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7 Ways To Successfully Run A Business Off The Internet

7 Ways To Successfully Run A Business Off The Internet

Every day, brand new online businesses start up, but many times they fail just as swiftly, leaving only a small percentage that succeed. How can you ensure that you are one of the select few that will see success? Follow these tips and watch your online business flourish.

1. Respond to Visitors Quickly and Engage with Them

Don’t let potential customers have the time to slip through your fingers through a lack of contact, get back to all inquiries as soon as possible. Even if you are away for an extended period of time, make sure that there is someone available to answer inquiries, even if it is just to say that a clearer response will be given soon.

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Social media platforms are the best way to engage with customers. Not only can you quickly post any type of information, you can also comment back just as swiftly.

2. Outsourcing

Outsourcing some of your tasks allows for you to reach customers with compelling tactics and strategies more quickly and more effectively than your competitor can. When you spend less time on a multitude of small tasks to focus on the larger tasks, you will be able to spend your energy working on the things that will grow your business. Outsourcing for marketing will allow your brand to approach a problem with a fresh and new perspective, and will be able to go forward with an innovative campaign.

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3. Maintain Your Mailing List

Take the leap and ask your visitors to sign up for your newsletter. Provide an incentive such as a free online course or e-book that is related to your brand. You will need to respect these individuals that sign up for the mailing list by sending out a newsletter consistently, but not too often. The newsletter should only contain quality content that is relevant to readers, while providing an easy way for them to opt out if they need to. Always include sales, specials, and discounts to those on your mailing list ‒ this will ensure that they feel like they should stay on the mailing list to receive the exclusive offers.

4. Try Not to Over Optimize Your Website

Search engine optimization is how a webmaster manipulates a website to rank better in search engines. Some websites go way too far with this and will end up banned from the search results. Over-optimization will make a brand less likable and harder to read. Aim to be straightforward and direct, without a lot of fluff. Potential customers can see right through that and it will even make your brand appear less trustworthy when you over-optimize.

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5. Keep Your Website Simple and Organized

Often times, in an effort to make their website stand out, businesses will over-design it ‒ which is a huge mistake. Too many flashy elements or loud music will hurt a website’s traffic. The text should be easy to read, and the website as a whole should be easily navigated. The safest choice is dark text backed by a lighter color background.

6. Social Media Marketing

Marketing through social media has the ability to reduce a brand’s overall marketing cost, it will create a voice for the brand, allow for better customer service, and build trust between the customer and the brand. It is a lot easier for a customer to visualize a person behind a brand when they are being communicated to in a casual manner. This will humanize your online business and make it easier for visitors to connect with you, and then develop loyalty.

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7. Discover Your Specialty

Find out what it is about your brand that sets you apart from other businesses that are similar. Is it the type of product that you offer, or the quality of service that you provide? Whatever it is, nurture it and let your customers know that you care about it just as much as they do.

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Last Updated on August 20, 2018

What Highly Successful People Do Every Day To Perform At Their Best

What Highly Successful People Do Every Day To Perform At Their Best

What separates highly successful people from the “average crowd?” This is a topic that is widely discussed.

If you want to be successful, you have to watch carefully what other successful people do and imitate them. While every successful person has his or her own unique approach, there are a couple thoughts and actions they have in common.

Here are 7 habits many successful people have!

1. They make a difference

If you have an idea, that idea has to change peoples life’s. As long as you’re not helping other people, it’s useless. Don’t start with an activity or business primarily to make money, it won’t work. When you create fans by offering your expertise, they are willing to pay for it. The problem with today’s entrepreneurial mindset is that’s all about “quick” money and not necessarily about making a difference.

“Strive not to be a success, but rather to be of value.” — Albert Einstein

2. They focus on productivity instead of on being busy

Do you know those people who always say they can’t meet up with you or help with a certain thing because they’re always busy? I do, and to be honest I was one of them.

When I look back, I don’t actually know with what I was being busy. I thought I was being busy, but now I realize I could have done many things in a much more productive way.

Is 8 hours of work actually 8 hours when you’re checking your Facebook, Twitter, or Instagram updates every 30 minutes? It’s necessary to take a rest once a while, but don’t get lost in hundreds of status updates that make you forget about your priorities.

Looking for some tips? Check out this infographic: How to be productive by doing more and working less

3. They keep setting S.M.A.R.T. goals

You can never reach the success you want if you’re not setting goals. The trick is to set up a couple small, achievable goals and a couple of bigger ones. If you only set up huge, unachievable goals, you’ll get unmotivated and fall back into your old mindset. The small goals keep you motivated and give you the feeling you’re being productive once you achieve them.

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Try setting S.M.A.R.T. goals, which is an acronym for Specific, Measurable, Attainable, Relevant, and Timely. These goals are concrete and well-defined measures of your progress.

A while ago, I asked a friend of mine what his goal was this year. He told me he wanted a sports car. I told him he will have much trouble reaching that goal because it isn’t specific. He needs to know the brand, the model, the color, what kind of rims etc. Only then he can define how long it’s going to take and what he needs to do in order to buy that car.

4. They take action

There is a big difference between talking or actually taking action. I’m pretty sure you have people around you who’ve said, “This year, I’m going to lose weight, become fit, and look like I’ve never looked before!” Or, “I’ve got such a good idea, I’m planning to start a new business, but first I’m going to do some research,” which probably results in never taking any action.

Many of those people do take action, but the majority do not. It could be many things that keep them from taking action, like fear, no money, or no motivation. The trick is to make a plan and take action right from the start—choose to put in the effort to overcome those obstacles.

5. They exercise and eat right

The better you treat your body, the better you will feel, which results in better results. Successful people take time to prepare healthy meals and work out for at least 30 minutes a day.

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Not having time to work out or prepare a healthy meal is nonsense. If you have time to watch TV or check your social media profile, you also have time to care about your body.

You don’t necessarily need to lose weight or gain muscle, but try to stay in shape and watch your junk food intake.

6. They always step out of their comfort-zone

Successful people are willing to do everything they have to succeed. If they fail, they try it again and learn from it. The vast majority of people think differently and want to stay in their comfort zone.

You can’t expect magic is going to happen when you always do the same things over and over again. You need to step up and start doing new things. The fear of failure is usually the reason that keeps people from acting.

Think about something you’ve done in the past. Something that was so scary that it made you sweat, feel nauseous, or become overly nervous. That could be giving a speech in front of a big crowd or asking someone on a date. In the end, it wasn’t as scary and difficult as you thought, right? And you’ve learned from it.

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Approach everything in your life this way. If you really want to become successful, you need to step out of your comfort zone.

“Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.” — Brian Tracy

7. They lead

Successful people are also incredibly good leaders. How can you stand out of the crowd if you follow the herd like anyone else does? The main thing successful people do differently is that they think and act differently from the rest. But they do it in a way that creates fans who follow and support them.

You don’t have to be a born leader, but you can learn to be one. An example of a great leader and entrepreneur is Elon Musk. He is the founder of SpaceX and co-founder of Zip2, PayPal, and Tesla Motors. By following his example, you just might find the great leader inside you.

Have these tips helped you? Share them!

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Featured photo credit: Steve Jurvetson via flickr.com

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