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Website Security And Why It’s Needed For Small Businesses

Website Security And Why It’s Needed For Small Businesses

There was a time when ordinary websites need not have any worry about hackers as it seemed like they mostly focused on vulnerabilities in network and operating systems. Those did some major damages and they still happen this day, but we also have hacking attacks on ordinary websites now as they’ve realized how much they can get, even on the simplest of website.

Even if you think that there’s nothing valuable on your website, it doesn’t make you an exception. WordPress hacking has become common, so it needs to be secured. Hacking can result in a range of problems, from being quite an annoyance to identity theft and businesses that are dependent on their online presence being destroyed. A lot of personal and financial information get transferred online. That is why online security is something you can’t ignore for long.

Spam, Bots, and Viruses

Most people take it for granted due to not being aware of the risks and consequences, as well as thinking that hackers wouldn’t waste their time on small fry when there’s bigger fish out there. With automated tools and advanced techniques, hackers can indeed waste more time finding vulnerable sites like yours and it’ll take no time to break. Therefore, website security is nothing to be lazy about.

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Spam, bots, and viruses are just some of the ways hackers use to attack various targets. These are automated tools that hackers prefer to use as it saves them time and lets them get more done. It gives them a better return on investment by letting them cover more ground and taking on less risks. Most attacks don’t target specific individuals, but picking vulnerabilities from the masses through a general selection criteria.

Identity Theft and SQL Injections

    Stealing personal data is one of the most common objectives among hackers as it can contain some valuable stuff, including financial information. To that end, one of the most common types of attack is what’s called an SQL injection. Through such an attack, one can get access to both financial information like credit card numbers and administrative rights to websites, the latter of which can help them gain access to more information.

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    SQL injections can lead to some very costly mishaps for websites. Large organizations have been victims of them, leading to millions of dollars in losses. If they can do that to the big fish, then they can destry the small businesses as well, enough to shatter dreams and dash aspirations.

    Business Sabotage and Legal Troubles

    You have to understand that a lot of these attacks are after businesses that make a good bit of their revenue from their online presence. They are gold mines when it comes to personal information, so they aim for vulnerabilities in websites of businesses that don’t know any better. Business logic attacks are a big part of that, looking rather inconspicuous to the untrained eye but actually yield serious ramifications for businesses when it’s too late to stop them.

    Some of the most common forms of such attacks are comment spam. Do you think those peculiar looking comments with the suspicious links in them are benign and slightly annoying? Think again, because they can lead people to bogus sites that install malware in machines. When your website gets marked for leading visitors to malware, it’ll take a big hit in the rankings or even completely removed from search results, thus rendering the website a dead weight in your business.

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    There’s also the dreaded Distributed Denial of Service attack, or DDoS. This one is serious business and can take down websites like how artillery can bombard a designated target. It’s basically an attack wherein multiple systems flood the bandwidth or resources of a target like your website, thus crashing it and leaving it vulnerable to further attack. These are commonly done to high profile web servers such as that of banks, credit card companies, and so on. However, they can also be done against smaller websites for various reasons, including revenge, blackmail, or so on.

    If an attack got a customer’s data compromised, your business can be plunged in more hot water. A lawsuit can come out of such a misfortune, giving you and your business more problems. Being able to protect your customers’ data is your responsibility, which is why the security of your website is not to be ignored at all.

    The Importance of Updating Your Software

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      Software such as content management systems like WordPress are regularly updated for security and bug fixes, thus making them more secure while adding more features to make them even better and easier to use. It’s important that you update the software you use for your website as it can help you prevent a good number of attacks just by doing so. It also helps to read the notes on updates to be aware of what it can change in your website, including the security side of things.

      The Bottom Line on Protecting Your Data

      No matter how small and insignificant you think you are as a startup or small business, don’t think that hackers have nothing to gain by attacking your website. They don’t discriminate when it comes to their targets as they know they can gain something from just about any active websites. Therefore, you may not want to lower your guard just because your business is a ma-and-pa store that happens to have a website. If that website is of any use to customers, it’ll have a use for hackers as well.

      Conclusion

      If you had been a skeptic before, hopefully you’re a believer now when it comes to what hackers want. Website security is a very important consideration that must not be taken lightly. Prevention is always better than cure, and it’s indeed what can be the difference between you not having to worry and wallowing in sorrow due to adopting a “worry about it only when hacked” mentality.

