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21 Ways to Develop Fresh Content Ideas for Your Blog
Writer’s block can strike without warning, whether you’re a newbie or a seasoned blogger, and when you’re confronting a blank page and a fast-approaching deadline it’s easy to get disheartened.
But don’t panic—here are 20 ways to rekindle your mojo and start wowing readers with your awesome content.
1. Survey your readers.
There are a few easy ways to do this: you can use a tool like Survey Monkey, or ask a question on Facebook or Twitter. Alternatively, if you have an auto-responder system set up, invite new subscribers to reply and tell you what they’re struggling with or what questions they’d like to ask. The more you engage with your readers, the easier it will be to create content they want to read and share.
2. Create a challenge.
Are you a health coach? Challenge your readers to run 20km a week or quit sugar for a month. A financial advisor? How about 3 months to a healthier bank balance? Each week, provide your readers with tips and inspiration to help them achieve their goals.
3. Get yourself on Pinterest.
This site is full of photos, posts, and inspirational quotes that are bound to get your creativity flowing again. It’s a fantastic hunting ground for ideas, especially if you’re a food, lifestyle, travel, or fashion blogger. Check out the kinds of content people are re-pinning and commenting on, but make sure you give yourself a time limit; this site can be addictive!
4. Whom do you admire?
Write a post about them and the reasons you find them so inspiring. You don’t have to make it about one person, either—you can create a whole list of people whom you find inspirational. A great example of this is Nicole Antoinette’s 100 Lunches Project; her quest to have lunch with 100 people she admires before her 30th birthday.
5. Watch movies, attend concerts, live a little.
I’ve read some great blog posts inspired by movies like Moneyball or performers like Lady Gaga and Adele. Inspiration is everywhere if you take the time to look, and time away from the office will stimulate your mind and reboot your creativity, especially if you feel burned out (which let’s face it, is when blogger’s block tends to strike).
6. Write a love letter to your readers (seriously!)
You don’t have to go overboard, but tell them how much you value their loyalty and feedback. Offer them a freebie. This could be something simple like an eBook you’ve written or a free consultation. Make them feel appreciated and inspired to engage with you.
7. Make a list of frequently asked questions.
Which questions are you asked repeatedly by clients, readers, or potential customers? Make a list and answer them one by one on your blog, providing examples to illustrate your point, or write up a couple of case studies.
8. Who are your readers, and what are they most concerned about?
If you’re not sure who your readers are yet, think about who you want them to be, and create content that’s very specific to that audience. For example, say you’re a careers coach and you want to attract people who have recently been retrenched; you could write a post entitled “7 tips for getting back into the workforce after redundancy”.
9. Interview experts and bloggers in your industry.
Who would your readers be interested in hearing from? If you’re a fashion retailer, you could interview a stylist. Or how about your favorite author, online entrepreneur, or blogger? You can record your interviews, turn them into podcasts and publish them on iTunes, which is another great way to drive traffic to your blog!
10. Write a personal story.
Make it relevant and honest. Are you a relationship coach? Write about how you dealt with a relationship drama in the past. An online entrepreneur? Maybe you’ve made mistakes others could learn from. Turn your past struggles into inspirational blog posts that resonate with your audience.
11. Visit your Linked in or Facebook groups.
Check discussion threads. What are people talking about? What questions do they have? What could they use more information on?
12. Create a tutorial that’s mind-blowingly useful.
What do others struggle with that you find easy? What have you learned through trial and error that your readers would find valuable? Highlight your expertise. Pat Flynn’s Podcast Tutorial is a great example of this. Make your tutorial simple to follow and offer actionable tips.
13. Write a list post that offers solutions to a common problem.
Like this one. Other examples include: 11 Actions You Can Take Today That Will Drastically Improve Your Health and 5 Tips to Stay Ultra Productive at Work.
14. Pay attention to your blog comments.
Be sure to check the comments on other popular blogs in your industry in addition to your own, and take note of the kinds of problems and concerns people are sharing. This is a great way to take the pulse of your audience and find out what’s really bugging them.
15. Hone your observational skills.
Once you start paying attention, you’ll find great blog ideas everywhere. Maybe it’s the way online orders from your favorite boutique are always packaged so beautifully, or the amazing service you received at that new restaurant on Friday night. Real life stories are blogging gold.
16. What do people always ask for your help with?
What advice do you find yourself repeating? It may be something you take for granted, but sharing your wisdom could mean a lot to your readers.
17. Read magazines and newspapers.
Check what’s trending and look out for stories that tie in with your topic. Maybe there’s a new angle you can develop on a current news event? Magazine headlines also come in handy when you need inspiration to come up with a catchy blog post title.
18. What bugs you about your topic or industry?
What are you itching to do something about? Get it off your chest, have a rant (just don’t get too whiney) and put your opinions out there.
19. Revisit your archives.
If your audience has grown since you first started your blog, it might be time to introduce them to some of your old content. Don’t let your archives languish unread (they’re too good for that, right?). You could put a new spin on an old post or simply republish a piece your readers enjoyed first time around.
20. Write a review.
I don’t know about you, but I always Google a product before I buy, so why not review a product or book for your readers? It could be anything from the latest marketing book everyone’s talking about to a cool new gadget or productivity tool.
21. Become an expert content curator.
Search for interesting content around the web to share with your readers. Who has time to trawl the internet for articles every day? Become a go-to resource, and try to include posts that your readers haven’t seen a million times already.
I hope these tips help to get your ideas flowing again.
Do you have any tips to add to the list?
If you’re still stuck you can read more about How to Work Through Blog Burnout.
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