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7 Ways To Successfully Run A Business Off The Internet

7 Ways To Successfully Run A Business Off The Internet

Every day, brand new online businesses start up, but many times they fail just as swiftly, leaving only a small percentage that succeed. How can you ensure that you are one of the select few that will see success? Follow these tips and watch your online business flourish.

1. Respond to Visitors Quickly and Engage with Them

Don’t let potential customers have the time to slip through your fingers through a lack of contact, get back to all inquiries as soon as possible. Even if you are away for an extended period of time, make sure that there is someone available to answer inquiries, even if it is just to say that a clearer response will be given soon.

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Social media platforms are the best way to engage with customers. Not only can you quickly post any type of information, you can also comment back just as swiftly.

2. Outsourcing

Outsourcing some of your tasks allows for you to reach customers with compelling tactics and strategies more quickly and more effectively than your competitor can. When you spend less time on a multitude of small tasks to focus on the larger tasks, you will be able to spend your energy working on the things that will grow your business. Outsourcing for marketing will allow your brand to approach a problem with a fresh and new perspective, and will be able to go forward with an innovative campaign.

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3. Maintain Your Mailing List

Take the leap and ask your visitors to sign up for your newsletter. Provide an incentive such as a free online course or e-book that is related to your brand. You will need to respect these individuals that sign up for the mailing list by sending out a newsletter consistently, but not too often. The newsletter should only contain quality content that is relevant to readers, while providing an easy way for them to opt out if they need to. Always include sales, specials, and discounts to those on your mailing list ‒ this will ensure that they feel like they should stay on the mailing list to receive the exclusive offers.

4. Try Not to Over Optimize Your Website

Search engine optimization is how a webmaster manipulates a website to rank better in search engines. Some websites go way too far with this and will end up banned from the search results. Over-optimization will make a brand less likable and harder to read. Aim to be straightforward and direct, without a lot of fluff. Potential customers can see right through that and it will even make your brand appear less trustworthy when you over-optimize.

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5. Keep Your Website Simple and Organized

Often times, in an effort to make their website stand out, businesses will over-design it ‒ which is a huge mistake. Too many flashy elements or loud music will hurt a website’s traffic. The text should be easy to read, and the website as a whole should be easily navigated. The safest choice is dark text backed by a lighter color background.

6. Social Media Marketing

Marketing through social media has the ability to reduce a brand’s overall marketing cost, it will create a voice for the brand, allow for better customer service, and build trust between the customer and the brand. It is a lot easier for a customer to visualize a person behind a brand when they are being communicated to in a casual manner. This will humanize your online business and make it easier for visitors to connect with you, and then develop loyalty.

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7. Discover Your Specialty

Find out what it is about your brand that sets you apart from other businesses that are similar. Is it the type of product that you offer, or the quality of service that you provide? Whatever it is, nurture it and let your customers know that you care about it just as much as they do.

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Last Updated on June 19, 2019

10 Websites To Learn Something New In 30 Minutes A Day

10 Websites To Learn Something New In 30 Minutes A Day

Learning something new is always an exciting endeavour to commence. The problem is that most of us get wrapped up in busy distractions throughout the day so that we can never find the time to learn the new skill we want.

What’s worse is that some of us spend hours learning this new skill only to give up after a few months, which is precious time that goes down the toilet.

Luckily, there’s a better solution.

Instead of using our time to sit through long lectures and lengthy video courses, we can take advantage of all the amazing websites that can help us learn a new skill in 30 minutes or less.

We’ve collected the best sites that teach a diversified list of topics and have decided to share them with you here today. Enjoy!

1. Lynda

Estimated time: 20-30 mins
Topics: Business, marketing, design, software tools

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Get access to 1,000s of courses with a 10-day free trial to develop your skills in business, photoshop, software, and much more.

2. Skillshare

Estimated time: 20-30 mins
Topics: Cooking, design, software tools, marketing, photography

Ten dollars per month gets you access to bite-sized, on-demand courses taught by leading experts like Gary Vaynerchuk, Guy Kawasaki, and more.

3. Hackaday

Estimated time: 5 mins
Topics: Life hacks, productivity

This website delivers tips to make your life better and more productive. Just 5 minutes a day is all you need to learn new life hacks to improve your lifestyle.

4. Codeacademy

Estimated time: 15-30 mins
Topics: Software development

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A gamified approach to coding, Codeacademy helps anyone build a website through an interactive learning method. Learn any programming language from HTML, CSS, Javascript, Ruby on Rails, and more by actually building instead of spending your time on theory.

5. 7-min

Estimated time: 7 mins
Topics: Health & Fitness

Do you have just 7 minutes to get in shape? Most of us aren’t in the shape that we want to be because of the lack of time we have. Putting our workout apparel on, driving to the gym, and driving back can take up a lot of our time in themselves.

In just 7 minutes, this website will go through dozens of routines to get you in shape and ready for the day ahead. Time is no longer an excuse!

6. Calm

Estimated time: 10 mins
Topics: Meditation

Get guided meditations right to your screen. With Calm, you can learn different types of meditation where a teacher can guide you step-by-step through the process, even if it’s your first time trying meditation.

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7. Highbrow

Estimated time: 5 mins
Topics: Business, creative skills, design, history

Bite-sized email courses delivered to your inbox every morning to learn everything from film history, marketing, business, and more.

8. Big Think

Estimated time: 10 mins
Topics: Technology, science, life

Learn from the world’s experts about scientific breakthroughs, revolutionary business concepts, and more in short, chunk-sized videos.

9. Khan Academy

Estimated time: 30 mins
Topics: Academics

Recognized by Bill Gates as one of the best teachers online, Salman Khan breaks down complicated subjects into simplified concepts to help you understand them in minutes, not weeks.

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10. Rype

Estimated time: 15-30 mins
Topics: Foreign languages

Are you “too busy” to learn a language? Meet Rype, your personal trainer for languages. Get unlimited 1-on-1 private language lessons with professional teachers around the world. Each lesson is just 30 minutes, allowing you to fit learning a language into your busy lifestyle. You can try it free for 14-days and see for yourself.

Over to you

Which of these topics were your favorite?

We’d love to hear from you, and please share this with friends who are also looking to learn something new!

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