Advertising
Advertising

6 Companies That Are Creating Engaging Online Content

6 Companies That Are Creating Engaging Online Content

When it comes to content, there is definitely a time and a place for infographics. But I don’t think I’m completely alone when I say that sometimes a lengthy scroll through a static image populated with fun/quirky, well-designed (sometimes) icons that’s educating me on anything from cancer awareness numbers to stats around buffalo wing consumption during New Year’s, just doesn’t quite do it anymore. I want something new and fresh to consume as far as content is concerned, and below are a few companies that have recently helped me scratch that itch.

1. Allen Communication

As of a few years ago, quiz taking became all the rage in the content world and is still a very popular, and many times effective, method of content marketing. But many companies create a QZZR of TypeForm account, pump out a few template quizzes, and call that good. A little too predictable if you ask me. Allen Communication recently released an interactive quiz on microlearning, a method of employee and consumer training that is on the rise, to encourage engagement and interaction among users. The quiz is a complete screen takeover that serves up 12 questions and lets you know if your answers were correct or incorrect on the spot. It also has built in social sharing buttons. Sort of a breath of fresh air to see quizzes taken to a new standard.

Advertising

2. Excedrin

While it’s important and impressive to be able to produce content that provides value to a target market, it is also more impressive to plan for that content to live in multiple formats and be able to promote that content across multiple channels. Excedrin accomplished both objectives with a smaller budget than many of their competitors. The Excedrin stories campaign hones in on the target’s need for specialized headache relief, and comes with a web-based education hub, email templates, video and social media banners.

3. Quiznos

This next one is pretty tasty, pun intended. Not only do I enjoy Quiznos’ sandwiches, it turns out their revamped content marketing strategy is just as good in its own right. Quiznos Toasty.tv channel is an online hub of parody TV shows like House of Thrones (a mix between House of Cards and Game of Thrones) or a show poking fun at Jimmy Fallon and Justin Timberlake’s apparent bromance on many episodes of The Tonight Show. The goal here really seems to have been to up the relevance of the brand by increasing the chance of it playing a role in social conversations. On that front, Quiznos’ Toasty.tv has most definitely delivered.

Advertising

4. Sprint

We have all become so accustomed to clean, beautiful, sleek design that when a brand doesn’t come to the table with it, we write them off immediately. I suppose one of the largest reasons Sprint’s piece made my list is because not only does it obviously sport the quality of design I’m describing, but just like Excedrin, Sprint has crafted their idea to live in multiple online arenas. Think slideshares, ebooks, videos and resource centers. Strategic content is beautiful content indeed.

5. Lenovo Think Progress Campaign

One thing you might notice from each of these picks is each company’s refusal to turn to the quick fix or easy way out when it comes to content. Blog posts and infographics have their place, sure, but sometimes you need something bigger. Sometimes you need to create a resource center housing 8 websites in 7 different languages that help users locate all of the content marketing efforts of your brand, and that is exactly what Lenovo produced. Their Think Progress hub has been able to increase the value of the leads they receive by 63%.

Advertising

6. Mindful by Sodexo

Finally, we arrive at a recent piece produced by Sodexo, one of the world’s largest food-services and facilities-management companies. Sodexo created an entire sub-domain called Mindful. This resource center allows users quick access to healthy dieting tips and plans, but also healthy living information as well. Tools, education, and Mind/Spirit submenus can all be accessed from the main menu, and the site can also be accessed in English or French. Couple all of this with beautiful design and smart UX and you’ve got a very well crafted resource that I know has made me happy and many other users happy as well.

It turns out that great, innovative content is still all around us. Part of what I am trying to get at is that simply making a piece look beautiful is not enough. It is important, of course, but there needs to be strategy baked into the process as well. Maybe well designed infographics or a well written blog post is all some companies need to hit their goals. But I am always ready to salute those companies who take creative execution and strategy to the next level by skipping the easy way out and creating something that will truly delight users.

Advertising

Featured photo credit: SaaS Marketing Strategies/Seven Atoms via flickr.com

More by this author

Paisley Hansen

Freelance Writer

8 Things To Expect When You’re 8 Months Pregnant Easy Ways To Freshen Your Home This Winter 3 Tips for Mountain Biking With Your Family smart travel 4 Ways Your Kids Might Get Around in the Future 5 Companies Who Understand That Employees Deserve Recognition

Trending in Work

1 36 Important Resume Skills (For All Types of Jobs) 2 25 Important Investment Books Every Entrepreneur Needs to Read 3 How to Find Your Entrepreneurial Passion and Purpose 4 How to Quit Your Unfulfilling Job and Lead Your Dream Career 5 9 Powerful Steps to Achieve Career Advancement

Read Next

Advertising
Advertising
Advertising

Published on August 4, 2020

36 Important Resume Skills (For All Types of Jobs)

36 Important Resume Skills (For All Types of Jobs)

Most jobs require specialized skills. At the same time, there are a lot of resume skills that apply across the board.

