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12 Common Mistakes Made By New Bloggers

12 Common Mistakes Made By New Bloggers

Nobody’s perfect. When you are just starting to blog, it’s easy to make mistakes because of your lack of knowledge and experience in the field. It’s also possible that you screw things up as you go on publishing new and new posts.

So, to make it easy for you to consider certain points if you are thinking of starting a new blog or to put you back on track if you have run off course, we enlist here 12 common mistakes made by new bloggers.

1. Writing long paragraphs

A long, tedious paragraph without dividers is a common mistake made by every new blogger. Well, you might have put an extraordinary effort in collecting information on the topic and you pour it down.

But readers have been found to be discouraged by long chunks of sentences. Research has found that in average, a reader reads about less than 20% of your writing. Plus, add the fact that people on the web have shorter attention span than other people. So, make sure to have short paragraphs with suitable heading, spaces, bolding so that it feels easy and good to read.

2. Not having pictures or using them the wrong way

Well, if you don’t use any pictures or use small, unclear images in your blog, be ready to take the brunt of it. Remember that a picture speaks more than a thousand words and that visual stimuli are the trick that you can use to your advantage. So, don’t think twice. Use good quality, big images, charts, even clipart to break your paragraphs to turn it into a beautiful piece of writing.

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3. Having inconsistent publishing schedule

Many bloggers publish large number of articles at a time and then don’t publish for a month or so. Well, if you do like that, you’re at a terrible loss.

It’s always better to make a publishing schedule so that your audience can anticipate the date of your new publication and can come back at that particular time. If you don’t publish for a long time, your audience will be discouraged and may not show interest in your writings. You can write a bunch all at once and set a publishing schedule that is regular!

4. Not going self-hosted

It’s all right to have a free blog through WordPress or Blogger if your audience are only your friends and family. But if you want to reach lots of people or want to make money eventually, you should consider going self-hosted.

You can buy hosting from companies like One, FatCow, and GoDaddy. The choice of web hosting obviously depends on your requirements. Bluehost is ideal for new bloggers with multiple plans and offering the privilege of reaching someone in customer service if needed.

5. Violating copyright

Many new bloggers commit the mistake of putting someone else’s photo and adding credit by placing a link. It’s violating the copyright hands down because you weren’t given permission to use the photo by its owner.

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Be sure to use your own photos or free images. If you need to use images other than yours, you can use Creative Commons images on sites like Flickr. Similarly, don’t copy-paste written content that belongs to other people. Be creative and original.

6. Ignoring SEO

You just can’t ignore SEO if you are to grow your audience. You mightn’t be able to compete with other established sites but you should still never ignore Search Engine Optimization. You will get good traffic to your site if you get the hang of it. You can download the WordPress SEO by Yoast plugin and get started by using it to get target keywords on which you want to rank.

7. Not optimizing their blog’s permalinks

Naturally your blog’s permalinks will be set to something like blogname.com/?p=123 which is not friendly for search engine. It will give no information to Google whatsoever about your post and so, you are bound to lose lots of audience.

The solution is to change permalink settings to show your post or page name after main URL. Take for example the URL of this particular post is http://www.lifehack.org/356773/common-mistakes-made-by-new-bloggers instead of something like http://www.lifehack.org/356773/?p=123.

8. Not adding social media sharing options

The more, the merrier. You will always want to build your audience. But you can’t do it effectively without social media sharing buttons. Who would go through rigmarole of copying your link and pasting your URL when it can just be a button away?

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So, social media is a must. But don’t put it at the bottom of your blog. Studies have found that putting social media sharing buttons on top- and left-side of your blog will have best results. Adding them is pretty simple too.

9. Not replying to comments

If you don’t reply to comments on your blog, it’s a blunder. You must reply to comments politely, positively and professionally. It would disappoint and discourage your audience if you don’t take the time to make conversation.

If you make good conversation, exchange more ideas, it will encourage other people to start conversation too and will allure new visitors to visit your blog regularly.  Some readers will even just skip to comments section to see what others found useful before going through your content.

10. Not showing recent/popular posts

Some clever readers will want to check out your most popular posts and recent posts to gauge you if you are worth following or not. So, be sure to make it easy for the audience to find your popular and recent posts. So, put it in sidebar or homepage where it’s clear and easy for the audience.

11. Not giving email subscription option

You should offer email subscription to your readers. Many bloggers just offer RSS subscription feed which isn’t not as friendly as email subscription. So start an email list from the start itself and make it easy for readers to sign up with links on your pages.

