questions, particularly follow-up questions, may become better managers, land better jobs, and even win second dates.”[3]

It’s so simple to show you care. Just remember a few facts and follow up on them. If you do this regularly, you will make more friends.

7. Keep Confidential Information Confidential

If you really want to be a better listener, listen with care. If what you’re hearing is confidential, keep it that way, no matter how tempting it might be to tell someone else, especially if you have friends in common. Being a good listener means being trustworthy and sensitive with shared information.

Whatever is told to you in confidence is not to be revealed. Assure your speaker that their information is safe with you. They will feel relieved that they have someone with whom they can share their burden without fear of it getting out.

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Keeping someone’s confidence helps to deepen your relationship. Also, “one of the most important elements of confidentiality is that it helps to build and develop trust. It potentially allows for the free flow of information between the client and worker and acknowledges that a client’s personal life and all the issues and problems that they have belong to them.”[4]

Be like a therapist: listen and withhold judgment.

NOTE: I must add here that while therapists keep everything in a session confidential, there are exceptions:

  1. If the client may be an immediate danger to himself or others.
  2. If the client is endangering a population that cannot protect itself, such as in the case of a child or elder abuse.

8. Maintain Eye Contact

When someone is talking, they are usually saying something they consider meaningful. They don’t want their listener reading a text, looking at their fingernails, or bending down to pet a pooch on the street. A speaker wants all eyes on them. It lets them know that what they’re saying has value.

Eye contact is very powerful. It can relay many things without anything being said. Currently, it’s more important than ever with the Covid-19 Pandemic. People can’t see your whole face, but they can definitely read your eyes.

By eye contact, I don’t mean a hard, creepy stare—just a gaze in the speaker’s direction will do. Make it a point the next time you’re in a conversation to maintain eye contact with your speaker. Avoid the temptation to look anywhere but at their face. I know it’s not easy, especially if you’re not interested in what they’re talking about. But as I said, you can redirect the conversation in a different direction or just let the person know you’ve got to get going.

Final Thoughts

Listening attentively will add to your connection with anyone in your life. Now, more than ever, when people are so disconnected due to smartphones and social media, listening skills are critical.

You can build better, more honest, and deeper relationships by simply being there, paying attention, and asking questions that make the speaker feel like what they have to say matters.

And isn’t that a great goal? To make people feel as if they matter? So, go out and start honing those listening skills. You’ve got two great ears. Now use them!

More Tips on How to Be a Better Listener

Featured photo credit: Joshua Rodriguez via unsplash.com

Reference

[1] Skills You Need: Active Listening
[2] Filtered: Body language for active listening
[3] Forbes: People Will Like You More If You Start Asking Follow-up Questions
[4] TAFE NSW Sydney eLearning Moodle: Confidentiality

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