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What to Remember When Sending Business Christmas Cards

What to Remember When Sending Business Christmas Cards

As Christmas approaches, many companies begin to prepare their Christmas cards for clients, customers, employees, and other business associates. While it may seem like a simple thing, there are a lot of considerations regarding what is and isn’t appropriate, as well as the method of delivery.

You need to select an appropriate design and message that properly reflects the sentiment you are trying to express. If it is too salesy, it may be quickly discarded as just another ad while impersonal cards may not have the affect you desire.

Since the selection of an appropriate holiday greeting can be challenging, and business communications require a different type of etiquette than those you would send personally, we have gathered some tips to help you. Here are seven things you should keep in mind when sending business Christmas (or holiday) cards this season.

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1. Avoid Family Photos.

Business communications and family photos should not mix. Stick with a more professional design even if you have a family-owned and -operated business. This is an area where including a photo of your family may feel too intimate, especially for business associates that you rarely meet (or have never met) in person.

2. Don’t Forget the Return Address.

The return address allows the recipient to easily identify who sent the card before they even open it. Without a return address it may be difficult to determine who sent the card, especially if it is not clearly noted on the card itself. Since part of the purpose of sending holiday cards is to build a rapport with your business associates, ensuring they know who the sender is is a little step that can go a long way.

3. Limit Sales Talk.

Unless you intend your Christmas cards to actually be marketing materials, it is better to limit the sales talk. Otherwise, your token of appreciation can easily look like any other solicitation.

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Holiday cards are meant to solidify business relationships and express appreciation. This isn’t necessarily an appropriate time to specifically aim at generating sales. However, a note indicating that you look forward to continuing the business relationship into the New Year, or to serving your customer’s or client’s needs, is an acceptable way to express the idea without being overt.

4. Use Regular Mail over Digital.

An actual card sent through the mail is always preferable over digital, or Ecard, versions. When possible, choose this route over any other. If you have a large number of cards to send or have budgetary constraints, then consider the nature of your relationship with your business associates. You may find that those with which you have a strong relationship are worth the extra effort and cost.

Ecards are more likely to be deleted by accident, or even simply ignored. While the use of Ecards may be the most cost-effective method, it doesn’t deliver the same impression as an actual card.

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5. Add a Personal Touch.

Pre-printed cards are more economical when sending them en masse. However, make sure to include a personal touch when sending the card. At a minimum, take the time to sign each card by hand. It is also wise to add a small note thanking your business associate for something specific that occurred during the past year. This helps cement the relationship as you have expressed appreciation in a meaningful way.

6. Avoid Points of Controversy.

Your business should choose cards that eliminate the chance of offending the recipient. Often, this involves choosing a secular design over one that speaks to a specific religion, such as a “Seasons Greetings” or “Happy Holidays” card over one that specifically says “Merry Christmas.”

Additionally, be careful with humor or messages that may seem too intimate. Humor can be misinterpreted, or even seem offensive to some, and a message that falls into the realm of too personal may make the recipient uncomfortable.

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7. Send Them Now.

All holiday cards should be received before the New Year whenever possible. Since mailing times can shift during busy postal periods, it is better to get these out as quickly after Thanksgiving as possible. That gives them plenty of time to reach the recipient and increases the likelihood they will be opened before the holiday season is over.

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Last Updated on September 23, 2020

Do What You Love and Love What You Do to Achieve More

Do What You Love and Love What You Do to Achieve More

Are you waking up each day looking for that perfect thing, activity, or job that will make your life work? Or, maybe you are looking for that perfect relationship. Once you “get” this new thing that will allow you to do what you love, you are sure that you will be happy forever.

In reality, life doesn’t work like that, and we would probably get bored if it did. There is likely no one thing, experience, or activity that will keep you feeling passionate and engaged all the time. What’s important is staying connected to what you love and continuing to grow in the process.

Here, we’ll talk about how to get started doing what you love and achieving more in life through the motivation it brings. Doing this doesn’t have to take a long time; it just takes determination and energy.

Most People Already Know Their Passion

So many people walk around in life “looking for” their passion. They look for it as if true passion is some mysterious thing that is difficult to find and runs away once you find it. However, the problem is rarely lack of passion.