      Featured photo credit: Mobilus in Mobili via flickr.com

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      Last Updated on October 18, 2018

      10 Key Characteristics of a Highly Successful Entrepreneur

      10 Key Characteristics of a Highly Successful Entrepreneur

      When it comes to starting your own business and pursuing your dream of becoming an entrepreneur, it can be advantageous to go all in and embrace the flexibility of finally quitting your day job.

      Keep in mind, though, that it takes a special kind of person to take the business world by storm: a person who has cultivated the key characteristics of entrepreneurial success.

      People with these characteristics are likely to succeed, whereas people without them have difficulty moving forward with even the most brilliant business ideas.

      These characteristics of an entrepreneur are so important that I’ve decided to cover all 10 of them in detail so that you can start your business with your best foot forward.

      1. Successful Entrepreneurs Practice Discipline

      Plenty of business experts claim that you can’t get anywhere as an entrepreneur without vision or creativity, but that’s simply not the truth. Instead, the one quality that no entrepreneur can be successful without is discipline.

      To build an idea into a business, you have to have the discipline to spend time slogging through the least fun parts of running a business (like the bookkeeping), rather than taking that time to do something fun.

      Andrew Carnegie, one of the most financially successful Americans of all time, grew up working dull and difficult jobs in factories. Despite going to bed hungry some nights, he continued doing his best work. He was eventually hired by a railroad company and continued to move up the ladder until starting his own successful businesses. Carnegie is a fine example of an entrepreneur dedicated to discipline and hard work. He truly earned his dreams of prosperity and success.

      When you’re the boss, there’s no one to keep you at work except yourself — and there’s no short-term consequences for skipping out early.

      Sure, if an entrepreneur plays hooky enough he knows that the business just won’t happen, but it’s very hard to convince someone that ‘just this once’ won’t hurt (and to keep ‘just this once’ from becoming a daily occurrence).

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      2. Successful Entrepreneurs Keep Calm

      Things go wrong when you run your own business.

      Most entrepreneurs go through crises with their businesses — and more than a few wind up with outright failures on their hands. But when you’re responsible for a business, you have to be able to keep calm in any situation. Any other reaction — whether you lose your temper or get flustered — compounds the problem.

      Instead, a good entrepreneur must have the ability to keep his cool in an emergency or crisis. It may not make the problem easier to solve, but it certainly won’t make it harder.

      Honestly, losing your calm is a quick path to becoming the kind of person who gives up in the face of adversity. Instead giving in to frustration, remember classic entrepreneur Benjamin Franklin.

      Franklin kept his calm as he experimented and tweaked his inventions again and again in pursuit of success. He didn’t give up during his many failures – he chose to innovate. You can choose innovation, too.

      If an entrepreneur can handle failure without frustration or anger, s/he can move past it to find success.

      3. Successful Entrepreneurs Pay Attention to Details

      Restricting your attention to the big picture can be even more problematic than ‘sweating the small stuff.’

      As an entrepreneur, unless venture capital has magically dropped out of the sky, a small expense can be a killer. It’s attention to detail that can make a small business successful when it has competition and it’s attention to detail that can keep costs down.

      Attention to detail can be difficult to maintain — going over ledgers can be tedious even when you aren’t trying to pay close attention — but keeping your eye on a long-term vision is just asking for a problem to sneak in under a radar.

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      After a business grows, an entrepreneur might be able to hire someone to worry about the details. In the beginning, though, only one person can take responsibility for the details.

      Skeptical about the importance of details? Look no further than Howard Schultz, who grew a small coffee shop called Starbucks into one of the most globally successful coffee businesses in the world through his extreme attention to detail.

      He is famous for taking all aspects of growing a business into account, paying attention not only to financially smart business decisions, but also focusing on socially responsible business decisions. Details can take you far.

      4. Successful Entrepreneurs Embrace Risks

      No entrepreneur has a sure thing, no matter how much money s/he stands to earn on a given product. Even if a product tests well, the market can change, the warehouse can burn down and a whole slew of other misfortune can befall a small business.

      It’s absolutely risky to run a business of your own and while you can get some insurance, it’s not like most investment options. Even worse, if something does go wrong, it’s the entrepreneur’s responsibility — no matter the actual cause. In order to deal with all of that without developing an ulcer, you have to have a good tolerance for risk.

      You don’t need to channel your inner frat boy and take on absolutely stupid risks, but you need to know just how much you can afford to risk — and get a good idea of how likely you are to lose it. If the numbers make you uncomfortable, the risk is too great.

