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6 Companies That Are Creating Engaging Online Content

6 Companies That Are Creating Engaging Online Content

When it comes to content, there is definitely a time and a place for infographics. But I don’t think I’m completely alone when I say that sometimes a lengthy scroll through a static image populated with fun/quirky, well-designed (sometimes) icons that’s educating me on anything from cancer awareness numbers to stats around buffalo wing consumption during New Year’s, just doesn’t quite do it anymore. I want something new and fresh to consume as far as content is concerned, and below are a few companies that have recently helped me scratch that itch.

1. Allen Communication

As of a few years ago, quiz taking became all the rage in the content world and is still a very popular, and many times effective, method of content marketing. But many companies create a QZZR of TypeForm account, pump out a few template quizzes, and call that good. A little too predictable if you ask me. Allen Communication recently released an interactive quiz on microlearning, a method of employee and consumer training that is on the rise, to encourage engagement and interaction among users. The quiz is a complete screen takeover that serves up 12 questions and lets you know if your answers were correct or incorrect on the spot. It also has built in social sharing buttons. Sort of a breath of fresh air to see quizzes taken to a new standard.

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2. Excedrin

While it’s important and impressive to be able to produce content that provides value to a target market, it is also more impressive to plan for that content to live in multiple formats and be able to promote that content across multiple channels. Excedrin accomplished both objectives with a smaller budget than many of their competitors. The Excedrin stories campaign hones in on the target’s need for specialized headache relief, and comes with a web-based education hub, email templates, video and social media banners.

3. Quiznos

This next one is pretty tasty, pun intended. Not only do I enjoy Quiznos’ sandwiches, it turns out their revamped content marketing strategy is just as good in its own right. Quiznos Toasty.tv channel is an online hub of parody TV shows like House of Thrones (a mix between House of Cards and Game of Thrones) or a show poking fun at Jimmy Fallon and Justin Timberlake’s apparent bromance on many episodes of The Tonight Show. The goal here really seems to have been to up the relevance of the brand by increasing the chance of it playing a role in social conversations. On that front, Quiznos’ Toasty.tv has most definitely delivered.

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4. Sprint

We have all become so accustomed to clean, beautiful, sleek design that when a brand doesn’t come to the table with it, we write them off immediately. I suppose one of the largest reasons Sprint’s piece made my list is because not only does it obviously sport the quality of design I’m describing, but just like Excedrin, Sprint has crafted their idea to live in multiple online arenas. Think slideshares, ebooks, videos and resource centers. Strategic content is beautiful content indeed.

5. Lenovo Think Progress Campaign

One thing you might notice from each of these picks is each company’s refusal to turn to the quick fix or easy way out when it comes to content. Blog posts and infographics have their place, sure, but sometimes you need something bigger. Sometimes you need to create a resource center housing 8 websites in 7 different languages that help users locate all of the content marketing efforts of your brand, and that is exactly what Lenovo produced. Their Think Progress hub has been able to increase the value of the leads they receive by 63%.

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6. Mindful by Sodexo

Finally, we arrive at a recent piece produced by Sodexo, one of the world’s largest food-services and facilities-management companies. Sodexo created an entire sub-domain called Mindful. This resource center allows users quick access to healthy dieting tips and plans, but also healthy living information as well. Tools, education, and Mind/Spirit submenus can all be accessed from the main menu, and the site can also be accessed in English or French. Couple all of this with beautiful design and smart UX and you’ve got a very well crafted resource that I know has made me happy and many other users happy as well.

It turns out that great, innovative content is still all around us. Part of what I am trying to get at is that simply making a piece look beautiful is not enough. It is important, of course, but there needs to be strategy baked into the process as well. Maybe well designed infographics or a well written blog post is all some companies need to hit their goals. But I am always ready to salute those companies who take creative execution and strategy to the next level by skipping the easy way out and creating something that will truly delight users.

