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6 Companies That Are Creating Engaging Online Content

6 Companies That Are Creating Engaging Online Content

When it comes to content, there is definitely a time and a place for infographics. But I don’t think I’m completely alone when I say that sometimes a lengthy scroll through a static image populated with fun/quirky, well-designed (sometimes) icons that’s educating me on anything from cancer awareness numbers to stats around buffalo wing consumption during New Year’s, just doesn’t quite do it anymore. I want something new and fresh to consume as far as content is concerned, and below are a few companies that have recently helped me scratch that itch.

1. Allen Communication

As of a few years ago, quiz taking became all the rage in the content world and is still a very popular, and many times effective, method of content marketing. But many companies create a QZZR of TypeForm account, pump out a few template quizzes, and call that good. A little too predictable if you ask me. Allen Communication recently released an interactive quiz on microlearning, a method of employee and consumer training that is on the rise, to encourage engagement and interaction among users. The quiz is a complete screen takeover that serves up 12 questions and lets you know if your answers were correct or incorrect on the spot. It also has built in social sharing buttons. Sort of a breath of fresh air to see quizzes taken to a new standard.

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2. Excedrin

While it’s important and impressive to be able to produce content that provides value to a target market, it is also more impressive to plan for that content to live in multiple formats and be able to promote that content across multiple channels. Excedrin accomplished both objectives with a smaller budget than many of their competitors. The Excedrin stories campaign hones in on the target’s need for specialized headache relief, and comes with a web-based education hub, email templates, video and social media banners.

3. Quiznos

This next one is pretty tasty, pun intended. Not only do I enjoy Quiznos’ sandwiches, it turns out their revamped content marketing strategy is just as good in its own right. Quiznos Toasty.tv channel is an online hub of parody TV shows like House of Thrones (a mix between House of Cards and Game of Thrones) or a show poking fun at Jimmy Fallon and Justin Timberlake’s apparent bromance on many episodes of The Tonight Show. The goal here really seems to have been to up the relevance of the brand by increasing the chance of it playing a role in social conversations. On that front, Quiznos’ Toasty.tv has most definitely delivered.

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4. Sprint

We have all become so accustomed to clean, beautiful, sleek design that when a brand doesn’t come to the table with it, we write them off immediately. I suppose one of the largest reasons Sprint’s piece made my list is because not only does it obviously sport the quality of design I’m describing, but just like Excedrin, Sprint has crafted their idea to live in multiple online arenas. Think slideshares, ebooks, videos and resource centers. Strategic content is beautiful content indeed.

5. Lenovo Think Progress Campaign

One thing you might notice from each of these picks is each company’s refusal to turn to the quick fix or easy way out when it comes to content. Blog posts and infographics have their place, sure, but sometimes you need something bigger. Sometimes you need to create a resource center housing 8 websites in 7 different languages that help users locate all of the content marketing efforts of your brand, and that is exactly what Lenovo produced. Their Think Progress hub has been able to increase the value of the leads they receive by 63%.

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6. Mindful by Sodexo

Finally, we arrive at a recent piece produced by Sodexo, one of the world’s largest food-services and facilities-management companies. Sodexo created an entire sub-domain called Mindful. This resource center allows users quick access to healthy dieting tips and plans, but also healthy living information as well. Tools, education, and Mind/Spirit submenus can all be accessed from the main menu, and the site can also be accessed in English or French. Couple all of this with beautiful design and smart UX and you’ve got a very well crafted resource that I know has made me happy and many other users happy as well.

It turns out that great, innovative content is still all around us. Part of what I am trying to get at is that simply making a piece look beautiful is not enough. It is important, of course, but there needs to be strategy baked into the process as well. Maybe well designed infographics or a well written blog post is all some companies need to hit their goals. But I am always ready to salute those companies who take creative execution and strategy to the next level by skipping the easy way out and creating something that will truly delight users.

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Featured photo credit: SaaS Marketing Strategies/Seven Atoms via flickr.com

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Paisley Hansen

Freelance Writer

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Last Updated on August 20, 2019

How to Find New Growth Opportunities at Work

How to Find New Growth Opportunities at Work

Career advancement is an enticement that today’s companies use to lure job candidates. But to truly uncover growth opportunities within a company, it’s up to you to take the initiative to move up.

You can’t rely on recruiter promises that your company will largely hire from within. Even assurances you heard from your direct supervisor during the interviewing process may not pan out. But if you begin a job knowing that you’re ultimately responsible for getting yourself noticed, you will be starting one step ahead.

Accomplished entrepreneur and LinkedIn Co-Founder Reid Hoffman said,

“If you’re not moving forward, you’re moving backward.”

It’s important to recognize that taking charge of your own career advancement, and then mapping out the steps you need to succeed, is key to moving forward on your trajectory.

Make a Point of Positioning Yourself as a Rising Star

As an employee looking for growth opportunities within your current company, you have many avenues to position yourself as a rising star.

As an insider, you’re able to glean insights on company strategies and apply your expertise where it’s most needed. Scout out any skills gaps, then make a point to acquire and apply them. And, when you have creative ideas to offer, make it your mission to gain the ear of those in the organization who can put your ideas to the test.

Valiant shows of commitment and enterprise make managers perk up and take notice, keeping you ahead of both internal and external competitors.

Employ these other useful tips to let your rising star qualities shine:

1. Promote Your Successes to Your Higher-Ups

When your boss casually asks how you’re doing, use this valuable moment to position yourself as indispensable: “I’m floating on clouds because three clients have already commented on how well they like my redesign of the company website.”

