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6 Companies That Are Creating Engaging Online Content

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6 Companies That Are Creating Engaging Online Content

When it comes to content, there is definitely a time and a place for infographics. But I don’t think I’m completely alone when I say that sometimes a lengthy scroll through a static image populated with fun/quirky, well-designed (sometimes) icons that’s educating me on anything from cancer awareness numbers to stats around buffalo wing consumption during New Year’s, just doesn’t quite do it anymore. I want something new and fresh to consume as far as content is concerned, and below are a few companies that have recently helped me scratch that itch.

1. Allen Communication

As of a few years ago, quiz taking became all the rage in the content world and is still a very popular, and many times effective, method of content marketing. But many companies create a QZZR of TypeForm account, pump out a few template quizzes, and call that good. A little too predictable if you ask me. Allen Communication recently released an interactive quiz on microlearning, a method of employee and consumer training that is on the rise, to encourage engagement and interaction among users. The quiz is a complete screen takeover that serves up 12 questions and lets you know if your answers were correct or incorrect on the spot. It also has built in social sharing buttons. Sort of a breath of fresh air to see quizzes taken to a new standard.

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2. Excedrin

While it’s important and impressive to be able to produce content that provides value to a target market, it is also more impressive to plan for that content to live in multiple formats and be able to promote that content across multiple channels. Excedrin accomplished both objectives with a smaller budget than many of their competitors. The Excedrin stories campaign hones in on the target’s need for specialized headache relief, and comes with a web-based education hub, email templates, video and social media banners.

3. Quiznos

This next one is pretty tasty, pun intended. Not only do I enjoy Quiznos’ sandwiches, it turns out their revamped content marketing strategy is just as good in its own right. Quiznos Toasty.tv channel is an online hub of parody TV shows like House of Thrones (a mix between House of Cards and Game of Thrones) or a show poking fun at Jimmy Fallon and Justin Timberlake’s apparent bromance on many episodes of The Tonight Show. The goal here really seems to have been to up the relevance of the brand by increasing the chance of it playing a role in social conversations. On that front, Quiznos’ Toasty.tv has most definitely delivered.

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4. Sprint

We have all become so accustomed to clean, beautiful, sleek design that when a brand doesn’t come to the table with it, we write them off immediately. I suppose one of the largest reasons Sprint’s piece made my list is because not only does it obviously sport the quality of design I’m describing, but just like Excedrin, Sprint has crafted their idea to live in multiple online arenas. Think slideshares, ebooks, videos and resource centers. Strategic content is beautiful content indeed.

5. Lenovo Think Progress Campaign

One thing you might notice from each of these picks is each company’s refusal to turn to the quick fix or easy way out when it comes to content. Blog posts and infographics have their place, sure, but sometimes you need something bigger. Sometimes you need to create a resource center housing 8 websites in 7 different languages that help users locate all of the content marketing efforts of your brand, and that is exactly what Lenovo produced. Their Think Progress hub has been able to increase the value of the leads they receive by 63%.

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6. Mindful by Sodexo

Finally, we arrive at a recent piece produced by Sodexo, one of the world’s largest food-services and facilities-management companies. Sodexo created an entire sub-domain called Mindful. This resource center allows users quick access to healthy dieting tips and plans, but also healthy living information as well. Tools, education, and Mind/Spirit submenus can all be accessed from the main menu, and the site can also be accessed in English or French. Couple all of this with beautiful design and smart UX and you’ve got a very well crafted resource that I know has made me happy and many other users happy as well.

It turns out that great, innovative content is still all around us. Part of what I am trying to get at is that simply making a piece look beautiful is not enough. It is important, of course, but there needs to be strategy baked into the process as well. Maybe well designed infographics or a well written blog post is all some companies need to hit their goals. But I am always ready to salute those companies who take creative execution and strategy to the next level by skipping the easy way out and creating something that will truly delight users.

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Featured photo credit: SaaS Marketing Strategies/Seven Atoms via flickr.com

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Paisley Hansen

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Last Updated on November 15, 2021

20 Ways to Describe Yourself in a Job Interview

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20 Ways to Describe Yourself in a Job Interview

“Please describe yourself in a few words”.

It’s the job interview of your life and you need to come up with something fast. Mental pictures of words are mixing in your head and your tongue tastes like alphabet soup. You mutter words like “deterministic” or “innovativity” and you realize you’re drenched in sweat. You wish you had thought about this. You wish you had read this post before.

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    Image Credit: Career Employer

    Here are 20 sentences that you could use when you are asked to describe yourself. Choose the ones that describe you the best.

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    “I am someone who…”:

    1. “can adapt to any situation. I thrive in a fluctuating environment and I transform unexpected obstacles into stepping stones for achievements.”
    2. “consistently innovates to create value. I find opportunities where other people see none: I turn ideas into projects, and projects into serial success.”
    3. “has a very creative mind. I always have a unique perspective when approaching an issue due to my broad range of interests and hobbies. Creativity is the source of differentiation and therefore, at the root of competitive advantage.”
    4. “always has an eye on my target. I endeavour to deliver high-quality work on time, every time. Hiring me is the only real guarantee for results.”
    5. “knows this job inside and out. With many years of relevant experience, there is no question whether I will be efficient on the job. I can bring the best practices to the company.”
    6. “has a high level of motivation to work here. I have studied the entire company history and observed its business strategies. Since I am also a long-time customer, I took the opportunity to write this report with some suggestions for how to improve your services.”
    7. “has a pragmatic approach to things. I don’t waste time talking about theory or the latest buzz words of the bullshit bingo. Only one question matters to me: ‘Does it work or not?'”
    8. “takes work ethics very seriously. I do what I am paid for, and I do it well.”
    9. “can make decisions rapidly if needed. Everybody can make good decisions with sufficient time and information. The reality of our domain is different. Even with time pressure and high stakes, we need to move forward by taking charge and being decisive. I can do that.”
    10. “is considered to be ‘fun.’ I believe that we are way more productive when we are working with people with which we enjoy spending time. When the situation gets tough with a customer, a touch of humour can save the day.”
    11. “works as a real team-player. I bring the best out of the people I work with and I always do what I think is best for the company.”
    12. “is completely autonomous. I won’t need to be micromanaged. I won’t need to be trained. I understand high-level targets and I know how to achieve them.”
    13. “leads people. I can unite people around a vision and motivate a team to excellence. I expect no more from the others than what I expect from myself.”
    14. “understands the complexity of advanced project management. It’s not just pushing triangles on a GANTT chart; it’s about getting everyone to sit down together and to agree on the way forward. And that’s a lot more complicated than it sounds.”
    15. “is the absolute expert in the field. Ask anybody in the industry. My name is on their lips because I wrote THE book on the subject.”
    16. “communicates extensively. Good, bad or ugly, I believe that open communication is the most important factor to reach an efficient organization.”
    17. “works enthusiastically. I have enough motivation for myself and my department. I love what I do, and it’s contagious.”
    18. “has an eye for details because details matter the most. How many companies have failed because of just one tiny detail? Hire me and you’ll be sure I’ll find that detail.”
    19. “can see the big picture. Beginners waste time solving minor issues. I understand the purpose of our company, tackle the real subjects and the top management will eventually notice it.”
    20. “is not like anyone you know. I am the candidate you would not expect. You can hire a corporate clone, or you can hire someone who will bring something different to the company. That’s me. “

    Featured photo credit: Tim Gouw via unsplash.com

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