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Featured photo credit: SaaS Marketing Strategies/Seven Atoms via flickr.com

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Paisley Hansen

Freelance Writer

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Published on January 7, 2021

How To Train Yourself When You Lack Attention To Details

How To Train Yourself When You Lack Attention To Details

Some people see the trees for the forest, and some see only the forest, meaning they lack strong attention to detail. But even if you’re one of the people who take a macro rather than a micro view, true professionalism requires balancing both.

If focusing on the fine points is not your forte, you will benefit from training yourself to pay attention to details. You will profit by saving yourself time, effort, money, and credibility.

Why Training Yourself in Attention to Details Pays Off

You add value to your organization when you make the effort to ensure that you performed your work thoroughly and effectively. This is why job postings often list “attention to details” among the required skills.

When you present your supervisor or client with well-completed, high-quality work the first time, it maximizes your value and minimizes wasted time. Detail-oriented people are also more adept at catching mistakes that could lead to costly blunders.

Moreover, attention to detail is an indicator of possessing other in-demand employee qualities, such as organization, thoroughness, and focus. In some professions, such as accounting, engineering, medical research, and more, you can only excel if you have trained yourself to pay attention to details.

In other professions, possessing strong attention to detail is the very quality that will get you promoted to a position where you will be asked to consider the big picture.

Finally, if you are the “go-to” details person, everyone else on the team can relax a bit. They know the project is in good hands and will likely throw you more projects as a reward. This will ultimately lead to your advancement.

3 Important Aspects of Becoming More Detail-Oriented

Here are the 3 important things you need to learn if you want to remedy your lack of attention to detail:

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  1. Respect deadlines
  2. Understand the work-flow plan
  3. Build in time to mess up

1. Respect Deadlines

Deadlines lend all projects a finish line. One smart idea is to take the given deadline and work backward from it, calculating when your piece of the project is due. Then, if you stick to the proscribed schedule for completing the mini-projects that you have, you will never miss a deadline.

One important note on this: It is smarter to stick to the deadline and turn in work that merits a “B+” than to blow the deadline with “A” work. Chances are, through revision and suggested changes from others on the team, you can bring up your B+ work to an A later. But if you disregard deadlines, you will lose the respect of your boss and fellow teammates.

2. Understand the Work-Flow Plan

Your team is developing work in conjunction with other teams who have projects and deadlines of their own. When you grasp the whole work-flow plan, you may be able to either add insight to the greater project or to your own smaller piece of it that others at the firm will consider valuable.

3. Build in Time to Mess Up

You can expect that “what can go wrong will go wrong.” Don’t overpromise on deadlines. Something likely will mess up, but when it does if you built in the time to fix it, those around you won’t freak out.

Chances are, you already give your attention to several details. Take heart. You can do this! You can overcome your lack of attention to detail and become more detail-oriented.

For starters, consider this: Most people take the time and put in extra effort into the activities or undertakings that matter to them most. Training yourself to become more detail-oriented can mean adopting a similar pattern of behavior.

Apply the same attention you give to your appearance. Are you a meticulous dresser? Do you pay attention to how you pair patterns and colors, and how you accessorize a particular outfit?

This is the same system to use when you lack attention to detail with your work. Give every item careful consideration so that each one contributes to the perfectly pieced-together whole.

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Assemble the ingredients the way you do when you cook. Cooking and baking from scratch require close attention to details as you measure and add each ingredient in sequence, and you time everything so that the meal comes together at the same time.

Similarly, your work product requires you to gauge whether all the ingredients have been added and that your final product is delivered on time.

Organize your business network like you do your social contacts. If you follow a broad base of friends and acquaintances on social media, you can apply similar skills to stay up-to-date on details associated with business acquaintances.

When you meet somebody who could be influential to your career or a resource for improving your skills, follow that person on social media. Respond to their posts to keep the lines of communication flowing.

12 Tips to Help You if You Lack Attention to Detail

Teaching yourself to take note of important details involves sharpening your perceptions and thinking ahead. The following tips will help you adopt these practices. Master these habits when training yourself to become detail-oriented.

1. Learn to Listen Well

You will pick up relevant information and needed nuance when you apply the skills of active listening. In conversations, train yourself to make eye contact, give your undivided attention to the speaker, and ask pertinent follow-up questions.