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Tell your supervisors about any and all successes. Securing a new contract or signing a new customer should be a cause for celebration. Be sure to let your bosses know.

2. Cultivate Excellent Listening Skills

Listen well, and ask great questions. Realize that people love to talk about themselves.

But if you’re a superb listener, others will confide in you, and you’ll learn from what they share. You may even find out something valuable about your own prospects in the company.

If others view you as even-minded and thoughtful, they’ll respect your ideas and, in turn, listen to what you have to say.

Check out these important listening skills: 13 Powerful Listening Skills to Improve Your Life at Work and at Home

3. Go to All Office Networking Events

Never skip the office Christmas party, your coworker’s retirement party, or any office birthday parties, wedding showers, or congratulatory parties for colleagues.

If others see you as a team player, it will help you rise in your company. These on-site parties will also help you mingle with co-workers whom you might not ordinarily have the chance to see. For special points, help organize one or two of these get-togethers.

Take the Extra Step to Show Your Value to the Company

Managers and HR staff know that it can be less risky – and a lot less costly — to promote from within. As internal staff, you likely have a good grasp of the authority structure and talent pool in the company, and know how to best navigate these networks in achieving both the company’s goals and your own.

The late Nobel-Prize winning economist, Gary Becker, coined the term “firm-specific,” which describes the unique skills required to excel in an individual organization. You, as a current employee, have likely tapped into these specific skills, while external hires may take a year or more to master their nuances.

Know that your experience within the company already provides value, then find ways to add even more value, using these tips:

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4. Show Initiative

Commit yourself to whatever task you’re given, and make a point of going above and beyond.

Position yourself so that you’re ready to take on any growth opportunities that present themselves. If you believe you have skills that have gone untapped, find a manager who will give you a chance to prove your worth.

Accept any stretch assignment that showcases your readiness for advancement. Stay late, and arrive early. Half of getting the best assignments is sticking around long enough to receive them.

5. Set Yourself Apart by Staying up on Everything There Is to Know About Your Company and Its Competitors

Subscribe to and read the online trade journals. Become an active member in your industry’s network of professionals. Go to industry conferences, and learn your competitors’ strategies.

Be the on-the-ground eyes and ears for your organization to stay on top of industry trends.

6. Go to Every Company Meeting Prepared and Ready to Learn

A lot of workers feel meetings are an utter waste of time. They’re not, though, because they provide face-time with higher-ups and those in a position to give you the growth opportunities you need.

Go with the intention of absorbing information and using it to your advantage — including the goals and work styles of your superiors. Respect the agenda, listen more than you speak, and never beleaguer a point.

Accelerate Your Career Growth Opportunities

A recent study found that the five predictors of employees with executive potential were: the right motivation, curiosity, insight, engagement, and determination. These qualities help you stand out, but it’s also important to establish a track record of success and to not appear to be over-reaching in your drive to move up in your company.

Try to see yourself from your boss’s position and evaluate your promote-ability.

Do you display a passion and commitment toward meeting the collective goals of the company? Do you have a motivating influence with team members and show insight and excellence in all your work?

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These qualities will place you front and center when growth opportunities arise.

Use these strategic tips to escalate your opportunities for growth:

7. Find a Mentor

With mentorship programs fast disappearing, this isn’t always easy. But you need to look for someone in the company who has been promoted several times and who also cares about your progress.

Maybe it’s the person who recommended you for the job. Or maybe it’s your direct supervisor. It could even be someone across the hall or in a completely different department.

Talk to her or him about growth opportunities within your company. Maybe she or he can recommend you for a promotion.

Not sure how to find the right mentor? Here’s How to Find a Mentor That Will Help You Succeed.

8. Map out Your Own Growth Opportunity Chart

After you’ve worked at the company for a few months, work out a realistic growth chart for your own development. This should be a reasonable, practical chart — not a pie-in-the-sky wish list of demands.

What’s reasonable? Do you think being promoted within two years is reasonable? What about raises? Try to inform your own growth chart with what you’ve heard about other workers’ raises and promotions.

Once you’ve rigorously charted a realistic path for your personal development within the company, try to talk to your mentor about it.

Keep refining your chart until it seems to work with your skills and proven talents. Then, arrange a time to discuss it with your boss.

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You may want to time the discussion around the time of your performance review. Then your boss can weigh in with what he feels is reasonable, too.

9. Set Your Professional Bar High

Research shows that more than two-thirds of workers are just putting in their time. But through your active engagement in the organization and commitment to giving your best, you can provide the contrast against others giving lackluster performances.

Cultivate the hard skills that keep you on the cutting edge of your profession, while also refining your soft skills. These are the attributes that make you better at embracing diverse perspectives, engendering trust, and harnessing the power of synergy.

Even if you have an unquestionably left-brain career — a financial analyst or biotechnical engineer, for example — you’re always better off when you can form kind, courteous, quality relationships with colleagues.

Let integrity be the cornerstone of all your interactions with clients and co-workers.

The Bottom Line

Growth opportunities are available for those willing to purposely and adeptly manage their own professional growth. As the old adage says,

“Half of life is showing up.”

The other half is sticking around so that when your boss is looking for someone to take on a more significant role, you are among the first who come to mind.

Remember, your career is your business!

More About Continuous Growth

Featured photo credit: Zach Lucero via unsplash.com

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