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6 Companies That Are Creating Engaging Online Content

6 Companies That Are Creating Engaging Online Content

When it comes to content, there is definitely a time and a place for infographics. But I don’t think I’m completely alone when I say that sometimes a lengthy scroll through a static image populated with fun/quirky, well-designed (sometimes) icons that’s educating me on anything from cancer awareness numbers to stats around buffalo wing consumption during New Year’s, just doesn’t quite do it anymore. I want something new and fresh to consume as far as content is concerned, and below are a few companies that have recently helped me scratch that itch.

1. Allen Communication

As of a few years ago, quiz taking became all the rage in the content world and is still a very popular, and many times effective, method of content marketing. But many companies create a QZZR of TypeForm account, pump out a few template quizzes, and call that good. A little too predictable if you ask me. Allen Communication recently released an interactive quiz on microlearning, a method of employee and consumer training that is on the rise, to encourage engagement and interaction among users. The quiz is a complete screen takeover that serves up 12 questions and lets you know if your answers were correct or incorrect on the spot. It also has built in social sharing buttons. Sort of a breath of fresh air to see quizzes taken to a new standard.

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2. Excedrin

While it’s important and impressive to be able to produce content that provides value to a target market, it is also more impressive to plan for that content to live in multiple formats and be able to promote that content across multiple channels. Excedrin accomplished both objectives with a smaller budget than many of their competitors. The Excedrin stories campaign hones in on the target’s need for specialized headache relief, and comes with a web-based education hub, email templates, video and social media banners.

3. Quiznos

This next one is pretty tasty, pun intended. Not only do I enjoy Quiznos’ sandwiches, it turns out their revamped content marketing strategy is just as good in its own right. Quiznos Toasty.tv channel is an online hub of parody TV shows like House of Thrones (a mix between House of Cards and Game of Thrones) or a show poking fun at Jimmy Fallon and Justin Timberlake’s apparent bromance on many episodes of The Tonight Show. The goal here really seems to have been to up the relevance of the brand by increasing the chance of it playing a role in social conversations. On that front, Quiznos’ Toasty.tv has most definitely delivered.

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4. Sprint

We have all become so accustomed to clean, beautiful, sleek design that when a brand doesn’t come to the table with it, we write them off immediately. I suppose one of the largest reasons Sprint’s piece made my list is because not only does it obviously sport the quality of design I’m describing, but just like Excedrin, Sprint has crafted their idea to live in multiple online arenas. Think slideshares, ebooks, videos and resource centers. Strategic content is beautiful content indeed.

5. Lenovo Think Progress Campaign

One thing you might notice from each of these picks is each company’s refusal to turn to the quick fix or easy way out when it comes to content. Blog posts and infographics have their place, sure, but sometimes you need something bigger. Sometimes you need to create a resource center housing 8 websites in 7 different languages that help users locate all of the content marketing efforts of your brand, and that is exactly what Lenovo produced. Their Think Progress hub has been able to increase the value of the leads they receive by 63%.

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6. Mindful by Sodexo

Finally, we arrive at a recent piece produced by Sodexo, one of the world’s largest food-services and facilities-management companies. Sodexo created an entire sub-domain called Mindful. This resource center allows users quick access to healthy dieting tips and plans, but also healthy living information as well. Tools, education, and Mind/Spirit submenus can all be accessed from the main menu, and the site can also be accessed in English or French. Couple all of this with beautiful design and smart UX and you’ve got a very well crafted resource that I know has made me happy and many other users happy as well.

It turns out that great, innovative content is still all around us. Part of what I am trying to get at is that simply making a piece look beautiful is not enough. It is important, of course, but there needs to be strategy baked into the process as well. Maybe well designed infographics or a well written blog post is all some companies need to hit their goals. But I am always ready to salute those companies who take creative execution and strategy to the next level by skipping the easy way out and creating something that will truly delight users.

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Featured photo credit: SaaS Marketing Strategies/Seven Atoms via flickr.com

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Paisley Hansen

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Last Updated on June 25, 2019

How to Ace an Interview: 10 Tips from a Professional Career Advisor

How to Ace an Interview: 10 Tips from a Professional Career Advisor

Wondering how to ace an interview? In this article, you will learn everything you need to nail your dream job — from resume submission to the end of the interview cycle.

In order to land a job interview, you must start with submitting a great resume. Submitting resumes is generally done by, “apply now”, the way many apply for consideration to a job requisition. Even if not applying the tradition way, let’s say, emailing someone in your network about an opportunity- you will still need a great resume.

So first thing first, work on your resume.

Today in the United States, 98% of organizations use applicant tracking systems (ATS) to extract information from an applicant’s resume to build a digital applicant profile that can be searched, filtered, and/or ranked.[1] So, a resume that is ATS friendly is part one for landing and acing a job interview.

To do this, a resume must have certain formatting and keywords to get the resume through the scan and into the hands of a recruiter. Without a resume that works with and for today’s technology and requirements, an interview can be difficult to land.

