Advertising
Advertising

7 Ways To Successfully Run A Business Off The Internet

7 Ways To Successfully Run A Business Off The Internet

Every day, brand new online businesses start up, but many times they fail just as swiftly, leaving only a small percentage that succeed. How can you ensure that you are one of the select few that will see success? Follow these tips and watch your online business flourish.

1. Respond to Visitors Quickly and Engage with Them

Don’t let potential customers have the time to slip through your fingers through a lack of contact, get back to all inquiries as soon as possible. Even if you are away for an extended period of time, make sure that there is someone available to answer inquiries, even if it is just to say that a clearer response will be given soon.

Advertising

Social media platforms are the best way to engage with customers. Not only can you quickly post any type of information, you can also comment back just as swiftly.

2. Outsourcing

Outsourcing some of your tasks allows for you to reach customers with compelling tactics and strategies more quickly and more effectively than your competitor can. When you spend less time on a multitude of small tasks to focus on the larger tasks, you will be able to spend your energy working on the things that will grow your business. Outsourcing for marketing will allow your brand to approach a problem with a fresh and new perspective, and will be able to go forward with an innovative campaign.

Advertising

3. Maintain Your Mailing List

Take the leap and ask your visitors to sign up for your newsletter. Provide an incentive such as a free online course or e-book that is related to your brand. You will need to respect these individuals that sign up for the mailing list by sending out a newsletter consistently, but not too often. The newsletter should only contain quality content that is relevant to readers, while providing an easy way for them to opt out if they need to. Always include sales, specials, and discounts to those on your mailing list ‒ this will ensure that they feel like they should stay on the mailing list to receive the exclusive offers.

4. Try Not to Over Optimize Your Website

Search engine optimization is how a webmaster manipulates a website to rank better in search engines. Some websites go way too far with this and will end up banned from the search results. Over-optimization will make a brand less likable and harder to read. Aim to be straightforward and direct, without a lot of fluff. Potential customers can see right through that and it will even make your brand appear less trustworthy when you over-optimize.

Advertising

5. Keep Your Website Simple and Organized

Often times, in an effort to make their website stand out, businesses will over-design it ‒ which is a huge mistake. Too many flashy elements or loud music will hurt a website’s traffic. The text should be easy to read, and the website as a whole should be easily navigated. The safest choice is dark text backed by a lighter color background.

6. Social Media Marketing

Marketing through social media has the ability to reduce a brand’s overall marketing cost, it will create a voice for the brand, allow for better customer service, and build trust between the customer and the brand. It is a lot easier for a customer to visualize a person behind a brand when they are being communicated to in a casual manner. This will humanize your online business and make it easier for visitors to connect with you, and then develop loyalty.

Advertising

7. Discover Your Specialty

Find out what it is about your brand that sets you apart from other businesses that are similar. Is it the type of product that you offer, or the quality of service that you provide? Whatever it is, nurture it and let your customers know that you care about it just as much as they do.

More by this author

Sasha Brown

Seasoned Blogger

11 Obvious Signs He Wants to Marry You 11 Signs He Wants to Marry You (Even You Are at the Early Stages) 11 Must-Follow Natural Health Blogs for 2017 11 Must-Follow Natural Health Blogs for 2017 11 Tools to Help You Keep Track of Your Remote Employees 11 Tools to Help You Keep Track of Your Remote Employees 7 Ways to Effectively Cope With Emotional Stress Seven Ways to Effectively Cope with Emotional Stress 10 amazon review sites that will get you really good deals 10 Amazon Review Sites That Will Get You Really Good Deals

Trending in Productivity

1 You’ll Only Live Your Best Life Once You Step Out 2 Do You Have to Give Everything Up to Get a Fresh Start? 3 There is more to life than  ____________ 4 16 Productivity Secrets of Highly Successful People Revealed 5 9 Types of Motivation That Make It Possible to Reach Your Dreams

Read Next

Advertising
Advertising

Last Updated on October 16, 2018

You’ll Only Live Your Best Life Once You Step Out

You’ll Only Live Your Best Life Once You Step Out

Fear is a valuable thing. It keeps people safe and encourages caution when caution is due. But Fear can also be a limiting factor because not everything you’re afraid of should really be feared.

Have you ever been faced with a situation where you were afraid of making a decision, making a change or taking a risk?

Did you end up taking that risk or making that decision? Or, did you just stay put and left things as they were? If you did, are you happy with how things have turned out?

