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Website Security And Why It’s Needed For Small Businesses

Website Security And Why It’s Needed For Small Businesses

There was a time when ordinary websites need not have any worry about hackers as it seemed like they mostly focused on vulnerabilities in network and operating systems. Those did some major damages and they still happen this day, but we also have hacking attacks on ordinary websites now as they’ve realized how much they can get, even on the simplest of website.

Even if you think that there’s nothing valuable on your website, it doesn’t make you an exception. WordPress hacking has become common, so it needs to be secured. Hacking can result in a range of problems, from being quite an annoyance to identity theft and businesses that are dependent on their online presence being destroyed. A lot of personal and financial information get transferred online. That is why online security is something you can’t ignore for long.

Spam, Bots, and Viruses

Most people take it for granted due to not being aware of the risks and consequences, as well as thinking that hackers wouldn’t waste their time on small fry when there’s bigger fish out there. With automated tools and advanced techniques, hackers can indeed waste more time finding vulnerable sites like yours and it’ll take no time to break. Therefore, website security is nothing to be lazy about.

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Spam, bots, and viruses are just some of the ways hackers use to attack various targets. These are automated tools that hackers prefer to use as it saves them time and lets them get more done. It gives them a better return on investment by letting them cover more ground and taking on less risks. Most attacks don’t target specific individuals, but picking vulnerabilities from the masses through a general selection criteria.

Identity Theft and SQL Injections

    Stealing personal data is one of the most common objectives among hackers as it can contain some valuable stuff, including financial information. To that end, one of the most common types of attack is what’s called an SQL injection. Through such an attack, one can get access to both financial information like credit card numbers and administrative rights to websites, the latter of which can help them gain access to more information.

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    SQL injections can lead to some very costly mishaps for websites. Large organizations have been victims of them, leading to millions of dollars in losses. If they can do that to the big fish, then they can destry the small businesses as well, enough to shatter dreams and dash aspirations.

    Business Sabotage and Legal Troubles

    You have to understand that a lot of these attacks are after businesses that make a good bit of their revenue from their online presence. They are gold mines when it comes to personal information, so they aim for vulnerabilities in websites of businesses that don’t know any better. Business logic attacks are a big part of that, looking rather inconspicuous to the untrained eye but actually yield serious ramifications for businesses when it’s too late to stop them.

    Some of the most common forms of such attacks are comment spam. Do you think those peculiar looking comments with the suspicious links in them are benign and slightly annoying? Think again, because they can lead people to bogus sites that install malware in machines. When your website gets marked for leading visitors to malware, it’ll take a big hit in the rankings or even completely removed from search results, thus rendering the website a dead weight in your business.

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    There’s also the dreaded Distributed Denial of Service attack, or DDoS. This one is serious business and can take down websites like how artillery can bombard a designated target. It’s basically an attack wherein multiple systems flood the bandwidth or resources of a target like your website, thus crashing it and leaving it vulnerable to further attack. These are commonly done to high profile web servers such as that of banks, credit card companies, and so on. However, they can also be done against smaller websites for various reasons, including revenge, blackmail, or so on.

    If an attack got a customer’s data compromised, your business can be plunged in more hot water. A lawsuit can come out of such a misfortune, giving you and your business more problems. Being able to protect your customers’ data is your responsibility, which is why the security of your website is not to be ignored at all.

    The Importance of Updating Your Software

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      Software such as content management systems like WordPress are regularly updated for security and bug fixes, thus making them more secure while adding more features to make them even better and easier to use. It’s important that you update the software you use for your website as it can help you prevent a good number of attacks just by doing so. It also helps to read the notes on updates to be aware of what it can change in your website, including the security side of things.

      The Bottom Line on Protecting Your Data

      No matter how small and insignificant you think you are as a startup or small business, don’t think that hackers have nothing to gain by attacking your website. They don’t discriminate when it comes to their targets as they know they can gain something from just about any active websites. Therefore, you may not want to lower your guard just because your business is a ma-and-pa store that happens to have a website. If that website is of any use to customers, it’ll have a use for hackers as well.

      Conclusion

      If you had been a skeptic before, hopefully you’re a believer now when it comes to what hackers want. Website security is a very important consideration that must not be taken lightly. Prevention is always better than cure, and it’s indeed what can be the difference between you not having to worry and wallowing in sorrow due to adopting a “worry about it only when hacked” mentality.

      Featured photo credit: Mobilus in Mobili via flickr.com

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      Last Updated on February 11, 2021

      10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

      10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

      Not a lot of people are good at public speaking. You could even say that virtually everyone needs to get some practice, and preferably good guidance, before they can learn to stay calm when facing a room full of people. Having all eyes on you is an uncomfortable experience and it takes time to get used to. However, even if you can manage to control your stage fright and stay focused, it doesn’t necessarily mean that your presentation won’t put people to sleep. This is usually the case with long presentations on a very dull subject, with the presenter speaking in a monotone voice and dimming the lights to play a PowerPoint presentation.

      You have to work hard to develop the right skills

      If you want to be remembered and actually get people engaged, you need to make your presentation fun and enjoyable, without coming off as corny or desperate to please. I know, it doesn’t sound that easy at all! A good presentation during a promotional event or given to an important client can be a game changer for your business, so it is easy to get stressed out and fail to perform all that well. Luckily, giving an interesting lecture is something that can be practiced and perfected. There is plenty of advice out there on the topic, but let’s look at the most important aspects of giving a memorable and fun presentation.