      Embracing risks is essential for growth and additional success, as well. Walt Disney, for example, could have stayed comfortable with his advances in the film and animation industries, but decided to expand his brand with a new dream: a theme park that soared above the competition. Without taking this risk, the incredibly successful Disney theme park empire would never have come about.

      An entrepreneur has to be willing to accept pretty big risks, with some level of comfort.

      5. Successful Entrepreneurs are Balanced

      You can take any characteristic too far. There’s a point at which attention to detail can become obsession or calm can become unemotional response.

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      As an entrepreneur, you have to be able to balance your characteristics, getting the most of them without going over the edge. But balance for an entrepreneur goes far beyond keeping your characteristics in check, though.

      Just as an entrepreneur doesn’t have a boss to keep them at work when necessary, they don’t have one to send them home when they’re done. If you are working for yourself, you have to decide how to balance your work and home life — and if you have a day job to add into the equation, balance just gets more complicated.

      Oprah Winfrey, one of the most successful and influential entrepreneurs out there, understands the importance of balance. Winfrey has a lot going on; she runs her own media kingdom, acts, produces films, publishes print, and more. In an interview with Fast Company,[1] she talks about her efforts to balance priorities and self care, saying that she must ask herself what is truly important in each limited day.

      You may or may not have as much on your plate as Oprah, but learning how to balance whatever you have going on in life will certainly help you farther along down the road as you learn to be a great entrepreneur.

      6. Successful Entrepreneurs are Passionate and Motivated

      In order to develop any of the above characteristics, you must have a foundation of passion. Staying disciplined day after day during the building of your business takes unrivaled motivation.

      Before you start any business, ask yourself if you can sustain true excitement about your idea during even the darkest days ahead of you. If the answer is yes, then good for you! Nurture your natural motivation by taking these action steps throughout your business journey:

      • Commit to making short and long-term goals. Check in with them often to stay on task.
      • Have a plan in place for the inevitable days when you feel discouraged. Make a list of things that will help keep you motivated and focused.
      • Share your ideas with trusted individuals who are just as excited as you are. They will help keep your enthusiasm rolling even when you are feeling down.

      By being prepared for apathetic days and holding fast to your authentic passion, you can actually enjoy your journey to success.

      7. Successful Entrepreneurs Adapt

      Remember this one word: flexibility. Seasoned entrepreneurs know that change is not only a part of life, but also a part of the business world. Expect change and choose to adapt.

      As a new entrepreneur, it will be tempting to cling to your original business plan with no exceptions, even if you notice it isn’t working. Good entrepreneurs know that it’s okay to make smart, informed changes in order to ensure efficiency.

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      8. Successful Entrepreneurs are Marketing and Sales Experts

      No matter what kind of business you are starting, a knowledge of marketing and sales will save you many headaches. A passion for creating a beautiful handmade lifestyle product is not enough to run a successful lifestyle brand; it is critical that you understand key business principles in addition to your natural skills or great product line.

      Not sure how to start? Taking business courses is a great idea, but you can also easily brush up on sales and marketing through free online resources. Check out these 10 Sales Skills Everyone Should Master To Be Successful to begin now.

      9. Successful Entrepreneurs Have Strong Money Management

      Along with sales and marketing skills, money management is a very useful tool in the box of the entrepreneur. Understanding how to best manage your money can be the difference between early success and early failure in the business world.

      If money management isn’t your strongest skill, prepare to hire a financial expert to help you with any tricky business that comes up. Financial guidance and knowledge is never a bad idea.

      10. Successful Entrepreneurs Ask Questions and Continually Improve

      Pride is a natural human quality, but it’s important to humbly conduct some constructive criticism every now and again on both yourself as a leader and your new business as a whole.

      Assess how things are going and be willing to make positive changes if necessary. Here’re 15 ways to cultivate lifelong learning.

      If you are always improving, then how can you ultimately fail?

      The Bottom Line

      Let me remind you of one important fact: the qualities of an entrepreneur listed here are not exclusively available to some people and elusive to others.

      Although some people may have natural strengths and weaknesses, these qualities can be learned by anyone interested in taking up the entrepreneurial challenge. It might not be easy to change old habits, but it is absolutely possible to cultivate these characteristics in yourself.

      Whether you’re a business owner or an aspiring entrepreneur, with hard work, you can train yourself to develop the qualities that truly determine the entrepreneurial spirit and future success.

      Featured photo credit: Unsplash via unsplash.com

      Reference

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