Advertising

It’s in our nature to like feeling safe–to be in comfort and away from danger. This has always been the case since the beginning of time, when the first humans only knew how to prioritize survival. Even today, many still choose to play it safe and avoid taking risks or taking leaps of faith when it comes to their choices in life.

The Realist and the Dreamer

To put it simply, there are two kinds of people: the realists and the dreamers. The realists are the logical and cautious type of individuals who always think and weigh out the pros and cons before making any decisions–especially the big, life changing ones. Whether it was deciding on what to major in at University, what career path to take, whether or not to purchase that house or car, to go on that holiday, or to splurge on that new watch, the realist thinks long and hard before making a decision, if they even decide. Realists stick to the “what’s next?” plan for the future and may not abstractly consider different possibilities for where life can lead. This is usually because of the confidence they have already devoted to an accepted plan.

Realists have dreams too, but these are more so rooted in ambition, drive and determination. They are goals that have been enumerated for some time. Realists understand that progress requires more than ambition and drive, but also, connections. They feel that life is never worry-free because of survival, responsibility and…paying a rent or a mortgage. As a result, they tend to make safe choices and stick to their comfort of knowing what’s best for themselves.

Advertising

Now let’s look at the dreamers. The dreamers are well, dreamers. They have big lofty ambitions, are risk takers, sometimes over impulsive, but they often always challenge the norms of society and dare to think outside the box. This is not to say that they do not have plans or a path that they want to follow. But they are more likely to change the course of their journey through time, experience and by following their heart.

Dreamers derive their inspiration from within. No one else’s perspectives weigh in greatly enough to shift a dreamer’s drive. Dreamers don’t allow their fears to consume them. They may fail from time to time, but they never give up on life or love.

Embrace Fear

So which of the two do you think you are? And is one better than the other? In life, balance is always key. I’m sure you would have heard the saying: “everything in moderation”. Likewise, being a realist isn’t any better than being a dreamer. Both come with their challenges. But what I do know, is that no matter where you are in life, fear should always be seen as a way of pushing you towards becoming a better you.

Advertising

Stepping outside of your comfort zone is a type of fear that should be embraced. If you see yourself as a dreamer, then great! Chances are, stepping out of your comfort zone isn’t new to you. Whether it’s deciding to drop out of University to start your own business, moving to a new country on your own, taking that step to ask someone out on a date despite thinking they’re way out of your league, or deciding to quit your high paying job of 10 years to become a DJ. You chose to do that because you knew that you would most likely regret the ‘what ifs’ more than the mistakes (if any) of those decisions.

But if you’ve always been more of a cautious individual (nearing towards being a realist), then I hope you’ll give more thought to embracing the act of stepping out more! Of course, that doesn’t mean you have to start making hasty or bold decisions such as the ones mentioned. It just means opening your mind to the acceptance that stepping out of your comfort zone isn’t a bad thing, it’s not something to be hesitant or afraid of.

Managing Fear

In times of stress or discomfort, remember that some of the best things happen when you’re afraid or put in an uncomfortable situation. These experiences can both challenge you and help you grow. Commit to giving the situation a try with your best effort, and keep expectations low to reduce additional pressure. Living outside of one’s comfort zone is by definition uncomfortable. Therefore, the best habit you can foster within yourself is the practice of becoming familiar with discomfort.

Advertising

You may be at a crossroad in life and feeling undecided about something, or you may feel like you’re not happy with where you’re at right now. It could be a job that you’re not happy with, a relationship you’re not happy in, or even just knowing that you’re too comfortable with where you’re at that you don’t feel challenged. All of this uncertainty can be traced back to your intentions. What is it that you want? What is it that you’re looking for?

So, What Are You Looking For?

If you feel like you’re stuck in a rut or know that you need some sort of change, but you’re just not sure how to take that step towards the change, why not subscribe to our newsletter? Our daily inspiration will help you embark on a journey, and will allow you to find that light at the end of the tunnel you’re searching for.

At Lifehack, we’re dedicated to helping you find the ideal solutions to your problems, and with over 15 years of experience in coaching, we have condensed our knowledge and practices into a highly effective transformational model that you can use to not only help you out of your rut, but to also help you find new and bigger meaning to your life.

Stepping out of your comfort zone isn’t always the easiest, but we’re here to make it easier for you to realize your true potential. The time to act is now!

Featured photo credit: Maher El Aridi via unsplash.com

Read Next