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5 Simple Ways to Create a More Productive Workspace

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5 Simple Ways to Create a More Productive Workspace

Have you ever noticed how workspaces look so simple and organized in stock photographs? You know, like the image I’ve used for this article? That setup is so efficient it looks like work will practically do itself! Give me a break. No one’s desk really looks like that. Which can be a problem when it comes to productivity.

How Your Physical Workspace Affects Productivity

In 2011, OfficeMax conducted a workspace organization survey in which over 1,000 adults participated. A whopping 77% of participants said clutter damages their productivity.

Disorganization makes it hard to find things, and the time you spend searching through jumbled stacks of papers and folders is time you could have been using to accomplish a task.

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Over half of all respondents in the OfficeMax survey said that “disorganization impairs their state of mind and motivation levels.” Sooner or later, you start to feel buried under the conglomeration of materials you’ve accumulated. Getting your office or cubicle in order will help reduce stress and increase productivity.

Realistic Changes that Will Help You Get Organized and Be Productive  

I’ll guess that when you first started working for your current employer, the clutter you now face every day was not required for a job well done. Am I right? So there is no reason why you can’t get back to the basics of a more minimalist work station today. Don’t worry, your family photo can stay where it is.

1. Identify the Essentials

A great place to start is identifying what items you need to perform your job. We’re getting back to basics, here. Determine what your bare essentials are and then give each item a designated place where it is always within an arm’s reach.

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What should you do with the non-essentials you’ve had lying around? Toss them, file them, gift them, or return them to the appropriate person or place.

2. Establish a Filing System

Depending on the line of work involved, filing systems often vary from person to person. But there are some recommended basics to keep in mind when determining your method.

  • Separate “read” from “not read:” The papers you have already read should be placed in a separate folder or tray from the papers you have not read yet.
  • Categorization: Once you have read a document, categorize it appropriately. For some people this means color coding papers with post-it filing tabs to distinguish high importance items from standard, daily tasks. Others may prefer to file documents according to particular projects or clients. Choose the categorization method that makes the most sense for your job and—here’s the most important part—stick with it!

3. Minimize Noise

Has your office adopted an open floor plan? If so, you’re forced to work amidst disruptive noise. A study published by Cornell University reports that noise decreases productivity, increases stress and illness, and can lower job satisfaction.

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Your productivity also declines when listening to music, according to cognitive neuroscientist Daniel Levitin and a growing number of research studies on the subject. “In almost every case, your performance on intellectual tasks such as reading and writing suffers considerably when you listen to music,” explains Levitin.

What should you do? Since asking for your own office is probably out of the question, try investing in some noise canceling headphones and foregoing the music while you’re at work.

4. Prepare Your Work Area Ahead of Time

It only takes five or ten minutes to prepare your workspace for the following day. Set aside about ten minutes every evening before leaving the office to clear your desk of trash, clean mugs and other dishes, install necessary updates on your computer, and create a to-do list for the next day. These few minutes of organization will allow you to come into work each morning to a functional workspace that encourages productivity.

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5. De-clutter Your Computer Desktop

Not only do many office workers feel overwhelmed by the amount of clutter on their physical desktop, they also get stressed by the state of their digital desktop. If you’re working in an office environment, chances are pretty good that you rely heavily on a computer to carry out your duties. So it’s important to keep this part of your workspace clean and functional.

Create a digital filing system that provides quick, easy access to all of your documents. Again, the structure of this system will depend on your preferences and job function, but there are some guidelines that will help you along.

  • Avoid putting everything in one folder: This pretty much says it all. Saving all your files in the same folder is like dumping all of your papers and office supplies into one desk drawer. What a mess!
  • Logical categorization is key: Try taking the same categorization method you chose for your paper filing system and applying it to your digital documents.
  • Don’t go overboard with subfolders: Subfolders are great. But be careful not to over-complicate your system with too many of them. When important files are four or five clicks away, your intricate storage system starts to be a time waster instead of a time saver.

A workspace and the items within it should facilitate productivity rather than hinder it. Implementing these five changes will have you well on your way to accomplishing more each time you sit down at your desk.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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