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21 Ways to Develop Fresh Content Ideas for Your Blog

21 Ways to Develop Fresh Content Ideas for Your Blog

Writer’s block can strike without warning, whether you’re a newbie or a seasoned blogger, and when you’re confronting a blank page and a fast-approaching deadline it’s easy to get disheartened.

But don’t panic—here are 20 ways to rekindle your mojo and start wowing readers with your awesome content.

1. Survey your readers.

There are a few easy ways to do this: you can use a tool like Survey Monkey, or ask a question on Facebook or Twitter. Alternatively, if you have an auto-responder system set up, invite new subscribers to reply and tell you what they’re struggling with or what questions they’d like to ask. The more you engage with your readers, the easier it will be to create content they want to read and share.

2. Create a challenge.

Are you a health coach? Challenge your readers to run 20km a week or quit sugar for a month. A financial advisor? How about 3 months to a healthier bank balance? Each week, provide your readers with tips and inspiration to help them achieve their goals.

3. Get yourself on Pinterest.

This site is full of photos, posts, and inspirational quotes that are bound to get your creativity flowing again. It’s a fantastic hunting ground for ideas, especially if you’re a food, lifestyle, travel, or fashion blogger. Check out the kinds of content people are re-pinning and commenting on, but make sure you give yourself a time limit; this site can be addictive!

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4. Whom do you admire?

Write a post about them and the reasons you find them so inspiring. You don’t have to make it about one person, either—you can create a whole list of people whom you find inspirational. A great example of this is Nicole Antoinette’s 100 Lunches Project; her quest to have lunch with 100 people she admires before her 30th birthday.

5. Watch movies, attend concerts, live a little.

I’ve read some great blog posts inspired by movies like Moneyball or performers like Lady Gaga and Adele. Inspiration is everywhere if you take the time to look, and time away from the office will stimulate your mind and reboot your creativity, especially if you feel burned out (which let’s face it, is when blogger’s block tends to strike).

6. Write a love letter to your readers (seriously!)

You don’t have to go overboard, but tell them how much you value their loyalty and feedback. Offer them a freebie. This could be something simple like an eBook you’ve written or a free consultation. Make them feel appreciated and inspired to engage with you.

7. Make a list of frequently asked questions.

Which questions are you asked repeatedly by clients, readers, or potential customers? Make a list and answer them one by one on your blog, providing examples to illustrate your point, or write up a couple of case studies.

8. Who are your readers, and what are they most concerned about?

If you’re not sure who your readers are yet, think about who you want them to be, and create content that’s very specific to that audience. For example, say you’re a careers coach and you want to attract people who have recently been retrenched; you could write a post entitled “7 tips for getting back into the workforce after redundancy”.

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9. Interview experts and bloggers in your industry.

Who would your readers be interested in hearing from? If you’re a fashion retailer, you could interview a stylist. Or how about your favorite author, online entrepreneur, or blogger? You can record your interviews, turn them into podcasts and publish them on iTunes, which is another great way to drive traffic to your blog!

10. Write a personal story.

Make it relevant and honest. Are you a relationship coach? Write about how you dealt with a relationship drama in the past. An online entrepreneur? Maybe you’ve made mistakes others could learn from. Turn your past struggles into inspirational blog posts that resonate with your audience.

11. Visit your Linked in or Facebook groups.

Check discussion threads. What are people talking about? What questions do they have? What could they use more information on?

12. Create a tutorial that’s mind-blowingly useful.

What do others struggle with that you find easy? What have you learned through trial and error that your readers would find valuable? Highlight your expertise. Pat Flynn’s Podcast Tutorial is a great example of this. Make your tutorial simple to follow and offer actionable tips.

13. Write a list post that offers solutions to a common problem.

Like this one. Other examples include: 11 Actions You Can Take Today That Will Drastically Improve Your Health and 5 Tips to Stay Ultra Productive at Work.

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14. Pay attention to your blog comments.

Be sure to check the comments on other popular blogs in your industry in addition to your own, and take note of the kinds of problems and concerns people are sharing. This is a great way to take the pulse of your audience and find out what’s really bugging them.

15. Hone your observational skills.

Once you start paying attention, you’ll find great blog ideas everywhere. Maybe it’s the way online orders from your favorite boutique are always packaged so beautifully, or the amazing service you received at that new restaurant on Friday night. Real life stories are blogging gold.

16. What do people always ask for your help with?

What advice do you find yourself repeating? It may be something you take for granted, but sharing your wisdom could mean a lot to your readers.

17. Read magazines and newspapers.

Check what’s trending and look out for stories that tie in with your topic. Maybe there’s a new angle you can develop on a current news event? Magazine headlines also come in handy when you need inspiration to come up with a catchy blog post title.

18. What bugs you about your topic or industry?

What are you itching to do something about? Get it off your chest, have a rant (just don’t get too whiney) and put your opinions out there.

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19. Revisit your archives.