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12. Expecting quick results

You might expect instant results from your blog like making money but you should make up your mind that it’s not possible. With growing bloggers and more competition, you should be patient.

Your audience will grow at slower rate than you’d expect. But they will grow! So keep up the good work, create good content and be consistent. You will eventually get results.

Featured photo credit: Blogger by StockSnap via pixabay.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on April 6, 2020

How to Make a Career Change at 50 for Great Opportunities

How to Make a Career Change at 50 for Great Opportunities

Turning 50 is a milestone in anyone’s life, after all you are half way to 100! But seriously, turning 50 is often a time in life when people can sit back and take a look at where they’ve been and contemplate what the future holds.

Can you change careers at 50? It’s not uncommon for people in their 50’s to consider a career change, after all if you’ve spent 20 to 30 years in a career, chances are that some of the bloom is off the rose.

Often, when we are starting out in our 20’s, we choose a career path based on factors that are no longer relevant to us in our 50’s. Things like our parents’ expectations, a fast paced exciting lifestyle or the lure of making a lot of money can all be motivating factors in our 20’s.

But in our 50’s, those have given way to other priorities. Things like the desire to spend more time with family and friends, a slower paced less stressful lifestyle, the need to care for a sick spouse or elderly parents can all contribute to wanting a career change in your 50’s.

Just like any big life changing event, changing careers is scary. The good news is that just like most things we are scared of, the fear is mostly in our own head.

Understanding how to go about a career change at 50 and what you can expect should help reduce the anxiety and fear of the unknown.

What are Your Goals for a Career Change?

As in any endeavor, having properly defined goals will help you to determine the best path to take.

What are you looking for in a new career? Choosing a slower less stressful position that gives you more time with family and friends may sound ideal, but you’ll often find that you’re giving up some income and job satisfaction in the process.

Conversely, if your goal is to quit a job that is sucking the life from your soul to pursue a lifelong passion. You might be trading quality time with family and friends for job satisfaction.

Neither decision is wrong or bad, you just need to be aware of the potential pitfalls of any decision you make.

Types of Career Changes at 50+

There are four main types of career changes that people make in their 50’s. Each type has it’s unique set of challenges and will very in the degree of preparation required to make the change.

Industry Career Change

In this career change, a person remains in the same field but switches industries.

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With an industry change, a person takes their set of skills and applies them to an industry that they have no previous experience in.

An example would be a salesperson in the oil and gas industry becoming a salesperson for a media (advertising) company. They are taking their skill set (selling) and applying it to a different industry (media).

This type of career change is best accomplished by doing a lot of homework on the industry you want to get into as well as networking within the industry.

Functional Career Change

A functional career change would be a change of careers within the same industry.

For example, an accountant at a pharmaceutical company who changes careers to become a human resources manager. It may or may not be with the same company, but they remain within the pharmaceutical industry. In this case, they are leaving one set of skills behind (accounting) to develop a new set (human resource) within the same industry.

In a functional career change, new or additional training as well as certifications may be required in order to make the switch. If you are considering a functional career change, you can start by getting any training or certifications needed either online, through trade associations or at your local community college.

Double Career Change

This is the most challenging career change of all. A person doing a double career change is switching both a career and an industry.

An example of a double change would be an airline pilot quitting to pursue their dream of producing rock music. In that case, they are leaving both the aviation industry and a specific skill set (piloting) for a completely unrelated industry and career.

When considering a double career change, start preparing by getting any needed training or certifications first. Then you can get your foot in the door by taking an apprenticeship or part time job.

With a double change, it’s not uncommon to have to start out at the bottom as you are asking an employer to take a chance on someone without any experience or work history in the industry.

Entrepreneurial Career Change

Probably one of the most common career changes made by people in their 50’s is the entrepreneurial career change.

After 20 to 30 years of working for “Corporate America”, a lot of people become disillusioned with the monotony, politics and inefficiency of the corporate world. Many of us dream of having our own business and being our own boss.

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By this time in our life, we have saved some money and the financial pressures we had with young children have passed; so it’s a perfect time to spread our entrepreneurial wings.

Entrepreneurial career changes can be within the same industry and using your existing knowledge and contacts to start a similar business competing within the same industry. Or it can be completely unrelated to your former industry and based on personal interests, passions or hobbies.

