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What to Remember When Sending Business Christmas Cards

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What to Remember When Sending Business Christmas Cards

As Christmas approaches, many companies begin to prepare their Christmas cards for clients, customers, employees, and other business associates. While it may seem like a simple thing, there are a lot of considerations regarding what is and isn’t appropriate, as well as the method of delivery.

You need to select an appropriate design and message that properly reflects the sentiment you are trying to express. If it is too salesy, it may be quickly discarded as just another ad while impersonal cards may not have the affect you desire.

Since the selection of an appropriate holiday greeting can be challenging, and business communications require a different type of etiquette than those you would send personally, we have gathered some tips to help you. Here are seven things you should keep in mind when sending business Christmas (or holiday) cards this season.

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1. Avoid Family Photos.

Business communications and family photos should not mix. Stick with a more professional design even if you have a family-owned and -operated business. This is an area where including a photo of your family may feel too intimate, especially for business associates that you rarely meet (or have never met) in person.

2. Don’t Forget the Return Address.

The return address allows the recipient to easily identify who sent the card before they even open it. Without a return address it may be difficult to determine who sent the card, especially if it is not clearly noted on the card itself. Since part of the purpose of sending holiday cards is to build a rapport with your business associates, ensuring they know who the sender is is a little step that can go a long way.

3. Limit Sales Talk.

Unless you intend your Christmas cards to actually be marketing materials, it is better to limit the sales talk. Otherwise, your token of appreciation can easily look like any other solicitation.

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Holiday cards are meant to solidify business relationships and express appreciation. This isn’t necessarily an appropriate time to specifically aim at generating sales. However, a note indicating that you look forward to continuing the business relationship into the New Year, or to serving your customer’s or client’s needs, is an acceptable way to express the idea without being overt.

4. Use Regular Mail over Digital.

An actual card sent through the mail is always preferable over digital, or Ecard, versions. When possible, choose this route over any other. If you have a large number of cards to send or have budgetary constraints, then consider the nature of your relationship with your business associates. You may find that those with which you have a strong relationship are worth the extra effort and cost.

Ecards are more likely to be deleted by accident, or even simply ignored. While the use of Ecards may be the most cost-effective method, it doesn’t deliver the same impression as an actual card.

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5. Add a Personal Touch.

Pre-printed cards are more economical when sending them en masse. However, make sure to include a personal touch when sending the card. At a minimum, take the time to sign each card by hand. It is also wise to add a small note thanking your business associate for something specific that occurred during the past year. This helps cement the relationship as you have expressed appreciation in a meaningful way.

6. Avoid Points of Controversy.

Your business should choose cards that eliminate the chance of offending the recipient. Often, this involves choosing a secular design over one that speaks to a specific religion, such as a “Seasons Greetings” or “Happy Holidays” card over one that specifically says “Merry Christmas.”

Additionally, be careful with humor or messages that may seem too intimate. Humor can be misinterpreted, or even seem offensive to some, and a message that falls into the realm of too personal may make the recipient uncomfortable.

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7. Send Them Now.

All holiday cards should be received before the New Year whenever possible. Since mailing times can shift during busy postal periods, it is better to get these out as quickly after Thanksgiving as possible. That gives them plenty of time to reach the recipient and increases the likelihood they will be opened before the holiday season is over.

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Last Updated on January 13, 2022

15 Best Places for Expats to Live (And Why)

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15 Best Places for Expats to Live (And Why)

Many of us dream of living abroad but can often be scared to make such a big change to our routine lifestyles and leave our home countries behind. Daunting as it may be, living abroad can be a rewarding and fulfilling endeavor and can give you the quality of life you have been looking for.

From a warmer climate to a more easy going way of life, there are many foreign countries favored by expats who stay for a long time – and sometimes forever. Taking into consideration livings standards, opportunities and social aspects, here are our top 15 best places to live as an expat and why.

1. Thailand

A hot spot for expats, the ‘land of smiles’ as it’s commonly known offers expats a tropical climate, a huge array of sandy beaches and islands to explore, and a rich culture. The cost of living in Thailand is extremely low, and when combined with the friendly tax system means that disposable income can be very high.

Bangkok, Thailand’s capital city, offers expats great employment opportunities.

2. Switzerland

Another popular destination for expats, Switzerland offers exciting employment packages and a high standard of living. It’s great for those who love the outdoors, as there are many beautiful lakes, mountains to hike in and skiing in the winter. The school standards for expats are also excellent, making it appealing for those with children. English is also widely spoken so day-to-day living can be stress free.

Unemployment in Switzerland is low and expats moving here don’t need to worry too much about finding a job before they arrive.

3. Australia

Many foreigners who visit Australia don’t want to leave as it offers a great quality of life, beautiful beaches and a warm climate. Making friends in Australia is easy too, due to the lack of language barrier and the large number of expats who already live here. Australia is a great place to move to if you have children because of its wide range of schooling possibilities and recreational outdoor activities.