Here’s a great DIY Resume Guide (Do it Yourself Resume Guide) to help you craft an ATS and Recruiter friendly resume:[2]

There used to be a time where a job application was enough, today, an ATS friendly resume leads all methods in landing a job interview.

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Now, let’s talk about acing that interview.

A job interview is part 2 of the job application process. An interview is where applicants that have met the minimum requirements are selected to discuss the job opportunity with the employer or hiring manager.

Interviews are generally conducted via telephone, in person, and or applications/technology such as Skype. When the interview is landed, these 10 tips will help you ace the job interview:

1. Going for a Job Opportunity That Speaks to Your Passion

Having a passion for the job/ industry is extremely important. Doing something that aligns with inner passion is important for quality of life.

People that have passion for the job that they are interviewing for generally have better interview experiences. When we talk about what we love, it is seen in our faces, our body language, and heard in our tone. Here’re 10 Reasons Why Following Your Passion Is More Important Than Money.

In short, consideration of talents, discovering the things that make you happy and sad, and what you love losing yourself in.

2. Study the Job Description: Essential Job Functions and Qualification Requirements

Doing this will allow you the opportunity to develop examples of past and present experience that relate to the essential job functions and required qualifications.

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Examples of experience is always a plus for interviewers, painting a full picture goes a long way. Even when not asked for an example, it is always a plus to tie answers to interview questions to examples from your experience.

If there is a portfolio (work samples: images, writing samples, published work, videos, awards, etc.) of work- that’s even better!

3. Research the Company and the Interviewer(s)

Being an employee means entering into a relationship with an employer. In many areas of life, research is done prior to committing; researching a company prior to an interview is no different.

It is important to determine if the company is a good fit and therefore makes it easier to answer “why do you want to work here?” It helps better verbalize how past experience, skills, and values align with the company’s mission, and it shows the interviewer that you are interested in more than just a job.

4. Think Positive and Tap into Confidence

Positivity exudes confidence and both are necessary, so the employers knows that trust can be given.

Thoughts lead to action, therefore, operating from a positive perspective will reveal confidence. The goal of the interview is to land the job offer; employers need to believe that you believe in yourself so that they can believe you. Here are a few tips for positive thinking.

5. Have Copies of the Resume Used to Apply for the Job

It’s always good to be ready for extra interviewers in the room; many interviews today are panel interviews/ multi-person interviews.

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Though a resume was likely submitted with the application, it is always a good idea to come with extra copies in anticipation of the potential need. If there was no resume submission, it is crucial that you provide a copy during the interview; doing this shows the employer preparedness and resolution to challenges.

6. Plan for Behavior Based Interview Questions

Most companies use pre-selected questions, often times having a list of behavior-based questions. Usually these questions start with: “provide an example of”, “tell me about a time when”, and/or “describe a time/situation when”.

Having examples of problems solved and strategies used, initiatives led, contributions to teams and departments, will help ace a job interview. Painting a picture to help employers see skills, qualifications, and experience is extremely important during a job interview.

7. Make a List of Selling Points

It’s important to be proactive about the selling points that you want to make in an interview. This is where a portfolio works great! It is a great idea to make a list of selling points that reaffirms and demonstrates skills, qualifications, and experience.

Consider: awards, programs/ processes launched that led to cost savings and/or profitability, training/education, etc.

8. Showcase a Mixture of Personality and Professionalism

Companies like to make sure that interviewees are a good match for the company culture. Having a good balance of personality and professionalism during a job interview is key.

Personality can be shown when discussing hobbies, community service or extracurricular activities in answers to behavior-based questions, when describing your passion, and when discussing selling points.

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9. Have Your Questions Ready- Interviewing Isn’t One-Sided

Interviews are two-sided, like all relationships (an employee and employer agreement is a type of relationship). Before entering in many relationships, we all have a set of questions that we need answers to, prior to making the decision to commit.

Beyond doing this for self (because asking questions helps reduce doubt and uncertainty), it also shows the employer that there is interest in the company and its future and, shows that you are informed.

Here are a few considerations: “Can you tell me about the team I’ll be working with?”, “Why is this position open?”, and “What qualifications/ skills are important to succeed in this role?” You can also take a look at this guide for more idea: 7 Questions to Ask in a Job Interview That Will Impress the Interviewer

10. Follow-up with a Thank You Note

Interviewers love gratitude. Sending a “thank you for taking the time to discuss the job opening with me”, is very important to acing an interview.

Interviewers discuss one job opening with many applicants. A thank you note can serve as gratitude and the final chance to showcase selling points. This is also the opportunity to address any concerns that the interviewer may have had in the interview.

Summing It up

Consider a job interview a house. the foundation for acing a job interview is passion. The frame is a resume that lands the interview. The plumbing and electrical are showing up with confidence, providing a list of selling points, having examples of your experience and qualifications, and engaging the interviewer. The roof is showing gratitude with a thank you note.

More Tips About Job Interviews

Featured photo credit: Nik MacMillan via unsplash.com

Reference

[1] Jobscan: What is an Applicant Tracking System?
[2] Veronica Castillo: New Job- DIY Resume

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