A good example would be someone who played golf as a hobby starting an affiliate marketing website selling golf clubs. If you are considering an entrepreneurial career change, there are a lot of very good free resources available on the internet. Just be sure to do your homework.

Practical Tips on Making a Career Change at 50+

So you’ve decided to take the plunge and make a career switch in your 50’s. No matter what your reasons or what type of a career change you are embarking on, here are some helpful hints to make the transition easier:

1. Deal with the Fear

As stated earlier, any big life change comes with both fear and anxiety. Things never seem to go as smoothly as planned, you will always have bumps and roadblocks along the way. By recognizing this and even planning for it, you are less likely to let these issues derail your progress.

If you find yourself becoming discouraged by all of the stumbling blocks, there are always resources to help. Contacting a career coach is a good place to start, they can help you with an overall strategy for your career change as well as the interview and hiring process, resume writing / updating and more. Just Google “Career Coach” for your options.

I also recommend using the services of a professional counselor or therapist to help deal with the stress and anxiety of this major life event.

It’s always good to have an unbiased third party to help you work through the problems that inevitably arise.

2. Know Your “Why”

It’s important that you have a clear understanding of the “why” you are making this career change. Is it to have more free time, reduce stress, follow a passion or be your own boss?

Having a clear understanding of you personal “why” will influence every decision in this process. Knowing your “why” and keeping it in mind also serves as a motivator to help you reach your goals.

3. Be Realistic

Take an inventory of both your strengths and weaknesses. Are your organizational skills less than stellar? Then, becoming a wedding planner is probably not a good idea.

This is an area where having honest outside input can be really helpful. Most of us are not very good at accurately assessing our abilities. It’s a universal human trait to exaggerate our abilities while diminishing our weaknesses.

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Requesting honest feedback from friends and co-workers is a good place to start, but this is another area where a career coach can come in handy.

4. Consider an Ad-Vocation

Sometimes, making a career change all at once is just too big of a change. Issues like a severely reduced income, geography and lack of benefits can all be impediments to your career change. In those cases, you may want to start your new career as an ad-vocation.

An ad-vocation is a second or ad-on vocation in addition to your primary vocation. Things like a part-time job, consulting or even a side business can all be ad-vocations.

The benefit of having an ad-vocation is being able to build experience a reputation and contacts in the new field while maintaining all the benefits of your current job.

5. Update Your Skills

Whether it means acquiring new certifications or going back to school to get your cosmetology licence, having the right training is the foundation for a successful career change.

The great thing about changing careers now is that almost any training or certifications needed can be free or at very little cost online. Check with trade associations, industry websites and discussion groups for any requirements you may need.

Learn How to Cultivate Continuous Learning to Stay Competitive.

6. Start Re-Branding Yourself Now

Use the internet and social media to change the way you present yourself online.

Changing your LinkedIn profile is a good way to show prospective employers that you are serious about a career change.

Joining Facebook groups, trade associations and discussion boards as well as attending conventions is a great way to start building a network while you learn.

Here’re some Personal Branding Basics You Need to Know for Career Success.

7. Overhaul Your Resume

Most of us have heard the advice to update our resume every six months, and most of us promptly ignore that advice and only update our resume when we need it.

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When making a career change, updating is not enough; this calls for a complete overhaul of your resume. Chances are that your current resume was designed around your old career which may or may not apply to your new goals.

Crafting a new resume emphasizing your strengths for the new position your looking for is key. There are many places that will help you craft a resume online and it is a service included with most career coaching services.

8. Know Your Timeline

There are a lot of factors when it comes to how long it will take to make the career change.

Industry and Functional career changes tend to be the easiest to do and therefore can be accomplished in the shortest period of time. While the Double Career Change and the Entrepreneurial Career Change both require more effort and thus time.

There are also personal factors involved in the time it will take to switch careers.

Generally speaking the more you are willing to be flexible with both compensation and geography, the shorter time it will take to make the switch.

Final Thoughts

Changing careers at anytime can be stressful, but for those of us who are 50 or above, it can seem to be an overwhelming task fraught with pitfalls and self doubt.

Prospective employers know the benefits that come with more mature employees. Things like a wealth of experience, a proven work history and deeper understanding of corporate culture are all things that older workers bring to the table.

And while the younger generation may possess better computer or technical skills than us, if you’re willing to learn, there are a ton of free or nearly free resources available to you.

Deciding on a career change at 50 is a great way to experience life on your own terms.

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Featured photo credit: rawpixel via unsplash.com

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