Training yourself to pay better attention to details in conversations includes learning to fully concentrate on what others have to say. If you find it hard, there’s no harm in taking notes on what they say.

2. Pay Attention to Social Cues

Make a point of noticing body language and facial expressions that provide insights into how others perceive a situation. Social cues offer details that give you an understanding of how words and actions impact others. The infamous character Michael Scott of the television show “The Office” epitomizes the consequences of not paying attention to others’ body language.[1]

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3. Follow Rules

Rules and protocols usually come about from lessons learned and are put in place to avoid further mishaps—whether from a safety or efficiency standpoint. If you’re given step-by-step procedures to follow, check them off as you go. Also, return to the rules at the project’s end just to make sure you adhered to them all.

4. Take Notes

Note-taking is a way to boost your retention and gives you something to refer back to when you need to keep track of pertinent details. You will also heighten your focus as you listen for relevant information. Review your notes shortly after the meeting or conversation and highlight the content that you intend to apply.

5. Prioritize What Needs Your Attention Now

When you have a full slate of work that demands your attention, take a few moments to sort assignments from most to least urgent. Keep a calendar, spreadsheet, or project planning software up-to-date with schedules and deadlines to help you stay organized.

As you tackle each urgent assignment, give it your full attention so no details are missed. Give yourself ample time—especially if you tend to be someone who waits until the last minute—as rushing can make you overlook important details.

6. Have a Detail-Oriented Assistant Check Your Work

If you lack attention to detail, then it makes sense to seek help from someone detail-oriented. If you have this option, take advantage of it. Two sets of eyes are better than one. Just be sure to credit your assistant for their help once the project is completed.

7. Learn the Rules of Writing Well

English is a difficult language, and grammar, punctuation, and spelling can all sabotage you unless you pay attention to detail. When in doubt, look it up. Free to use website services such as Grammarly can help.

8. Proofread Before You Hit Send

Nothing is perfect in its first draft. If you lack attention to detail, then put in the extra effort before submitting things. Before you send off any written work, check carefully not only for misspellings and incomplete sentences but also for improper tone, inappropriate colloquialisms, and inconsistent formatting. When your written communications are error-free, they will have their intended impact.

9. Minimize Distractions

It is impossible to stay focused when colleagues carry on conversations nearby or your mobile notifications ding you throughout the day. Do your best to limit distractions.

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If you are working where there is a lot of noise or side activity, try wearing noise-canceling headphones or seeking out a quiet corner. Disable your notifications when you need to focus, and resolve to only check them after you have completed your assignment.

10. Take Breaks

It may sound counter-intuitive to stop and take a walk, but it’s necessary. Walk away from the screen. Moving from one task to the next across the span of your workday is a recipe for brain fatigue. Give your brain a recess time when you come to a natural stopping place or after you complete one project and before you start the next. These short pauses are necessary for sorting through all the details needed for coming up with successful solutions.

11. Make Time for Reflection

At the end of a workday, take a few minutes to go over the day’s events in your mind. What was said or relayed in conversations? What is the status of the projects you worked on? What else occurred that you should pay attention to? Could there have been any details you might have missed that you should address tomorrow?

12. Keep a Detailed To-Do List

This simple organizational tool is your best ally for getting your work done on time and for paying attention to the details. If you are pressed for time (and who isn’t?), write your list to coordinate with dayparts.

Allot a certain number of hours to complete each task, do it, and then check it off. Nothing feels more rewarding than completing all the tasks on your list. But if you can’t finish them, then carry them over to the following day.

Final Thoughts

Details may seem small, but they can become a lot larger when they are overlooked. If you know you lack attention to detail, commit to training yourself to embrace the many facets that can help you consistently excel in the tasks you set out to accomplish.

When you begin to catch your mistakes in advance or apply the tidbits of information you gathered from paying close attention, you will know that you have trained yourself in the fundamentals of becoming detail-oriented. After that, you should start hearing the phrase “Great job!” more often.

More Tips on Boosting Your Attention to Detail

Featured photo credit: Cristina Gottardi via unsplash.com

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