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Low population levels and high quality of life are two of the main reasons expats choose Australia as a place to live.

4. Singapore

Expats in Singapore can benefit from generous financial packages, great career opportunities and low tax rates. Although education is expensive here, it is rated one of the top places for raising children abroad due to the quality of the education system and the array of schools.

Public transport such as buses and MRT (Mass Rapid Transit) are cheap and very reliable in Singapore.

5. South Korea

South Korea offers expats a unique range of opportunities and a very different way of living. Jobs for expats are easy to find and usually very well paid, with apartments provided by the employer on the most part making living costs even lower. There are also many tight-knit expat communities in South Korea, making it easy to socialize and meet new friends. The excellent education system is also a pro for families wanting to move to this culture-rich country.

South Korea has a cheap public healthcare system and offers great medical care, with most doctors speaking English.

6. New Zealand

New Zealand is constantly on the lookout for skilled workers to expedite to the country – especially those under the age of 30 – and skilled migrants can be granted a stay for up to five years. It offers a good climate and although income levels can be lower than other countries, quality of life is high, with its awe-inspiring scenery, low crime rate and state sponsored healthcare.

New Zealand is great for those looking for a laid back and active outdoors lifestyle.

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7. Canada

Its national healthcare system, friendly locals and very high quality of life are just a few of the reason expats choose Canada as a place to live. It’s very welcoming to expats and skills shortages encourage foreigners to move here in order for the country to grow economically. It’s easy for expats to feel comfortable quickly in Canada due to its multicultural environment.

Canada was largely unaffected by the economic crisis, making it a very popular country for expats.

8. Qatar

Qatar is becoming increasingly popular among expats with an estimated 500 new arrivals every day. The salaries are generous and are tax free too, making disposable income very high. Car and housing allowances are part of many remuneration packages, and education for your children and airfares are often included.

The cost of living is lower in Qatar than in other UAE countries but salaries can still be just as generous.

9. Hong Kong

Where east truly meets the west, this bustling island has a population of over seven million people. If you’re looking for a fast-paced environment and an active nightlife, Hong Kong is definitely the place to be. Benefits for expats include its advanced healthcare system and elevated standards of schooling for children, along with great employment opportunities. The cost of living in Hong Kong can be high, so trying to negotiate a housing allowance with your employer can be beneficial.

Hong Kong is great for those looking for high incomes and career advancement.

10. Japan

As an expat destination, Japan offers a rich culture and a chance to experience a very different day-to-day life. Currently around two million expats live in Japan, and in the larger cities such as Tokyo a large portion of the population speaks English. English speakers are also in demand and there are a large number of opportunities for language teachers, especially in the capital.

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Japan offers a high standard of living for expats and a good education system for those with children.

11. Spain

Spain is a very popular destination for expats due to the high temperatures and year-round sunshine. EU residents don’t require a visa to work here, meaning the move can be a lot easier. Skilled foreign workers also continue to be in demand with jobs such as engineering, customer service, skilled trades and language teachers widely available.

A huge 14% of Spain’s population are expats from a variety of foreign countries.

12. Dubai

Two of the main attractions of moving to Dubai are the tax-free salaries and the warm climate. Some of the most popular jobs for expats are in construction, banking, oil and tourism. You can also enjoy a busy social life in Dubai as the expat community is thriving. Although it can be an expensive country, the tax-free salary means you experience a higher quality of life than in other countries.

You will need a work permit, residence visa and an Emirates ID card to live in Dubai as an expat.

13. Germany

Germany is one of Europe’s most populous countries, with around 82.4 million people. It’s a lively and inexpensive country to live in as an expat, and if you have children the education system is great and healthcare is to a high standard. An estimated 250,000 expats live in Germany currently, with the numbers rising every year.

If you are already an EU citizen, you don’t need a visa to live and work in Germany.

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14. The Netherlands

The Netherlands is a great place for expats who love the outdoors. Cycling is one of the main modes of transport and looking after the environment is widely recognized. There are a lot of English speakers in the Netherlands too, but learning the language can work to your advantage and make day-to-day life that little bit easier. Skilled expats can also benefit from a tax-free allowance equivalent to 30% if they meet the correct criteria.

It is often more important to be able to speak fluent English than to speak Dutch when looking for employment in the Netherlands.

15. China

China offers expats great employment opportunities with little competition. Those who embrace the culture and decide they want to live in China long term can see a host of employment opportunities as its economy is growing rapidly every year. Economists predict it will overtake the US as the world’s largest economy by 2018. China also offer expats low living costs and high disposable incomes, which is why many look to live here for a higher quality of life.

Shanghai and Beijing are the most popular destinations for expats who live in China.

Featured photo credit: Saulo Mohana via unsplash.com

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