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7 Ways To Successfully Run A Business Off The Internet

7 Ways To Successfully Run A Business Off The Internet

Every day, brand new online businesses start up, but many times they fail just as swiftly, leaving only a small percentage that succeed. How can you ensure that you are one of the select few that will see success? Follow these tips and watch your online business flourish.

1. Respond to Visitors Quickly and Engage with Them

Don’t let potential customers have the time to slip through your fingers through a lack of contact, get back to all inquiries as soon as possible. Even if you are away for an extended period of time, make sure that there is someone available to answer inquiries, even if it is just to say that a clearer response will be given soon.

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Social media platforms are the best way to engage with customers. Not only can you quickly post any type of information, you can also comment back just as swiftly.

2. Outsourcing

Outsourcing some of your tasks allows for you to reach customers with compelling tactics and strategies more quickly and more effectively than your competitor can. When you spend less time on a multitude of small tasks to focus on the larger tasks, you will be able to spend your energy working on the things that will grow your business. Outsourcing for marketing will allow your brand to approach a problem with a fresh and new perspective, and will be able to go forward with an innovative campaign.

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3. Maintain Your Mailing List

Take the leap and ask your visitors to sign up for your newsletter. Provide an incentive such as a free online course or e-book that is related to your brand. You will need to respect these individuals that sign up for the mailing list by sending out a newsletter consistently, but not too often. The newsletter should only contain quality content that is relevant to readers, while providing an easy way for them to opt out if they need to. Always include sales, specials, and discounts to those on your mailing list ‒ this will ensure that they feel like they should stay on the mailing list to receive the exclusive offers.

4. Try Not to Over Optimize Your Website

Search engine optimization is how a webmaster manipulates a website to rank better in search engines. Some websites go way too far with this and will end up banned from the search results. Over-optimization will make a brand less likable and harder to read. Aim to be straightforward and direct, without a lot of fluff. Potential customers can see right through that and it will even make your brand appear less trustworthy when you over-optimize.

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5. Keep Your Website Simple and Organized

Often times, in an effort to make their website stand out, businesses will over-design it ‒ which is a huge mistake. Too many flashy elements or loud music will hurt a website’s traffic. The text should be easy to read, and the website as a whole should be easily navigated. The safest choice is dark text backed by a lighter color background.

6. Social Media Marketing

Marketing through social media has the ability to reduce a brand’s overall marketing cost, it will create a voice for the brand, allow for better customer service, and build trust between the customer and the brand. It is a lot easier for a customer to visualize a person behind a brand when they are being communicated to in a casual manner. This will humanize your online business and make it easier for visitors to connect with you, and then develop loyalty.

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7. Discover Your Specialty

Find out what it is about your brand that sets you apart from other businesses that are similar. Is it the type of product that you offer, or the quality of service that you provide? Whatever it is, nurture it and let your customers know that you care about it just as much as they do.

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Last Updated on December 13, 2019

7 Steps For Making a New Year’s Resolution and Keeping It

7 Steps For Making a New Year’s Resolution and Keeping It

Are you keen to reinvent yourself this year? Or at least use the new year as a long overdue excuse to get rid of bad habits or pick up new ones?

Yes, it’s that time of year again. The time of year when we feel as if we have to turn over a new leaf. The time when we misguidedly imagine that the arrival of a new year will magically provide the catalyst, motivation and persistence we need to reinvent ourselves.

Traditionally, New Year’s Day is styled as the ideal time to kick start a new phase in your life and the time when you must make your all important new year’s resolution. Unfortunately, the beginning of the year is also one of the worst times to make a major change in your habits because it’s often a relatively stressful time, right in the middle of the party and vacation season.

Don’t set yourself up for failure this year by vowing to make huge changes that will be hard to keep. Instead follow these seven steps for successfully making a new year’s resolution you can stick to for good.

1. Just Pick One Thing

If you want to change your life or your lifestyle don’t try to change the whole thing at once. It won’t work. Instead pick one area of your life to change to begin with.

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Make it something concrete so you know exactly what change you’re planning to make. If you’re successful with the first change you can go ahead and make another change after a month or so. By making small changes one after the other, you still have the chance to be a whole new you at the end of the year and it’s a much more realistic way of doing it.

Don’t pick a New Year’s resolution that’s bound to fail either, like running a marathon if you’re 40lbs overweight and get out of breath walking upstairs. If that’s the case resolve to walk every day. When you’ve got that habit down pat you can graduate to running in short bursts, constant running by March or April and a marathon at the end of the year. What’s the one habit you most want to change?

2. Plan Ahead

To ensure success you need to research the change you’re making and plan ahead so you have the resources available when you need them. Here are a few things you should do to prepare and get all the systems in place ready to make your change.

Read up on it – Go to the library and get books on the subject. Whether it’s quitting smoking, taking up running or yoga or becoming vegan there are books to help you prepare for it. Or use the Internet. If you do enough research you should even be looking forward to making the change.

Plan for success – Get everything ready so things will run smoothly. If you’re taking up running make sure you have the trainers, clothes, hat, glasses, ipod loaded with energetic sounds at the ready. Then there can be no excuses.

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3. Anticipate Problems

There will be problems so make a list of what they’ll be. If you think about it, you’ll be able to anticipate problems at certain times of the day, with specific people or in special situations. Once you’ve identified the times that will probably be hard work out ways to cope with them when they inevitably crop up.

4. Pick a Start Date

You don’t have to make these changes on New Year’s Day. That’s the conventional wisdom, but if you truly want to make changes then pick a day when you know you’ll be well-rested, enthusiastic and surrounded by positive people. I’ll be waiting until my kids go back to school in February.

Sometimes picking a date doesn’t work. It’s better to wait until your whole mind and body are fully ready to take on the challenge. You’ll know when it is when the time comes.

5. Go for It

On the big day go for it 100%. Make a commitment and write it down on a card. You just need one short phrase you can carry in your wallet. Or keep it in your car, by your bed and on your bathroom mirror too for an extra dose of positive reinforcement.

Your commitment card will say something like:

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  • I enjoy a clean, smoke-free life.
  • I stay calm and in control even under times of stress.
  • I’m committed to learning how to run my own business.
  • I meditate daily.

6. Accept Failure

If you do fail and sneak a cigarette, miss a walk or shout at the kids one morning don’t hate yourself for it. Make a note of the triggers that caused this set back and vow to learn a lesson from them.

If you know that alcohol makes you crave cigarettes and oversleep the next day cut back on it. If you know the morning rush before school makes you shout then get up earlier or prepare things the night before to make it easier on you.

Perseverance is the key to success. Try again, keep trying and you will succeed.

7. Plan Rewards

Small rewards are great encouragement to keep you going during the hardest first days. After that you can probably reward yourself once a week with a magazine, a long-distance call to a supportive friend, a siesta, a trip to the movies or whatever makes you tick.

Later you can change the rewards to monthly and then at the end of the year you can pick an anniversary reward. Something that you’ll look forward to. You deserve it and you’ll have earned it.

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Whatever your plans and goals are for this year, I’d do wish you luck with them but remember, it’s your life and you make your own luck.

Decide what you want to do this year, plan how to get it and go for it. I’ll definitely be cheering you on.

Are you planning to make a New Year’s resolution? What is it and is it something you’ve tried to do before or something new? Why not pick one from this list: 50 New Year’s Resolution Ideas And How To Achieve Each Of Them

Featured photo credit: Ian Schneider via unsplash.com

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