If you’re on the hunt for a new job, give your resume a refresh. Employers want to know: Can you communicate effectively? Are you easy to get along with? Can you manage your time effectively?

Remember, you may not get a second look. Use your resume to make a great first impression.

Holistic ability is what employers want to see when hiring. These resume skills can make you a top pick regardless of what role you’re applying for.

Communication

Being properly understood is critical. On any team, you must be able to relay and interpret messages with speed and precision. How you describe yourself, the concision of your phrasings, and the layout of your resume are great ways to showcase these skills.

1. Writing

Whether it’s emails or official documents, writing skills are essential for candidates in any industry. Clear, concise phrasings minimize misunderstandings and save the recipient time. This is probably one of the most important resume skills.

2. Verbal Communication

Speaking clearly and eloquently is one of the first things a hiring manager will note in an interview. Communicating over the phone is commonplace in business. Outline this skill on your resume, and they’ll invite you in to listen for themselves. This is easily one of the most important resume skills in most industries.

3. Presentation

Sales pitches and company meetings may include presentations, which require special communication skills. Being able to spearhead and properly carry out a presentation shows organization and resolve.

4. Multilingualism

Knowing more than one language can open doors for you and the business you represent.[1] Being able to speak another language allows your company to serve a whole new demographic.

5. Reading Comprehension

At any job, employee handbooks, company newsletters, and emails will come your way. Being able to decipher them quickly and effectively is an important resume skill. This goes hand in hand with having excellent writing skills.

Advertising

Tech Savvy

Technology is evolving rapidly, especially in the business world. Be sure to mention the technologies you’re familiar with on your resume, even if you don’t expect to use them daily.

6. Social Media

Almost everyone has some form of social media these days. Companies use platforms like LinkedIn and Facebook to reach new audiences, provide customer service, and build brand loyalty.

7. Operating Systems

Can you use a Mac? What about a PC? Most jobs today require the use of a computer. Prior experience navigating common operating systems will help you acclimate much more quickly. This has become an important resume skill ever since the start of the information age.

8. Microsoft Office

Of all the software in the world, Microsoft’s Office suite might be the most popular. Word, Excel, Powerpoint, and Outlook are widely used in the business world. Having this as part of your resume skills is very helpful especially in certain industries.

9. Job-Specific Programs

Did you get the hang of HubSpot in your last role? Is Slack something you’ve mastered? Be sure to mention them on your list of resume skills. These demonstrate that you can pick up new tools quickly.

Interpersonal Skills

Despite the rise in technology, businesses are run by people. Working with and for people means you need to be able to handle yourself with poise in different social settings. Highlight roles and situations on your resume that involved tricky conversations.

10. Customer Service

No company can succeed without its customers. Being able to treat customers with respect and attention is an absolute must for any applicant. Specific industries regard this as the most important resume skill their prospective employees should have.

11. Active Listening

Listening is an underrated skill, especially for leaders.[2] If you can’t listen to other people, you’ll struggle to work as part of a team.

12. Sense of Humor

You might wonder why having a sense of humor is a part of your resume skills. Humor is important for building rapport, but getting it right in the workplace can be tough. Everyone loves someone who is entertaining and can lighten the mood. On the other hand, people are turned off by immaturity and inappropriate jokes.

Advertising

13. Conflict Resolution

A customer stomps up to your desk and starts yelling about a problem he or she is having – how do you handle this situation? The right approach is to work to resolve the situation, not to escalate or avoid it.

Teamwork

One of the best parts of any job is the bonds you build with your co-workers. Fostering healthy relationships can make the workspace more enjoyable for everyone.

14. Collaboration

Whatever your line of work, chances are good that you’ll be working with others. Being able to collaborate effectively with them is critical if the whole team is to hit its goals. You can use various apps and tools available to help you collaborate with your team.

15. Leadership

Even if the title of the job you’re applying to isn’t “manager” or “executive,” there will still be moments when it’s your turn to lead. Prove that you’re up to the challenge, and you’ll be looked at as a long-term asset. Listing this as one of your resume skills is certainly an eye-catcher for most.