      1. Make your presentation short and sweet

      With very long, meandering speeches you tend to lose the audience pretty early on, and from then on out it’s just a test of endurance for the few bravest listeners. Not only will people’s attention start to drop rapidly after sitting and listening to you talk for 30 minutes, but you also risk watering down your core ideas and leaving your audience with little in the way of key phrases and important bits of information to take away from the whole ordeal. Famous speakers throughout history have known the importance of condensing the information by using well thought out sentences and short phrases loaded with meaning.

      JFK’s famous: ”It’s not what your country can do for you, but what you can do for your country,” expresses so much in very few words and gets the audience thinking. Ancient Spartans, for example were famous for their quick, dry wit, often demolishing their opponent’s argument with a single word or phrase. You’ll want to channel that ancient spirit and be as concise as possible when preparing your presentation.

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      2. Open up with a good ice breaker

      At the beginning, you are new to the audience. There is no rapport, no trust and the atmosphere is fairly neutral. Even if some of the people there know you personally, the concept of you as an authority on a particular matter giving a speech will be foreign to them. The best way to encourage a warm and friendly atmosphere is to get some kind of emotional response out of the audience right at the beginning. It doesn’t matter what emotion it is, you just need to connect with them on a more personal level. It can be shock, curiosity, laughter, knowing smirks, nervousness – whatever gets them out of that initial feeling of indifference. There are different kinds of effective ice-breakers, but generally speaking, the most successful ones utilize one of these tactics:

      • Joking
      • Tugging on their heart strings
      • Dropping a bombastic statement
      • Telling an interesting and relevant anecdote
      • Using a metaphor or drawing comparisons

      You can make a small, self-deprecating comment, stir the presentation one way and then suddenly surprise the audience, use sarcasm, open up with a short childhood story that taught you a lesson, quote a famous person and elaborate on it from personal experience, use an inspirational anecdote or hit them with a bit of nostalgia. Just remember to keep it short and move on once you’ve gotten a reaction.

      3. Keep things simple and to the point

      Once you’re done warming up the crowd you can ease them into the core concepts and important ideas that you will be presenting. Keep the same presentation style thoughout. If you’ve started off a bit ironic, using dry wit, you can’t just jump into a boring monologue. If you’ve started off with a bang, telling a couple of great little jokes and getting the crowd riled up, you have to keep them happy by throwing in little jokes here and there and being generally positive and energetic during the presentation. You need a certain structure that you won’t deviate too far from at any point. A good game plan consists of several important points that need to be addressed efficiently. This means moving on from one point to another in a logical manner, coming to a sound conclusion and making sure to accentuate the key information.

      4. Use a healthy dose of humor

      Some of the best speeches and presentations in the world, which have been heard and viewed by millions, all feature plenty of humor. No matter the subject, a great speaker will use natural charisma, humor and beautiful language to convey their points and get the crowd excited about what they are saying. A great example of building rapport with the audience through the use of humor is Barrack Obama talking about the government building Iron Man.

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      It is silly and fun, and absolutely not something that you would expect from a man in a position of power speaking in such a serious setting – and it’s exactly why it works. The more serious the situation and the bigger the accent on proper social behavior, the harder your jokes will hit.

      5. Try to tell a story instead of ranting

      Some people can do all of the above things right and still manage to turn their short and fun little presentation into a chaotic mess of information. You don’t want your speech to look like you just threw a bunch of information in a blender in no particular order. To avoid rambling, create a strong structure. Start with the ice breaker, introduce the core concepts and your goals briefly, elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

      6. Practice your delivery

      Standing in front of the mirror and practicing a speech or presentation is a technique as old as mirrors – well, come to think of it, as old as human speech, since you can see yourself reflected in any clear and calm body of water – and that means that it is tried and true. The theory is incredibly simple, yet the real problem is actually putting in the effort day in and day out. Work on your posture, your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly. Many famous speakers, such as Demosthenes and King George VI, overcame speech impediments through hard work.

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      7. Move around and use your hands

      Although you won’t instill confidence in your project if you are very jittery, moving around erratically, not knowing what to do with your hands and making fast movements, standing dead still can be just as bad. You shouldn’t be afraid to use your arms and hands when talking as it makes you seem more passionate and confident. The same goes for moving around and taking up some space. However, try to make slower, calculated and deliberate movements. You want your movements to seem powerful, yet effortless. You can achieve this through practice.

      8. Engage the audience by making them relate

      Sometimes you will lose the audience somewhat in techno-babble, numbers, graphs and abstract ideas. At that point it is important to reel them back in using some good, old-fashioned storytelling. Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you. After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

      9. Use funny images in your slides

      Although slides are not really necessary at all times, if you do need them to make your point and present your information more effectively, it’s best to liven them up. They say that facts aren’t always black and white, and your presentation should reflect this. Add a bit of color, make the information stand out and use an interesting animation to switch from slide to slide. You can use the slides to add some more humor, both in terms of the text and the images. An image that is used to elicit a positive response needs to be funny within the context of what you are discussing. For example, if you are discussing the topic of authority, an image of Eric Cartman from South Park in a police uniform, demanding that you respect his “authoritah,” is a nice way to have a bit of fun and lighten things up.

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      10. End on a more serious note

      When all is said and done you will want the audience to remember the core concepts and keep thinking about what you have said after the presentation is over. This is why you should let things naturally calm down and end with an important idea, quote or even a question. Plant a seed in their mind and make them think. Let us turn to Patrick Henry for a great way to end a speech: “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death.”

      As you can see, there is quite a bit to learn when it comes to giving a good presentation, one that is both memorable and fun. Be sure to work on your skills tirelessly and follow in the footsteps of great orators.

      Featured photo credit: Austin Distel via unsplash.com

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