If your audience has grown since you first started your blog, it might be time to introduce them to some of your old content. Don’t let your archives languish unread (they’re too good for that, right?). You could put a new spin on an old post or simply republish a piece your readers enjoyed first time around.

20. Write a review.

I don’t know about you, but I always Google a product before I buy, so why not review a product or book for your readers? It could be anything from the latest marketing book everyone’s talking about to a cool new gadget or productivity tool.

21. Become an expert content curator.

Search for interesting content around the web to share with your readers. Who has time to trawl the internet for articles every day? Become a go-to resource, and try to include posts that your readers haven’t seen a million times already.

I hope these tips help to get your ideas flowing again.

Do you have any tips to add to the list?

If you’re still stuck you can read more about How to Work Through Blog Burnout.

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Last Updated on January 13, 2020

Is It Time for a Career Change? (And How to Make the Change)

Is It Time for a Career Change? (And How to Make the Change)

Are you challenged at work? Do you regret career decisions? Are you happy? If the answer to the questions leads to a negative feeling, it is time to determine next steps.

Many people settle for a career that no longer brings satisfaction. Most will respond by stating, “I am surviving” if a colleague asks them “How’s work?”

Settling for a job to pay bills and maintain a lifestyle is stagnation. You can re-direct the journey of a career with confidence by taking control of future decisions. After all, you deserve to be live a happy life that will offer a work-life balance.

Let’s look at the reasons why you need a career change and how to choose a career for a more fulfilling life.

How to Know if You Need a Career Change?

The challenges of dissatisfaction in a career can have a negative impact on our mental health. As a result, our mental health can lead to the obvious appearance of stress, aging, weight gain and internal health issues.

You deserve a career that will fulfill the inner desire of true happiness. Here are common factors that it is time for you to change your career.

Physical Signs

Are you aging since you started your job? Do you have anxiety? What about work-related injuries?

It feels amazing to receive a pay cheque, but you deserve to work in an environment that brings out the best of you. If the work environment is hazardous, speak to your boss about alternative options.

In the case that colleagues or your boss take advantage of your kindness, feeling the anxiety of fear of losing your job because of a high-stress environment may not be right for you.

Mental Signs

One out of five Americans has mental health issues, according to Mental Health America.[1] In most cases, it is related to stress.

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I remember working at a job in a work environment where harassment was acceptable. I had to walk on eggshells to avoid crossing the line with colleagues. My friends started to notice the difference in that I seemed out of character. It was then that I knew that changing a career to freelancing was the right decision.

Here is a list of mental signs of workplace unhappiness:

  • The tension in your neck
  • Difficulties with sleeping
  • Unable to concentrate
  • High anxiety
  • Depression

If you start to feel your self-esteem is diminishing, it is time to consider if working in a high-stress industry is for you. The truth is, this negative energy will be transferred to people in your life like friends and family.

Are You Sure You’re Not Changing for the Wrong Reason?

Most people that feel they need a career are frustrated with their situation at work. Do you really understand your current situation at work?

The reason it is important to think about the work situation is some people decide to change career for factors that are insignificant. Factors that can potentially change if the person works in a different department or new organization.

Here is a list of unimportant factors to think about before you decide to make the transition:

Desire for an Increase of Salary

The desire for a higher income can persuade some to believe they are in the wrong career. The issue with this is more money requires more time in the office or taking on several positions at a time.

At times, pursuing a high-income role can be the complete opposite of what one is expected. It is what happens when a colleague leaves a company to a new one and returns several years later.

Overnight Decision

Let’s face it. We make overnight decisions when stressed out or disappointed with situations at work. The problem with a quick decision is the negative and positive points is overlooked.

Rejected for a Promotion

I have heard stories of managers that applied ten times for a position throughout a 5-year period. Yes, it sounds to be a lengthy process, but at times, a promotion requires time. Avoid changing a career if you do not see the results of a promotion currently.

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Bored at Work

Think deeply about this point. If you work a job that is repetitive, it is normal to feel bored. You can spice it up by changing the appearance of your desk, socializing with new employees in a different department, joining a leadership committee at work or coming to work with enthusiasm. Sometimes, all it takes is you to change jobs into a fun situation.

A career change can take time, networking, education and the job search process can be a journey. Here is a list of things to consider before making a final decision:

  • How long have you worked in your career?
  • What is the problem at work? Do you work well with the team?
  • Do you receive recognition?
  • Can you consider working in a new department?

If after reviewing your work situation and none of the above recommendations can help, then it’s time to make a career change.

How a Career Change Will Change Your Life

I have a friend that works in the medical industry. She was once a nurse working directly with patients in one of the top hospitals in her area. After five years, she started to internalize the issues with her patients to the point where she felt depressed after work hours. It impacted her relationship with her family and she almost lost herself.

One day, she decided to wake up and take control of her destiny. She started applying for new medical jobs in the office. It meant working on medical documentation of patients which is not an ideal career based on what society expects a medical professional to perform. But she started to feel happier.

It is a classic example of a person that was negatively impacted by issues at work, stayed in the same industry but changed careers.