16. Reliability

Work isn’t always easy or fun. You have to be willing to pull your weight, even when times are hard. Otherwise, your co-workers won’t feel as if they can count on you. Reliability is important in maintaining the cohesion of a team. You should let people know that they can rely on you.

17. Transparency

To work as a team, members must be willing to share information with each other. Are you willing to own up to your mistakes, share your challenges, and accept consequences like an adult? Let them know that you’re transparent and reliable.

Personal Traits

Your resume is about selling yourself, not just your education and work history. The good news is, your “soft” skills are a great opportunity to differentiate yourself. Use bullets beneath your past experiences to prove you have them.

18. Adaptability

In any role, you’ll need to adjust to new procedures, rules, and work environments. Remember, these are always subject to change. Being able to adapt ensures every transition goes smoothly.

19. Proactivity

An autonomous employee can get work done without being instructed every step of the way. Orientation is one thing; taking on challenges of your own accord is another. Being proactive is an essential resume skill, especially if you’re eyeing for managerial roles in the future.

20. Problem-Solving

When problems arise, can you come up with appropriate solutions? Being able to address your own problems makes your manager’s life easier and minimizes micro-management. Problem-solving is an important yet often overlooked resume skill.

Advertising

21. Creativity

Can you think outside of the box? Even roles that aren’t “creative,” strictly speaking, require creative thinking. Creativity also helps in your ability to solve problems.

22. Organization

Staying organized makes you more efficient and reduces the risk of mistakes. Organization skills make life easier not just for you, but also for other members of your team. This makes it an important skill to put in your list of resume skills.

23. Work Ethic

Every company wants hard workers on its team. You’re applying for employment after all, not a place to lounge around. Putting this on your list of resume skills is just as important as actually exhibiting it in the workplace once you’re hired.

24. Stress Management

How well do you work under stress? If you’ll be required to meet tight deadlines, you’ll have to prove you can handle the heat.

25. Attention Management

Whether you’re developing a partnership or writing a blog post, attention to detail makes all the difference. People who sweat the details do better work and tend to spot problems before they arise. Use Maura Thomas’s 4 Quadrants of Attention Management as a guide to managing attention.[3]

26. Time Management

Time is money. The better you are at using company time, the more valuable you’ll be. Show that you can make every second count. Managing your time also means being punctual. No employer wants to deal with a team member who’s constantly tardy. This is commonly included in most people’s resume skills, but not everyone lives up to it.

27. Patience

Things won’t always go your way. Can you calmly work through tough situations? If not, you’ll struggle with everything from sales to customer service to engineering.

28. Gratitude

When things do go your way, are you gracious? Simply being grateful can help you build real relationships.[4] This also helps foster a better team atmosphere.

29. Learning

Employers want to invest in people who are looking to grow. Whether you love to take online courses, read, or experiment with hobbies, make sure you show you’re willing to try new things.

30. Physical Capability

Many job postings have the classic line, “must be able to lift X amount of pounds” or “must be able to stand for X hours per day.” Play up past positions that required you to do physical labor.

Advertising

31. Research

How easily can you dig up new details about a concept? Research skills are critical for marketing, business analysis, writing, account management, and more.

32. Money Handling

Being able to count bills quickly and accurately is important at any company with a brick-and-mortar storefront. Integrity and honesty are key when you’re running the cash register or reconciling bank statements.

Commitment

To employers, every new hire represents an investment. Are you worth investing in? Prove it. Employers need to see signs of commitment before they bring you on board.

33. Longevity

Hiring managers love to see long tenures on your resume. This suggests that you’re in it for the long haul, not just passing through for a quick buck.

34. Fidelity

For an employer-employee relationship to work, there has to be trust. Employers tend to find out when someone is hiding side gig or sharing information they shouldn’t be. References from past employers can prove that you’re loyal to companies that hire you.

35. Obedience

You won’t agree with every choice your employer makes. With that said, you have to respect your role as an employee. Obedience is about doing what your leader decides is best, even if you have a different perspective.

36. Flexibility

Life is full of surprises. A month into your new job, your role could change entirely. Flexible people can roll with the punches.

Final Words

Perform a self-audit: Which of these skills will your potential employer want to see? Add them to your resume strategically, and you’ll be that much closer to your dream job.

Tips on How to Create a Great Resume

Featured photo credit: Van Tay Media via unsplash.com

Reference

Read Next