Most of us already know what we love to do. We know what excites us, even if we haven’t done it for years. Instead, we focus on what we think we “must” do.

For example, maybe you love building model cars or painting pet portraits. Yet, each day you work a completely unrelated job and make no time for the activity you already know you love. The truth is you probably don’t need to find your passion; you just need to start doing what you already know you’re passionate about[1].

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No Activity Is Exciting All the Time

Even people who are living their dream lifestyle or working their dream job don’t love it all the time. Every job or lifestyle has parts of it that we won’t like.

Let’s say your dream is to become an actress, and you succeed. You may not enjoy the process of auditioning and facing rejection. You may experience moments of boredom when you practice your lines over and over again. But the overall experience is totally worth it.

Most of life is like that. Don’t set yourself up for disappointment by demanding that life be perfect all the time. If things were perfect and easy, you would ultimately stop learning and growing, and life would begin to lack even more meaning in that case.

Be grateful for both the good and bad moments as they are both entirely necessary if you genuinely want to do what you love and love what you do.

Doing What You Love May Not Be Easy

Living a life you love is unlikely to be easy. If it was, you would not grow very much as a person. And, if you think about a great book or movie, the growth of the main character is what matters most.

What if the challenges you meet along your path to living a life you love were designed to make you grow as a person? You may actually start looking forward to challenges instead of dreading them. An easy life hardly ever makes a compelling story.

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If you struggle to overcome challenges, try writing them down each time you encounter one. Then, write down three ways you could tackle it. Try one, and if it doesn’t work, try another. This way, you’ll learn what does and doesn’t work for you.

How to Do What You Love

There are many small steps you can take to ensure you are making time to do the things you love. Start with these, and you’ll likely find that you’re already on the right track.

1. Choose Your Priorities Wisely

Many people claim they want to do something, yet they don’t do it. The truth is they might not really want to do it in the first place[2].

We all end up following through on what matters most to us. We make decisions moment by moment about what we need to focus on. What we choose to do is what we deem most important in our lives.

If there is something you claim you want to do but you don’t do it, try asking yourself how much you really want it or where it’s currently placed on priority list. Are there other things you want more?

Be honest with yourself: what you currently do each day is a reflection of your priorities. Recognize that you can change your priorities at any time.

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Make a list of your priorities. Really take the time to think this through. Then, ask yourself if what you are doing each day reflects them. For example, if you believe your top priority is spending more time with your family, but you consistently take on extra hours at work, you’re not really prioritizing things in the way you think you are.

If this is happening, it’s time to make a change.

2. Do One Small Thing Each Day

As stated above, doing what you love doesn’t have to mean finding that perfect job that makes you want to jump out of bed in the morning. If you want to do what you love, start with one small thing each day.

Maybe you love reading a good book. Take ten minutes before bed to read.

Maybe you love swimming. Get a membership at the local YMCA, and go there for thirty minutes after work each day.

Dedicating even a short amount of time to something that brings you joy each day will improve your life overall. You may find that, over time, a career path related to what you love to do pops up. After doing the thing you love each day, you’ll be more than prepared to take it on when the opportunity arises.

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If you need help making time for your passions, check out this article to get started.

3. Prepare to Make Sacrifices

If you are an exceptionally busy person (aren’t we all?), you may have to make sacrifices in order to make space for the things you are passionate about. Maybe you take on less extra hours at the office or take thirty minutes away from another hobby in order to develop another that you enjoy.

Looking at your priority list will help you decide what can get put on the back burner and what can’t. Remember, do this thinking about what will help you feel good about how you’re spending your time. 

For example, if you love writing but rarely make time for it, consider getting up 30 minutes earlier than normal. Or instead of browsing your phone for 30 minutes before bed, you can write instead. There is always a way to find time for what you love.

Final Thoughts

If you love what you do, each day becomes a joyful adventure. If you don’t love what you are doing, life feels like a chore. The best way to achieve success is to design a life you love and live it every day.

Remember, doing something you love doesn’t have to include big gestures or time-consuming projects. Start small and grow from there.

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Featured photo credit: William Recinos via unsplash.com

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