A career change can fulfill a lifelong dream, increase one’s self-esteem or revive the excitement for one’s work.

You know a career change can be the right decision to make if you experience one or all of these:

  • Working in a negative workplace: Don’t be discouraged. A negative workplace can be changed by working at a new organization.
  • Working with a difficult boss: The challenges of working with a difficult boss can be stressful. All it takes is communication. You can address the issue directly with a manager professionally and respectfully.
  • Feeling lost about what you do: Most people stay at their jobs and settle for mediocrity because of the fear of failure or the unknown. The rise to success often comes with working a tedious role or stepping outside of one’s comfort zone. If you fear the idea of being involved in activities that are new, remember that life is short. Mediocrity will only continue to make you feel as if life is passing you by.

How to Make a Career Change Successfully

The ultimate key to success is to go through a career transition step by step to avoid making the wrong decision.

1. Write a Career Plan

A career plan has a dead line for action steps that includes taking new courses, learning a new language, networking or improving issues at work.[2] A career plan should be kept in your wallet because it will motivate you to keep pursuing the role.

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You can learn how to set your career plan here.

2. Weigh Your Options

If you have a degree in Accounting, write down five positions in this industry of interest. The good news is diplomas and degrees can be used to a variety of roles to choose.

You don’t have to stick to what society holds a top job. In the end, choosing the right role that will make you happy is priceless.

3. Be Real About the Pros and Cons

It is time to be honest about strengths, weaknesses, opportunities and threats in the job market that are impacting the current situation.

A SWOT Analysis of a career can include:[3]

  • Economic factors
  • Direct competition: Is this role in high demand?
  • Location: Do you need to move? If the goal is to work in tech and living in Cincinnati is not realistic, consider moving to San Francisco.
  • Achievements: To stand out from the competition achievements like awards, committee involvement, freelance work or volunteering is a recipe for success.
  • Education: Do you need to go back to school? Education can be expensive. However, online courses, webinars or self-study is an option.

    A career blueprint is the first step to creating realistic goals. A person without goals will be disappointed without a clear direction of what to do next.

    4. Find a Mentor or Career Coach

    A mentor or a career coach that works in the desired position can share the pros and cons of working in the role. Here is a list of questions to ask a mentor:

    • What is required to be successful in the role?
    • What certification or educational development is needed?
    • What are the challenges of the role?
    • Is there potential for career advancement?

    A chat at a coffee shop with a mentor can change your mind about the desire for a career change.

    Find out how to pick a good mentor for yourself in this article: How to Find a Mentor That Will Help You Succeed

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    5. Research Salary

    Some people decide to change careers for a role that pays less or perks like benefits to make up for the difference in previous to potential salary.

    It can reveal the cities throughout the country that offer a higher salary for those that have an interest in relocating for work.

    6. Be Realistic

    If your goal is to move up into an executive position, it is time to be honest about where you are in your career.

    For example, if boardroom meetings, high-level discussions about financials or attending weekly networking events are boring, an executive role may not be right for you. If you are an introvert and working with people every day is nerve wrecking, you need to reconsider a job in sales.

    Ask yourself if you can work in this role for the next five years of your life. If other benefits that come with the role are enticing, other roles are fit that will make you happy.

    7. Volunteer First

    A person that wants to become a manager should take on volunteer opportunities to experience the reality of the position.

    Becoming a committee member to pursue a presidential opportunity can provide a perspective on leadership, maintaining a budget and public speaking.

    Volunteer in a role until you are certain that it is the right opportunity.

    8. Prepare Your Career Tools

    I recommend asking a boss, colleague or mentor for career tools. If you prefer professional assistance, you can seek out resume writing assistance. Here is a list of things to consider when preparing career tools:

    • Online search: Search your name online to see what shows up. I recommend searching images that are on Facebook, Twitter, Snapchat or other sites on a personal account. The last thing you want to realize is the job search is unsuccessful because there is unprofessional content you posted online.
    • Be LinkedIn ready: Recruiters conduct a LinkedIn search to see if the work experience is the same on a resume. Remember to change the wording on LinkedIn from the resume, or it will appear there was no effort put into creating the profile.
    • Portfolio: A portfolio of work is recommended for people that work in the arts, writing, graphic design and other fields. I recommend a portfolio online and one that is available in hand when attending job interviews or networking meetups.
    • Cover letter: A good cover writer will always impress your potential employers. Here’s how to write a killer cover letter that stands out from others.

    Bottom Line

    It takes time to move towards a new career. Pay attention to the physical and mental signs to maintain your health. You deserve to work in happiness and come home stress-free. If you avoid the common mistakes people make, you will find a job and discover the role in a career field that is the best fit with your skillsets.

    Master these action steps and changing career paths will be on your terms to make the best decision for your future.

    More About Career Change

    Featured photo credit: Pexels via pexels.com

    Reference

    [1] Mental Health America: The State of Mental Health in America
    [2] MIT Global Education & Career Development: Make a Career Plan
    [3] Creately: Personal SWOT Analysis to Assess and Improve Yourself

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